mba toyota
TRANSCRIPT
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Introduction
1. Toyota Motor Corporation founded by Kiichiro
Toyoda in 1937
2. Employed 317,734 people worldwide
3. World's largest automobile manufacturer by sales
and production.
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Toyota System
1. Face Challenge
2. Kaizen (improvement)
3. Respect, and Teamwork
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HR. in Toyota Company
MAIN Philosophy BEHIND HR Company organization structure
Multi-function concept
Mobility of Members
Promotion policy
Social welfare:
1. health care
2. Long term disability plan
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Terms and conditions
Fully Committed and Thorough Human Resources
Development
Diversity and Equal Opportunities
Identification the Problem
Several mechanical failures
Damaged the automakers brand reputation
Sales to fall
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Cause of the problem
Production sector:
This is a result of poorly designed practices;
HR sector
weak execution on the part of the human resourcedepartment (writes Dr John Sullivan).
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Video
http://www.youtube.com/watch?v=81hrSnx0wbo
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HR processes for downfall
The 8 HR processes that contributed to Toyotas downfall:
1. Rewards and recognition;
2. Training;
3. Hiring;
4. The performance management process;
5. The corporate culture;
6. Leadership development and succession;
7. Retention;
8. Risk assessment.
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1. Rewards and recognition
to encourage and incent the right be saviors andto discourage the negative ones.
Its important for the reward process to incent thegathering of information about problems.
Its equally important to reward employees whoare successful in getting executives to takeimmediate action on negative information
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2. Training
Make sure that employees have the right skills and
capabilities to identify and handle all situations they
may encounter.
Toyota is famous for its four-step cycle:
(plan/do/check/act)
The training focus more on the last two.
Key question If Toyotas training was more effective,would the managers involved have been more successful
in convincing executives to act on the negative
information received?
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3. Hiring
The purpose is to bring on board top-performing
individuals with the high level of skills and capabilities.
Poorly designed recruiting and assessment
Key questions Did Toyota have a poorly designed
hiring process that allowed it to hire individuals who were
not experienced in the required constructive confrontation
technique? Were their hires poor learners that did not
change as a result of company training?
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4. The performance managementprocess
Periodically monitor or appraise performance, in order
to identify problem behaviors before they get out of
hand.
If the measurement system included performance
factors to measure responsiveness to negative in
formation, Toyota wouldnt be in turmoil today.
Key questionsDid Toyotas famous high level of trust
of its employees go too far without reasonable metrics,
checks, and balances?
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5. The corporate culture
Informally drive employee behavior so that it closely
adheres to the companys core values.
It appears that the corporate culture created leaders soconcerned with saving face and so adverse to
negative publicity.
As a result, it is the culture within the corporate officesthat need to be more closely monitored rather than
assuming that the culture was aligned...
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6. Leadership development andsuccession
Ensure that a sufficient number of leaders with the right
skills and decision-making.
It is likely that the leadership development and the pro
motion process both failed.
Key question Was the leadership process at Toyota so
outdated that it produced the wrong kind of lead errs with
outdated competencies, who could not successfully
operate in the rapidly changing automotive industry?
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7. Retention
Identify and keep top performers and individuals withmission-critical skills.
Key question Did the retention program ignore people
that brought up problems and as a result, did these
whistleblowers often leave out of frustration?
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8. Risk assessment
HR should have worked with corporate risk managreement at Toyota to ensure that employees werecapable of calculating the long- term actual costs ofignoring product failure information.
Key question Should HR work with risk-assessment experts and build the capability ofidentifying and quantifying the revenue impacts of big
HR errors, including a high hiring failure rate, a highturnover rate among top performers, and the cost ofkeeping a bad manager or employee?
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Conclusion
Toyotas problems are not the result of a singleindividual making an isolated mistake,
a companywide series of mistakes that are allrelated to each other.
So many corporate functions were involved,including: customer service, government relations,
vendor management and PR, that one cannot help but attribute the
crash of Toyota to systemic managementfailure.
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key lesson
Toyotas mistakes is that HR needs to
periodically test or audit each of the processesthat could allow this type of billion-dollar error
to occur.
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MBA