mblt16: jamie credland, the economist
TRANSCRIPT
How we ground out The Economist Espresso App
28th April 2016 | Jamie Credland | @jcredland
We live in difficult times
Source: ZenithOptiMedia
Waking up to mobile
What does The Economist do?
● Smart guide to the forces that shape the future
● Trusted, finishable filter on world affairs
● Advocate for progress
● A global perspective
● Quality content & Premium pricing
An Economist reading experience
• Free to existing subscribers• Others pay £2.49/month• One story each day is free• Published 3x per day
worldwide
A premium shot of caffeine
Brewing the perfect cup
• 1m+ downloads• 200,000 weekly reach• 85% existing subscribers• Advertisers from finance,
luxury, technology & motors categories
• High levels of engagement• Now available on Saturdays
Success?
Beyond Espresso
Picking the finest ingredients