mba syllabus 2011

B.N. Bahadur Insti tute of Management Sciences, Manasagangotri, University of Mysore, Mysore.

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COURSE CURRICULUM & REGULATIONS GOVERNINGMASTER OF BUSINESS ADMINISTRATION (MBA)

DEGREE COURSEW.E.F 2011

REGULATI ONS1. Course T i t l e

Th e cou r s e sha l l b e ca l l ed Mas t er of Bus in ess Admin i s t ra t i on D egr eeCours e . The du ra t i on of t h e cou r s e i s two yea r s cons i s t i ng of f ou rsem es t e rs ; t wo s em es t e rs i n each yea r . A cand ida t e j o in ing t he cou r s esha l l pu rsue p re sc r ib ed cou rs es of s t ud i es .

2. El ig ib i l i ty for Ad mis s ionAn y gradua t e or p os t gradua t e i n a r t s , s c i enc e , comm er ce , bus ines smanagemen t , a l l i ed sc i enc es , en gineer in g and t echno logy, m ed ica lsc i enc es of t h i s Un iver s i t y or f r om an y o the r un ivers i t y cons id er edequ iva l en t t her e to sha l l be e l i g ib l e fo r admiss ion t o t he cou rs e .Fu r the r t he app l i can t sha l l h ave a min imum o f 50% in t he qua l i f yingexamina t i on . A r e la xa t i on o f 5% i s a va i lab l e f or SC /ST & Ca t - Icand ida t es . Se lec t i on of can d ida t es t o t he cou rs e sha l l b e don e a s perru l es of t h e Un i vers i t y and Gove rnm en t of Ka rna t aka .

3 . Course Conte nt an d I n s truc t iona ) Course conte nt : Th e cou rs e c ompr i s es of sub j ec t s o f s t ud y ,

i n t ern sh ip , p ro j ec t work and f i e ld work a s p r esc r ib ed .Peda gogy i nc ludes lec tu r e s , c a se s t ud i es , g r oup d i scuss ions ,qu i zzes , s emina rs , compu ter p rac t i ca ls , summ er i n t e rn sh ip , fac tor yvi s i t s e t c .

b) Su mmer I nter nshi p: Aft er t he s econd s em es t e r examina t i ons tuden t s sha l l under t ak e t ea m based summ er i n t ern sh ip and p repa rea rep or t unde r t he gu idance of a facu l t y m emb er . Th e r epo r t sha l lbe submi t t ed b ef or e t he c om menc em en t o f t h e t h i rd s em es t e r fa i l i ngwh ich t he s t uden t sha l l no t be p ermi t t ed to j o in t he t h i rd sem es t e r .

c ) F ina l Pro jec t : Du r ing th e th i rd and f ou r th s em es t er s each s t uden tsha l l under t ak e p r o j ec t work and p repa r e p r o j ec t r epo r t s t r i c t l y i naccordance wi th the gu ide l i nes in t he i r e l ec t i ve a rea under t hesuper v i s ion of a facu l t y. The s t uden t s a r e r equ i r ed t o ma in t a in ap ro j ec t work da i r y to b e s ubmi t t ed fo r eva lua t i on . The p r o j ec trep or t mus t b e submi t t ed b ef o r e t he c omm enc em en t of t he f ou r thsem es t e r examina t i on , fa i l i ng wh ich t he s t uden t sha l l no t bepermi t t ed t o appea r f or t h e e xamina t i on .

4 . Atte ndance and Cond u ctTh e Cours e i s a fu l l t im e cou rs e and s t uden t s SHALL NOT t ake upany emp loym en t / cou rs e , pa r t t ime o r fu l l t im e du r ing t he i r s t ud y.S tuden t s found v io la t i ng t h i s ru l e sha l l b e r em oved f rom the cou rs e .Min imum a t t end ance of 75% of ac tua l work ing hou rs i s r equ i r ed i neach pape r . A s tuden t wh o does n ot sa t i s f y t he r equ i remen t s o fa t t endance and conduc t sha l l n o t be pe rmi t t ed t o wr i t e t heexamina t i on i n t he conce rned sub j ec t .

5 . Exa minat ionEach sub j ec t i s d iv ided i n to in t erna l a s s essm en t ( IA) and end of t e r mexamina t i on wi th marks a l l oca t ed a s sh own in t he t ab l e . In t erna l

a sse ssm en t mus t be sp r ead ove r s i x t een weeks a l l owin g r ea s onab l ein t er va l b et ween a ss es sm en t s . IA marks sha l l be a ward ed on t he bas i sof announced a nd su rp r i se t es t s , t e r m papers / s emina rs / qu i zzes /ca se d i scuss i ons and compu ter p rac t i ca ls . Th e b r eakup o f a s s ess m en tmarks wi l l be a s f o l l ows :

a . Announc ed t es t 05 Marksb . Su rp r i s e t es t 05 Marksc . Te rm paper / s emina r / c a s e d i scuss ion 10 Marksd . Viva - voc e 05 Marks

Tota l 25 Mar ksTh er e sha l l be a t e rm end examina t i on of 3 hou r s du ra t i on for eachsub j ec t a t t he end o f each s emes t e r ( exc ep t i ng p ro j ec t r ep or t ) .

6 . Eva lua t ion o f Pro jec t Repor ts1 . Summer i n t e rn sh ip rep or t an d p ro j ec t work d i a r y a r e

eva lua t ed f or 50 marks t h r ou gh i n t erna l va lua t i on .2 . S tuden t s sha l l have t o submi t a work da i r y and s yn ops i s of t h e

p ropos ed p ro j ec t work , t o b e eva lua t ed f or 50 marks by t h econce rned gu ide , be f or e t he commenc em en t of t h i rd semes t e rexamina t i on fa i l i ng wh ich he/ sh e wi l l n o t be a l l ow ed toappea r f or t h e t h i rd s em es t er examina t i on .

3 . Each p ro j ec t r epo r t i s eva lua t ed fo r 75 marks by i n t e rna l andext e rna l examine rs . Th e gu ide o rd ina r i l y sha l l be t h e i n t erna lexamine r .

4 . A v iva -voc e f or 25 marks wi l l be conduc t ed b y a b oa rd o fth ree m emb er s cons t i t u t ed by t h e Cha i rman , BOE f rom theapp roved l i s t o f exa mine rs .

7 . Dec lara t ion o f Resul t sTh e dec la ra t i on o f r esu l t s sh a l l be mad e a s fo l l ows :

a . Min imum for a pass i s 40% o f t he ma rk s i n each examina t i onpaper and 50% of t he ma rks i n t he agg r ega t e of f ou rsem es t e rs . Th er e i s n o min im um fo r i n t erna l a s s e ssm en t , andsummer i n t e rn sh ip rep or t .

b . Th e min imum f or a pass i n F ina l p ro j ec t r ep or t i s 30 /75 marksand t here i s n o min imum f or v iva -voc e .

c . Ca r r yover i s p e rmi t t ed a s p er Un ivers i t y r egu la t i ons .d . Dec la ra t i on o f grad es sha l l b e don e a f t e r t he fou r th sem es t er

examina t i on on t he bas i s of a gg r ega t e ma rks o f a l l s em es t er s .Th e dec la ra t i on sha l l b e made a s fo l l ows :

Grad e A1 70% and above i n t he aggr ega t eGrad e A 60% and above bu t l es s t han 70% in t he

agg r ega t e .Grad e B 50% and above bu t les s t han 60% in t he agg r ega t eGrad e F Less t han 50% in t he agg r ega t e ( FA IL)

Dec la ra t i on o f r e su l t s i n t he ca se of RE PE ATERS sha l l b e doneaccord ing t o gen era l ru l es of t he Un ive rs i t y.


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COURSE CURRICULUM & REGULATIONS GOVERNINGMASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

COURSE STRUCTURE

Firs t Semester Credi ts* Marks

SlNo

Sub jec ts(L+P/S/F) Int l .

Ass t .End

Ter mTota l

L P/S/F Tota l1 . Managem en t Concep t s &

Th eo r i es1 1 2 25 75 100

2 . Or gan i za t i ona l B ehaviou r 2 1 3 25 75 1003 . Bus iness Envi ronm en t 1 1 2 25 75 1004 . Manager i a l Commun ica t i on 1 2 3 25 75 1005 . Manager i a l Acc oun t ing 2 2 4 25 75 1006 . Manager i a l Ec onomics 2 1 3 25 75 1007 . S t a t i s t i c s fo r Managem en t 2 2 4 25 75 100

Total 1 1 10 21 175 525 700

Second Se mes ter Credi ts* Mar ksSlNo Sub jec ts

(L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . Market i ng Managem en t 2 1 3 25 75 1002 . Human Res ou rc e

Managem en t2 1 3 25 75 100

3 . Corpo ra t e Finance 2 2 4 25 75 1004 . Quan t i t a t i ve Methods 2 2 4 25 75 1005 . Lega l a spec t s o f Bus iness 2 0 2 25 75 1006 . Opera t i ons Managem en t 2 1 3 25 75 1007 . Managem en t In f or ma t ion

S ys t em s1 2 3 25 75 100

Tota l 13 9 22 175 525 700

Third Se mester Credi ts* Marks

SlNo

Sub jec ts (L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . Pr o j ec t Managem en t 1 2 3 25 75 1002 . En t rep r en eu rsh ip 1 1 2 25 75 1003 . E lec t i ve I 2 2 4 25 75 1004 . E lec t i ve I I 2 2 4 25 75 1005 . E lec t i ve I I I 2 2 4 25 75 1006 . Pr o j ec t Work Dia r y 0 3 3 50 - - - 507 . Summer In t ern sh ip

Repo r t- - - - - - - - - 50 - - - 50

Tota l 8 12 20 2 25 375 6 00

Fourth Se mester Credi ts* MarksSlNo

Sub jec ts (L+P/S/F) Int l .Ass t .

EndTer m

Tota l

L P/S/F Tota l1 . S t ra t eg i c

Managem en t2 1 3 25 75 100

2 . E lec t i ve IV 2 2 4 25 75 1003 . E lec t i ve V 2 2 4 25 75 1004 . E lec t i ve V I 2 2 4 25 75 1005 . E lec t i ve V II 2 2 4 25 75 1006 . Pr o j ec t R epo r t 0 3 3 75 757 . Pr o j ec t Viva -voc e - - - - - - - - - - - - 25 25

Tota l 10 12 22 125 475 600

*L=Lecture 1 hour o f l ec ture per w ee k f or 15 w ee ks = 1 credi tP /S /F=Prac t i ca l s /Se mi nar s /F i e ld Wor k 2 hours o f pr ac t i ca l s /se minar s / f i e ld w or k per w ee k f or 15 w eeks = 1 credi t

E lec t ive Areas :1 . Mar ket i ng (M )2 . F inance (F)3 . Hu ma n Resource Manage me nt ( HRM )4 . Interna t iona l Bus iness ( IB )5 . Inf or mat ion Sys te ms ( IS )6 . Tour i s m & Trave l Managemen t (TTM )7 . Hea l th Care Manage men t ( HCM)8 . S mal l Bus ine ss Manage me nt & Entreprene urship (SB M &E)9 . Reta i l ing & Sup ply Cha in Manageme nt (R & SCM )10 . Ban ki ng & Ins urance (B&I)


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SYLLABUS

FIRST SEMESTER

1.1 Management Concepts & Theories1 . Manageme nt :d ef i n i t i ons , na tu re and scope of managem en t , func t i ons

and p rocess of managem en t , evo lu t i on o f managem en t t heor y f romTa ylo r , Fa yo l , D rucker t o t he p re s en t . Gr owth o f p rof es s iona lmanagemen t i n Ind i a . E th i c s i n managem en t .

2 . Manager ia l P lanning :p lann ing p roc es s , t yp es o f p lan s , s t ra t eg i c vs .ope ra t i ona l p lans , mod e ls o f s t ra t egy fo rmu la t i on , l i nk ing s t ra t egy t os t ruc tu re .

3 . Dec i s ion Ma ki ng :manage r i a l dec i s i on -mak ing p roc es s and mode ls ,s t ep s i n ra t i ona l dec i s i on - mak ing , c rea t i v i t y and gr oup dec i s i on -mak ing .

4 . Organiza t ions : o r gan i za t i on a l t heo r i e s and des i gn , va r i ous f o rms ofor gan i za t i on s t ruc tu re s , span of managem en t p r i nc ip le s o fcoo rd ina t i on , au thor i t y, pow er , d e l ega t i on and decen t ra l i za t i on .

