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SYLLABUS

M.B.AM.B.A(Regular Two Year Programme)

Jodhpur University(established by Ordinance No. 4 of the Government of Rajasthan in 2008 under Section 2f of the UGC Act, 1956)

MBA

(1) Type of Course System: Semester(2) Admission Qualification: Pass with minimum 45 % marks in graduation (any

stream) or equivalent or relevant higher examination from any recognized

(3) Duration of Course: 2 Years(4) Enrolment & Eligibility: Clause for no enrolment with other University.

Migration Required

(5) Teaching Scheme:

(i) No. of subject/ sem(ii) L.T.P. Ratio:

1. Hrs/Week – L.T.P. (Lecture/Tutorial/Practical)

2. 8 subjects/ semester3. Informal Learning Hours are flexible and need based.

(6) Examination Scheme: 1. Theory Exam and Practical Exam2. Sessional – Class Test/ Practical Work3. Industrial Training Project ReportRegular Seminars and Group Discussions.

(7) Eligibility to give exam: (i) Attendance – 75%. Relaxation up to 65% on valid reasons can be done by the Dean. (ii) 40% marks should be obtained in internal exams

(8) Check Point: 1. Total no. of years to complete the course- 5 years2. No. of attempts to be allowed – 2 after first attempt3. Inclusion/exclusion of punishment period will depend on specific case.4. 40% ATKT (3 out of 8 subjects) essential for promotion to higher classes

(9) Passing Standard: 40% in Internals and 40% in Externals. Aggregate – 50%Grace marks- 1% of grand total allowed in 2 subjects.Ex-student: 1. If a student fails in semester, he shall be treated as ex- student till he/she shall not clear above semester.2. If a student does not clear all the subjects in the duration of the Course he shall be treated as an ex-student.

(10) Examination Type: Exams after every semester, ATKT allowed.(11) Award of Degree: Honors 75%, Division I 60%

Gold Medal will be awarded only if cleared in I attempt and if percentage is more than 75.

(12) Improvement/Second Degree: Student can improve in 2 subjects per semester.13) Date of implementation/change revision of course cycle/implementation policy:

Student will adopt new syllabus as and when it changes.

(14) Migration rules: Students can not hold two degrees at a time.(15) Power to amend rules/jurisdiction: The power to amend rules lie with the Dean. Subject to

jurisdiction of Jodhpur.

COURSE STRUCTUREMBA REGULAR (2 YEARS)

SEMESTER I

M-101 PRINCIPLES OF MANAGEMENTM-102 MANAGEMENT ACCOUNTINGM-103 INFORMATION TECHNOLOGY CONCEPTSM-104 MANAGERIAL ECONOMICSM-105 FINANCIAL MANAGEMENT- IM-106 QUANTITATIVE TECHNIQUES FOR MANAGEMENTM-107 MANTRAS OF MARKETINGM-108 THE ART OF COMMUNICATION

SEMESTER II

M-201 MANAGEMENT INFORMATION SYSTEMM-202 BUSINESS ENVIRONMENTM-203 INTERNATIONAL BUSINESS MANAGEMENTM-204 FINANCIAL MANAGEMENT - IIM-205 HUMAN RESOURCE MANAGEMENTM-206 OPERATIONS MANAGEMENTM-207 RESEARCH METHODS IN MANAGEMENTM-208 CONTEMPORARY ISSUES IN BUSINESS

SEMESTER III

M-301 PROJECT MANAGEMENTM-302 SUPPLY CHAIN MANAGEMENTSPECIALISATION – I ( TWO PAPERS )SPECIALISATION – II ( TWO PAPERS )M-306 LEGAL FRAMEWORK OF BUSINESSM-307 (a)SUMMER TRAINING – PROJECT REPORT (b)INDUSTRIAL TOUR

SEMESTER IV

M-401 INDIAN ETHOS IN MANAGEMENTM-402 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENTM-403 BUSINESS POLICY AND STRATEGIC MANAGEMENTSPECIALISATION – I ( TWO PAPERS )SPECIALISATION – II ( TWO PAPERS )M-407 SEMINAR AND INDIVIDUAL DEVELOPMENT

SPECIALISATION PAPERS

A. MARKETING

M-303a SALES AND DISTRIBUTION MANAGEMENTM-304a ADVERTISING MANAGEMENTM-305a PRODUCT AND BRAND MANAGEMENTM-404a CONSUMER BEHAVIOUR AND MARKETING RESEARCHM-405a SERVICES MARKETINGM-406a RETAIL MARKETING

B. FINANCE

M-303b INVESTMENT MANAGEMENT AND SECURITY ANALYSISM-304b MARKETING OF FINANCIAL SERVICESM-305b FINANCIAL DERIVATIVESM-404b PORTFOLIO MANAGEMENTM-405b INTERNATIONAL FINANCIAL MANAGEMENTM-406b FINANCE FOR STRATEGIC DECISIONS

C. HUMAN RESOURCE MANAGEMENT

M-303c HUMAN RESOURCE PLANNING AND DEVELOPEMENTM-304c APPRAISAL AND TRAINING TOOLS IN HRM-305c INDUSTRIAL LABOUR AND MANAGERIAL RELATIONSM-404c ORGANIZATIONAL CHANGE AND DEVELOPMENTM-405c COMPENSATIONS SYSTEMS ADMINISTRATIONM-406c INDUSTRIAL AND LABOUR LEGISLATION IN INDIA

D. INFORMATION TECHNOLOGY

M-303d SYSTEM ANALYSIS AND DESIGNM-304d DATABASE MANAGEMENT SYSTEMM-305d INTERNET AND SERVICESM-404d DATA COMMUNICATION AND NETWORKINGM-405d E-COMMERCEM-406d OPERATING SYSTEM

E. INTERNATIONAL BUSINESS MANAGEMENT

M-303e STRATEGIES OF MULTINATIONAL COMPANIESM-304e INTERNATIONAL BUSINESS ENVIRONMENTM-305e STRATEGIC INTERNATIONAL MANAGEMENTM-404e EXPORT IMPORT MANAGEMENTM-405e INTELLECTUAL PROPERTY RIGHTSM-406e INTERNATIONAL MARKETING

F. PRODUCTION MANAGEMENT

M-303fWORK STUDYM-304fOPERATIONS RESEARCHM-305fVALUE ANALYSIS AND ENGINEERINGM-404fPRODUCTION PLANNING AND CONTROLM-405fTOTAL QUALITY MANAGEMENTM-406fMATERIALS MANAGEMENT

MBA SYLLABUS

SEMESTER I

M-101 PRINCIPLES OF MANAGEMENT

Objectives- The objective of this paper is to create learning about the concepts of the management and the behavioral processes in the organization. It helps the student to comprehend, perceive and understand the dynamic nature of the management and the organizational behavior which ultimately helps to develop and adopt strategies which will take the organization into positive direction.

