A Study of Consumer Behaviour Towards Bajaj Discover 125ST Motor Cycle.

A Study of Consumer Behaviour Towards Bajaj Discover 125ST Motor Cycle.

Abstract Introduction:Consume behavior obviously refers to the behavior of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs. consumer behavior also refers to the use of scarce resources like time, money, and effort on consumption items.The study is intended to know the behaviour of consumer towards Bajaj Discover 125 ST motor cycle. Bajaj Auto Limited is an Indian motorized vehicle-producing company. Bajaj Auto is a part ofBajaj Group. Its founded byJamnalal BajajatRajasthanin the 1930s. It is based inPune ,Maharashtra, with plants inChakan(Pune), Waluj and PantnagarinUttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre ahead. Bajaj Auto makes and exportsautomobiles, scooters,motorcyclesand theauto rickshaw. The first variant of Discover was launched in 2004. The bike had an engine capacity of 119 cc.A 125&112cc variant was launched in December 2005. The bike was claimed to have a mileage of 101km/l .In 2007, a 135 cc variant was launched. The Discover was the second Bajaj bike (After the Pulsar segment) to come with the six spoke alloys and the patented "exhaus-tec"basically a resonator that boosts torque at lower rpms. It also employed the Bajaj trademark "dts-i" digital twin spark ignition technology used in the Bajaj Pulsar 150 and 180 dts-i s. At launch, four variants were available:

Research Objectives:- Objectives designed for the research study are as follows:1) To study and understand the behavior of consumer towards Bajaj discover 125 ST motor cycle .2) To study the awareness of Bajaj discover 125 ST motor cycle among consumers.

3) To compare in detail between current demand and future trends of Bajaj discover 125 ST motor cycle.

Importance of Research :-1) Through the study we will know the future trends for Bajaj discover 125 ST motor cycle.2) We will get the idea about, preference of consumer for Baja discover 125 ST motor cycle.

Research Design : The research design of this research study will be requirement of project, it may be explorer which explore the project and objective as well as descriptive which provide the descriptive of the project.

Data Collection : For the study of the project, both Primary data as well as Secondary data will be collected.A) Primary data:Primary data will be collected through well structured questionnaires or interview.B) Secondary data:Secondary data will be collected from journals, reputed books, Magazines and also from internet.

Tools for data collection : Tools for data collections will be well structured questionnaire and Interview.Sampling Design : The universe selected for the research will be used for the study of project.Sample Size : The sample size will be 100 consumer from Amravati district has to be selected for the study of the topic.Sampling Technique : The sampling technique will be convenience sampling. Due to limitation of time, money and energy the research study is limited to specific area.

Limitations of The Study :1) The study is limited to Amravati Region.2) Respondents may not give proper response on their Questionnaire due to unawareness about Bajaj motor cycle.3) Due to lack of time research is limited to 100 respondent.

Chapter 1INTRODUCTION

1.1 Introduction of consumer behaviour

As a consumer we are all unique in nature and this uniqueness is reflected in our consumption pattern and process of purchase. A consumer is one who actually purchases a product or service from a particular organization or shop. Costumer is always defined in terms of a specific product of company.Consume behavior obviously refers to the behavior of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs. consumer behavior also refers to the use of scarce resources like time, money, and effort on consumption items. Consumer behavior tries to answer fallowing questions: What product and service consumer buy? What makes them buy them? When these are bought? From where? What is the frequency of buying? How often are they use?It examines consumers' decision making processes and ways in which they gather and analyze information from the environment. See the consumer behavior article for an overview. Consumer behavior is a multidisciplinary field which is integral to Industrial Psychology and aspects of household economy studied in microeconomics. Consumer behavior also means the actions shown by consumers while making decision to select household and consumer items.As students of consumer behavior, we learn the logic behind consumption related decision and motivation which propel them to take certain decision. It becomes fascinating subject, drawing from various discipline like psychology, social psychology, anthropology and economy. Consumer behavior provide us the various reasons why consumer are different from one another while buying product and services it is consider that we receive stimuli from the environment and the specifics of marketing strategies of different product and services by which consumer responds to the product and services or not to purchase.Consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups There are number of definition of consumer behavior given by number of author some of them are as below: - Buying behavior is all psychological, social, & physical behavior of potential customer as they become aware of evaluate, purchase, consume, and tell other people about products and services.1. Webster Consumer behavior is the process where the individuals decide what, where, how & from whom to purchase goods & services.1. Walters & Paul