5 . Manager ia l Contro l : r e la t i onsh ip be t ween p lann ing and con t ro l -l imi t a t i ons of con t r o l , t yp es o f con t ro l s ys t em s and t echn iques managemen t b y exc ep t ion , budget a r y c on t r o l , func t i ona l anddys func t i ona l a spec t s o f budget a r y c on t r o l , i n t e rna l c on t ro l s ys t ems ,i n t erna l aud i t and managem en t aud i t .

References : Essen t i a l s o f Managemen t -Koon t z and ODonne l l . E -McGraw Hi l l , In t roduc t i on t o Managemen t -Fred Lu thans -McGraw The Prac t i ce o f Management -Pe t e r .F .Drucker Managemen t - S toner , Freemen and Gi lber t Managemen t - Gr i f f i n Managemen t - Ho l t Managemen t - Tasks and Respons ib i l i t i e s - Pe t e r . F . Druck er Pro fe ss iona l managemen t - Theo Ha imann Organ i za t i on Theory and Design Richard L .Dra f t Managemen t - R ichard L .Dra f t Peop le and Per fo rmance by Pe t e r F .Drucker

1.2 Organizat ional Behavior1 . Funda men ta l s o f Organiza t ion a l Behavior : e vo lu t i on o f

or gan i za t i ona l b ehavi or , i nd iv idua ls and Or gan i za t i ons , f orc esa f f ec t i ng o r gan i za t i ona l behavio r , Changing work fo rce andemp loym en t r e la t i ons , im pac t of g loba l i za t i on and in forma t iont echno logy on or gan i za t i ona l behavio r ,

2 . Indi v idua l Di me ns ions in Or ganiza t iona l Behavior : i nd iv idua ld i f f er enc es p erc ep t i ons , i n t er es t s , ap t i t ude , a t t i t ude , l ea rn ing ,pers ona l i t y, c r ea t i v i t y.

3 . Group Dyna mics : g r oup behavi or , t eam d eve lopmen t , g roupcohes i ven ess g roup dec i s i on mak ing p r oc ess , , E f f ec t i ve t eam s ,or gan i za t i ona l c on f l i c t s , & con f l i c t r es o lu t i on , i n t erp er sona l sk i l l s ,Joha r i Window and t ran sac t i ona l ana lys i s .

4 . Motiva t ion : t h eor i es and mode ls of mot i va t i on , Lead er sh ip , t heor i e sof l ead ersh ip & l eade rsh ip s t y l e s .

5 . Manageme nt o f Change: r es i s t ance t o change, chan ge m ode ls , changeagen t s .Or gan i za t i ona l e f f ec t i ven ess . O r gan i za t i ona l c l ima t e andcu l tu re . , l ea rn ing o rgan i za t i ons .

References : Organ i za t i ona l Behav io r Robb ins . Organ i za t i ona l Behav io r - Fred Lu thans Human Behav io r a t Work - Ke i th Dav i s Organ i za t i ona l Theo ry and Des ign Daf t The F i f t h Di sc ip l i ne - Pe t e r Senge The Seven Hab i t s o f h igh l y Ef f ec t i ve Peop le - S t ephen Covey Unders tand ing Organ i za t iona l Behav iour Uday Parekh The F ive Minds -Howard Gardne r Al l t he books by Edward De Bono Work i n t he 21 s t Cen tury Landy and Je f f rey

Business Environment1 . Bus iness as a soc ia l sy s t e m: i n t erna l and ex t e rna l envi ronm en t ,

s t akeho lde r map of bus iness , ro l e of governm en t i n economic ac t i v i t yand i t s impac t on bus iness in Ind i a . Bus iness E th i c s and Corpora t eSoc i a l r esp ons ib i l i t y. Is su es i n corpo ra t e gove rnance .

2 . Economic Str uc t ure o f In di a : economic p lann ing i n Ind i a , t ran s i t i onf r om mi xed ec onom y to a market ec onom y, ou t l i nes o f Pub l i c andPr iva t e s ec to rs . Cha rac t e r i s t i c s of i ndus t r i a l , s e r v i ce and agr i cu l t u ra lsec t ors . R egiona l and sec t ora l imba lanc es , Dua l i sm, Tr ends i n GDP.


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3 . Monetary and F i sca l Sys te m o f India : o ve r v i ew o f In d i a s mon et a r ypol i c y , f i sca l po l i c y, r o l e of RB I , t he bank ing sec t or , In d i an f i nanc i a ls ys t em, m oney mark et and cap i t a l market s , s t ock exchanges a nd s t ockmarket r ef orm s i n Ind i a . Indus t r i a l f i nance i n In d i a ro l e ofdeve lopm en t f i nanc i a l In s t i t u t i ons and commerc i a l banks , NBFC s .Financ ing of expo r t s and im por t s , E X IM and EC GC. Is su es i n t axa t i onand gove rnm en t expend i tu re FRBM Ac t , t he p r ob l em of f i sca l d e f i c i t .

4 . Indian Soc i e ty , C ul ture and Po l i t i c s : s oc i a l p r ob l em s of Ind i a , Impac tof m od ern i za t i on on Ind i an soc i e t y, d em ography, gende r ,envi ronm en ta l i s sues .

5 . Interna t iona l Bus iness E nviron men t: Ind i a a s a p la ye r i n t heIn t e rna t i ona l mark et p lac e i t s pos i t i on and p rospec t s , t he ro l e ofmu l t i -na t i ona l c ompan ie s i n Ind i a . FD I & F I I s i n Ind i a .

References : Bus iness Env i ronmen t C.A .Franc i s Bus iness , Governmen t & Soc i e t y Ar thur Go ld Smi th . Eth i ca l cho i ces - shekar Ind i a Deve lopmen t Repor t s Ind ia i n Trans i t ion Jagd i sh Bhagwath i Ind ia s Economic po l icy Bima l Ja lan I s t he re a Ind ian way o f t h ink ing A.K .Ramanu jam A Mi l l i on Mu t in i e s - V .S .Na ipua l In t e rna t iona l Bus iness Env i ronmen t by Dan ie l s & Radbaugh Ind ia i n t he Era o f Economic Re fo rms Sachs , J a f f rey , Varshney ,

Ashu to sh and Ra jpa i , N i rupam , New De lh i , Ox fo rd , 1999 . Fisca l Po l i cy , Pub l i c Po l i cy and Governance Shome , Par thasara th i Eigh t Lec tu res on India s Economic Re fo rms Sr in i vasan .T .N Fisca l Po l i cy Deve lopmen t s in Ind ia 1950 -2000 Sury Ind ia s Economic Per fo rmance and Re fo rms : A Persp ec t i ve f o r t he

New Mi l l en ium Swamy , Subraman ian Imag in ing i n Ind ia Nandan N i l ekan i

1.3 Managerial Communication1 . Introd uct ion : n a tu re o f manager i a l commun ica t i on , t he commun ica t i on

p roc ess . E f f ec t i ve com mun ica t i on and ba r r i er s t o c ommun ica t i on ,commun ica t i on sk i l l s ; wr i t i ng , r ead ing , log i c , ana lys i s an d l i s t en ing

2 . Co mmu nica t ion f or Proble m So l v ing : p rob l em so lv ingcommun ica t i on mode l f o r ca se ana lys i s and r epo r t i ng i n de t a i l . Gr oupd i scuss ion , i n -c la s s o r works hop exerc i s es and a ss i gnmen t s .

3 . Writ ing S ki l l s : exe rc i s es in d ra f t i ng l e t t e r s , memos , e -m a i l , p r oposa ls ,re sum e wr i t i ng , r ep or t s and execu t ive summa r i e s . Th e s t ruc tu re andp roc ess of c r ea t i ng bus ines s mes sages .

4 . Oral Commu nica t ion: exerc i ses i n speak ing , d i scuss ing , l i s t en ing andnegot i a t i ng , bod y langua ge a nd k ines i c s , bus iness e t i quet t es .

5 . Bus iness Prese nta t ions : h an ds on wi th exc e l and o f f i c e power p oin t .

References : Be t t e r Bus iness Commun ica t ion Den i sh Murphy Wri t t en Execu t ive Commun ica t i on - Shur t e r Mode l Bus iness Le t t e r s - Gar t i s i de . Bus iness Commun ica t i on Les i kar Pe t t i t - F la t e ry . MLAs Handbook . Bus iness Research Me thods - Cooper and Schne ider Bus iness Research Me thods - Z i kmund

1.5 Managerial Account ing1 . Introd uct ion to Accou nt i ng : m ean ing , a ccoun t ing concep t s and

conven t ions Financ i a l Acc oun t ing V/ s Managemen t Acc oun t ing Reco rd ing , c la s s i f y ing and summar i z in g bus iness t ran sac t i ons l ead ingto p r epa ra t i on o f f i na l acc oun t s o f so l e p rop r i e t a r y, merchand iz ingmanufac tu r ing and ser v i c e bus iness es us in g E xc e l .

2 . Co mpa ny F ina l Accoun ts in India : r equ i r em en t s o f Com pan ies Ac t of1956 wi th re spec t t o p r epa r a t i on of Fina l Accoun t s o f Compan ies -Annua l R epo r t s and i t s con t en t s .

3 . Financ ia l s ta te men t A na lys i s : t echn iques of f i nanc i a l s t a t em en tana lys i s : Ho r i zon t a l ana lys i s , V e r t i ca l ana lys i s , T r end Ana lys i s , Ra t i oAna lys i s (P ro f i t ab i l i t y, Liqu id i t y, So lvenc y and Cap i t a l market ra t i o s ) ,p repa ra t i on of fund f l ow & c ash f l ow s t a t em en t u s ing E xc e l .

4 . Exce l appl i ca t ions : p r epa ra t i on and Ana lys i s o f Income S t a t em en t ,Ba lance Sh eet , Cash Flow St a t em en t , Ra t i os and Pr o j ec t i ons u s in gexce l

5 . Cost accoun t ing : e l em en t s o f C os t s , C la s s i f i ca t i on of co s t s ,Pr epa ra t i on of Cos t Sheet , Cos t accoun t ing s ys t em s : Job cos t i ng ,p roc ess c os t i ng , con t rac t cos t i ng and serv i c e cos t i ng , Margina l cos t i n gand u se of b r eak - even ana ly s i s i n dec i s i on -mak ing Relevan t cos t s f o rmarket i ng and p roduc t i on dec i s i ons - Cos t D r ive rs and Ac t iv i t y BasedCos t i ng .

References : Financ ia l Accoun t ing : A Manager ia l pe rspect i ve R.Narayanswamy In t roduc t i on o f Managemen t Accoun t ing - Horngren , Sundem, S t ra t t on . Cos t and Manager ia l Account ing - Duncan Wi l l amson Cos t accoun t ing f o r Bus iness Managers -As i sh K Bha t tacharayya . Managemen t and Cos t Accoun t ing - Co l in Drury Managemen t Accoun t ing Hensen Mowen Financ ia l Anal y s i s and Model l i ng Chandan Sen Guptha


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1.6 Managerial Economics1 . Manager ia l Economics : i n t roduc t i on , b a s i c concep t s , app l i ca t i on i n

bus iness d ec i s i on - mak ing . D emand and Supp ly Ana lys i s , de t e rminan t s ,equ i l i b r i um, e la s t i c i t y, dem and for ecas t i ng and e s t i ma t ing meth ods

2 . Theory of consu mer beha vior : consum er p r e f er enc es , i nd i f fer enc ecu rves , budget cons t ra in t , u t i l i t y ma ximi za t i on and t he der i va t i on o fthe consum er d emand cu rve .

3 . Product ion and Cos t Ana l ys i s : p roduc t i on func t i ons -c os t func t i ons ,and p rof i t fu nc t i ons , t o t a l , ave rage and margina l cos t s , r e t u rn s t ofac tor s and sca l e , sho r t run v / s lon g run dec i s i ons , d er iva t i on o f t hesupp ly cu r ve .

4 . Mar ke t Ana lys i s : ma rket form s , per f ec t comp et i t i on , monopo ly ,monop ol i s t i c , o l i gop oly . Ou tpu t and p r i ce de t er mina t i o n . Ca r t e l s andcol lu s i on , m er ge rs and acqu i s i t i ons and gove rnm en t r egu la t i ons i n t h efo rm o f p r i c e d i rec t i ves , t axes , subs id i e s , an t i - t ru s t a c t i on andcompet i t i on po l i c es .

