1.McDonald has presence in over 119 countries McDonald has over 34000 restaurants McDonald employs 1.8 million people worldwide McDonald feeds 68 million people daily, which is 1% of the total world population 75 Hamburgers are sold every second McDonald has revenue of $24 billion, which makes it 90th largest economy of the world McDonald opens a new restaurant every 14.5 hour Overview, Key Facts & Potential * Sources: Business Insider,Yahoo Finance, McDonald Facts Goal: Increase web presence to reach maximum customers using digital methods using innovative ideas

2. Huge network Huge demand Growing fast People are more concisions about eating healthy food than junk food Competitors such as Burger King & Wendys are growing fast too McDonald is not a largest chain, it is Subway. Well known brand 32000 restaurants globally Loyal customers Facebook has global likes 31 million Twitter = 2.38 followers YouTube = Over million views on Hundreds of videos S W OT SWOT Analysis 3. Demographic Kids Young generation Working Professionals Families Geographical Global Customers Menu as per Region Psychographic Food Taste differences Behavioral Regional Food customization Birthday Parties Market Segmentation 4. Holographic McDonald Digital Idea implementation Web 3.0 Portal for My McDonald experience In Store Customized experience for customers to sign up at McDonalds and then using augmented reality holographic McDonald will greet in store using face recognition when stood next to him Welcome, Ben, How you doing today ? * Portal will be connected with facebook , twitter, instagram etc Web Portal & Holographic McDonald is further connected with uWanna app and TrackMyMacca 5. My McDonald Portal - targets all demographics and geographic at centralized location Allows users to have personalized experience using website, app and in-store using holographic character Allows users to place the food order using My McDonald app and food will be ready as soon customer visits the store food will be prepared using GPS status of customer ( if shared ) Build trust with customers by providing them information they are looking regarding food and other McDonald services in real-time It will help McDonald produce better campaigns in future It will serve all 5s of online strategy - sell, serve, speak, save and sizzle Online Value Proposition ( OVP ) . But How ? 6. RACE strategy McDonalds is required to implement the RACE digital marketing strategy which will include SEO, PPC, Online PR, SMM. It will eventually create awareness to customer to join My McDonald Portal Further emails and telephone numbers can be fetched by McDonalds to control the database for future marketing purpose Digital Implementation Strategy Google Analytics will be used to evaluate the popularities to create future campaigns * Image Source: SmartInsights 7. Reach Tactics Audience Strategy Outcomes Search Engine Optimization Online Users Create awareness Trust Gain & Portal Sign-up Pay Per Click Online Users Create awareness Trust Gain & Portal Sign-up Affiliate advertisement Online Users Create awareness Trust Gain & Portal Sign-up Online PR Online Users Create awareness Trust Gain & Portal Sign-up Social Media Marketing Online Users Create awareness Trust Gain & Portal Sign-up Interactive Videos Online Users Create awareness Trust Gain & Portal Sign-up Digital Tactics My McDonalds Portal Sign ups & Customer Loyalty Scheme Activated (Owned) Share experience on Facebook, Twitter, YouTube (Earned) Reviews & Ratings (Earned) 8. Traditionally McDonald has only served the walk-in customers through direct and upselling via face-to-face interaction at the tills. With the help of creation of My McDonald Digital Personalized Experience, it will provide a customized experience to customers McDonald can use fetch the data to use for future marketing campaigns and can efficiently create more products as per the demands Inbound Marketing Funnel eConsultancy Stats 49% of UK customers think that personalization experience is important . Global Users McDonalds Loyal Customers Source: eConsultancy 9. McDonald spent $788 million on advertising in 2012 * 30% of the marketing budget is required to be spend to create online portal and centrally connect the data 70% will be spend on marketing online / offline media Demand Curve & Financial Data * Source: McDonalds Facts 10. As a long term plan by implementing correct digital technology and digital marketing techniques McDonalds can leverage the market. Statistics are showing that consumers are preferring to have personalized experiences. Geographically by providing regional food McDonald has already been addressing the issue. But by providing further web portal experience, it will create further one to one relationship with customers and eventually in long term customers will keep coming. Conclusion 11. http://www.businessinsider.com/amazing-facts-mcdonalds-2010-12?op=1 http://adage.com/article/cmo-strategy/mcdonald-s-focus-improving-marketing-digital- menu/292155/ http://finance.yahoo.com/news/17-facts-about-mcdonald-s-that-will-blow-your-mind- 210043704.html http://www.factslides.com/s-McDonalds http://www.toknow.com.cn/en/scyj.aspx http://www.mcdonalds.co.uk/ukhome/Aboutus/Newsroom/facts_and_stats0/fast_fact s.html http://www.counton2.com/story/22502024/mcdonald http://en.wikipedia.org/wiki/McDonald's#mediaviewer/File:McDonaldsWorldLocations. svg https://econsultancy.com/blog/62081-49-of-uk-consumers-think-personalisation-is- important-stats#i.7ut2rxp8of5pzy https://itunes.apple.com/us/app/uwanna-mcdonalds/id590928887?mt=8 http://www.telegraph.co.uk/technology/news/10124730/McDonalds-app-reveals-cow- your-burger-came-from-in-transparency-drive.html Bibliography 12. Appendix 13. TrackMyMacca app Augmented Reality Source: Telegraph News 14. Save, Play, and Smile with Uwanna for McDonald's in Charleston, SC. This fun and interactive app combines daily special offers with augmented reality to deliver special offers and loyalty programs for McDonald's customers. McDonalds uWanna app Source: iTunes 15. Global Reach McDonalds Global Reach Source: WikiPedia