mba essentials of marketing syllabus 2
TRANSCRIPT
SHARDA UNIVERSITY
Classroom Syllabus
ESSENTIALS OF MARKETING
Effective August 2009
Prof Michael Barbas (DBA cand MBA MA BA) SUMEET OM SHARMA
REQUIRED RESOURCES
Kotler P Keller KL Koshy A amp Jha M (2009) Marketing Management A South Asian Perspective (13th Edition) Delhi Pearson Prentice-Hall Inc
Access to a personal computer and Internet is required All written assignments must be word-processed
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
ESSENTIALS OF MARKETING
This document provides an overview of the course foundation elements assignments schedules and activities For information about general Sharda University policies please see the Sharda University catalog If you have additional questions about the course please contact your instructor Scholastic Honesty
Students are responsible for understanding Sharda Universitys policy on Scholastic Honesty and are required to adhere to its standards in meeting all course requirements Violations of the policy include among other practices
1 Cheating 2 Plagiarizing 3 Submitting substantially the same work for two different courses without prior permission from
the instructors 4 Collaborating on assignments without prior permission of the instructor 5 Submitting papers written wholly or partly by someone else 6 Helping someone else commit an act of scholastic dishonesty
Common violations are copying from someone elses test paper using unauthorized books or notes during a test and using previously published material without clear citations to identify the source Cases of suspected scholastic dishonesty are referred to the University Scholastic Honesty Board which can apply a variety of penalties ranging in severity including assigning a zero grade for the course suspension and dismissal from the University In cases of suspected violations a paper may be submitted to an online service that checks the content of the paper against a database of source material The submitted paper may be added to a permanent archive
COURSE DESCRIPTION
This is a study of marketing mix elements the new product development process buying behavior and markets customer relationships and strategic planning within a dynamic environment This course introduces MBA students to interactive marketing and e-commerce
LEARNING GOALS
Upon the successful completion of this course you will be able to
1 Assess marketings role in discovering and satisfying consumers needs wants and behaviors
2 Evaluate factors involved in selecting target markets for various products andor services
3 Apply knowledge of consumer behavior to predict individual and family purchases
4 Evaluate alternative approaches to enter and compete in global markets
5 Utilize environmental scanning to identify opportunities and threats in the marketing environment
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
6 Understand what electronic commerce and interactive marketing are and how they create customer value
7 Explain how companies create a presence in the electronic marketplace
8 Develop a marketing plan to solve a marketing problem andor capitalize on a marketing opportunity
9 Describe how primary and secondary data are used in marketing decisions
10 Analyze factors that contribute to a products success or failure
11 Apply a marketing strategy for products representing each life-cycle stage CORE CONCEPTS
To achieve the goals of this course you will need to master the following core concepts
1 Developing customer relationships
2 Marketing strategies
3 Scanning the environment
4 Marketing ethics and social responsibility
5 Consumer behavior
6 Organizational markets
7 Global marketing
8 Interactive marketing and electronic commerce
9 Marketing research
10 Market segmentation
11 New product development
12 Managing products and brands
13 Pricing products
14 Marketing channels
15 Integrated marketing communications
RECOMMENDED SUPPLEMENTARY RESOURCES
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
PRINT RESOURCES
Blankenship AB Breen G E amp Dutka A State of the art marketing research Duboff R amp Spaeth J Market research matters Tools and techniques for aligning your business Hatch D Method marketing How to make a fortune by getting inside the heads of your customers Kotler P Kotler on marketing How to create win amp dominate markets Mazze E M amp Michman R D The Food industry wars Marketing triumphs and blunders McGonagle J J amp Vella C M Protecting your company against competitive intelligence Percy L ed Marketing research that pays off Case histories of marketing research leading to success