5 . Nat iona l Inco me Accoun t in g :concep t s of GD P, N I , pe r cap i t a i ncome,PPP Na t iona l i nco me acc oun t ing i n Ind i a . Bus iness c yc l es and bus inessfo r ecas t i ng . M easu r ing bus iness c yc l es u s ing t r end ana lys i s , mac r oec onomic i nd i ca tors i n bus iness c yc l e m easu rem en t , Cop ing s t ra t eg i e sfo r bus iness .

References : Manager ia l Economics - Dom in i ck Salwa tore . Manager ia l Economics - Gup ta and Mo te Economics - Samue l son &No rdhaus Manager ia l Economics by Pet e rson and Lewi s Micro Economics Domin i ck Sa l va to re Macro Economics Palmer and o thers Macro Economics - Kou t inyas

1.7 Statist ics for Management1 . Quan t i t a t i ve da t a i n t erp re t a t i on i n manager i a l d ec i s i on mak ing:

co l l ec t i on c la ss i f i ca t i on t abu la t i on f requ enc y d i s t r i bu t i on cha r t s u s ing exc e l , m ea su r e s o f c en t ra l t end enc i es and d i spers i on us ing vi sua l exp lo ra t i ons i n MS exce l .

2 . Cor re la t i on and regr e ss i on : mu l t i p le c or r e la t i on basi c p robab i l i t yconcep t s c ond i t i ona l p r oba b i l i t y Ba yes t heo r em us e MS exc e l PHSTAT2 .

3 . Pr obab i l i t y d i s t r i bu t i ons : b i nomina l Poi s son and no rma l d i s t r i bu t i onsus ing exc el es t ima t i on poin t and in t erva l us ing E xce l .

4 . S t a t i s t i ca l D ec i s i on Theor y : h ypoth es i s t es t i ng f or means andp ropo r t i ons and fo r d i f f er en ce o f m eans and p ropor t i ons ana lys i s o fva r i ance .

5 . Sampl ing : samp l ing t echn iques , random samp l in g , random numberst ab le , Mon t e Ca r lo s imu la t i on , Ch i - squa r e t e s t s , t ime s er i e sfo r ecas t i ng , hands -on wi th MS exc e l .

References : S ta t i s t i c s f o r Managers us ing Microso f t e xce l Lev ine , S t ephan &

o thers S ta t i s t i c s f o r Managemen t Richard Lev in and Rub in [ exce l

ve rs ion] S ta t i s t i c s Murray Sp i ege l , S chaum Ser i e s Probab i l i t y and S ta t i s t i c s Murray Spe ige l , S chaum S e r i e s Quan t i t a t i ve Bus iness Ana lys i s Tex t & Cases Samul Bod i l ey

& o thers Bus iness S ta t i s t i c s Kazmier , Schaum Ser i e s Bas i c Bus iness S ta t i s t i c s Bereuram and Lev ine Quan t i t a t i ve Me thods Anderson , Sweeny & Wi l l i am

SECOND SEMESTER

2.1 Market ing Management1 . Introd uct ion to Marke t ing Manage me nt : n a t u re of mark et i ng

managemen t , Typ es o f p r oduc t s / s er v i ce s . Market i ng concep t s :Pr oduc t , P r oduc t i on , S e l l i ng , Market i n g and S oc i e t a l , C oncep t sMarket i ng en vi r onmen t , e l emen t s o f Market i ng Mix . C l a ss i f i ca t i on o fgoods & s e r v i ce s .

2 . Consu mer Behavior : c onsumer & bu ye r b ehavio r p roc es s , m ode ls ofconsumer behavi or . Mark et r es ea rch and market i n t e l l i genc e .Market i ng i n fo rma t i on s ys t em.

3 . Mar ke t Seg men ta t ion and Ta rge t ing : c oncep t of segm en ta t i on andt a rget i ng , b as i s fo r s egm en ta t i on . Segm en ta t i on f or consumer andindus t r i a l p roduc t s , P r oduc t pos i t i on ing .

4 . Product & Pr i ce : p r oduc t Mix and Produc t Lin e , l eve ls of p roduc t , newproduc t deve lopm en t , p roduc t l i f e c yc l e s t ra t eg i es . B rand ing , t yp es ofb rands , b rand bu i ld ing , m easu r in g b rand equ i t y. Pa ckaging andlabe l i ng . Pr i c ing : Gen era l p r i c ing app roach es , n ew p r oduc t p r i c ings t ra t eg i es , Pub l i c po l i c y and p r i c ing .

5 . Promot ion and P lace Mix: e l em en t s o f p rom ot ion mi x , Market i ngcommun ica t i on p roc ess , Pub l i c i t y, Ad ver t i s i n g and pub l i c r e la t i ons .


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Pers ona l s e l l i ng and sa le s p rom ot ion . Di r ec t market i n g and on l i nemarket i ng . Di s t r i bu t i on channels and l og i s t i c s managemen t , Channeldes ign and admin i s t ra t i on , P ub l i c po l i c y a nd d i s t r i bu t i on dec i s i ons .

References : Marke t i ng Managemen t Phi l i p Ko t l e r , Pren t i ce Ha l l Ind ia , (New

ed i t i on ) Bas i c Marke t i ng Perau l t Fundamen ta l s o f Marke t i ng Wil l i am S tan ton Pr inc ip l e s o f Marke t i ng Phi l i p Ko t l e r and Garry Arms t r ong Marke t i ng Managemen t Rajan Saxena Marke t i ng Managemen t Zickmund Marke t i ng Ramesh Kumar

2.2 Human Resource Management1 . Perspec t i ves i n H RM : ro l e of HR manage rs , sub -s ys t ems of HRM, HR

func t i ons and po l i c i es . O r ga n i za t i on f o r HRM, D evelopm en t of HRM inInd i a , R ec en t t r ends i n HRM, Impac t of g loba l i za t i on on HRM.

2 . HR Planning , Recrui t ment and Se l ec t ion: scop e o f HR p lann ing , Jobana lys i s , j ob des ign Job desc r ip t i on and j ob eva lua t i on , methods ofrec ru i tmen t . Tes t i ng fo r s e l ec t i on of emp loyees , u s e o f p s ycho logi ca lt es t , s e l ec t i on p r oc ess , i n t er v i ews , e r r or s i n se l ec t i on .

3 . Tra in ing and Deve lop men t: i nduc t i on and Or i en t a t i on , methods oft ra in ing , t ra in ing manua l , t r a i n ing under ISO and QS Cer t i f i ca t i on .Super v i s or y , Execu t ive and Managemen t deve lopm en t p rog ramm es .Ca ree r deve lopm en t .

4 . Perf ormance Ma nage ment: KR A and KP As , Trad i t i ona l vs Mod ernmethods of p er fo rmance ma nagem en t . Pot en t i a l app ra i sa l , Feedbacks ys t ems . Job eva lua t i on .

5 . Compensa t ion P lanning : wages and sa la r y, Admi n i s t ra t i on perk s ,Fr inge b ene f i t s , Bonus , Inc en t i ves . C ompensa t i on su rveys .Pr oduc t i v i t y, P er fo rmanc e l i nked , Pa y s t ruc tu r e . Comp ensa t i on rev i e wand s t ruc tu r ing .

References : HR and Personne l Managemen t Kei th Dav i s Personne l Managemen t Fl ippo Human Resource Management T.V . Rao Human Resource Management Pat tana i k Human Resource Management Michea l Arms t rong Human Resource Management Gary Desse l e r

2.3 Corporate Finance1 . Goal of the F i r m: p r o f i t maximi za t i on vs wea l t h maximi za t i on , Va lu e

c rea t i on , Agenc y p r ob l em s , Soc i a l r e s pons ib i l i t y, R o le of f i nanc i a lmanagemen t , Tim e va lue o f mon ey, Va lua t i on o f s ecu r i t i es s tocksand bonds . Concep t o f r i sk a nd re tu rn s o f s ecu r i t i es , u s in g p r obab i l i t yd i s t r i bu t i on t o measu r e r i sk , r i sk and re tu rn i n por t fo l i o con t ex t (u s ingexce l ) .

2 . Capi ta l Budget ing : es t i ma t ing ca sh f l ows i n i t i a l , i n t erm ed ia t e andt er mina l Cash f l ows on i nc rem en ta l ba s i s , Cap i t a l budget i ng dec i s i onru l es , Pa yback , ARR, DC F t echn iques NP V, IRR, P I , u s i ng exc e l .

3 . Cost o f Capi ta l : cos t of d eb t , p re f er r ed s t ock , equ i t y, compu t ingWACC, Th e CAPM app roach , Ad jus t i ng WACC f or r i s k . Long - t e rmf inanc ing , Pub l i c i s sue of deb t , P r e fe r red s t ock and Comm on s tock ,Te rm loans .

4 . Capi ta l S truc t ure Theo r i e s : t r ad i t i ona l v i ew vs M M hyp othes i s , MMpos i t i on I & II , Cap i t a l s t ru c tu re d es i gn ing i n p rac t i ce EB IT- E PSana lys i s , t he p eck ing ord er t heo r y. Di v idend dec i s i ons , Re l evanc e vsi r r e l evanc e o f d iv id ends .

5 .Wor king Capi ta l Mana geme nt and Finance : c ash managem en t ,Rec eivab le s managem en t and In ven tor y managemen t . Work ing cap i t a lf i nance i n Ind i a .

References : Fundamen ta l s o f F inanc ia l Managemen t Van Horne and Wachowi t z Financ ia l Po l i cy and Managemen t Van Horne , 12 t h ed i t ion . Financ ia l Managemen t Prasanna Chandra Corpora t e F inance Br igham and Erhard t Corpora t e F inance Ro ss , We t f i e l d & Ja f f e r

2.4 Quantitat ive Methods1 . Sc ient i f i c met hods: i nduc t i on , deduc t i on , t heor y , c oncep t s , cons t ruc t s ,

def in i t i ons , va r i ab l es , mod e ls , la ws , h ypoth es i s , s y l l og i sm , l eve ls ofabs t rac t i on . Fa l lac i es o f rea son ing . Th e na tu re of re s ea rch i nMan agem en t , Exe rc i s es i n wr i t i ng a re s ea rch p rop osa l .

2 . Pr inc ip l e s of re search des ign: t yp es o f bas i c re s ea rch methods andsec onda r y r es ea rch m ethods , samp l ing des ign , m ea su rem en t andmeasu rem en t sca l es . Da t a co l l ec t i on methods , obse r va t i ona l s t ud i es ,expe r im en ta t i on . Qua l i t a t i ve methods of r es ea rch .

3 . Analys i s and presen ta t ion o f Data : u se o f s t a t i s t i ca l t echn iques , s t y l emanua ls . Exe rc i s es in wr i t i ng managem en t r epo r t s .


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4 . Linear programmi ng : t ypes of l i nea r p r og ramming, s imp lex m ethod ,p r ima l and dua l , s ens i t i v i t y ana lys i s , r e sou rc e a l l oca t i on , p roduc t i onp lann ing , p roduc t mix and cap i t a l budget i ng dec i s i ons us i ng so f t wa r es .

5 . Transpor ta t ion and a ss i gn men t proble m: s equenc ing p r ob l ems ,Dec i s i on mak ing under r i sk and uncer t a in ty, d ec i s i on t r ee s . MS exc e lso lve r f o r a l l t h e above m ode ls

References : Bus iness Research Me thods Zikmund Marke t i ng Research Malhot ra N .K . Bus iness Research Me thods Dona ld R . Coopers and Sch ind l e r Founda t ions o f Behavioura l Research F.N . Ker l i nger MLA Handbook fo r Resea rchers MLA Assoc ia t i on APA Manua l Soc ia l Research Me thods Bryan Case S tudy Me thod o f re search Rober t K Yin Des ign ing Qua l i t a t i ve re search Marsha l l and Rossman Research Des ign & Me thods Kenne t G.Bordeaux & Others Marke t i ng Research w i th SPSS Cor l Mc .Danie l & Ga te s Marke t i ng Research Church i l & Lacobucc i

2.5 Legal Aspects of Business1 . Out l ines : Indus t r i e s Deve lopmen t and R egu la t i on Ac t ( ID R A) ,

Compet i t i on Ac t . Fo r e ign exchange managem en t ac t . ( FE MA)2 . Outl ines : c ompan y La w, p r ovi s i ons of Ind i an Compan ies Ac t 1956

re la t i ng t o i nco rpo ra t i on , managem en t and admini s t ra t i on . Fi l i ng o fre tu rn s , Rem ed i es a ga in s t m i smanagem en t and opp res s ion . Powers ofi nves t i ga t i on b y t he Gove r nmen t , Is su es r e la t i ng t o good co rpo ra t egovernanc e .