The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision.Once the alternatives have been evaluated, the consumer is ready to make a purchase decision. Sometimes purchase intention does not result in an actual purchase. The marketing organization must facilitate the consumer to act on their purchase intention. The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now.

1.2 Characteristics of consumer behavior Consumer Behavior Is Very Complex & Dynamic In Nature Therefore It Is Constantly Changing So There Should Be Some Measurements Which Will Adjust With The Changes. 1. Consumer behavior includes both observation physical activities, such as walking through the market to examine merchandise & activates such as forming attitudes perceiving material & learning to prefer particular brands.1. Consumer behavior consists of the mental & physical activities which consumer undertakes to acquire goods services and obtain satisfaction from them. 3) The individual specific behavior in the market place is affected by internal factor such as needs, perceptions & attitudes, as well as by external or environmental influence such as family, social group, culture economics and business influences.1.3 Introduction of Bajaj Discover 125 ST The new bike to be announced by Bajaj is theBajaj Discover 125 ST, a revamp of the previous Discover model. It is powered by a 4-Valve, air-cooled, 4-stroke 124.6 cc engine, which generates maximum power of 12.8 Bhp at 9000 rpm with maximum torque of 11 Nm at 7000 rpm. Bajaj Discover 125 ST features telescopic forks at front and nitrox monoshock rear suspension. It also features petal shaped 200mm front disc brake and 130mm drum rear brake. Its pitched at the casual driver making trips of a few hundred kilometres, rather than epic cross-country journeys so how does it compare with other bikes in the crowded commuter segment? Discover 125 ST has an upright riding position, with forward-positioned footrests for the driver. The seat for driver and pillion is wide, comfortable and plush, and extremely well designed, so youll find both short and long journeys no problem at all. The handlebars are well positioned for a comfortable driving posture. The drivers knees fit snugly into the fuel tank recess (10 litres), giving a compact and highly controlled feel.Bajaj Discover 125 STis available in four attractive shades: Blue . Blue+Black Red Red+BlackCompany profile: FounderJamnalal Bajaj

Year of Establishment1926

IndustryAutomotive - Two & Three Wheelers

Business GroupThe Bajaj Group

Listings & its codesBSE - Code: 500490; NSE - Code: BAJAJAUTO

PresenceDistribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.

Joint VentureKawasaki Heavy Industries of Japan

Registered & Head OfficeAkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501

E-mailrahulbajaj@bajajauto.co.in

Websitewww.bajajauto.com

1.4 Need of Study of Consumer Behavior:-1) Growth and complexity of markets: - The marketingactivityisbecoming increasingly complex and broader in scope as more firms operate in domestic and global markets. Manufactures find it difficult to establish close contact with all markets and consumers directly.Similarly, they have no control on themarketing system.2) Wide gap between producers and consumers:- marketing research is needed as there is a wide gap between producers and consumers in the present marketing system. Due to mass scale production and distribution direct contact between producers and consumer.Producers do not get dependable information as regards needs, expectation and reactions of consumers; they are unable to adjust their products, packaging, prices, etc. asper the needs of consumers. The problem created due to information gap can be solved only through marketing research as it possible to establish contact with consumers and collect first hand information about their needs, expectation, likes, dislikes, preferences and special features oftheirbehavior.3) Growing importance of consumers inmarketing: - Consumers occupy key position in modern marketing system. They are now well informed about market trends, goods available,consumerrightsand protection available tothem through consumer protection acts, the growth of consumerism has created new challenges before manufacturers and traders. Even growing customer expectations create situation when manufacturers have to understand such expectations and adjust the production policies accordingly. Indifference towards consumer expectations may lead to loss of business. In the present marketing system, consumers cannot be taken for granted. Marketing research particularly consumerresearch gives valuable data relating to consumers. It is possible to use such data fruitfully while framing marketing policies. Thus, marketingdecisions canbemade proconsumerthrough marketing research activities.4) Need of prompt decision making: - In competitive marketing, marketing executive have to take quick and correct decision. Companies have to developandmarketnewproductsmorequicklythaneverbefore.However,suchdecisionisalwaysdifficult.Moreover,wrongdecisionsmaybringlosstotheorganisation.Forcorrectdecisionmaking,marketing executive need reliable dataand upto datemarket information.Here,marketing,researchcomestotherescueofmarketingmanager.Problemsinmarketingarelocated, defined, analyzed and solved through marketing research techniques. This suggests its need as a tool fordecision making. marketing research is needed as a tool for reasonably accurate decision making in thepresent highly competitive market system.