in the marketplace Peter J P amp Olson J C Consumer behavior and marketing strategy Stevens R E et al The marketing research guide ELECTRONIC RESOURCES Business Databases ABIInform Abstracts and full text articles from scholarly and popular business law and information technology periodicals Business and Company Resource Center Company profiles rankings investment reports financials company histories chronologies and periodical articles Standard and Poors NetAdvantage Company financial data investment reviews and analyses (bonds mutual funds stocks) corporate officer biographies and industry ratios and averages
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
The following Internet resources may be of use to you in this course Please be aware that Web addresses may change from time to time
Advertising Magazine httpwwwadagecom
American Demographics Magazine httpwwwdemographicscom
American Marketing Association httpwwwmarketingpowercom
CEO Express httpwwwceoexpresscom
Census Bureau httpwwwcensusgov
Euromonitor httpwwweuromonitorcom
The Gallup Organization httpwwwgallupcom
Hoovers Online httpwwwhooverscom
US Trade Balances by Country httpwwwcensusgovforeign-tradebalanceindexhtml
Census Bureau httpwwwcensusgov
Hoovers Online The Business Network httpwwwhooverscom
Industry News for Advertising Executives httpwwwadweekcomadweekindexjsp
Information Technology in Marketing httpwwwcolumbiaedu~rk35ithtml
Monthly Magazine Devoted to Technology Marketing httpwwwtechnologymarketingcommcindexjsp
Textbook Website httpwwwprideferrellcom
Wall Street Journal httpwwwwsjcom
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
ESSENTIALS OF MARKETING
This document provides an overview of the course foundation elements assignments schedules and activities For information about general Sharda University policies please see the Sharda University catalog If you have additional questions about the course please contact your instructor Scholastic Honesty
Students are responsible for understanding Sharda Universitys policy on Scholastic Honesty and are required to adhere to its standards in meeting all course requirements Violations of the policy include among other practices
1 Cheating 2 Plagiarizing 3 Submitting substantially the same work for two different courses without prior permission from
the instructors 4 Collaborating on assignments without prior permission of the instructor 5 Submitting papers written wholly or partly by someone else 6 Helping someone else commit an act of scholastic dishonesty
Common violations are copying from someone elses test paper using unauthorized books or notes during a test and using previously published material without clear citations to identify the source Cases of suspected scholastic dishonesty are referred to the University Scholastic Honesty Board which can apply a variety of penalties ranging in severity including assigning a zero grade for the course suspension and dismissal from the University In cases of suspected violations a paper may be submitted to an online service that checks the content of the paper against a database of source material The submitted paper may be added to a permanent archive
COURSE DESCRIPTION
This is a study of marketing mix elements the new product development process buying behavior and markets customer relationships and strategic planning within a dynamic environment This course introduces MBA students to interactive marketing and e-commerce
LEARNING GOALS
Upon the successful completion of this course you will be able to
1 Assess marketings role in discovering and satisfying consumers needs wants and behaviors
2 Evaluate factors involved in selecting target markets for various products andor services
3 Apply knowledge of consumer behavior to predict individual and family purchases
4 Evaluate alternative approaches to enter and compete in global markets
5 Utilize environmental scanning to identify opportunities and threats in the marketing environment
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
6 Understand what electronic commerce and interactive marketing are and how they create customer value
7 Explain how companies create a presence in the electronic marketplace
8 Develop a marketing plan to solve a marketing problem andor capitalize on a marketing opportunity
9 Describe how primary and secondary data are used in marketing decisions
10 Analyze factors that contribute to a products success or failure
11 Apply a marketing strategy for products representing each life-cycle stage CORE CONCEPTS
To achieve the goals of this course you will need to master the following core concepts
1 Developing customer relationships
2 Marketing strategies
3 Scanning the environment
4 Marketing ethics and social responsibility
5 Consumer behavior
6 Organizational markets
7 Global marketing
8 Interactive marketing and electronic commerce
9 Marketing research
10 Market segmentation
11 New product development
12 Managing products and brands