Division of Marks in Internal Assessment – Max. Marks – 50

Sessional – 20Open Book Examination -10Class Participation – 10Presentation/Assignment/Viva -10

Division of Marks in Main Examination -Max. Marks - 100Theory – 70Case Study –30

COURSE CONTENT

Segment INature meaning and significance of management, task of management, principles and rules of management , managerial process, skills, roles, forms of management; Overview of functions of management(planning, organizing, staffing, directing, controlling ). Decision making in management; Organization Behavior- Definition, Assumption, Concept, Scope and Challenges; Individual Behavior- Managing Diversity: trends and layers of diversity, demographic differences, barriers and challenges, diversity initiatives.

Segment IIPersonality Development: meaning, theories of Personality development, managerial consideration for further developing of personality development of employees. Perception –Meaning and definition, Perceptual process, Managerial implications of perception in business situations, schemas, perceptual errors. Motivation: nature and importance, basic process, need theories of motivation- the concept of needs, Maslow’s needs hierarchy theory, Alderfer’s ERG theory, Mc Cleland’s Achievement Motivation Theory, Cognitive and behavioral theories- expectancy, Equity, goal-setting theories. Leadership: concept, nature of leadership, functions of good leader, leader versus managers, types of leadership styles and skills, theories of leadership: trait and behavioral approach, likert’s leadership styles continuum , managerial grid styles. Top ten leaders of the world.

Segment IIIGroup Behaviour: Group formation: formal and informal group, stages of group development, group decision making, group effectiveness and self managed teams. Conflict and stress management: meaning, process, functional and dysfunctional conflict, conflict handling; negotiation; nature causes and consequences of stress. Management of change: concept, Lewin’s stages of change, forces of change, resistance to change, and managing planned change. Knowledge Management, Cross Cultural Issues in Management.

Suggested Readings:1. Stoner, Freeman and Gilbert Jr. (2002). Management. Prentice Hall of India, New Delhi.2. Certo, Samuel (2003). Modern Management. Pearson Education, New Delhi.3. Luthans, F (2002). Organisation Behaviour. Prentice Hall of India, New Delhi.

4. Robbins, S. (2003). Organisational Behaviour. Pearson Education, New Delhi.

M-102 MANAGEMENT ACCOUNTING

Objectives: The objective of the course is to provide the fundamentals and analytical knowledge of Management Accounting. The student will be able to understand the concept of costing, budgeting and financial analysis.



Division of Marks in Main Examination -Max. Marks - 100Theory – 40Numerical/Applied –60

COURSE CONTENT

Segment IIntroduction to management accounting. Basic cost concepts and concerns. Unit Costing, Standard Costing and Variance Analysis. Cost-Volume-Profit Analysis.

Segment IIBudgeting and Budgetary Control: Types of Budget: Flexible, Cash, Sales, Production, Master Budget. Zero base budgeting. Performance budgeting.

Segment IIIFinancial Statement Analysis: Ratio Analysis, Fund Flow and Cash Flow Analysis as per AS-3

Note: 60% questions will be numerical/applied

Suggested Readings:1. Khan & Jain: Management Accounting2. Khan & Jain: Cost Accounting3. Dr. S. N. Maheshwari: Management Accounting4. S. N. Mittal: Management Accounting

M-103 INFORMATION TECHNOLOGY CONCEPTS

Objectives: This is an introduction to the world of computers. Topics include theoretical development, ethical issues, social implications, component of a computing system, and commonly used software, i.e., word processing, spreadsheets, Windows, internet, e-mail. It covers also the use of the internet, its applications in today’s business world, its legal and ethical aspects, as well as its potential development. Technical topics include e-mail, FTP, telnet, Usenet news or Netnews, and the World Wide Web.

Division of Marks in Internal Assessment –Max. Marks – 50


Division of Marks in Main Examination -Max. Marks - 100Theory – 60Practical\viva-voce –40

COURSE CONTENT

Segment IIntroduction to computers- definition, characteristics, evolution, generation, classification.Number system (binary, octal, decimal, hexadecimal). Input and output devices ,computer memory ,CPU , types of software – Application and system software , Operating system and types.

Segment IITelecommunication concepts- data transmission and OSI layers, communication channels, types of communications network, local area network (Ethernet, token bus, token ring), wide area network, TCP/IP fundamentals, internet, intranet, extranet, The world wide web, artificial intelligence, expert systems.

Segment IIIMS-Office, word, excel, power point, access.Database Management System- objectives of DBMS, advantages and disadvantages of DBMS, hierarchical model, network model, relational model, ER model, Normalization process, object oriented database, distributed database, client server systems.

Suggested Readings : 1) Henry.c.Lucas: Information Technology for Management, TMH, New Delhi.2) Raja ram V: Fundamentals of Computers, PHI, New Delhi.3) Suresh.K.Basandara: Computers Today, Galgotia Publications.4) Deepak Barihoke: Fundamentals of IT, Excel books.

M-104 MANAGERIAL ECONOMICS

Objectives: Managerial Economics provides an understanding of basic economic principles of consumption, production and exchange. It enriches students with essential tools in making business decisions in today’s dynamic market oriented economy. The subject makes the student understand the working of an economy inclusive of micro-economic approach of business. The entire syllabus is divided into three segments for easiness of the study.

Division of Marks in Internal Assessment –Max. Marks – 50


Division of Marks in Main Examination -Max. Marks - 100Theory – 60Practical –40

COURSE CONTENT

Segment IBasics of Economics: Definitional part of economics, Nature and scope of economics, Significance of economics from management perspective. Fundamental concepts of managerial economics, Profit maximization theory of the form, Concept of Utility, Law of DMU. Demand and its determinants, LOD, Indifference Curve analysis, Supply function, law of supply. Elasticity, price elasticity of Demand. Consumer’s surplus-Concept and significance.

Segment IIDemand Forecasting: survey method, statistical method (graphical method, Least square method). Costs and Revenue: Different types of cost concepts, Short and Long run revenue curve. Production Function: Law of variable proportion, Production function with isoquant curve, Returns to scale.

Segment IIIPrice and Output Consideration: Market Morphology, Price output determination under Perfect Competition, Price output determination under Monopoly, Price Discriminating Monopoly, Price output determination in Monopolistic Competition. Oligopoly Models – Kinked Demand curve, Price leadership Model & Cartel.

Suggested Readings:1. D. N. Dwivedi: Managerial Economics, Vikas Publishing House2. P. L. Mehta: Managerial Economics, S. Chand & Sons3. K. K. Dewett: Modern Economic Theory4. D. Salvatore: Economic Theory and Applications, Oxford University Press

M-105 FINANCIAL MANAGEMENT - I

Objectives: The objective of the course is to enable the student to familiarize with a learning framework of financial management. The contents are related to cost of capital, long term investment decisions and capital structure of the corporate sector.




