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  • 7/27/2019 MBA Project On

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    Quality MBA Project In

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    TATA DOCOMO, is an Indian cellular service provider on the GSM, CDMA and platform-arising

    out of the strategic joint venture between Tata Teleservices and NTT Docomo in November

    http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/NTT_Docomo
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    2008. It is the country's sixth largest operatorin terms of subscribers (including both GSM and

    CDMA).

    ATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate

    GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and

    launched GSM services on 24 June 2009. It began operations first in South India and currently operatesGSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not

    been allocated spectrum from the Government. Docomo provides services throughout India. Tata

    DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its

    one second pulse especially in semi-urban and rural areas.

    On 5 November 2010, Tata DOCOMO became the first private sector telecom company to

    launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010.

    Rebranding

    On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM, Walky (Fixed Wireless Phone),

    Photon, INTERNET - under the Tata Docomo name. All subscribers to these services were migrated to

    the Docomo brand on 20 October 2011.[3] The companies other brands - Virgin Mobile and T24 - are not

    part of the rebranding and will retain their names.

    3G

    On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid 6964.29

    crores for spectrum in 22 circles. The circles obtained 3G licences in are Madhya

    Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra & Goa, Punjab, Rajasthan,

    and Uttar Pradesh (West).

    On 5 November 2010, Tata DOCOMO became the first private sector telecom company

    (third overall) to launch 3G services in India, with a 20 city launch. Tata

    Docomo's HSPA+ 3G network, set up with the assistance ofNTT Docomo, supports high-

    speed internet access with speeds of up to 21.1 Mbit/s. The network also supports high

    definition voice for superior quality voice calls. Docomo also provides 3G Internet Access

    Devices, e-Sticks and Wi-Fi Hubs.

    On July 19, 2011, Docomo andAircel entered into a roaming agreement for 3G services to

    jointly roll out 3G networks in the circles where they both have spectrum. In the spectrum

    auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas),

    while TATA DOCOMO was awarded 3G licenses in nine circles. This deal would give bothcompanies 3G coverage in 19 telecom circles of India. They will not have coverage on 3

    circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in

    common - Karnataka, Kerala and Punjab. On December 14, 2011, Docomo ended its

    agreement with Aircel. Both operators ended the deal after the Department of Telecom said

    that such 3G arrangements were illegal, as the pacts violate licence terms and

    conditions. Tata Docomo and Aircel currently have bilateral roaming agreements to allow

    http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Prepaid_mobile_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Tata_DoCoMo#cite_note-telecomtalk1-3http://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Western_Uttar_Pradeshhttp://en.wikipedia.org/wiki/Evolved_HSPAhttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Prepaid_mobile_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Tata_DoCoMo#cite_note-telecomtalk1-3http://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Western_Uttar_Pradeshhttp://en.wikipedia.org/wiki/Evolved_HSPAhttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/Aircel
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    their subscribers to seamlessly use 3G on roaming. Tata docomo Loss 1.5million subscriber

    in feb 2013

    Docomo had about 1.5 million 3G subscribers as of May 2011.

    TATA Indicom is Now TATA DOCOMO

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    Tata Teleservices Limited (TTSL), the countrys youngest and fastest-growing pan-India dual-technology telecom

    services provider, has adopted a future-facing strategic for its wide range of products and services and reach out to

    customers with one common oruniform brandTata DOCOMO cutting across the CDMA and

    GSMplatforms.

    With this move, brand Tata DOCOMO now moves into the CDMA space, and all Tata Indicom customers shall

    be migrated to Tata DOCOMO from tomorrow.

    Tata DOCOMO believes that phones are not just for talking and the new strategic approach will bring in the full

    might of TTLs telecom experience to customers through an elevation in the promise from only telecom to

    seamless Access, relevant Content and differentiated Solutions.

    As part of the new strategy, TTL is integrating the many different market opportunities and empowering the

    customerwith a single-point brand interface for a seamless user experience. The company has consolidated all

    organizational assetsspectrum, retail touch-points, digital footprint and consumer franchises across technology

    platforms under a single brand, Tata DOCOMO.

    http://telecomtalk.info/wp-content/uploads/2011/04/Tata-Docomo-Kicks-Off-New-Campaign-with-Bollywood-Icon-Ranbir-Kapoor.jpg?80e5e9