3 . Outl ines : i n t e l l ec tua l p rop er t y r i gh t s , Pa t en t s and Trad ema rks Ac t ,cop y r i gh t s ac t , g eog raph i ca l appel la t i on ,

4 . Outl ine s : secu r i t y Mark e t La ws , S ecu r i t y and Exchange Boa rd o f Ind i aAc t ( SEB I) , S ecu r i t i es c on t rac t ac t , La ws p er t a in ing t o s t ockexchanges , S AR FES I Ac t .

5 . Outl ines : consum er p ro t ec t i on ac t and In fo rma t ion t ec hnology ac t .

References : A Manual o f Bus iness Laws S .N . Maheshwar i and S .K . Maheshwar i Bus iness Law fo r Management K.R . Bu l chandan i Bus iness Env i ronmen t : Tex t s and Cases Franc i s Cheruni lam Bu s iness and Corpora t e Laws S .S . Gu l shan and G.K . Kapoor Bare Ac t s o f re spec t i ve l eg i s l a t i ons .

2.6 Operations Management1 . Opera t ions Manageme nt: p r oduc t s t ra t eg i es Pr oduc t l i f e c yc l e

Pr oduc t i ve s ys t em t yp es Impac t of t echno logy and or gan i za t i on o fth e op era t i ons func t i on Requ i rem en t s o f f o reca s t i ng f or ope ra t i ons .

2 . Plant Loca t ion and T ypes o f P lant Layout: p roduc t p lann ing andcon t ro l Inven to r y p lann ing and con t ro l Mater i a l s r equ i remen t sp lann ing Plann ing p roduc t i on i n agg r ega t e t e rm s .

3 . J ob Des igning : work s tudy and t ime s tudy Sta t i s t i ca l qua l i t y con t r o lmethods Japan es e manufa c tu r ing s ys t ems Flexib l e manu fac tu r ings ys t em Op era t i ons s ys t ems of t h e fu tu r e .

4 . Tota l Qua l i ty Manageme nt : t r ends i n qua l i t y managem en tbenchmark ing and bu s iness p roc ess r eengin eer ing , Ka i zen Six S i gmaMotor o la s ys t ems Qua l i t y c r i t e r i a based on D eming p r i ze Malco lmBa ld r ige Awa rd . Qua l i t y Managem en t S ys t ems , IS O St an da rds .

5 . Sup ply Cha in Managemen t: c onc ep t o f SCM. Op era t i ng m ode l fo rsupp ly cha in . M anaging t he ex t e rna l and i n t erna l supp ly cha in . Globa lSCM and sou rc ing .

References : Modern Produc t i on Managemen t Buf fa E lwood . S , and Rakesh K .

Saren , John Wi l ey and Sons , 2003 . Produc t i on and Opera t i on Ana ly s i s S teven Nahmas Cases i n Produc t i on / Ope ra t i ons Managemen t K.N .

Kr i shnaswamy The Benchmark ing Managemen t Gu ide Amer i can Produc t i v i t y

and Qua l i t y Cen t e r , Produc t iv i t y Press , USA, 1993 . To ta l Qua l i t y Management Dale H. Bes t e r f i e ld and o thers Pearson

Educa t ion , New De lh i , 2003 . To ta l Qua l i t y Managemen t Poorn ima Choudhary Pearson Educa t ion

New De lh i , 2002 . To ta l Qua l i t y Managemen t Sr idhar Bha t t . Supp ly cha in Managemen t t heory and p ract i ce s Mohan ty and

Deshmukh , B i z tan t ra 2005 .

2.7 Management Information Systems1 . Inf or mat ion Sys te ms: d a t a vs In f orma t i on , S t ra t eg i c r o le o f i n f or ma t ion

in managem en t , O rgan i za t i on a s an i n forma t ion s ys t em . TPS, M IS ,DSS, E SS, O AS, N et work ing concep t s , t e lec ommun ica t i on s ne t works .

2 . Syste ms De ve lop me nt : t h e conc ep t of s ys t ems d eve lopmen t l i fe c yc l e(SD LC ) , Typ es o f S D LC, Us e of f low cha r t s .


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3 . Appl i ca t ion Techno log i e s : ERP conc ep t s , Evo lu t i on of ER P, ERPpackages , S AP, Baan , MFG-PRO, Orac l e , ERP Eva lua t i on , ERP andBPR, ERP Imp lem en ta t i on , Extend ed ERP, Cas e s t ud i es .

4 . Web Pu bl i sh ing : web p ub l i sh i ng , Typ es of webs i t es , Web su r f i ng , E-comm erc e , B2B, B2C, C2C, E-com m erc e s ecu r i t y i s su es , E th i ca l i s sues

5 . Prac t i ca l s on ERP - . Func t i ona l modu le s i n bus iness .

References : MIS Kenne t t G. Lauden and Jane P . Lauden MIS James A . OBr i en MIS -C .S .V .Mur thy Compu ter Today S .K . Basudev ERP Concep t s V.K . Garg

THIRD SEMESTER

3.1 Project Management1 . Projec t Manage me nt : conc ep t s & key t e rms , evo lu t i on of i n t egra t ed

p ro j ec t managem en t s ys t em, a l i gn ing p r o j ec t s wi th or gan i za t i ons t ra t egy , e f f ec t i ve p ro j ec t p or t fo l i o managem en t s ys t em , p ro j ec t l i f ec yc l e , f ea s ib i l i t i es of p r o j ec t s -d i f f e r en t f orm s o f p r o j ec t c on t rac t i ng .

2 . Projec t Scope Manage me n t :d ef in ing p r o j ec t scop e , c rea t i ng workb reak down s t ruc tu r e ( WB S) , p r o j ec t r o l l up , p roc es s b r eak downs t ruc tu re , r espons ib i l i t y ma t r i x .

3 . Projec t Sc hedul i ng : n et wor k mod el s , P ERT & C PM us ing s of t wa r es ,measu r ing r i sk .

4 . Projec t Ri s k Ma nage me nt : c on t i ngenc y p lann ing , schedu l ingre sou rces , r educ ing p r o j ec t d u ra t i on .

5 . Projec t Tea m Manage men t: b u i ld ing h igh -per fo rmance p ro j ec t t eams ,managing v i r t ua l p ro j ec t t ea ms , p r o j ec t c on t r o l p roc ess . P er fo rmancemeasu rem en t and eva lua t i on , p ro j ec t qua l i t y , p lan n ing , qua l i t ya ssu rance , qua l i t y aud i t , p ro j ec t c l osu r e , pos t c omp le t i on aud i t .Ref erences :

Pr oj ec t Managem en t Cli f f o rd Gra y & La rson Th e p rac t i c e and t heor y o f p ro j ec t mana gem en t c r ea t i ng va lu e t h r ough

change N ewt on , R icha rd 2009 , Hampsh i re , Pa lg rave P ub Eff ec t i ve p r o j ec t Managemen t Clem en t s , Jam es P & Gido Jack

2006 , NewD elh i , Cenga ge Le a rn ing Pr oj ec t Managemen t : A ma nage r i a l app roach M er ed i th , Jack .R&

Man te l Samu e l . J 2006 , New D e lh i , John Wi ley & Sons

Pr oj ec t Managem en t f o r bus iness , en gineer in g & t echno logy: p r i nc ip le s& p rac t i c e Nicho la s , J ohn .M & St eyn l , H ermann

Pr oj ec t Managem en t Har vey Ma ylor 1999 , New D e lh i , Macmi l lanpub

www.pmi . or g

3.2 Entrepreneurship1 . Foundat ions o f Entreprene urship : n a tu r e of En t rep r eneu r sh ip , s oc i a l

& cu l t u ra l fac to rs i n nu r tu r ing en t r ep r en eu rsh ip . In s t i t u t i ona l suppor tfo r p rom ot ing en t r ep r en eu r sh ip in Ind i a , ro l e o f U n ive rs i t i e s &Col l eges , CS IR labs . Cas e s t udy of i ncuba t i on

2 . Bus iness P lan ning : f r om i dea gen era t i on t o p r epa ra t i on o f de t a i l edbus iness p lans . E xerc i s e s i n p repa ra t i on of bus in ess p lans .

3 . Vent ure Capi ta l : va lu ing and f i nanc ing a ven tu r e , s t ages of ven tu r edeve lopm en t and f i nanc ing , ven tu r e cap i t a l f i rms ( VCs ) ven tu r eexpans ion s t ra t eg i es .

4 . Rura l & soc ia l entreprene urship : p ot en t i a l f or en t r ep ren eu r sh ip i nru ra l Ind i a , SH Gs , mic ro c red i t e t c . , Cas e s t ud i es o f ru ra l &s oc i a len t r ep r en eu rsh ip in Ind i a .

5 . Entreprene urs in In dia : fami ly bus iness es , new gene ra t i onen t r ep r en eu rs , wom en en t r ep ren eu r s .

References : Ent repreneursh ip Pro f . T .V .Rao Ent repreneursh ip Hisr i ch & Pe t e r S tay hungry s t ay foo l i sh -Rashmi Bhansa l Ent repreneursh ip -Ma thew J Man ima la Ind ia s new cap i ta l i s t Har i sh Damodaran Bus iness Mahara ja s Gee tha Perama l

ELECTIVE PAPERS

MARKETING

3.3 Elect ive MM 1: Consumer Behavior and Market ingResearch

1 . Consu mer Behavior : i n t roduc t i on , Fac t ors i n f lu enc ing consum erbehavi ou r , P e rs ona l i t y , P s ychograph i c s , Fa mi ly , Soc i e t y , Va lu es o fperc ep t i on , At t i t ude and l i fe s t y l e s , Di f f er en t mod e ls of consum er


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behaviou r Economic , Lea rn ing , P s ychoana lyt i ca l , Soc io logi ca l ,Howard Sh et t , Nic os i a , Webs t er and Wind , Enge l , B lack wel l andMina rd mode ls .

2 . Buying Dec i s ion Maki ng Process : b uying r o l es , S t a ges of t he d ec i s i onp roc ess Hi gh and l ow e f fo r t d ec i s i ons , Pos t pu rchase dec i s i ons ,Mode ls of c onsum er b ehaviou r

3 . Mar ket i ng Research De s igns : t yp es of r es ea rch des igns , Techn iquesand t ool s of da t a co l l ec t i on Sca l es and m easu r em en t , Va r ious t yp esof da t a , Samp l ing t echn iques , Samp le s i ze d e t ermina t i on . Ana lys i s andin t erp r e t a t i on o f da t a . Repo r t i ng t he r es ea rch f i nd ings .

4 . Appl i ca t ion o f Quant i ta t ive Too l s in Mar ke t ing : d ec i s ion mak i ngus ing Regr ess i on ana lys i s , ANOV A, Di sc r iminan t ana lys i s , Fac to rana lys i s , C lu s t er ana lys i s , Mu l t i -d imens iona l sca l i ng and Con jo in tana lys i s , Us e of SP SS fo r da t a ana lys i s .

5 . Mar ke t Research: mark et i ng and mark et r e s ea rch , Qua l i t a t i ve r es ea rch ,Market and sa l es ana lys i s . Mot iva t i on r es ea rch , C ommun ica t i onre s ea rch , P roduc t , P r i c ing an d Di s t r i bu t i on re s ea rch .

References : Marke t i ng Research R.Nargundkar Consumer Behav iour Sch i f fman and Kanuk Marke t i ng Research Tu l l , Green and Hawk ins Bus iness Researc h Me thods Zikmund Marke t i ng Research N.K . Ma lho t ra Marke t i ng Research Parashuraman , Grewa l Consumer Behav iour Hoyer Mac Inn i s

3.4 Elect ive MM 2: Sales and Logist ics Management1 . Sa l e s Manage men t: ob jec t i ves o f sa l es mana gem en t , Pe rs ona l s e l l i n g

p roc ess , D eve lop ing pe rs ona l s e l l i ng s t ra t eg i es . Or gan i z ing t he sa l esfo rc e Typ es of sa l e s o r ga n i za t i ons D et ermin ing t h e k ind of sa l e sfo rc e and S i ze of t h e sa l es f o rce . Qua l i t i es of sa l e s execu t i ves .