COURSE CONTENT

Segment IFinancial management – An Overview, Scope & Objectives of Financial Management. Emerging Role of Finance Manager in India. Financial Planning and forecasting. Cost of Capital: Measurement of specific cost i.e. cost of Equity Share capital, Cost of Preference Share Capital, Cost of Debentures & Cost of Retained Earnings. Computation of overall cost of capital. Risk (Systematic and unsystematic risk). Beta Estimation (Correlation & regression)

Segment IILong term investment decisions - Capital Budgeting, Principles and evaluation techniques: Pay Back Period, Average rate of return, NPV, Profitability Index and IRR Analysis of Risk and uncertainty.

Segment IIIDesigning Capital Structure and Theories of capital structure. Net Income Approach, net Operating Income Approach, Modigliani-Miller Approach and Traditional Approach Corporate Restructuring - Mergers and Acquisitions.

Suggested Readings:1. Khan & Jain: Financial Management, Tata McGraw Hill.2. Pandey I. M. : Financial Management, Vikas Publications Pvt. Ltd.3. Chandra Prasanna: Financial Management, Tata McGraw Hill.4. Van Horne Charles C.: Financial Management and Policy, Prentice Hall of India.

M-106 QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Objectives: This course will expose the students to various quantitative models for decision making that aims at finding out optimum or close to optimum results and prepare them for real world applications.



Division of Marks in Main Examination -Max. Marks - 100

Theory – 30Numerical/Applied – 70

COURSE CONTENT

Segment IQuantitative Techniques – An Overview.Matrix Algebra – Elementary concepts, solving linear equations by using matrices(cramer’s rule, matrix inversion method). Application of matrices in output models. Calculus – Theory of extremes and its application in management. Probability – Basic concepts, Theoretical Probability Distributions – Normal, Binomial and Poisson and their application (No derivation) Simple Regression and Correlation. Queuing Theory.- general structure of queuing system, operating characterstics of queuing system , classification of queuing models, problems based on single channel single phase infinite population model, applications and limitation of queuing system(only theory)

Segment IILinear Programming Problems – Problem formulation and geometric method and simplex method of solution. Two Phase Method, elementary idea about duality. Transportation Problems(excluding transshipment problems). Assignment Problems.

Segment IIIDecision Theory – Decision making under Uncertainty and Risk, Bayesian Approach, Decision Tree Approach. Game Theory –Characterstics of a game, Types of Games, Two persons zero sum games,The Dominance Rules, games with saddle point, different techniques of solving a game without saddle point (algebraic method, arithmetic method, graphical method, linear programming method,oddoment method)

Suggested Readings1. Vohra N.D., Quantitative Techniques for Management, TATA McGraw Hill, New Delhi2. Khandewal, Gupta, Agarwal, Ahmad, Quantitative Analysis for Management, Ajmera Book Co., Jaipur3. Kapoor V.K., Operations Research, Sultan chand and sons.4. Taha S., Operations Research, Pearson Education.5. Gupta S.P., Statistics, Sultan chand and sons6. Louise Swift, Quantitative Methods for Business Management & Finance, Palgrave7. Kapoor V.K. & Sancheti D.C., Business Mathematics, Sultan chand and sons8. Levin R.I. & Rubin D.S., Statistics for Management, Pearson Education 9. Bhardwaj R.S., Mathematics for Economics & Business, Excel Books

M-107 MANTRAS OF MARKETING

Objectives: The overall objective of the course is to introduce the students to the marketing decisions in an organization and teach them to think like a marketer. To achieve this we will:

Understand the strategic role of marketing and develop the ability to define and analyze the marketing problems dealt with by managers and

Understand analytical concepts and techniques currently being used in marketing.




COURSE CONTENTSegment IImportance and scope of marketing, meaning, definition and evolution of marketing, Core concepts of marketing. Marketing mix and marketing environment. Market segmentation, targeting and positioning. Bases of Segmentation, Techniques of Positioning.

Segment IIMarketing planning and market organization. BCG Matrix, GE Matrix, Types of marketing organization, Consumer buying behaviour, factors affecting consumer behaviour, types of buying decision behaviour, the buying decision process, Market Research-meaning, importance, types and process.

Segment IIIProduct, Price, Place and Promotion (4P’s) in marketing, Product personality, Product differentiation, Product Life Cycle, New Product Development, Pricing Methods and Strategies, Types of intermediaries, types of distribution channels, Advertising, Sales promoting, Personnel Selling and Publicity, market evaluation and marketing control. Current trends in marketing.

NOTE: Case studies will be taken on all relevant issuesSuggested Readings:1. Kotler, P. (2002). Marketing Management. Prentice Hall of India, New Delhi.2. Ramaswamy, V.S. and Namakumari, S. (2002). Marketing Management- Planning and Control.

Macmillan India Ltd., New Delhi.3. Stanton William J., “Fundamentals of Marketing”, McGraw Hill, New Delhi

M-108 THE ART OF COMMUNICATION

Objectives: This course aims at developing a clear understanding of what we do the most in life- Communicate.

The learner would learn to appreciate the psyche that leads to words. This study will answer the questions- Why do we communicate, what do we communicate and how should and shouldn’t it be done. It makes learner aware of kinesics (non-verbal communication) written as well as oral communication. Half of the weightage will go towards developing oratory skills.



Division of Marks in Main Examination -Max. Marks - 100Theory – 50Practical –50

COURSE CONTENT

Segment ITransactional Analysis: What makes us say what we say, the four life positions and analysis of transactions, perception and reality, the art of listening. Communication: Definition, Process of communication, functions, scope, various types of communication, Barriers to effective communication.

Segment IIWritten Communication: Principles of clear business writing, reports, letters, e-mails, presentations. Non-verbal Communication: Kinesics, Proxemics, Time language, Paralanguage, Physical Context. Etiquettes during telephonic conversations, meetings, interviews, conferences.

Segment IIIArt of public speaking, creating a speech, use of right voice modulation, tone, pitch, pace, pause. It will comprise of practice sessions wherein students will be motivated to express themselves in speeches, seminars, group discussions etc

Division of marks: Theory: 50 Practical: 50

Suggested Readings:Lesikar, Pettit, Business Communication, A.I.T.B.S. PublicationsHarris, Thomas. A, I'M.O.K- You're O.K., Arrow BooksChaturvedi P.D., Business Communication, Pearson EducationRay W.Poe, Rosemary, Business communication, A.I.T.B.S. Publications

SEMESTER II

M-201 MANAGEMENT INFORMATION SYSTEM

Total Marks=150Internal=50Theory=70Viva-voce=30

Objectives: This course is designed to understand the multiple roles of information technology in the business and management processes of organizations, recognize the potential of information systems as informational, processing, infrastructural and strategic tools, be able to explain the major types of information systems and emerging technologies, and how these can be used to create value, be capable of identifying and exploiting opportunities to use information technology of strategic importance, at the individual, group, organizational and extended enterprise levels, be able to participate as an informed and effective business representative on a systems development team, be capable of making fundamental decisions involving the design, implementation and use of information systems in their organizations.