13 Pricing products
14 Marketing channels
15 Integrated marketing communications
RECOMMENDED SUPPLEMENTARY RESOURCES
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
PRINT RESOURCES
Blankenship AB Breen G E amp Dutka A State of the art marketing research Duboff R amp Spaeth J Market research matters Tools and techniques for aligning your business Hatch D Method marketing How to make a fortune by getting inside the heads of your customers Kotler P Kotler on marketing How to create win amp dominate markets Mazze E M amp Michman R D The Food industry wars Marketing triumphs and blunders McGonagle J J amp Vella C M Protecting your company against competitive intelligence Percy L ed Marketing research that pays off Case histories of marketing research leading to success
in the marketplace Peter J P amp Olson J C Consumer behavior and marketing strategy Stevens R E et al The marketing research guide ELECTRONIC RESOURCES Business Databases ABIInform Abstracts and full text articles from scholarly and popular business law and information technology periodicals Business and Company Resource Center Company profiles rankings investment reports financials company histories chronologies and periodical articles Standard and Poors NetAdvantage Company financial data investment reviews and analyses (bonds mutual funds stocks) corporate officer biographies and industry ratios and averages
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
The following Internet resources may be of use to you in this course Please be aware that Web addresses may change from time to time
Advertising Magazine httpwwwadagecom
American Demographics Magazine httpwwwdemographicscom
American Marketing Association httpwwwmarketingpowercom
CEO Express httpwwwceoexpresscom
Census Bureau httpwwwcensusgov
Euromonitor httpwwweuromonitorcom
The Gallup Organization httpwwwgallupcom
Hoovers Online httpwwwhooverscom
US Trade Balances by Country httpwwwcensusgovforeign-tradebalanceindexhtml
Census Bureau httpwwwcensusgov
Hoovers Online The Business Network httpwwwhooverscom
Industry News for Advertising Executives httpwwwadweekcomadweekindexjsp
Information Technology in Marketing httpwwwcolumbiaedu~rk35ithtml
Monthly Magazine Devoted to Technology Marketing httpwwwtechnologymarketingcommcindexjsp
Textbook Website httpwwwprideferrellcom
Wall Street Journal httpwwwwsjcom
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
6 Understand what electronic commerce and interactive marketing are and how they create customer value
7 Explain how companies create a presence in the electronic marketplace
8 Develop a marketing plan to solve a marketing problem andor capitalize on a marketing opportunity
9 Describe how primary and secondary data are used in marketing decisions
10 Analyze factors that contribute to a products success or failure
11 Apply a marketing strategy for products representing each life-cycle stage CORE CONCEPTS
To achieve the goals of this course you will need to master the following core concepts
1 Developing customer relationships
2 Marketing strategies
3 Scanning the environment
4 Marketing ethics and social responsibility
5 Consumer behavior
6 Organizational markets
7 Global marketing
8 Interactive marketing and electronic commerce
9 Marketing research
10 Market segmentation
11 New product development
12 Managing products and brands
13 Pricing products
14 Marketing channels
15 Integrated marketing communications
RECOMMENDED SUPPLEMENTARY RESOURCES
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
PRINT RESOURCES
Blankenship AB Breen G E amp Dutka A State of the art marketing research Duboff R amp Spaeth J Market research matters Tools and techniques for aligning your business Hatch D Method marketing How to make a fortune by getting inside the heads of your customers Kotler P Kotler on marketing How to create win amp dominate markets Mazze E M amp Michman R D The Food industry wars Marketing triumphs and blunders McGonagle J J amp Vella C M Protecting your company against competitive intelligence Percy L ed Marketing research that pays off Case histories of marketing research leading to success
in the marketplace Peter J P amp Olson J C Consumer behavior and marketing strategy Stevens R E et al The marketing research guide ELECTRONIC RESOURCES Business Databases ABIInform Abstracts and full text articles from scholarly and popular business law and information technology periodicals Business and Company Resource Center Company profiles rankings investment reports financials company histories chronologies and periodical articles Standard and Poors NetAdvantage Company financial data investment reviews and analyses (bonds mutual funds stocks) corporate officer biographies and industry ratios and averages
