McDonald’s & Subway

Strengths of McDonald's Locally adapted food menus Children targeting Largest fast food market share in

the world

Weakness of Mcdonald’s Negative publicity Unhealthy food menu low differentiation

Strengths of subway All restaurants are owned by

franchisees Marketing & promotional

strategies Largest fast food in world by no. of

outlets

Weakness of subway Interior design of outlet looks

cheap High employee turnover Too much control over franchisees

McDonald’s & Subway

Opportunities of Mcdonald’s Home meal delivery Full adaptation of its new

practices Increasing demand for healthier

food

Threats of Mcdonald’s Currency fluctuations Lawsuits against Mcdonald’s Trend towards healthy eating

Opportunities of subway Home meal delivery Changing customer habits & new

customer groups Increasing demand for healthier

food

Threats of subway Currency fluctuations Lawsuits against Subway Trend towards healthy eating