2 . Manag ing the Sa le s Force : ef f ec t i ve Rec ru i t i ng , Se l ec t i ng and Tra in ingthe sa l es f o rc e . Tim e and t er r i t o r y mana gem en t , Sa l es t e r r i t o r i es andSa l es Qu ota s Compensa t i ng sa l es f orc e , Mot iva t i ng t he sa l e s f o rc e Con t ro l l i ng t h e sa l es f o rce Eva lua t i ng t he sa l es f o rce .

3 . Reta i l ing and Wholesa l ing : n on -s to r e r e t a i l i ng , E- t a i l i ng , Di rec tmarket i ng , Te l e mark et i ng , Market i ng on t he n e t , Em er ging t r ends i nre t a i l i ng &who lesa l i ng .

4 . Dis tr ib ut ion a nd Log i s t i c s Ma nage men t: d es i gn of d i s t r i bu t i onchannel , S t ruc tu re and Channel managem en t . Comp onen t s o f l og i s t i c s i nbound and ou tbound l ogi s t i c s , key l og i s t i c s ac t i v i t i es v i z . ,Cus tomer s er v i c es - In ven tor y managem en t Mater i a l hand l ing

Communica t i on Order p roc ess ing , Packaging Tra f f i c andt ranspor t a t i on War eh ous ing and s tora ge .

5 . Log i s t i c s Stra tegy : l og i s t i c s i n f or ma t ion s ys t em, Or gan i z ing fo ref f ec t i ve l og i s t i c s , Imp lemen t ing l og i s t i c s s t ra t egy Compu te rpackages u sed i n log i s t i c s . Ret a i l i ng and who lesa l i ng , sa l e s andlogi s t i c s fo r ru ra l mark et s .

References : Sa le s Management Dec i s ions , S t ra t eg i e s and Cases Richard R .

S t i l l , Edward W. Cund i f f and Noman A .P . Govan i Pro fe ss iona l Sa l e s Managemen t R.E . Anderson , Jo seph F . Har , A lan

J . Bash Marke t i ng Channel s Lou i s W. S t e rn , Ade l I . ER Ansary , T .

Cough lan Fundamen ta l s o f Log i s t i c s Managemen t M. Lamber t , James R . S tock ,

M. E l i ram Log i s t i c s Managemen t Dona ld J .B . and D.J . C lo ss Log i s t i c s and Supply Cha in Managemen t Mart in Chr i s topher Sa le s Managemen t Ana lys i s and Dec i s ions Mak ing Thomas N .

Ingram

Managing Supp ly Cha in J .L . Ga t to rn and D .W. Wa ld i s

3.5 Elect ive MM 3: Advertising and Sales PromotionManagement

1 . Promot ion Mix : e lem en t s of mark et i ng p r omot i on mix , Ad ve r t i s i ng ,Pub l i c i t y, P er sona l s e l l i ng , Pub l i c re la t i ons and Sa l e s p rom ot ion ,Det e rminan t s of p rom ot i on mix .

2 . Ad ver t i s ing : t yp es o f ad ver t i s em en t , adve r t i s e ab i l i t y and adver t i s i nga id s , Ad ve r t i s i ng p lann ing and dec i s i on mak ing .

3 . Adver t i s i ng Ca mpaign P lanning : se t t i ng adve r t i s i ng goa ls andob jec t i ves , Th e D AGM AR Appr oach . Messa ge s t ra t eg i es and t ac t i c s ,Crea t i ve app roache s , Cop ywr i t i ng and t es t i ng , Adver t i s i n g cop y d es i gnand commun ica t i on s t ra t egy , Cop y -vi sua l i za t i on la y ou t , Adve r t i s i ngappea ls and t hem es , C la s s i f i ca t i on of ad ve r t i s em en t cop i es , E ss en t i a l sof a good cop y. Exe rc i s es i n d ra f t i ng adver t i s emen t c op y.

4 . Ad ver t i s ing Me dia : t yp es o f m ed ia , m ed ia p lann ing and schedu l ing ,Ad ver t i s em en t budget s , a pp roaches t o adve r t i s i ng , budget i ng .Measu r ing ad ve r t i s i ng e f f ec t i ven ess . Adve r t i s i ng s t ra t eg i e s f o r ru ra lmarket s .

5 . Adver t i s i ng Agenc i e s : p rof i l e o f ma jo r a dver t i s i n g agenc i es i n Ind i aand ab road , Rura l adver t i s i n g , s oc i a l adve r t i s i ng , e t h i c s i n adver t i s i n g ,adve r t i s i ng s t anda rds counc i l o f Ind i a ( ASC I) .


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References : Adver t i semen t and Promo t ion Be lch and Be l ch Adver t i s i ng Aaker and Ba th ra Adver t i s i ng Management Chunawa l la Adver t i s i ng Management Wri t e and Z i eg l e r Con temporary Adver t i s i ng Wil l i ams Arens Adver t i s i ng Management Rajeev Ba t ra , John G.Myer , Dav id Aker Adver t i s i ng P lann ing & I mp lemen ta t i on Sangeeta Sharma & Raghuv i r

S ingh Adver t i s i ng Pr inc ip l e s and Prac t i ce Wel l s , Mor ia t ry , Burne t t Adver t i s i ng Management Ja i sh r i Je thwanry , Shruth i Ja in Marke t i ng Commun ica t ion Dahlen

FINANCE

3.3 Elect ive FM 1: Advanced Capital Budget ing1 . Cash F low Measure ment : d epend ence and i ndependence of ca sh f low s

in eva lua t i ng p r o j ec t s , M easu re s of r i sk and r e tu rn s , In f la t i on i ncap i t a l budget i ng , Rea l vs nomina l d i scoun t ra t es , B i a s i n ca sh f l owes t ima t es , Tot a l r i sk fo r mu l t i p le i nves tm en t . Measu r in g ca sh f l ow f oracqu i s i t i on . Use of E xc e l f or es t ima t ing ca sh f l ows & d ec i s ion mak ing .

2 . Ran king Pro jec t s : NP V vs IRR Conf l i c t s , Fi sh er s ra t e of i n t e r s ec t i on ,Mult ip le IRRs , M IRR, Op t im a l dec i s i on under cap i t a l ra t i on ing

3 . Rea l Opt ions in Capi t a l Inves t men t: t yp es of op t i ons expans ion ,Abandonm en t and pos tponem en t .

4 . Projec t Ri s k A na lys i s : t echn iques for m easu r ing s t and a lone r i sk Sens i t i v i t y ana lys i s , Sc ena r i o ana lys i s and S imu la t i on

5 Financ ing Dec i s ions : s ou rc es o f lon g- t er m f inances f o r a p ro j ec t .Leas ing Typ es o f l ea s es , s t ruc tu r ing of l ea s e r en t a ls a nd eva lua t i onof l ea s e .

3.4 Elect ive FM 2: Advanced Capital Structure Theories1 . Empir i ca l Perspec t ive s on the F inanc ia l C harac ter i s t i c s : ana lys i s of

compos i t e ca sh f l ows , Levera ge , O wn ersh ip s t ruc tu r e s , ROE, P /Era t i os , Di v idend pa you t , Div id end yi e ld s , and o ther f i nanc i a lcha rac t er i s t i c s of S ens ex and Ni f t y f i r ms .

2 . Pr inc ipa l Agen t Co nf l i c t and F inanc ia l Stra teg i e s : i n t r oduc t i on ,Limi t ed l i ab i l i t y and t he s epa ra t i on of own er sh ip and con t ro l , ro l e ofmanagemen t wi th d i f fu s e ow nersh ip . C la ss i c d i rec t i ve t o managem en t ,

ex t end ed s t akeho lde rs , Con f l i c t s o f i n t er es t , Con t rac t s and a rev i sedd i rec t i ve .

3 . Inf ormat ion Asy mme try and the Mar ke ts f or Corpora te Secur i t i e s :i n t roduc t i on , Theo r i e s o f t he e f f ec t s of i n f orma t i on a s ymm et r y ,Va lua t i on o f t raded equ i t y unde r a s ym m et r i c i n fo rma t ion , In f o rma t ionas ymm et r y and t he Qua l i t y of t h e ma rket f or a f i rm s equ i t y, op t ima lown er sh ip s t ruc tu re .

4 . Leverage Dec i s ion: i n t roduc t i on , Corpo ra t e and pers ona l t axa t i on ,Mod i f ying MM propos i t i ons t o accoun t for c orpo ra t e t axes , Trad i t i ona lt rade- o f f t h eo r y , Agenc y t h eor y and l evera ge dec i s i on , As ymm et r i cin forma t i on and levera ge , ba lanc ing agenc y cos t s wi t h i n forma t ionas ymm et r y.

5 . The F ir m s Environ ment , Gover nance , s tra tegy , opera t ion andf inanc ia l s truc ture - f i rm s bus iness envi ronm en t , op era t i on s t ruc tu re ,f i nanc i a l s t ruc tu r e , r i sk p er f ormanc e and con t ingenc i es , emp i r i ca lana lys es o f r i sk .

3.5 Elect ive FM 3: Port fol io Management1 Mar ke t e f f i c i ency : random wa lk and t he ef f i c i en t ma rk et h yp othes i s ,

Empi r i ca l t es t i ng o f E f f i c i en t M arket H ypoth es i s (E MH) . P or t fo l i oTh eo r y Cap i t a l a l loca t i on be t ween t he r i sk y a ss e t and t he r i sk f r eeasse t , Op t ima l r i sk y p or t fo l i os -Mark owi t z m ode l V s S tochas t i cDominance Ana lys i s (S D A) , Equ i l i b r i um in cap i t a l market s Cap i t a la s se t p r i c ing m ode l , Ind ex mode l s and Arb i t ra ge p r i c ing t heo r y andmul t i fac to r m ode ls o f r i sk an d re tu rn .

2 Fixed I nco me Sec ur i t i e s : b ond Pr i ces and yi e ld Bond Cha rac t er i s t i c sand Types , Bond Pr i c ing , Bond yi e ld , Te rm St ruc tu re of In t er es t ra t e ,In t e re s t ra t e r i sk - in t er e s t r a t e s ens i t i v i t y, du ra t i on , c onvexi t y andimmun iza t i on .

3 Funda men ta l Ana lys i s : ec onomic ana lys i s , Indus t r y ana lys i s ,Compan y ana lys i s , For eca s t i ng compan y ea rn ings , Va lua t i on o fcompan ies ,

4 Technica l Ana lys i s : mark et i nd i ca tors , Fo r ecas t i ng i nd iv idua l s t ockper fo rmanc e , Techn iques , Typ es o f cha r t s , Dow th eor y , Re la t i ves t r ength , Con t ra r y op in ion , Moving ave rage , Con f e renc e i ndex ,Trad ing volum e, C oncep t of d ep th , b read th and res i l i ence of t h emarket .

5 Act ive Por t f o l i o Management: p o r t f o l i o pe r f or mance eva lua t i o n measu r ing i nves tm en t r e tu r n , conven t i ona l t heo r y of per fo rmanc eeva lua t i on , M 2 and T 2 , market t iming , p er fo rmanc e a t t r i bu t i onp roc edu r es , s t y l e ana lys i s and morn ing s t a r s , r i sk ad ju s t ed ra t i ng .Act i ve po r t f o l i o c ons t ruc t i on u s ing Tr eyn or B lack mod e l


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HUMAN RESOURCE MANAGEMENT

3.3 Elect ive HRM 1: Human Resource Development1 . Hu man Resource Deve lo p me nt : sub s ys t ems of HRD & OD, HRM and

HRD, Em er ging t r ends i n HRD, HRD in IT i ndus t r y, pub l i c sec tor ,governm en t o r gan i za t i ons , a nd NGOs.

2 . Perf ormance Manage me nt: t r ad i t i ona l and m odern t echn iques , Op enAppra i sa l Id en t i f i ca t i on o f Key P er fo rmanc e Ar eas an d Key R esu l tAr eas Manager i a l app r a i sa l Eth i ca l i s sues i n per f o rmanceapp ra i sa l . Pot en t i a l app ra i sa l , Feedback mechan i sms , Pe r f ormanc emanagemen t and ca ree r developm en t . B i -d i rec t i ona l per fo rmanc emanagemen t .