1.4 Nature& Scope of study:The research was carried out to find factors which influence customer behavior . The study projects that customer behavior change in various factors like during sales evaluation and after sales evaluation. This research is an attempt to provide feedbackto Motorcycle manufacturer Bajaj Auto Ltd. so that they can bring about changesinvariousdepartmentsoftheirorganizationwhichwillhelptheminbecoming Number 1 motorcycle brand in India.For instance during research factors such as technology, maintenance, looks, style,brand image, behavior of dealers, timely delivery of documents and bike andproper information about the product were considered.This research would give necessary detailsto Bajaj motors so that itcould know thevariousfactorsthataffectcustomersatisfactionlevelandtheninitiate appropriate changes to make it Number 1 motorcycle brand in India

1. It will help to study the consumer behavior to make changes in the Discover 125 ST bikes.2. It will help to find out role of advertisement in customer buying decision.3. It will help to study the consumer behavior to make advertising strategies for new product.

Chapter 2COMPANY PROFILE

2.1 About Bajaj Auto Ltd.

Bajaj Auto came into existence on November 29,1945 as M/s Bachraj Trading Corporation Private Limited . It started off by selling imported two- and three-wheelers in India. In1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public as Bajaj Auto Ltd (BAL) in1960 . It started producing at Waluj in Aurangabad. In1986, it managed to produce and sell 500,000 vehicles in a single financial year. In1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. . Bajaj has made a number of motorcycles, scooters and cars. Motorcycles in current production are the Discover 125 ST & Ninja Cars include the Bajaj ULC ultra-low-cost car.

following separate corporate entities came into existence in May 2008:Bajaj Finserv Ltd (BFL)Bajaj Auto Ltd (BAL)Bajaj Holdings and Investment Ltd (BHIL)

