Sales & Marketing Strategy: 2008-2009

1st April 2009 Ali A Mamode

The Results

1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/090.0

25.0

50.0

75.0

100.0

125.0

150.0

175.0

200.0

106.4

136.6

146.8140.7

123.5 125.5 128.0

149.0

135.3

168.7

183.3

12 MONTHS ADVERTISING REVENUE: JUL TO JUN

Rs

Mill

ion

The Success StoriesProgram Year Revenue

Zee Cine Awards 2006 2006 Rs 2.2 M

World Cup 2006 2006 Rs 17.3 M

Mega Show 2007 2007 Rs 3.0 M

Business Watch Africa 2007 Rs 2.0 M

Euro 2008 2008 Rs 4.4 M

Cyberite Debate Contest 2008 Rs 2.0 M

Diabetes Full Stop 2008 Rs 4.6 M

Pepsi Sega Hungama 2008 Rs 4.7 M

The Vision

From Advertising to Commercial Revenue

Event Sponsorship

Branded Content

Material Production & Transfer

SMS Game Sponsorship Package

50:50 revenue-sharing with IP

Value-added Services

Public & Corporate Services'A slice from a bigger cake'

The Way ForwardProject Revenue

2008/09Revenue 2009/10

Maintain contribution of advertising agencies through commercial incentives, responsiveness and service delivery.

Rs 100.0 M Rs 100.0 M

15% increase in advertising rates w.e.f 1st July 2009 Nil Rs 7.5 M

Branded Content Rs 10.0 M Rs 15.0 M

Event Sponsorship Rs 10.0 M Rs 12.0 M

Sponsored Independent Productions Rs 4.0 M Rs 5.0 M

SMS Game Sponsorship Rs 2.5 M Rs 5.0 M

Tourism Promotion Channel Nil Rs 5.0 M

SME Advertising Scheme Rs 1.0 M Rs 2.0 M

The Team

Questions &

Answers

Thank You