3 . Mentor ing , Coaching & E mployee Cou nse l ing Servi ces : n a tu r emen to r ing and coach ing , Coach ing t o improve poo r per f o rmance ,Ef f ec t i ven ess of c oach ing , Need f or emp loyee couns e l i ng p r og rams ,Compon en t s & Cha rac t e r i s t i c s , Is su es i n emp loyee couns e l i ng .

4 . Career P lanning and Deve lop me nt : m ean ing and p roc ess Careerpa th , Ca ree r wid th and Length Success ion p lann ing Caree rDeve lopmen t .

5 . Learning and deve lop men t in kn ow ledge se t t in g : l ea rn ing i n aknowled ge envi r onm en t , c r ea t i ng a ho l i s t i c deve lopm en ta l app roach ,deve lop ing soc i a l cap i t a l , d eve lop ing knowledge lead e rsh ipcapab i l i t i es , p ro j ec t -based l ea rn ing , work ing wi th t echno logy, bu i ld inga compreh ens ive knowled ge deve lopm en t s t ra t egy, p lann ing forind iv idua l deve lopm en t .

References : Human Resource Deve lopmen t Randy L . Des imone , Jon M.Werner &

Dav id M.Harr i s . Des ign ing and Manag ing Human Resource Sys t ems Pareek , Uda i and

Rao T .V . Recen t Exper i ence i n Human Resource Deve lopmen t Rao T.V . and

Pere i ra , D.H. Per fo rmance Appra i sa l Theory and Prac t ice Rao T .V . Ef f ec t i ve Human Resource Deve lopmen t Neal E . Chalo f skey ,

Car l ene Re inhar t . Human Resource Management Sa tyad ian S . Mi rza Knowledge Managemen t She lda Debowsk i John Wi l ey , Ind ia

pub l i ca t i ons .

3.4 Elect ive HRM 2: Organizational Change andDevelopment

1 . Organiza t iona l Change: p lanned o rgan i za t i ona l change, Change a gen t s ,D ynamics of r es i s t ance t o ch ange , P lann ed change. Qua l i t y work l i f e .

2 . Organiza t ion Deve lop ment: h i s to r y o f O r gan i za t i on , Deve lopm en t Valu es Assumpt ions Bel i ef s i n or gan i za t i on deve lopm en t .

3 . Theory and Manage men t o f Organiza t ion Deve lop me nt: f ounda t i ons ofor gan i za t i on deve lopm en t Managing t he o rgan i za t i on deve lopm en tp roc ess Act i on r es ea rch an d or gan i za t i on d eve lopmen t .

4 . Organiza t ion De ve lop ment Inter ven t ion: t ea m in t e rven t i on In t e r -gr oup and t h i rd pa r t y pea cemak ing i n t er ven t i on C ompr eh ens ivein t er ven t i on St ruc tu ra l i n t e rven t i ons Tra in ing expe r i ences .

5 . Key Cons idera t ions and I s s ues : i s sues i n consu l t an t Cli en tre la t i onsh ip s S ys t em rami f i ca t i ons Power , po l i t i c s an d or gan i za t i ondeve lopm en t Res ea rch i n o rgan i za t i on deve lopm en t

References : Organ i za t i on Deve lopmen t Franch and Be l l ; Organ i za t i on Behav iour Fred Lu thans Human Behav iour a t Work Kei th Dav i s ; Organ i za t i ona l Des ign f o r

Exce l l ence Khandawa l la Organ i za t i ona l i n te l l i gence S i lber Kearny The dance o f change Pete r Seng e and o thers The f i f t h d i sc ip l i ne Pe te r Senge

3.5 Elect ive HRM 3: Training and Development1 . Tra in ing : i n t roduc t i on , Impor t ance o f t ra in ing , Ad va n t ages o f t ra in ing ,

Tra in ing cha l l enges , Changi ng workp lace and work fo rc e , Tra in ing a s asub s ys t em o f HRD, Lea r n ing en vi r onmen t , In s t ruc t i ona l d es i gn ,Lea rn ing ou t com es , Feedba ck , Cond i t i ons of t ran s f e r , Conver t i ngt ra in ing ob j ec t i ves t o t ra in ing p lan .

2 . Tra in ing Needs As sess ment (TN A) : m ethods of TN A, O r gan i za t i ona lsuppor t fo r TN A, Or gan i za t i ona l ana lys i s Spec i f ying goa l s ,Id en t i f y ing c ons t ra in t s , R es ou rc e ana lys i s , Lea rn ing p r inc ip l es ,Tra in ing en hancem en t , Tra in ee cha rac t er i s t i c s .

3 . Tra in ing De l ivery : t r ad i t i ona l v s Mod ern m ethods , SD LP, S imu la t edwork se t t i ngs , D LP, C D ROM, In t erac t i ve Mul t imed i a , Web -bas edin s t ruc t i ons , In t e l l i gen t Tra in ing S ys t em ( ITS ) , Vi r t ua l R ea l i t yTra in ing (VR T) .

4 . Tra i n ing Eva lua t ion: c r i t e r i a , E va lua t i on o f c r i t e r i a , Dim ens ions o fc r i t e r i a , U se of exp er im en t a l d es i gns , Quas i exp er im en ta l de s igns ,


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Ut i l i t y c onse r va t i ons , Ind iv i dua l d i f fe r ence m ode ls , Con ten t va l i d i t ymode l , S t a t i s t i ca l m ethod .

5 . Tra in ing Intervent ions : l ea rn ing E xpe r i ence and Bu i ld ing Organ i za t i onCapab i l i t y, Emp loyee capab i l i t y, Appr en t i ce sh ip , Ves t i bu l e , Embedd edt ra in ing , Team bu i ld ing , c ros s and In t e r -p os i t i ona l t ra in ing ,Lead ersh ip t ra in ing .

References : Tra in ing i n Organ i za t i on Irw in L . Go lds t e in , J . Kev in Ford . Ef f ec t i ve Tra in ing : Sys t em S t ra t eg i e s & Prac t i ce s P Nick B lanchard

James W Thacker . Tra in ing For Organ i za t i onal Trans fo rma t ion Rol f P Lyn ton Uda i

Pareek . The Tra iners por tab l e men tor Gargu lo & Others

INTERNATIONAL BUSINESS3.3 Elect ive IB 1: Internat ional Economics1. Theor i e s o f Interna t ion a l Trade: t h e la w of c omp ara t i ve advan t age ,

t he s t anda rd t heor y o f i n t er na t i ona l t rade , fac t or s endowm en t and theHecksh er -Oh l in t heor y .

2 . De ma nd & Su pply A n a lys i s : i n t roduc t i on , t he eq u i l i b r i um r e la t i vecomm od i t y p r i c e wi th t rad e -pa r t i a l and gen era l equ i l i b r i um ana lys i s ,re la t i onsh ip be t ween gen era l and pa r t i a l equ i l i b r i um ana lys es , o f f e rcu rves , t he t e rms of t rade an d ga in s .

3 Economies o f Sca l e : i n t roduc t i on , imper f ec t compet i t i on andin t erna t i ona l t rad e , t rade ba sed on d ynamic t echno logi c a l d i f f e renc es ,cause o f t ran spor t a t i on , i ndus t r y l oca t i on , envi ronm en ta l s t anda rds andin t erna t i ona l t rade .

4 . Economic Grow th and Interna t iona l Trade: g r owth fac to rs o fp roduc t i on , t echn i ca l p rogr e ss , g r owt h and t rade i n sma l l c oun t r y andla r ge c oun t r y p ersp ec t i ve , e f fec t and eva lua t i on , t rade ch anges .

5 . Trade Modes: mod es , d e t erminan t s , f or e i gn i nves t men t s FD I, FP I,FD I on na t i ona l t rea tm en t fa c tor . H et e rogen ei t y i n i n t ern a t i ona l t rad e ,Ind i a i n t he g loba l s e t t i ng and g loba l i za t i on of Ind i an business .

References : Domen ic Sa l va to r In t e rna t iona l Economics Pau l R .Krugman and Obs t f e ld .M In t e rna t iona l Economics , 3 r d

Edi t i on , Harper Co l l i n s Pub . , 1994 Buck l ey , Adr ian Mul t i na t i ona l F inance , New York , Pren t i ce Ha l l

Inc .m 1996 . In t e rna t iona l Economics Rober t J .Carbaugh 2008 .

In t e rna t iona l Economics Theo .S .E i cher , John H.Mut t i and Miche l l eH.Tumovsky -2009

In t e rna t iona l Economics Globa l Marke t s and compe t i t i on HenryThompson , 2006

3.4 Elect ive IB 2: Internat ional Trade Policy1 . Overview o f Intern a t iona l Trade: in t roduc t i on , deve lopmen t ,

ope ra t i ng fac to rs , f ac to rs l ead ing t o gr owth i n i n t e rna t i ona l t rade andeva lua t i on .

2 . Trade Res tr i c t i ons : p a r t i a l equ i l i b r i um ana lys i s and ef f ec t s of t a r i f f s ,t h eo r y o f t a r i f f s t ruc tu re t h e ra t e of e f fec t i ve p ro t ec t i on ,gene ra l i za t i on and eva lua t i on t heor y of e f f ec t i ve p ro t ec t i on , gen era lequ i l i b r i um ana lys i s o f t a r i f f i n sma l l and la rge coun t r y persp ec t i ve ,op t imum t a r i f f .

3 . Non- trade Barr i ers an d Pro tec t io ni s m: i n t r oduc t i on - impor t quot a s -o the r non - t a r i f f ba r r i e r s and new p r o t ec t i on i sm - th e p ol i t i c a l econ om yof p r o t ec t i on i sm -s t ra t eg i c t r ade and i ndus t r i a l po l i c i es , t he Uru gua yround and ou t s t and ing t rade p rob l ems .

4 . Economic Integra t ion - Custo m u nions and f ree trade areas : t r adec rea t i ng cus t om un ions , t rade d iver s ions , t h eo r y o f s econd bes t andothe r s t a t i c we l fa r e e f f ec t s o f cu s tom un ions -d ynamic e f f ec t s f romcus tom un ion , ana lys i s o f econ omic i n t egra t i on -EU F TA, N AFTA,a t t emp t s a t economic i n t egra t i on am on g deve lop ing coun t r i e s ,t ran s i t i on ec onomi es and em er ging ec onomi es .

5 . Interna t iona l Trade & Economic Deve lop men t : r egu la t i ons , f r eet rade , p r o t ec t i on , de t e r minan t s , FD I r egu la t i on s , cu r r enc yconver t i b i l i t y r egu la t i ons , regu la t i ons of fo r e ign t rade a ndimp lem en ta t i on i n Ind i a , impor t ance and t erms of t rade t odeve lopm en t , expo r t i n s t ab i l i t y, impor t subs tu t i on / expor t o r i en t a t i on ,cu r r en t p rob lems fac in g deve lop ing coun t r i es .

References : In t e rna t iona l Trade Pol i cy A cont emporary ana l ys i s Nige l

Go l mwade In t e rna t iona l Trade and Trade Po l i cy Ethanan He lpman In t e rna t iona l Trade Po l i cy A deve lop ing coun t ry perspec t i ve au thor :

Di l i p K .Das In t e rna t iona l Trade Po l i cy f o r Techno logy Trans f e r Yi Sh in Tang ,

2009 In t e rna t iona l Trade Po l i cy Fred i ck V i c to r Meyer 1978


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3.5 Elective IB 3: Export Import Procedures &Documentat ion

1 . Inter na t iona l Trade Po l i cy Framew or k: r egu la t i ons f or In t erna t i ona lt rade , l ega l a sp ec t s of expo r t s impor t s c on t rac t , ex im po l i c y o f Ind i a .

2. Export Trade Procedures & Docu men ta t ion : expo r t p roc edu r es ,p resh ipm en t i n spec t i on p roc edu re , exp or t docum en ta t i on , ECGCre l evances , i ncen t i ves , e l i g ib i l i t y c r i t e r i a , p er fo rmanc e eva lua t i on ,se l f -c e r t i f i ca t i on p roc edu r es , conces s ions and p rom ot i ona l advan t ages .

3 . Export Pro mo t ion Measu res in India : exp or t p r om ot ion or gan i za t i ons ,ro l e o f governm en t agenc i e s , STC, MNC/ TNC s i n p rom ot ing expo r t sand eva lua t i on o f i t s impac t on BOP.

4 . Import Trade Procedu res & Docume nta t ion : r es t r i c t i ons , ro l e andre l evance of governm en t i n ter ven t i ons , m easu r em en t of impor t pa r i t yon GD P .