COURSE CONTENT

Segment IMIS-definition, nature and scope, MIS characteristics, functions, structure of MIS, role of MIS, MIS as a control system, process of management, applications of MIS, Implementation and evaluation of MIS, Enterprise resource planning (ERP)and its benefits, ERP market.

Segment IIInformation and System concepts-Introduction, classification of information, methods of data and information collection, value of information.System-definition, types of system, system decomposition, integration of subsystems, elements of a system, Human as an information processing system, Information system as an enabler.

Segment IIIIntelligent Information Systems: Introduction, Business intelligence, architecture, tools, user groups. Data mining, methods of data mining, Data mining framework, Decision trees, neural networks. Business Intelligence in the field of Marketing, Finance, Human Resource, Supply Chain Management and procurement.

Suggested Readings:1) Kenneth.c.Lauden and Jane P Lauden: Management Information System: organization and technology, PHI Pvt ltd, New Delhi.2) Jaiswal and Mittal: Management Information Systems, Oxford University press.3) D.P.Goyal: Management Information Systems, Macmillan business books.4) S.Sadagopan: Management Information Systems, PHI Pvt ltd, New Delhi.5) Lauden, K and J.P.Lauden: Management Information Systems- A Contemporary Perspective, Maxwell Macmillan (1995) New York.

M-202 BUSINESS ENVIRONMENT

Objectives: Business Environment course will make the students aware of all the relevant forces which are beyond the control of individual business. This will enhance their ability to analyze and study the environmental pressure on business and to understand practical implication of governmental policies and contemporary issues in India.




COURSE CONTENT

Segment IIntroductory Segment: Venture of Business, PESTER (Political, Economic, Social, Technological, Environmental, Legal) approach, Micro- Macro Perspective of business environment, Role of the government.

Segment IIIndian Economic Framework: Uniqueness of Indian Economy, New economic policy (LPG), Monetary and Fiscal Policy, Industrial health and industrial policy, Foreign Direct Investment Policy, Technological environment and technology policy, EXIM policy.

Segment IIIMajor Macro Issues: Inflation, Balance of Payment, Business Cycle, Budgetary Issues, National Income.

Note: There will be case on each topic.

Suggested Readings:1. Rudra Dutta: Indian Economy2. Mishra and Puri: Economic Environment of Business3. Raj Agarwal & Saxena: Economic Environment of India

M-203 INTERNATIONAL BUSINESS MANAGEMENT

Objectives: * Develop an understanding of the issues governing the operation and organization of the international business. * Discussing and analyzing the issues of entering the foreign markets, the costs and risk

associated and problems of managing cultural diversity.




COURSE CONTENT

Segment IInternational Business: An overview, Environment of International business-economic, political, legal and cultural. Role of MNC’s in developing countries. Theories of International Trade.

Segment IIWTO, Tariff and Non- Tariff barriers, Foreign Direct Investment-theories and factors affecting FDI, Balance of Trade and Balance of Payments. Dumping, Regional Blocks.

Segment IIIForeign exchange, theories of foreign exchange rate determination, managing cross-cultural differences in multinational firms and HR issues in international business.

Note: Case studies will be taken on all relevant issues

Suggested Readings:1. Justin Paul. International Business. Prentice Hall India, New Delhi2. Francis Cherunilam. International Business: Text & Cases 3rd ed.Prentice Hall India, New Delhi3. Aswathappa. “International Business”, Tata McGraw Hill4. Daniels. “International Business” Pearson Education

M-204 FINANCIAL MANAGEMENT - II

Objectives: The focus in this paper would be on issues related to working capital, dividend decisions and long term financing decisions.




COURSE CONTENT

Segment IWorking Capital Management- Nature of Working Capital, Determining the financing mix and Computation of working capital. Need and determination of working capital. Various committee reports on working capital.

Segment IIInventory Management: Objectives and Techniques. Management of Cash - objectives and techniques of cash management. Factors determining cash need. Receivables management: Objectives, Credit policies, Credit term Collection policies. Working Capital Financing.

Segment IIIDividend Decisions - Dividend and Valuation. Irrelevance of Dividends and Relevance of dividends. Leverage - Operating, Financing and Combined Leverage (including indifference point). Long Term Financing Decisions- Lease Financing and Hire - purchase financing.

Suggested Readings:1. Khan & Jain: Financial Management, Tata McGraw Hill2. Pandey I.M. : Financial Management, Vikas Publishing House3. Chandra Prasanna : Financial Management, Tata McGraw Hill4. Kishore Ravi M.: Financial Management, Taxmann

M-205 HUMAN RESOURCE MANAGEMENT

Objectives:



Division of Marks in Main Examination -Max. Marks - 100Theory – Case Study –

COURSE CONTENT

Segment I

Segment II

Segment III

Note:

Suggested Readings:

M-206 OPERATIONS MANAGEMENT

Objectives: The Term Operations include the concept of both Product and Service, in a system, where resources are converted into finished goods. The objective of the course is to empower the students for decision making in planning, scheduling and controlling in manufacturing and service activities.



Division of Marks in Main Examination -Max. Marks - 100Theory – 40Numerical/Applied – 60

COURSE CONTENT

Segment IIntroduction, Concept of Product and Service. Plant Location. Types of Manufacturing Systems, Plant Layout, Assembly Line Balancing. Material Handling. Production Planning & Control, Sequencing Model. Productivity, Work Study – Method Study and Work Measurement, Work Sampling, Time Study, Principles of Motion Economy, Micromotion Study.

Segment IIReplacement Model – Individual and Group Replacement, Simulation and its application in Queuing and Inventory Problems, Network Techniques – PERT and CPM.

Segment IIIStatistical Quality Control – Control Charts for Attributes and Variables, Theory of Acceptance Sampling, OC Curve, Sampling Plans. Total Quality Management, Standards on Quality Systems- ISO-9000:2000, JIT, Quality Circles, Benchmarking, Business Process Reengineering.

Suggested Readings1. Chase, Jacobs, Aqualino, Agarwal, Operations Management, TATA McGraw Hill, New Delhi2. Everett E. Adams, Jr. Ronald J. Ebert, Productions and Operations Management, Prentice Hall of India, New Delhi3. ILO, Introduction to Work Study, Oxford & IBH4. Kanishka Bedi, Production and Operations Management, Oxford5. Khandewal, Gupta, Agarwal, Ahmad, Quantitative Analysis for Management, Ajmera Book Co., Jaipur6. V.K. Kapoor, Operations Research, Sultan chand and sons.

M-207 RESEARCH METHODS IN MANAGEMENT

Objectives: This course aims at equipping the students with the basic understanding of the research methodology and to provide an insight into the applications of the modern tools and techniques for the purpose of management decision making.