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
The following Internet resources may be of use to you in this course Please be aware that Web addresses may change from time to time
Advertising Magazine httpwwwadagecom
American Demographics Magazine httpwwwdemographicscom
American Marketing Association httpwwwmarketingpowercom
CEO Express httpwwwceoexpresscom
Census Bureau httpwwwcensusgov
Euromonitor httpwwweuromonitorcom
The Gallup Organization httpwwwgallupcom
Hoovers Online httpwwwhooverscom
US Trade Balances by Country httpwwwcensusgovforeign-tradebalanceindexhtml
Census Bureau httpwwwcensusgov
Hoovers Online The Business Network httpwwwhooverscom
Industry News for Advertising Executives httpwwwadweekcomadweekindexjsp
Information Technology in Marketing httpwwwcolumbiaedu~rk35ithtml
Monthly Magazine Devoted to Technology Marketing httpwwwtechnologymarketingcommcindexjsp
Textbook Website httpwwwprideferrellcom
Wall Street Journal httpwwwwsjcom
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
PRINT RESOURCES
Blankenship AB Breen G E amp Dutka A State of the art marketing research Duboff R amp Spaeth J Market research matters Tools and techniques for aligning your business Hatch D Method marketing How to make a fortune by getting inside the heads of your customers Kotler P Kotler on marketing How to create win amp dominate markets Mazze E M amp Michman R D The Food industry wars Marketing triumphs and blunders McGonagle J J amp Vella C M Protecting your company against competitive intelligence Percy L ed Marketing research that pays off Case histories of marketing research leading to success
in the marketplace Peter J P amp Olson J C Consumer behavior and marketing strategy Stevens R E et al The marketing research guide ELECTRONIC RESOURCES Business Databases ABIInform Abstracts and full text articles from scholarly and popular business law and information technology periodicals Business and Company Resource Center Company profiles rankings investment reports financials company histories chronologies and periodical articles Standard and Poors NetAdvantage Company financial data investment reviews and analyses (bonds mutual funds stocks) corporate officer biographies and industry ratios and averages
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
The following Internet resources may be of use to you in this course Please be aware that Web addresses may change from time to time
Advertising Magazine httpwwwadagecom
American Demographics Magazine httpwwwdemographicscom
American Marketing Association httpwwwmarketingpowercom
CEO Express httpwwwceoexpresscom
Census Bureau httpwwwcensusgov
Euromonitor httpwwweuromonitorcom
The Gallup Organization httpwwwgallupcom
Hoovers Online httpwwwhooverscom
US Trade Balances by Country httpwwwcensusgovforeign-tradebalanceindexhtml
Census Bureau httpwwwcensusgov
Hoovers Online The Business Network httpwwwhooverscom
Industry News for Advertising Executives httpwwwadweekcomadweekindexjsp
Information Technology in Marketing httpwwwcolumbiaedu~rk35ithtml
Monthly Magazine Devoted to Technology Marketing httpwwwtechnologymarketingcommcindexjsp
Textbook Website httpwwwprideferrellcom
Wall Street Journal httpwwwwsjcom
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
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Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
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The following Internet resources may be of use to you in this course Please be aware that Web addresses may change from time to time
Advertising Magazine httpwwwadagecom
American Demographics Magazine httpwwwdemographicscom
American Marketing Association httpwwwmarketingpowercom
CEO Express httpwwwceoexpresscom
Census Bureau httpwwwcensusgov
Euromonitor httpwwweuromonitorcom
The Gallup Organization httpwwwgallupcom
Hoovers Online httpwwwhooverscom
US Trade Balances by Country httpwwwcensusgovforeign-tradebalanceindexhtml
Census Bureau httpwwwcensusgov
Hoovers Online The Business Network httpwwwhooverscom
Industry News for Advertising Executives httpwwwadweekcomadweekindexjsp
Information Technology in Marketing httpwwwcolumbiaedu~rk35ithtml
Monthly Magazine Devoted to Technology Marketing httpwwwtechnologymarketingcommcindexjsp
Textbook Website httpwwwprideferrellcom
Wall Street Journal httpwwwwsjcom
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
OVERVIEW OF COURSE ACTIVITIES AND GRADING The grade you receive for the course will be derived using Sharda Universitys decimal grading system based on the following Assignments
Case Study 20 Marketing Plan 20 Midterm Examination 20 Final Examination 40 TOTAL 100 Please see the current Sharda University catalog or consult your instructor for guidance in determining your decimal grade
EXPLANATION OF ASSIGNMENTS AND GRADING