5 . Role o f Interna t iona l Trading Cen ter in E -co mmer ce : compu ta t i ona lana lys i s o f Ind i a s exp or t impor t l og i s t i c s and s imp l i f i ca t i on o fp roc edu ra l f orma l i t i es and r equ i rem en t s .

Reference : Desa i .H.B Ind ian Sh ipp ing Perspec t i ve s , De lh i , Anupam

Pub l i ca t i ons , 1988 Governmen t o f Ind ia handbook o f Impor t Expor t Procedures Paras Ram Expor t : Wha t , Where and How, De lh i , Anupam Pub . ,

1995 . Expor t Managemen t Balagopa l Expor t Impor t Procedures Thomas E . Johnson New Impor t Expor t Po l i cy & Handbook o f Procedures -Nabh i In t e rna t iona l Trade & Expor t Managemen t Franci s Cherun i lam

INFORMATION SYSTEMS

3.3 Elect ive IS 1: System Analysis and Design1 . Sys te m Ana lys i s Fu nd a menta l s an d t he Modern Sys te ms A na lys t :

i n t roduc t i on t o s ys t em s a na lys i s and des i gn , i n f or ma t ion s ys t emcompon en t s , t yp es o f bus iness i n f orma t i on s ys t ems , or gan i za t i ona ls t ruc tu re . S ys t ems d eve lopm en t t echn iques and t oo ls , t he SD LC, t hes ys t ems ana lys t pos i t i on .

2 . Inf ormat ion Req uire ments A na lys i s : s ys t ems p lann ing , p re l imina r yinves t i ga t i on , t he impor t anc e o f s t ra t eg i c p lann ing , a f r ame work f or

s ys t ems deve lopmen t , i n f o rma t ion s ys t em p ro j ec t s , eva lua t i on o fs ys t ems r eques t s , s t ep s i n p re l imina r y i n ves t i ga t i on .

3 . Syste ms Ana lys i s Process : r equ i r em en t s mod e l ing , s ys t em deve lopm en tmethods , m od el in g t oo l s and t echn iques , s ys t em s r equ i rem en tcheck l i s t , f ac t f i nd ing , i n ter v i ews , o the r fac t - f i nd ing t echn iques ,documen ta t i on . Da t a and p roc es s mod e l ing -D FDs , da t a d i c t i ona r y,p roc ess desc r ip t i on t oo ls , l og i ca l vs . ph ys i ca l m ode ls . Ob j ec tmode l in g- ob j ec t - o r i en t ed t e r ms and concep t s , ob j ec t s and c la s s es .

4 . The Des ign Process and i t s Es sen t ia l s : eva lua t i ng s o f t war ea l t erna t i ves , s t ep s i n eva lua t i ng and pu rchas ing sof t ware packages ,t ran s i t i on t o s ys t ems d es ig n , p ro to t yp ing . Us e r i n t er fa ce , i npu t andou tpu t des ign , u s e r i n t e r face des ign . S ys t ems im p lem en ta t i on -app l i ca t i on deve lopmen t , s t r uc tu red app l i ca t i on deve lopmen t , ob j ec tor i en t ed app l i ca t i on developm en t , t es t i ng t h e app l i ca t i on ,documen ta t i on , managem en t app rova l , i n s t a l la t i on an d eva lua t i on ,t ra in ing , da t a convers i on , s ys t ems suppor t user suppor t ac t i v i t i es ,ma in t enance ac t i v i t i e s , s ys t ems obs o l esc ence .

5 . Cross L i f e Cyc l e Act iv i t i e s and S ki l l s : p roj ec t and p roc ess managem en tt echn iques , fac t f i nd ing and i n forma t ion ga the r ing , fea s ib i l i t y andcos t -b ene f i t ana lys i s , j o in t app l i ca t i on deve lopm en t , i n t erpe rs ona lsk i l l s and commun ica t i ons .

References : Je f f rey L .Wh i t t en and Lonn ie D.Ben t l ey Sys t ems Ana ly s is and Des ign ,

Ta ta McGraw Hi l l She l l y , Gary b . , Cashman , Thomas J and Rosenb la t t , Harry J : Sy s t e ms ,

Ana ly s i s and Des ign , Thomson Kenda l l and Kenda l l , S y s t ems Ana ly s i s and Des ign , PHI Len Fer tuck Sys t ems Ana ly s i s and Des ign w i th Modern Me thods

B &E Tech Sa t z inger , John W.Jackson , Rober t B .Burd , S t e phen D, Sys t ems

Ana ly s i s and Des ign i n A chang ing wor ld , Thomson

3.4 Elect ive IS 2: Software Engineering Management1 . The Product and the Process : an over v i ew of s y s t em engin eer ing ,

ana lys i s c oncep t s and p r inc ip le s , ana lys i s mod e l ing , de s ign concep t sand p r inc ip le s , des i gn m ethods , des ign fo r r ea l t im e s ys t ems .

2 . Sof tw are L i f e Cyc l e Mode l s : so f t wa re requ i r em en t , sof t wa r e des i gn ,con f igu ra t i on managem en t .

3 . Sof tw are Metr i c s : s of t wa r e p r oc ess and p ro j ec t met r i c s , t echn i ca lmet r i c s f or s of t wa r e . P r o j ec t p l ann ing and managemen t : P ro j ec tmanagemen t c oncep t s , p r o j ec t schedu l ing and t rack ing , so f t war ep ro j ec t p lann ing .


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4 . Ris k Ma nage men t , Q ua l i ty Ass urance : q ua l i t y ver i f i ca t i on andva lua t i on , t es t i ng .

5 . Objec t Or iente d Concep t s : f orma l Meth ods , So f t war e r een ginee r ingand sof t wa re t oo ls .

References : Roger S .Pressman: So f tware Eng ineer ing A Prac t i t ioner s Approach

Ta ta Mc Graw Hi l l IV ed i t i on . Kieron Conway , So f tware Pro j ec t Managemen t : From concep t t o

dep loymen t , Wi l ey Dreamtech Press Sommerv i l l e , Ia n : So f tware Eng ineer ing , Addi son Wes l ey S .A .Ke l kar , So f tware Pro j ec t Managemen t , PHI Car lo Ghezz i , Mehdi Ja zayer i , Dino Mandr io l i Fundamen ta l s o f

So f tware Eng ineer ing PHI

3.5 Elect ive IS 3: Data Management Techniques1. Database C oncep t s , Sch emas , Mode ls , Arch i t ec tu r es , P r oduc t s ,

Fea tu r e s , O O AD, OO PS, O LAP, O LTP.

2 . Ext rac t i on , Trans f orma t i on and Load ing (E T L) , E TL C oncep t s andToo l s i n market , Da t a war eh ous ing , Da t a Min ing , Da t aMar t ,Da t aSto rage M ethods .

3 . Bus iness In t e l l i gence , Too ls and Methods .

4 . S t ruc tu re , D es i gn , D eve lopm en t and Managing Corpo ra t e In fo rma t ionS ys t em s (C IS ) .

5 . Da t a S ecu r i t y Managem en t and Con t ro l .

References : The Da ta Warehouse ETL To o lk i t : Prac t i ca l Techn iques fo r Ex t rac t i ng ,

C lean ing by Ra lph K imba l l and Joe Caser ta ETL S t ra t egy f o r t he En t e rpr i se . . by Sandesh Gawande Bus iness In t e l l i gence : A Capab i l i t y Ma tur i t y Mode l By Doro thy Mi l le r In t roduc t i on t o Bus iness In t e l l i gence By Jorg Har t enauer Database Managemen t : An Organ i za t iona l Perspec t i ve by R i chard T .

Wa t son Database Sys t ems Des ign , Im p lemen ta t ion , and Managemen t by Pe t e r

Rob and Car lo s Corone l Modern Da tabase Managemen t (5 th Ed i t ion ) by Fred R . McFadden ,

Je f f rey A . Ho f f e r and Mary B . Presco t t Deve lop ing Qua l i t y Comp lex Da tabase Sys t ems: Prac t i ce s , Techn iques

and Techno log i e s by Sh i r l ey A . Becker S t ra t eg i c secur i ty managemen t : a r i sk a sse ssmen t gu ide fo r dec i s i on

makers By Kar im H. Ve l l an i The bes t damn IT secur i t y managemen t book per iod By Susan Snedaker

In fo rma t ion Secur i t y Managemen t w i th ITIL , Vo lume 3 By Jacques A .Cazemier , Pau l Ov erbeek , Louk Pe t e rs

IT governance : a manager ' s gu ide to da ta secur i t y and BS 7799 / ISO 17799By A lan Ca lder , S t eve Wa tk in s

TOURISM AND TRAVEL MANAGEMENT

3.3 Elect ive TTM 1: Tourism Management

1 Organi sed Trave l : d ef in i ng Tou r i s t & Tou r i sm vi z : i nbound ,ou tbound , domes t i c , ma in t enance of t ou r i s m p roduc t s , Al t e rna t i vetou r i sm, Mass t ou r i sm, Spec i a l i n t e r es t t ou r i sm.

2 I t inerary Deve lop men t: i n t r oduc t i on , mean ing and def in i t i on , t yp es o fi t i nera r i es , how t o develop an ef f ec t i ve i t i nera r y, fun c t i ons of t ou rman age rs and p lann ing t oo l s fo r an i t i nera r y.

3 Tour Pac kag ing Management: c oncep t , o r i g in and developm en t o fTou r packaging , Typ es o f Tou r , Comp onen t o f a S t anda rd PackageTour , Fac to rs a f f ec t i ng Tou r Formu la t i on , Tou r D es i gn ing Pr oc ess ,S ign i f i cance of Packa ge Tou r , Tou r B rochu r e .

4 Trave l Agency Mar ket i ng : mark et i ng C oncep t , un ique f ea tu r es o fTrave l Mark et i ng , S ign i f i cance o f Trave l Agenc y market i n g ,Deve lop ing a Tou r Mark et i ng P lan , Market i ng S t ra t egy of Inb ound &Outbound t ou rs .

5 Trave l Formal i t i e s in I ndi a : vi sa R equ i r em en t s Typ es o f v i sa s Currenc y r egu la t i ons cus tom fo rma l i t i e s Dif f er en t t yp es o f t axes .Res t r i c t ed and Pr o t ec t ed a rea s t ypes o f r es t r i c t i ons , H ea l t hRegu la t i ons .

References : Marke t i ng Managemen t f o r Trave l & Tour i s m Nel son Thrones In t roduc t i on t o Tour i sm & H o te l Indus t ry Zu l f ika r , SPD Mil l and Morr i son , (1992 ) , The Tour i sm Sys t em: An In t r oduc to ry Tex t ,

Pren t i ce Ha l l . Cooper , F l e t cher e t a l , (1993 ) , Tour i sm Pr inc ip l e s and Prac t i ce s ,

P i tman .

3.4 Elect ive TTM 2: Eco Tourism1 . Introduct ion to Eco Touri s m: d ef in i t i on , Concep t , Gr owth & P r inc ip l e s

Emergin g Conc ep t s : Ec o / r u ra l / a g r i / f a rm / g r een / wi lde rness /coun t r ys id e / spec i a l i n t e r es t t ou r i sm.


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2 . Tour i sm: envi r onm en ta l Rel evance; Ec o t ou r i s m in 3 r d WorldCoun t r i es P r ob l ems , p ro spec t s fo r su s t a inab i l i t y

3 . Concept o f carry ing capac i ty : ec o t ou r i sm as a wor ld wid ephenom ena .

4 . Concept and p lanning of eco tour i s m des t i na t ion s : d evelop ing andimp lan t i ng Eco t ou r i sm gu idel i n es fo r wi ld lands and neighbou r in gcommun i t i es .

5 . Eco tour i sm an d co mmuni ty de ve lop me nt : con f e r ence , conven t ion &dec la ra t i on r e la t ed t o envi ronmen t sReferences :

Globa l Eco Tour i sm Prabhas Chandra Kan i skha Pub l ica t i on Codes Pro toco l & Char t e r In t e rna t iona l Eco Tour i sm Env i ronmen t Probhas Chandra Kan i skha

Pub l i ca t i on Trave l & Tour i sm Cot tman VNR Tour i sm Sys t em Ind t roduc to ry Tex t Mik & Morr i von Tour i sm & Sus ta inab i l i t y Mowfor th Rou th Udge

3.5 Elect ive TTM 3: Hospita lity Management1 . Tour i s m & Acco mmo dat ion : i n t roduc t i on t o hot e ls , Ac comm oda t ion

Indus t r y , Typ es , Evo lu t i on o f l odging i ndus t r y, N eed , Im por t ance , r o l eof ho t e ls , FHR A I, S t a r Hot e ls and c la s s i f i ca t i on . In t e rna t i ona lScena r i os and t r ends .