Division of Marks in Main Examination -Max. Marks - 100Project - 20Theory – 40Numerical – 40

COURSE CONTENT

Segment IBusiness Research – An Overview, Concept of Scientific research in management, Research Process, Research Design . Sources and Collection of Data – Interview, Observation, Survey and Questionnaire designing.

Segment IIUnivariate, Bivariate and Multivariate analysis – Basic Concepts. Sampling Theory - Sample Design and Sampling Procedures. Hypothesis testing of means and proportions for large and small samples. Chi-square test, ANOVA. Non parametric tests – The signed test for paired data, The Rank sum test, The Mann-Whitney U-test, The One Sample Run test.

Segment IIIAttitude Measurement – Measurement and scaling concepts, types of scales, ranking and rating scaling techniques foe measuring attitude. Report Writing – Structure, Style and contents.

Suggested Readings1. Donald R. Cooper, Pamela S. Schindler, Business Research Methods, TATA McGraw Hill, New Delhi2. D. K. Bhattacharya, Research Methodology, Excel books3. Ram Ahuja, Research Methods, Rawat Publications4. Paneerselvam, Research Methodology, Prentice Hall of India5. William G. Zikmund, Business Research Methods, South Western Cengage Learning 6. G.C. Beri, Business Statistics, TATA McGraw Hill, New Delhi7. R. I. Levin & D. S. Rubin, Statistics for Management, Pearson Education8. C. R. Kothari, Research Methodalogy, New Age International

M-208 CONTEMPORARY ISSUES IN MANAGEMENT

Objectives: The objective of the paper is students would learn about volatile nature of economy and how one economy gets lesson from other countries in the world and will also understand about their interdependence. Division of Marks in Internal Assessment – Max. Marks – 50


Division of Marks in Main Examination -Max. Marks - 100Theory – 70Case Study – 30

COURSE CONTENT

Segment INotable Economic Crisis: South – East Asian Crisis, The U. S. Slow down, The crash of Japan, Global Recession

Segment IIRecent Issues: Summit, IMF: Recent development, Episodes of Inflation, Merger and Acquisitions, Internet Banking, Green Marketing, India - US Nuclear Deal

Segment IIIContemporary Concepts: Analytical framework of Knowledge Economy, Process of building Knowledge Economy, Moving ahead to Knowledge Economy.

Note: There will be case discussion on every topic.

Detailed syllabus will be provided on the beginning of the semester.

Suggested Readings:1. Mishra & Puri: Economic Environment of Business2. IMF: Regional Economic outlook3. IBRD: World Development Reports4. IBRD: Building Knowledge Economies5. IMF: China and India6. Newspapers, Magazines, Journals, Internet search7. Thomas A. Friedman: The World is Flat

SEMESTER III

M-301 PROJECT MANAGEMENT

Objectives: The Subject relates to Identification, formulation, appraisal, implementation and controlling of Projects. The course also includes the concept of Social Projects which is different from Commercial Projects.




COURSE CONTENT

Segment IBasic Concept, Project Life Cycle, Characteristics and Taxonomy . Organizing for Projects.Role and Responsibilities of a Project Manager, Concept of Social Projects, SCBA.

Segment IIMarket Potentiality Analysis – Identification of opportunities, Evaluation of market and potential demand. Technical Analysis. Financial Analysis – NPV, IRR, Payback period.

Segment IIIProject Implementation and control - Network techniques- Project Crashing, Project Updating, Resource Allocation and leveling. Contractor Schedule and Rescheduling. Project Audit , ex-post Evaluation.

Suggested Readings1. Prasanna Chandra, Projects, Tata Mcgraw Hill2. S. Chaudhary, Project Management, Tata Mcgraw Hill 3. K. Nagrajan, Project Management, New Age International4. Harold Kerzner, Ptoject Management, CBS Publishers

M-302 SUPPLY CHAIN MANAGEMENT

Objectives: The Subject relates to various aspects of planning , procurement and storage of raw material and other resources which becomes input to a manufacturing system. It also deals with inventory management which is a necessary evil for any organization.




COURSE CONTENT

Segment IPurchasing Function – Objectives, Scope and importance, Organizing for purchasing, Centralized and Decentralized Purchasing, Purchase Procedure, Purchasing in government organizations. Make or Buy Decisions Ethics in Buying. Storekeeping – Relevance and importance, Objectives, Store procedures and organization. E-Business .

Segment IIInventory Management – Basic Concepts, EOQ Models, Selective inventory control Techniques.

Segment IIIAggregate Planning, Material Requirement Planning, Concept of ERP, Value Analysis & Engineering.

Suggested Readings 1. Ammer D.S., : Materials Management and Purchasing, Richard Irwin Inc.2. Dobler D. W., Lee L. Jr. and Burt D.N.: Purchasing and Materials Management McGraw Hill Publishing Company, New York3. Westing J. H., Fine I. F. and Zens G. J.: Purchasing Management, Wiley Easter Ltd., New Delhi

M-306 LEGAL FRAMEWORK FOR BUSINESS

Objectives: The law is almost universal human need. Rule of the law is the essence of civilized society. Law and business are closely related disciplines. Therefore students will learn in this paper about the legal framework for business.




COURSE CONTENT

Segment IImportant Acts: Consumer Protection Act, Unfair Trade Practices, Environment Protection Act, Competition Act and FEMA, Sales of Goods Act, Contract Act.

Segment IIContemporary Law: Nature and kinds of companies, Formation of a Company, Memorandum of Association, Prospectus of a Company, Shares and Debentures of a company, Directors of a company, Winding up of a company.

Segment IIIBusiness and fundamental rights of business, Intellectual property right, Patent Act.

Note: There will be case on each topic.

Suggested Readings:1. P.P.S. Gogna: Company Law2. S. S. Gulshan: Mercantile Law3. K. R. Bulchandani: Business Law for Management4. Ram Krishna Raju: Business Laws and Economic Legislations

SEMESTER IV

M-401 INDIAN ETHOS IN MANAGEMENT

Objectives: The course aims at encouraging students to think about ethical implications of day to day happenings and practices of Indian industry. The course aims at sensitizing learners towards fundamental human values and their use in appraising global issues and complex business situations.




COURSE CONTENT

Segment IValues and skills, Purity of mind, Total Quality mind for Total Quality Management, Foundations of Work Culture from Indian Perspective, Organisational reality in India, Managerial Effectiveness: An Indian Model.

Segment IIEthics from Vedanta, ethics for motivation or inspiration. Corporate Ethics and Personal ethics, An alternative concept of Business and Industry.

Segment IIIVivekanand’s insights into a leader’s qualities, Lessons from Gita, Opinions of Shri Aurobinddo, Mahatma Gandhi, S. Radhakrishnan on Indian Ethos.