2.2 Achievements 1. In 1945 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited. 1948 Sales in India commence by importing two- and three-wheelers. 1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1971 The three-wheeler goods carrier is introduced. 1972 The Bajaj Chetak is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture 1976 The Bajaj Super is introduced 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1981 The Bajaj M-50 is introduced. 1984 Foundation stone laid for the new Plant at Waluj, Aurangabad. 1985 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year. 1990 The Bajaj Sunny is introduced.2. In 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i launched February Bajaj Wave DTS-i launched 2006 April Bajaj Platina launched 2007 December RE GDi autorickshaw launched September Bajaj XCD 125 DTS-Si launched August DTS-Si engine launched July Revamping of Organisational structure June Bajaj Pulsar 220 DTS-Fi launched April New Bajaj Auto Plant at Pantnagar, Uttarakhand February 200 cc Pulsar DTS-i launched January Bajaj Kristal DTS-i launched 2008 September Bajaj Platina 125 DTS-Si launched August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135 DTS-i Upgrade Launched. June Bajaj Pulsar 220 bags IMOTY award 2009 April Bajaj Pulsar 150 & 180 upgrade launched January Bajaj XCD 135 DTS-Si launched2.3 Key Policies BAL will continuously specialize in Motorcycle and commercial vehicle though its strategy of differentiations TO Defend its brands , BAL will continuously improve its core competencies in all its functions, as also across its supply chain, including its suppliers and dealers. BALs core competencies rest on its values of innovations Perfections & supply. BAL has adopted TPM, The Prime Mover towards excellence, to build and to continuously improve its core competencies. TPM shall provide a holistic, structured and quantifiable methodology for deeper and wider continuous improvements in an integrated way aligned to BALs business vision. TPM ensures that individually and collectively, every employee of BAL and its business partners strive to keep BAL Distinctly Ahead.2.4 Corporate Social Responsibility (CSR)Education Shiksha Mandal, Wardha Jamnalal Bajaj Institute of Management Studies etc Health Kamalnayan Bajaj Hospital Aurangabad Bajaj - YCM Hospital A.R.T. Centre for HIV/Aids Pimpri Jankidevi Bajaj Gram Vikas Sanstha etc Women Empowerment Jankidevi Bajaj Gram Vikas Sanstha IIMC Ladies' Wing Jankidevi Bajaj Puraskar for Rural Entrepreneurship Corporate Social Responsibility (CSR).Jamnalal Bajaj Seva Trust Institute of Gandhian Studies IMC Ramkrishna Bajaj National Quality Award Jankidevi Bajaj Gram Vikas Sanstha Rural Development Distribution of solar-lantern & solar cookers Installation of bio-gas plants Deepening and widening of wells and drinking water scheme Environment & Natural Resources Water conservation projects for improving agricultural productivity Construction of latrines Family size biogas plants Corporate Social Responsibility (CSR).2.5 HierarchicalStructure

Top ManagementManaging Director and CEOSenior Vice PresidentVice President

Senior Management

Associate Vice PresidentChief General ManagerGeneral Manager

Middle Management

Deputy General ManagerChief ManagerManager

Operational Staff

Assistant ManagerSenior SuperintendentSenior OfficerOfficerAssistant Officer

2.6 Company Perspectives:Our Philosophy: We approach our responsibilities with ambition and resourcefulness. We organise ourselves for a transparent and harmonious flow of work. We respect sound theory and encourage creative experimentation. And we make our workplace a source of pride. We believe in: Transparency--a commitment that the business is managed along transparent lines. Fairness&mdash all stakeholders in the Company, but especially to minority shareholders. Disclosure--of all relevant financial and non-financial information in an easily understood manner. Supervision--of the Company's activities by a professionally competent and independent board of directors. 2.7 Products of Company

ProductsBrands

Motorcycles4S4S ChampionBajaj AvengerPulsar 135

Bajaj CT 100Bajaj Discover125 STBajaj PlatinaPlatina DTS SI

Bajaj PulsarBajaj Pulsar DTSiPULSAR DTS FI 220Kawasaki Ninja 250

Bajaj SonicBajaj Wind 125Bajaj XCD 125Discover 150

BoxerCaliberCaliber115Pulsar 200 DTSi

Kawasaki Bajaj EliminatorKB RTZKB100

KB125

ScootersBajaj ChetakBajaj Kristal DtsiBajaj Wave

2.8 . SWOT Analysis :1. Strengths: Highly experienced management Product design and development capabilities Extensive R & D focus Widespread distribution network High performance products across all categories High export to domestic sales ratio Great financial support network (For financing the automobile) High economies of scale High economies of scope.2. Weaknesses : Hasn't employed the excess cash for long. Still has to establish a brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)3. Opportunities : Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards higher-end motorcycles. The growing gearless trendy scooters and scoottee market. Growing world demand for entry-level motorcycles especially in emerging markets. It is also proposing to launch motorcycles from Austrian bike maker KTM, in which Bajaj Auto has over 25 per cent stake.

Chapter 3RESEARCH METHODOLOGY

Researchincommonparlancereferstosearchforknowledge.Researchisanacademic activity and as such it is used in a technical sense. According to CliffordWoody,researchcomprisesdefiningandredefiningproblems,formulatinghypothesisorsuggestingsolutions,collecting,organizing andevaluatingdata, making deductions and research conclusions to determine whether they fit the formulating hypothesis.