2 . Hote l Ind us try in In dia : evo lu t i on , Di f f e r en t g roups of h o t e l s i nInd i a , H ot e l Gr oups ITDC ro le , impor t anc e , AS H O KA g roup ,WE LC OME g roup , Ta j Gr oup ro l e i n Ind i an Tou r i sm

3 . Front Of f i ce Management & House Keeping : i n t roduc t i on t o Fr on tOf f i ce Depa r tm en t , Ad van t ages , Forma l i t i es and for m a t s , t yp es ofrooms and p lans . Or gan i za t i on cha r t and du t i es and res pons ib i l i t i es ,Qua l i t i e s o f a f r on t - of f i c e s t a f f In t r oduc t i on t o Hous ek eep ing ,impor t ance o f h ous ekeep ing depa r tm en t , Or gan i za t i ona l cha r t and t hedu t i es and r espons ib i l i t i es . C l ean ing d i f fe r en t equ ipmen t s & agen t s ,Da i ly r ou t i ne s ys t em s , Laun d r y, Lin en & Un i fo rm, In t er i or D ec ora t i on& fac i l i t i es , Sp ec i a l dec ora t i ons .

4 . Food & Beverage Servi ce : i n t roduc ing t o f ood & b evera ge s er v i c e ,t ypes of s e rv i c es , o r gan i za t i ona l cha r t s and du t i es , Menus , Id ea abou tBeve rages Alc oho l i c & Non Alcoh o l i c . Food Pr oduc t i on In t roduc t i on , Hi era rch y, Id ea abou t d i f fe r en t cu i s i nes na t i ona l andin t erna t i ona l , spec i f i c m enus accord ing t o f es t i va l s & o th er fac i l i t i es .

5 . Mar ke t ing o f Hote l s : m ean ing and concep t of Hosp i t a l i t y Market i ng impor t ance & i t s fu tu re , G rea t Lead er s i n hosp i t a l i t y El ls wor thSta t l e r , Ra lph Hi t z , J . Wi l la r d Marr io t . Market i ng c oncep t , Market i ngMix, Hot e l Mark et and new t rends .

References : Theory o f Cookery Kri shna Arora Modem Cookery Vol - I & I I T.E .Ph i l i p Food & Beverage Serv i ce Vi jay Dhawan Managing Fron t Of f i ce Opera t i ons Michae l L Kasarana & Richard

Brooks Opera t ions Managemen t S ta in l ey Phornco House Keep ing Manua l Sudh i r Andrews In t roduc t i on t o Hosp i ta l i t y I & I I Denn i s Fos t e r Marke t i ng o f Hosp i ta l i t y Kot l e r , Bowen , Makens .

HEALTH CARE MANAGEMENT

3.3 Elect ive HCM 1: Community Health, Epidemiology &Populat ion Management1 . Epide mio logy : mean ing & S cope, M ode ls and fac t or s a s soc i a t ed wi th

hea l t h and d i seas es ; Hea l t h s t a t i s t i c s and hea l t h i nd i ca tor ; Mor b id i t y,Mor t a l i t y : Da t a s ou rc es , c o l l ec t i on , ana lys i s and u s es .

2 . Hea l th Inf or ma t ion Sys te m: u s e o f c ompu ter s , p r imar y hea l t h ca r eand commun i ty pa r t i c i pa t i on

3 . Organi sa t iona l a spec ts o f co mmuni ty hea l th : c l i n i ca l c a re ; ph ys i ca la spec t s o f commun i t y hea l t h ; Ps ych ologi ca l a sp ec t s of commun i t yhea l t h .

4 . Spec ia l a spec ts o f commu ni ty hea l th ; d rugs , a l coho l i sm e t c ,p reven t ive and p rom ot ive h ea l t h ca r e .

5 . Popula t ion po l i cy : P lann ing and managem en t .

References : Abe l in T .Brzensk i .Z . J and Cars ta i r s .V .D, Measurem en t i n hea l t h

promo t ion and p ro t ec t i on , 1987 , WHO Copenhagen . Alderson .M, An i n t roduc t i on t o ep idemio logy , 2 n d ed .1983 , MacMi l l an ,

London Green .L .W and Anderson .C .L , Commun i t y Hea l th , 5 t h ed . 1986 . T imes

Mirror Mosby , S t .Lu io s . Hi l l .A .B , A shor t t e x tbooks o f med ica l s t a t i s t i c s , 1984 UNI books . Jo l l y .K .G, Fami l y p lann ing i n Ind ia 1969 -84 : A d i s t r i c t l e ve l s t udy ,

1986 , Hindus tan , De lh i . McGar thy Mark , Ep idemiology and po l i c i e s f o r hea l t h p lann ing , 1983 . Pol la rd .A .H e t c , Demo graphic t echn iques , 1981 , Pergamon , Ox fo rd .

3.4 Elect ive HCM 2: Health Care and Socia l Policy


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1 . Soc ia l Wel f are : soc i a l po l i c y, hea l t h ca r e and s oc i a l deve lopm en t ;pub l i c and soc i a l po l i c y.

2 . Approaches to ana ly s i s : re sou rces , s t ruc tu re and o rgan i za t i ons ;fac tor s i n soc i a l po l i c y; S i t ua t i ona l , s t ruc tu ra l , i d ea logi ca l andenvi ronm en ta l .

3 . Heal th po l i cy f ormula t ion: fac tors , d e t erminan t s and o the r s ec to ra li s sues ; Na t i ona l h ea l t h po l i cy : Revi ew of d i f f er en t c omm i t t ee s .

4 . Dis tr ib ut ion o f hea l th ser v i ces in India ; d i spa r i t i es ; h ea l t h pol i c y ;i npu t , ou tpu t and per f ormanc e .

5 . Role o f pr iva te and vo l untary groups : r o l e of na t i ona l andin t erna t i ona l a genc i es ; H ea l t h and soc i a l po l i c y; In t e rna t i ona lpersp ec t i ve ; H ea l t h po l i c y t h e d i sadvan t aged .References :

Cha t t e r i ce , Meera , Imp lemen t ing Hea l th Po l i cy , 1988 , Mano har , NewDelh i .

Chr i s t i anson .J .B and Mamor .T .R , Hea l th Care Po l i cy : A po l i t i ca lEconomyapproach , 1982 Sage , London .

Djunkanovi c .V and Mach .E .P ed , A l t e rna t i ve Approaches t o Mee t ingBas i c Hea l th Needs in Deve lop ing Coun t r i e s , 1975 , WHO, Geneva .

Lee Kenne t h and Mi l l s . Anne , Po l i cy Mak ing and P lanning i n Hea l thSec to r , 1987 , Ox fo rd Un ivers i t y Press , Ox fo rd .

Le ich t e r .H.M, A compara t i ve approach t o po l i cy ana l y s i s: Hea l th ca repo l i c i e s i n f our na t ions , 1979 , Cambr idge Un ivers i t y Press ,Cambr idge .

Pars t en .G, P lanners , Po l i t i c s and Hea l th Serv i ce s , 1980 , Croom He lm,London .

Roemer .M. I , Compara t i ve Na t iona l Po l i c i e s on Hea l th Care , 1977,Maree l Dekker , New York .

3.5 Elect ive HCM 3: Health Systems Management1 . Syste ms a na ly s i s and sy s te ms dyna mics in hea l th care : h ea l t h

s ys t ems : Cha rac t er i s t i c s , p la nn ing methodo logi es , goa ls a nd func t i ons .

2 . Stra teg i c manage me nt in hea l th care ; q uan t i t a t i ve f ounda t i ons ofhea l t h s er v i c es managem en t ; Hea l t h s ys t ems r es ea rc h : Us es andapp l i ca t i ons .

3 . Methodo log i e s : eva lua t i on method o logy f o r m on i tor ing t h eper fo rmanc e and needs i n hea l t h s er v i ce s .

4 . Opera t iona l p lanning and manage men t i s sue s in hea l th care : h ea l t hca re d ec i s i on mak ing fo r m ega p rob l ems .

5 . Approaches ; con t empora r y t rends i n hea l t h ca r e ; H ea l t h Manpowerpol i c y , p lann ing an d managemen t ; P r o j ec t managem en t i n Hea l t h ca r e .

References : Ferrer .H.P ed , The Hea l th Serv i ce s Admin i s t ra t ion Research and

Managemen t , 1972 , Bu t te rwor th s , London . Hodge t t s .R .M and Casc io .D.M, Modern Hea l th Care Admin i s t ra t i on ,

1983 , Academic Press , New York . Homby .P e t c , Gu ide l i nes f o r Hea l th Manpower P lann ing , 1981 , WHO,

Geneva . Hyman , Herber t .H, Hea l th P lann ing : A sy s t ems approach , 2 n d ed . ,

1982 . Aspen , Rockv i l l e . Ind ian Counc i l o f Medica l Research , Na t iona l Con fe rence on

Eva lua t ion o f Pr imary heal t h care p rogrammes , 1980, ICMS , NewDelh i .

SMALL BUSINESS MANAGEMENT &ENTREPRENEURSHIP

3.3 Elect ive SBM&E 1: Government Business Interface1 . S t a t e Pa r t i c i pa t i on i n Bus iness , i n t erac t i on b e t ween Gove rnmen t ,

Bus iness and d i f f e r en t chambers o f C omm erce and Ind u s t r y i n Ind i a ;Pub l i c Di s t r i bu t i on S ys t em ; Gove rnmen t C on t r o l ove r p r i c e andd i s t r i bu t i on .

2 . Consumer Pr o t ec t i on Ac t (CP A) and t he ro l e of vo lun t a r yor gan i za t i ons i n Pro t ec t i ng Consumer s R igh t s ; Indus t r i a l po l i c yre so lu t i on , n ew indus t r i a l p o l i c y o f t he Go vernm en t .

3 . Concen t ra t i on o f Ec onomic P ower : Ro le o f Mu l t i na t i ona ls , For e i gnCap i t a l and Fo r e ign c o l labo r a t i ons .

4 . Ind i an P lann ing S ys t em : Governm en t Po l i c y c once rn ing deve lopm en tof backwa rd a r eas / r eg i ons ; Governm en t po l i c y wi th r ega rd t o expo r tp rom ot ion and impor t subs t i t u t i on ; Con t ro l l e r o f ca p i t a l i s sues .Governm en t s p o l i c y wi th r ega rd t o sma l l sca l e i ndus t r i e s .

5 . Th e r e spons ib i l i t i es of t h e Bus iness a s we l l a s t h e Governm en t t op ro t ec t t he Envi r onm en t ; Governm en t c l ea ranc e f o r e s t ab l i sh ing a newen te rp r i s e .References:

Cherun i lam Franc i s , Bus iness and Governmen t . 8 t h ed . Bombay ,Hima laya , 1995

Dasgup ta A . and Sengup ta .N , Governmen t and Bus iness , New De lh i ,V i kas , 1987

Mara the , Sharad S . Regu la t i on and Deve lopmen t , New De lh i , Sage ,1986

Tr i ved i .M.L , Governmen t and Bus iness , Bombay , Mu l t i t e ch , 1980

3.4 Elect ive SBM&E 2: Smal l Business Marketing


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1 . Bas i s for comp et i t i on ; s t ruc tu ra l Ana lys i s of Indus t r i es ; Gene r i ccompet i t i ve s t ra t eg i es ; f ra mework f o r compet i t i on an a lys i s ; ma rkets igna l s ; comp et i t i ve m oves .

2 . Techno logy o f comp et i t i ve advan t age; s t ra t egy t owa rds buye rs andsupp l i er s ; s t ra t eg i c g roups wi th in indus t r i es .

3 . Compet i t i ve s t ra t egy i n dec l i n ing i ndus t r i es ; comp e t i t i ve s t ra t egy i ng loba l i ndus t r i es .

4 . S t ra t eg i c ana lys i s o f i n t eg ra t i on capac i t y exp ans ion ; s t ra t eg i es ofen t e r i ng i n to n ew bus iness .

5 . P or t f o l i o t echn iques i n compet i t or ana lys i s ; t echn iques of conduc t i ngindus t ry ana lys i s .

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