Suggested Readings:1. Chakraborty, S. K., “Values and Ethos for Organisation”, Oxford India Paperbacks.2. Chakraborty, S. K., “Management by Values”, Oxford India Paperbacks.3. Chakraborty, S. K., “Foundations of Managerial Work, Contributions from Indian

Thought”, Himalaya Publishing House.4. Chakraborty, S. K., “Ethics in Management: Vedantic Perspectives”, Oxford University

Press.5. Banerjee, Bani, P.,”Foundations of Ethicsin Management”, Excel Books.

M-402 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

Objectives: The major emphasis will be on creating a learning system through which management students

can acquaint themselves with the special challenges of starting new ventures and introducing new product and service ideas. This will involve working together to investigate, understand and internalize the process of founding a start up.

The course is designed primarily for those who at some point of their career want to start their own ventures, or run their own small businesses.




COURSE CONTENT

Segment IDefining entrepreneur, the entrepreneurial role, task and personality. A typology of entrepreneurs, Entrepreneurial motivation and barriers – Internal and External factors, Theories of entrepreneurship.

Segment IICreativity and entrepreneurial plan, Idea generation, screening and feasibility analysis, segmentation, targeting and positioning of product, Institutional support for new ventures.

Segment IIIRole and importance of small business. Defining small business, forms of organization for small business. Setting up a SSI, Product Selection, problems and challenges for SSI. Government policy for SSIs

Note: Case studies will be taken on all relevant issues

Suggested Readings:1. Arora, R. and Sood, S.K.. Fundamentals of Entrepreneurship andSmall Business Management. Kalyani Publishers, Ludhiana.2. Desai, Vasant. Small-Scale Industries and Entrepreneurship., Himalayan Publishing House, Mumbai.3. Ramachandran K., “Managing a New Business Management”, Kitab Mahal, New Delhi4. Shukla M. B., “Entrepreneurship and Small Business Management”, Kitab Mahal, New Delhi5. Holt, “Entrepreneurship: New Venture Creation”, Prentice Hall

M-403 BUSINESS POLICY AND STRATEGIC MANAGEMENT

Objectives: To create an understanding of the basic issues involved in business policy and strategic management. The student will learn about the scanning of the environment and developing strategic decision making skills accordingly.




COURSE CONTENT

Segment IBusiness Policy- Nature importance and purpose and objectives.Strategic management-Nature, importance and concept of strategy; process of strategicManagement; vision, mission, objectives and goals; components of environmental scanning- SWOT analysis, capability factors, and organizational appraisals.

Segment IIGrand strategies, Different types of strategies, Corporate portfolio analysis;Industry and competitor analysis, Subjective factors in strategic choices,Strategic plan

Segment IIIProject and procedural implementation; Resource allocation, StructuralImplementation and Functional Implementation.

Note- Case will be attached with each topic

Suggested Readings1. Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi.2. Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi.

Specialization Papers

A.Marketing

M-303a SALES AND DISTRIBUTION MANAGEMENT

Objectives: To provide an understanding of the concepts, attitudes, techniques and approaches required for

effective decision making in the areas of sales and distribution. To pay special emphasis on the practicing manager’s problems and dilemmas. To develop skills critical for generating , evaluating and selecting sales and distribution strategies.




COURSE CONTENT

Segment INature and scope of sales management, setting and formulating personal selling. Objectives, recruiting and selectingsales personnel. Developing and conducting sales training programmes, Designing and administering compensation plans.

Segment IISupervision of salesmen, Motivating Sales personnel, Sales meetings and sales contests, Designing territories and allocating sales efforts, Objectives and Quotas for sales personnel, developing and managing sales evaluation programme, Sales cost and Cost Analysis.

Segment IIIDistribution objectives- An overview of Marketing Channels, Channel Intermediaries- Wholesaling and Retailing, Channel Planning and design, Managing Marketing Channels.Note: Case studies will be taken on relevant issues.

Suggested Readings1. Cundiff, Still and Govoni, Sales Management, Prentice Hall of India, New Delhi2. Anderson, R. Professional Sales Management., Englewood Cliffs, New Jersey, Prentice Hall Inc.3. Sahu P. K. and Raut K. C., “Salesmanship and Sales Management”, Vikas Publishers, Delhi

M-304a ADVERTISING MANAGEMENT

Objectives- This course is designed to develop an understanding for the marketing communication tools and implement them in designing Advertisement strategies.




COURSE CONTENT

Segment IIntroduction to market communication- Overview of marketing communication, Factors affecting the marketing communication-mix, Integrated market communication, Ethical issues in marketing communication.Market communication and planning- Models of marketing communication, Developing and control of marketing communication, Marketing communication planning and procedure.

Segment IIAdvertise objectives and planning- Meaning, Definition, And Objectives of Advertising, Types of advertising.The Advertising agency- Functions and types, Advertising Agency compensation.Creative strategy- Target market and creative objective, Advertising appeals, Creative format and Creation stage, Copy testing and Plagnosis.

Segment IIIMedia planning and promotion- Environment analysis media object, Media strategy and media planning modes, Indoor media, Out door media, Measuring Advertisement performances. Current developments in Advertising.


Suggested Readings1. Zeigler et. AL. : Advertising; Mc Graw Hill Publications. 2. Dirksen Kroeger and Nicossia : Advertising Principles Problems and Cases: D.B. Taraporewala & Sons, Bombay. 3. A Borden and Marashall : Advertising Management-Text and Cases; D.B. Taraporewala & Sons, Bombay. 4. Welbacher, William .: Advertising, Mac Millan Publishing Company, New York. 5. Jefking : Advertising: Mac Millan, New Delhi. 6. Aaker, David A. and John G. Myers; Advertising Management: Prentice Hall of India Pvt. Ltd., New Delhi

M-404a CONSUMER BEHAVIOUR AND MARKETING RESEARCH

Objectives- The paper will help the student to learn about the consumer’s basic behavior towards the different products and services together with consumer research will help the student to capture buying behavior to make decisions. It will help him to develop frameworks to analyze consumer behavior and use them in designing marketing strategies and enhancing the effectiveness of marketing programmes.




COURSE CONTENT

Segment IConsumer Behavior - An Introduction, Key Foundations. Key Determinants of BuyerBehavior and Framework of Buyer Behavior. Family Influences, Reference Groups, Opinion Leaders and Social Influences. Social Classes, Social Stratification and Buying Behavior. Cultural Influences on Consumer Behavior.

Segment IIIndividual Determinants of Buyer Behavior and Internal Processes. Understanding Consumer Motivation- Consumer Personality and Self Concept, Learning, Memory and Behavior Modification. Formation and Modification of Consumer Attitudes. Consumer Decision Process – Pre purchase Issues.