3.1 Objectives of the study: . 1. To study and understand the consumers buying behavior towards Bajaj Discover 125 ST motor cycle.2. To study the awareness of Bajaj Discover 125 ST motor cycle among consumer. 3. To study of consumers perception towards Bajaj Discover 125 ST motor cycle.3.2 Research Design:A Questionnaire is used to do the researchExploratory Research design Primary data analysis

3.3 Data collection: Data means information required in the research. There are two types of data sources, which have been helpful to carry out the research these are as follows:Primary data Primary data are those, which are collected a fresh and for the first time. Primary data was collected through questionnaires & Interview schedule.

Secondary data Secondary data are those, which have already been collected by publication of Governments, Periodicals of organization, newspaper, books, & internet etc. .3.4 Sampling Universe The first step in devolving any sample design is to clearly define the set of objects, technically called the universe.Sample universe includes users of Discover 125 ST bikes.Sample Technique Sampling technique used for selection of sample non-probability, Convenience sampling technique. A convenience sample is that where the sample is selected, in part or only a limited attempt, to ensure that this sample is an accurate representation of some larger group of population. The classic example of convenience sample is standing at shopping mall and selecting shoppers as they walk by to fill out a survey. A convenience sample chooses the individuals that are easiest to reach or sampling that is done easy. Hence, convenience sampling was used for the research.Sample Size This refers to the number of item to be selected from the universe to constitute a sample. The sample size is 100 users of Discover 125 ST bikes. 3.5 Limitations: The limitation of this study is that sometimes the male or female respondents may not give the proper and correct information. .

1. Research waslimited to Amravati only.2. Due to time constraints research was limited to 100 respondents only. 3. Time and money factor does not allow me to meet each and every cosumer.

CHPTER 4 DATA ANALYSIS & INTERPRETATION

4.1 INTRODUCTIONData analysis plays an important role in during the quantity of questionnaire paper in to defensible, actionable sets of conclusion and report. Data analysis plays an important role in transforming lots of data in to varifiable sets of conclusions & reports. Proper analysis helps the researcher to gain insight from the data and to arrive at informed judgements & conclusions. It is actually a set of methods and techniques that can be used to obtain information and insight from the data. The raw data collection is first tabulated in a systematic manner and was analysed and the findings are presented below. The analysis and interpretation of collected data has been done in the following manner.

1) Table showing responses tabulation and frequency for each question follows it. 2) Finally, the interpretation drawn from the table has been discussed in brief.

Table No 4.1: Table showingAgegroupofconsumers.

AgeGroupPercentage

Up to 18 years20

19 to 3065

31 to 4010

Above 40 5

Graph no.4.1: Age group of consumer.

Interpretation: From the above tabulated data it is clear that 65% age group of 19 to 30 years people preferred Bajaj Discover 125 ST, up to 18 years age group 20% people preferred bike,31 to40 age group 10% people preferred bike and rest of above 40 years old 5% people preferred bike.

Table No 4.2: Table showingRespondents attitudes towards Bajaj Discover 125 ST motor bike.

RespondentPercentage

Married25

Unmarried75

Graph no.4.2: Marital Status.

Interpretation: From the above data tabulated it is clear that 65% of people used motor cycle which are unmarried and 35% married people use motor bike.

Table No. 4.3: Showing monthly income wise analysisIncomePercentage

Below 2000035

20000-3000040

31000-4000015

41000 & above5

Graph no.4.3: Monthly income.

Interpretation: From the above data tabulated it is clear that 40% people having income group is 20000 to 30000 ,35% people having below 20000 income,15% people having 31000 to 40000 income and rest of people having 5% income level.

Table No 4.4: Table showingEducation Qualification of consumer.

EducationPercentage

HSC45%

Graduation30%

Post graduation5%

other 20%

Graph no.4.4: Education Qualification of consumer.

Interpretation: From the above data tabulated it is clear that 45% people are having education on HSC level,30% people are Graduation , 5% people are Post graduation and rest of having other education.

