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LOCATION

•Girgaum chow patty in Mumbai

•The location is ideal for a cafe lounge as it is located in the prime area with a good frontage and area of 10,000 sq. Ft along with parking area available for 10 cars

Timings : 9:00 AM – 4:00 PM

5:00 PM – 3:00 AM

Address: H2O Water Complex,

Chowpatty GirGaum, Mumbai.

 

MANAGEMENT

Jenisha GENERAL MANAGER

EKTAMANAGER

PriyankHEAD CHEF

Hiral CASHIER &ACCOUNTS MANAGER

AnushaSUPERVISER

AnamSENIOR

MANAGER

Qualifications Head manager –Jenisha Tated has

acquired an MBA

Senior manager- Anam Mukadam has studied diploma in management.

Manager-Ekta Singh has done diploma in management

Head chef-Priyank shah has done hotel management

Supervisor –Anusha shetty has done MBA in hotel management

Cash and Accounts manager –Hiral oza has done certificate in cash management

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Staffi ng

Approximately the staff consist of 7-8 servers

on weekdays and 10-12 servers on weekend.

There will be two chefs, 4 bartender 6 cocktail servers, one hostess and, 3 dish washer , one kitchen helper, 4 bouncers,3 busy boy and one floor manager

Target market

The target in this market is upper middle class

from ages ranging between the ages of 18- 50

in a sharp atmosphere with a great friendly service.

Chocolate Theme And Outside View.

Crystal Theme

Kitchen And Washroom

Disc Area

Entrance Of The Lounge

“Why Choose Us” Food

Bar

Offers

Music

Other facilities

Valet parking

WIFI

Separate smoking zone

Accept all major cards

What We Offer!!

SIZZLERS

Momo’s 150 

Mexican red hot nachos 250

Red hot chicken 300

Milanese pasta bowl 250

Honey chilly crispy 150

french fries

Italian delight pizza 250

Oriental rice bowl 435

Crispy chicken 400

Crispy veg steak 200

BEVARAGES Black coffee

70

Mimosa 200

Beer starting from 170

Juices 120

Cappuccino 75

Soft drinks 30

Hot chocolate with whipped cream 200

Premium coffee 90

SMOTHIES Strawberry banana smoothie

250

Strawberry smoothie 210

Chocolate smoothie 250

Protein berry smoothie 275

SALADS Greek salad

135

Asian chicken salads 200

Mexican salad 145

BAKERY ITEMS Mimi’s classic muffi ns

100

Blueberry apple nut 125

Chocolate chip cookies 150

Cup cakes 65

Chocolate crunch 120

Brownie 105

Chocolate croissants 65

Chocolate chip cakes 100

DAILY OFFERS

We don’t say no for what you need, but if you get sick, oh man!!!

1000 bucks extra fine you pay for every puke indeed!!!!

Marketing Plan:

Product: Offers a wide variety of products

such as hot and cold beverages in the

morning and starters and drinks

at night.

Has an exquisite selection of hot and

cold chocolate drinks, which also

includes a wide section for alcoholic drinks.

With our lounge transforming from day to night, what remains is our good

service and our exclusive quality.

Price:

Crystal lounge” seeks to attract customers who can afford to

pay for our high quality.

Our target customers are mainly

middle to high class people.

We can afford to increase prices ,

thus increase revenues on one hand.

On the second hand, target those highly classed people

Cover charges – Rs.2000, Free for couples.

Place:

It is full of students,offi ce goers and many tourists who wander on its streets.

We intend to open our lounge in Girgaum Chowpatty.

Our strategic location will

allow us to be comfortable exposing our products to our target customers

Promotion : Distribution of pamphlets outside malls, nearby

colleges & offi ces.

Magazines & Newspaper

Have our own website.

Ads on online Sites such as Facebook & Google

Tie up with SnapDeal(for inaugural offers)

Issue VIP cards.

SWOT Analysis

Understand Your Business Better Through

A new idea!

Attract Customers

High quality

Products

Best suited for Students.

STRENGTHS

7

•People may not grasp it easily.

•Many Competitiors

•Possibility of

failure

•Targets a single

social class

•Extra cost

Weaknesses

Opportunities

Expansion of this idea

Active Night life

Growing Entertainment market

•The bad economical situation in the country

•Increasing taxes will increase our start up costs

•Competitors copying on the idea

•The high influence of word of mouth

COMPETITION AND STRATEGY

Because the market is saturated with likes of our café we find ourselves facing many competitors that also bring a special concept into the market.

Our competitors are all cafés, pubs and lounges in the are surrounding our store.

Coffee Houses: Costa Coffee, samrat cafe, moshes café,Tease café, Barista.

Pubs: the traven, vodoo pub, geofferys pub

We Offer High Quality Products at Reasonable Price

Constant Innovation

Coordination

Improving Performance

Promotion At Extreme Level

Generate Goodwill

Total Quality Management Our aim is to make sure that we are taking corrective action and achieving our objectives and goals. That is why a process of evaluation is needed from time to time.Customer-focused.

Process-centered. Continual improvement. Fact-based decision making. Communications.

What should be

controlled

By which activity How often

Customer approval

andSatisfaction

Suggestions and surveys Monthly

Sales analysis Financial dataSales data

Monthly

Marketing &

advertisings response

Observation and response from

the customers

2 months

Competitors Investigation andObservation

3 months

Employees Training 3 monthsPerformance andProgress

Market research 3 months

Service Recovery

Conclusion Crystal provides a perfect & sombre

ambeiance for all.

Spend your entire day here with the sea.

A Place to relax.

We know Our Customers very well!

Anyone looking for a Perfect Place to Chill & Party…. All We can say is that This Is

the Place to Be!!!