Segment IIIIntroduction to Marketing - Nature & scope of Marketing Research, Functions of marketing research, Sources and methods of collecting data, Commercial survey, Audits, Survey Research, Instruments for respondent communication, Experimentation & data collection errors. Measurement in marketing research - Concept & scales of measurement, Attitude & motivational Research techniques. Sampling and data Analysis. Marketing Research Application - Market Segmentation &. Positioning, New product development, Market and Sales Forecasting, Advertising Research.


Suggested Readings1. Schiffman and Kanuk : Consumer Behavior, Prentice Hall 4th ed. 2. Sumathi : Marketing Research and consumer Behavior, Vikas Puth House. 3. Shaughessy John O : Why People Buy ? Oxford University Press.4. Hill Rey W and Millar : Organizational Buying Behavior. 5. Luck, wales, taylor, Rubin : Marketing Research. 6. Green and Tull : Research for Marketing Decision. 7. R.S. Alexander, James S : Industrial Marketing.

M-405a SERVICES MARKETING

Objectives: The objective of this course is to acquaint the students to the uniqueness of the service

characteristics and its marketing implications. The intent of the course is to discuss, measure and analyze several facets in the area of services

marketing, essential for the success of a service sector firm.




COURSE CONTENT

Segment INature of Service economy, Characteristics of services, Classification of services, Consumer Behaviour, Segmentation, targeting and positioning.

Segment IIServices marketing triangle, Marketing mix for services-Product, Price, Place, Promotion, People, Process and Physical evidence, Service Marketing Strategies, CRM, Service Quality.

Segment IIIIssues concerned with Bank Marketing, Insurance Marketing, Hotel marketing, Tourism Marketing, health care Marketing and Educational Marketing.

Note: Case studies will be taken on relevant issues.

Suggested Readings:1. Jha S. M., “Services Marketing”. 2. Zeithaml, Valarie A. and Bitner Mary Jo: Services Marketing. Irwin/McGraw-Hill, NY3. Lovelock, Christopher: Services Marketing, 4/e. Prentice Hall Inc., NJ4. Payne, Adrian: Essential of Service Marketing, Prentice Hall, NJ

B.Finance

M-303b INVESTMENT MANAGEMENT AND SECURITY ANALYSIS

Objectives: The objective of the course is to acquaint the students with the working of investment market as well as Security market. The focus of analysis is to develop the skills required for stock market so as to be able to judge the competitive position of firms in capital market.




COURSE CONTENT

Segment IConcept and objectives of savings and Investments. Investment avenues.

Segment IIStock Market- Primary and Secondary market. Role of SEBI. Listing requirements. Online Trading. Stock Exchanges, OTCEI. Depository.

Segment IIISecurity Analysis- Fundamental and Technical Analysis. Yield on securities. Security Return and Valuation. Factors affecting Security Prices

Note: 60% questions will be numerical/applied.

Suggested Readings1. S. Kevin: Portfolio Management2. Charles P. Jones: Investment Analysis & Management3. Prasanna Chandra: Investment Analysis & Portfolio Management4. V. A. Avadhani: Investment Management

M-304b MARKETING OF FINANCIAL SERVICES

Objectives: In the fast changing scenario of the Indian Economy with Globalization, Privatisation, with Deregulation competition and Economic reforms program, the inflows and outflows of funds increased and started operations in the Indian Financial markets.




COURSE CONTENT

Segment IFinancial System in India. Types of markets. Financial Services and Micro-Credit. Recent changes in financial services. Valuation of Strategic options- Acquisition pricing and planning strategy, Diversification & Merger.

Segment IIRaising Capital – Domestic and International (ADR and GDR). Strategic Decisions regarding factoring, leasing & Venture Capital. Bill discounting and Custodian Services. Balance Sheet, income Statements & Cash Flow Statement.

Segment IIIMerchant banking, Mutual funds, Securitization of debt, Credit ratings. Depositories. Analysis of Enterprise – Concept of Valuation, EVA & MVA. Value Planning & Valuation Concept. Corporate Financial Models

Suggested Readings:1. H. R. Machiraju: Indian Financial System2. Varshney. Mittal: Indian Financial System3. M. Y. Khan: Financial Services4. V. K. Bhalla: Management of Financial Services5. Prasanna Chandra: Financial Management

M-404b PORTFOLIO MANAGEMENT

Objectives: The objective of the course is to develop the skills required for portfolio management so as to be able to judge the competitive position of firms in capital market.




COURSE CONTENT

Segment IIntroduction to Portfolio Management: An optimum portfolio selection.

Segment IIMarkowitz Model, Markowitz efficient frontier. The Mean Variance Criterian (MVC). MVC & Portfolio selection. Sharp Index Model. Construction of the optimum portfolio & optimum portfolio with short sales.

Segment IIICapital Asset Pricing Theory & Arbitrage Pricing Theory. Portfolio Performance Evaluation & Portfolio Revision.

Suggested Readings:1. S. Kevin: Security Analysis & Portfolio Management2. Jim Mcmenamin: Financial Management3. Prasanna Chandra: investment Analysis & Portfolio Management4. R. k. Mittal: Portfolio & Risk Management5. V. A. Avdhani: Security Analysis & Portfolio Management

M-405b INTERNATIONAL FINANCIAL MANAGEMENT

Objectives: The objective of the course is to introduce the environment of international finance and its implications on international business. To define and analyze the foreign exchange mechanism and also to integrate the global developments with the changing business environment in India. Division of Marks in Internal Assessment – Max. Marks – 50



COURSE CONTENT

Segment IInternational Financial Management. Genesis of International flow of funds. Developments in International Monetary System. Exchange Rate Mechanism. Spot and forward Exchange Rates. Segment IIEmergence of multinational financial management. Balance of Payment Risk. Political & Country Risk. Euro Currency & Domestic Interest rates. Quotations & market rules.

Segment IIIAnalysis of International Capital Budgeting. Cost of Capital of a foreign Investment. Forex Risk Management. Forex Market. Measuring & managing Foreign Exchange Risk.

Suggested Readings:1. V. A. Avdhani: International Financial Management2. Vyuptakesh Saran: International Financial Management3. Khan & Jain: Financial Management4. P. T. Elseworth: International Economics5. A. C. Shapiro: Financial Management VII6. Adrian Buckley: Multinational Finance

C. HUMAN RESOURCE MANAGEMENT

M-303c Manpower Policy and PlanningSuggested Readings:Dayal, Ishwar. Successful Applications of HRD, New Concepts,New DelhiDayal, Ishwar. Designing HRD Systems. New Concepts,New Delhi.Kohli, Uddesh & Sinha, Dharni P. HRD - Global Challences &Strategies in 2000 A.D., ISTD, New Delhi.