CASE STUDY
A case study gives you a practical application for the theories that are discussed in the textbook In your case study it is best to follow a logical approach similar to the following Step One Summarizing the Facts
Summarize the key facts in the case If there are any important presumptions be sure to state them Include as a part of the analysis a statement about the relationship of the simulation to concepts under discussion in the textbook or additional readings Why is this case pertinent Step Two State the Problem or Opportunity
Present a brief statement of the major problem(s) of the case Be sure to separate symptoms (which may appear as immediate problems) from the fundamental issue(s) of the case Step Three Analyze the Cause(s) of the Problem(s)
This section should provide a detailed analysis of the cause(s) of the problem(s) Be sure to clearly illustrate how you are using marketing concepts to better understand the problem(s) Step Four Alternative Solutions
List viable solutions to resolve the problem(s) Include strengths and weaknesses for each solution Step Five Recommend Solution
Select an alternative from the previous step that would best resolve your stated problem(s) Describe how it should be implemented Include what needs to be done by whom with whom and in what sequence Step Six Justification
Provide support for your conclusion(s) utilizing marketing concepts
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
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DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
Grading Criteria for Case Study
Appropriate format 15 Integration of course concepts 25 Completeness of analysis 25 Logically supported conclusions and recommendations 25 Grammar spelling and punctuation 10 TOTAL 100
MARKETING PLAN
Marketing Plans have three primary purposes First they provide a systematic methodology to investigate opportunities that will lead to successful marketing ventures Second they are used as road maps or guidelines to help the firm accomplish specific objectives for the product brand or service being considered Finally they provide a financial overview that analyzes the competitive gains that can be realized if the venture is successful In your Marketing Plan you may create a company to introduce a new productservice or introduce a new or amended productservice for a company that already exists Your instructor will stipulate a page limit and the number and types of sources you will be required to consult Grading Criteria for Marketing Plan
Appropriate format 10 Clear objectives 15 Logical development 35 Depth of research 30 Grammar spelling and punctuation 10 TOTAL 100
EXAMINATIONS
You should be prepared to answer a variety of types of questions pertinent to the concepts covered in or suggested by the course materials assignments and activities Your instructor may provide you with additional information regarding the content and style of exams in this course Grading Criteria for Essay Questions on Examinations
Clear demonstration of grasp of major issues 20 Valid arguments and appropriate supportive detail 20 Appropriate analysis evaluation and synthesis 20 Demonstrated ability to employ terms and concepts from course 20 Proper organization and logical flow of responses 20 TOTAL 100
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
RECOMMENDED COURSE SCHEDULE
WEEK TOPICS AND ASSIGNMENTS READINGS
1
Defining Marketing for the 21st Century
Chapter 1
2
Developing Marketing Strategies and Plans Gathering Information and Scanning the Environment Case for analysis identified by instructor
Chapter 2 Chapter 3
3
Analyzing Consumer Markets Analyzing Business Markets
Chapter 6 Chapter 7
4
Conducting Marketing Research and Forecasting Demand
Chapter 4
5
Identifying Market Segments and Targets Dealing with Competition Midterm Examination
Chapter 8 Chapter 9
6
Setting Product Strategy Creating Brand Equity
Chapter 12 Chapter 13
7
Crafting the Brand Positioning Developing and Managing Services
Chapter 11 Chapter 13
8
Developing Pricing Strategies and Programs
Chapter 14
9
Designing and Managing Integrated Marketing Channels Managing Retailing Wholesaling and Logistics Designing and Managing Integrated Marketing Communications
Chapter 15 Chapter 16 Chapter 17
10
Managing Mass Communications Advertising Sales Promotions and PR Managing Personal Communications Direct Marketing and Personal Selling Final Examination
Chapter 18 Chapter 19
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ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA
DUE Marketing Plan
pdfMachine - is a pdf writer that produces quality PDF files with ease Get yours now
ldquoThank you very much I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobes ASarras - USA