M-304c Industrial RelationsSuggested Readings:Kochan, T.A. & Katz Henry. Collective Bargaining and IndustrialRelations. Hornewood, Illinois,Papola, T S & Rodgers, G. Labour Institutions and EconomicDevelopment in India. Geneva, ILORarnaswamy, E A. The Rayon Spinners The Strategic Management ofIndustrial Relations. Oxford University Press, New Delhi

M-404c Wage and Salary AdministrationSuggested Readings

1. Principles of Wage Determination : T.S. Papola,Soniya Publication Bombay 2. Income Policy and Insustrial Relations : C.K. Johari, shri Ram Centre for Industrial Relations, Delhi. 3. Wages in India: K.N. Subrahamaniam, Tta Mcgraw Hill Publishing Co. Delhi. 4. Wages Issue in Developing Economy : an Indian Experience: F.A.I. Fonceeca: Oxford University Press,Delhi.

M-405c Training and DevelopmentSuggested Readings:

1. Management Training in Organization: Ishwar Dayal, Prentice Hall of Indian, New Delhi. 2. Training for Development : R.P. Lynton and Udai Pareek, D.B. Taraporewala Sons & Co., Bombay

D.INFORMATION TECHNOLOGY

M-303d SYSTEM ANALYSIS AND DESIGN


Objectives: This course is designed to give the students a basic understanding of the “Life Cycle” approach to systems analysis. One of the main aspects of the course will be the integration of systems analysis activities, management reviews and documentation

COURSE CONTENT

Segment ISystem concepts-definition, characterstics, elements of a system, types of system.System Development Life Cycle (SDLC) - Waterfall model, limitations of this model, Prototyping, prototype model, iterative enhancement model, spiral model. Role of System Analyst.

Segment IISystem Analysis- System planning and the initial investigation, information gathering, tools of structured analysis, feasibility study, cost/benefit analysis.System Design- the process and stages of system design, input/output and forms design, file organization and database design.

Segment IIISystem Implementation- System testing and quality assurance, implementation and software maintenance, hardware/software selection, project scheduling and software, security, verification and validation, disaster/recovery and ethics in system development.

Suggested Readings:1) Senn, J.A: Analysis and Design of Information Systems, McGraw Hill.2) Ziya Akts: Structured Analysis and Design of Information Systems, PHI Pvt ltd, New Delhi.3) V.Rajaraman: Analysis and Design of Information Systems, PHI Pvt ltd, New Delhi.4) Elias M.Awad: System Analysis and Design, Galgotia Publications Pvt Ltd.

M-304d DATABASE MANAGEMENT SYSTEM


Objectives: This is an introductory course in database and file management systems. It will help students to develop an understanding of the role of data modelling, file management and database systems in information systems. At the completion of this course, students should develop an appreciation of the role of data, files and databases in information systems understand the database development activities be familiar with data modelling concepts (E-R and Class diagrams) used in database development be familiar with a broad range of data management issues including data integrity and security.

COURSE CONTENT

Segment IIntroduction, DBMS applications, DBMS versus file systems. Data models- ER model, basic concepts, ER diagram, design issues, Relational model, Network model, Hierarchical model.

Segment IINormalization-Normal Forms, 1NF, 2NF, 3NF, BCNF, 4NF, 5NF.Database System Architectures- Centralized and Client-Server architecture, parallel systems, Distributed systems, Network types, Server systems architecture.

Segment IIITransaction Management- Transaction concept, transaction state, atomicity and durability, concurrency control, deadlock handling, recovery system, buffer management.

Suggested Readings:1) Ricardo.C: Database Systems-Principles, Design and Implementation, Macmillan, New York (1990).2) Silberschatz, Korth, Sudarshan: Database System Concepts, PHI Pvt ltd, New Delhi.3) R.Agarwal, A.N.Swami: Database Mining- A Perfect Perspective, McGraw Hill.

M-404d DATA COMMUNICATION AND NETWORKING


Objectives: This course is intended to provide students a firm grounding in the concepts of data communications used by computer systems. This course concentrates on the theory of communications and provides students an opportunity to examine current data communication technologies. This course is designed to have students experience data communications within an applied context. Data communications has changed so dramatically, in the last few years, that students must use the breadth and depth approach when engaging in learning activities. At the end of this course, students will have participated in various discussions concerning key components, elements and aspect of data communications, as it relates to the computer industry at present time successfully completed a series of exercises, quizzes whereby they have applied knowledge of data communications to business-oriented case studies.

COURSE CONTENT

Segment IData Communications- Introduction, protocols and standards, networks, standard organizations. Basic concepts- line configuration, topology, transmission modes, categories of networks (LAN, MAN, WAN) and internetworks.

Segment IISignals- analog and digital, periodic and aperiodic. Encoding and modulation, digital to digital, digital to analog, analog to digital , analog to analog conversions.Transmission media- twisted pair, coaxial cable, optical fibre cable etc.LAN- project 802, Ethernet, token bus, token ring, switching techniques, circuit, packet and message switching.

Segment IIINetworking devices- hubs, switches, repeaters, routers, bridges, gateways. OSI model, functions of each layer, TCP/IP protocol suite.Error detection and correction- types of errors, VRC, LRC, CRC, checksum. Error correction: single bit error correction, hamming code, LZW compression method, aspects of network security and privacy.

Suggested Readings:1) William Stallings,”data and computer communications”, Prentice hall, India (4th edition).2) A.S.Tenenbaum, “computer networks”, Prentice hall, India (2nd edition).3) T.Viswanathan, “telecommunication, switching systems and networks”, Prentice hall, India.4) William Brain K: “Using information technology: a practical introduction to computers and communication.” Prentice hall, India.

M-405d E-COMMERCE


Objectives: This course focuses on understand the strategic opportunities and threats of Electronic commerce, have insight into the viable electronic commerce business Models, be familiar with the organizational capabilities necessary to implement electronic commerce, have experience in analyzing the potential impacts and opportunities of electronic commerce in a firm or industry, have gained insight into the way electronic commerce influences business strategy and changes the basis for Competition, have studied different types of electronic commerce through case studies.

COURSE CONTENT

Segment IElectronic commerce- Introduction, benefits of E-commerce, impact of E-commerce, classification of E-commerce, applications, architectural framework.Electronic Data Interchange (EDI) - benefits of EDI, applications of EDI.

Segment IIE-commerce network infrastructure, LAN, Ethernet, WAN, domain name system.E-commerce- Information distribution and messaging, FTP, E mail, WWW server, HTTP, web servers.

Segment IIIElectronic payment system, online, prepaid, postpaid, securing the business on internet, protecting the network, firewalls. Internet advertising, Mobile commerce- introduction, framework and models, agents in e-commerce.

Suggested Readings:1) Ravi Kalabota: E-Commerce- A Managerial Guide, Pearson Education.2) Bharat Bhaskar: E-Commerce- Framework, Technologies and Applications, McGraw Hill.3) Elias.A.Awad: E-Commerce, Prentice hall, India.4) Bhushan Dewan: E-Commerce, S.Chand Publications Pvt Ltd.

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