Table No 4.5: Table showingOccupation ofconsumer.

ProfessionPercentage

Student 45%

Employee40%

Business 5%

Others 10%

Graph no.4.5: Occupation of consumer.

Interpretation: From the above data tabulated it is clear that 45% people are student ,40% people are employee ,5% people are businessmen and rest of people are having other profession.

Table No.4.6:Table showing customer use motor cycle. User Percentage

Yes100%

No 00%

Graph no.4.6:User of motor cycle.

Interpretation:From the above table it is clear that 100% respondent use the motor cycle.

Table No 4.7: Table showing companys motor cycle use by customer.

CompanyPercentage

Bajaj 50%

Hero 35%

Honda 12%

TVS03%

Graph no.4.7:Companys of motor cycle use.

Interpretation:From the above data tabulated it is clear that 45% respondent having Bajaj motor cycle ,40%respondent having Hero motorcycle ,12% respondent having Honda motor cycle and rest of having TVS company motor cycle.

Table NO.4.8: Table showing model of Bajaj use by customer.Model Percentage

Discover125 ST30%

Bajaj pulsar 45%

4S champion 10%

Bajaj avenger 15%

Graph no.4.8: Model of Bajaj use by consumer.

Interpretation:From the above data tabulated it is clear that 45% respondent use Bajaj pulsar model motor cycle,30% respondent use Discover 125 ST model motor cycle,15% respondent use Bajaj avenger Model motor cycle and rest of use 4S champion motor cycle.

Table No.4.9: Table showing time period since the customers using Bajaj Discover 125 ST.

Time period Percentage

Since 3months 55%

Since 6 months30%

Since 9 months15%

Above 9 months 00%

Graph no.4.9 :Time period of using.

Interpretation:From the above data tabulated it is clear that 55% respondent using Bajaj Discover 125 ST since 3 months,30% respondents using since 6 months and rest of respondents using since 9 months.

Table No.4.10: Table showing reason behind purchasing Bajaj Discover 125ST.Reason Percentage

Easy maintenance 30%

Low cost35%

High performance 30%

Other 05%

Graph no.4.10: Reason of purchase.

Interpretation:From the above data tabulated it is clear that reason of 35% respondents of purchasing of Bajaj Discover 125 ST is easy maintenance,30% respondent reason is low cost and same percentage respondent (30%) reason is high performance and rest of respondents reason is other such as style ,look, brand of purchasing Discover 125 ST motor cycle.

Table No.4.11: Table showing media from consumer get information about Bajaj Discover 125 ST.Media Percentage

TV ads55%

News paper10%

Out door 21%

Word of mouth 14%

Graph no.4.11: Media of information.

Interpretation:From the above data tabulated it is clear that 55% respondent get information from TV ads,21% respondent get information from out door hording, posters,14% respondents take information from word of mouth and rest of respondents get information from News paper.

Table No.4.12: Table showing purchase decision of consumer on discount. Decision on discount Percentage

Yes 38%

No 62%

Graph no.4.12: Purchase decision.

Interpretation:From the above data tabulated it is clear that 38% respondent take decision of purchase Discover 125 ST motor cycle on discount like, exchange offer ,cash discount. And 62% respondents are not take decision of purchase on discount.

Table No.4.13: Table showing satisfaction of customer regarding price of Bajaj Discover 125ST.Appropriate Percentage

Yes 85%

No 15%

Graph no. 4.13:Price satisfaction.

Interpretation:From the above data tabulated it is clear that 85% respondent are satisfied with price and 15% respondent are think that price is not appropriate of Bajaj Discover 125 ST motor cycle.

Table No.4.14: Table showing consumer use of Bajaj Discover 125 ST for daily work.User Percentage

Yes 92%

No 08%

Graph no.4.14: Daily use of Bajaj Discover 125 ST motor cycle.

Interpretation:From the above data tabulated it is clear that 92% respondents are use Bajaj Discover 125 ST motor cycle for their daily work and 08% respondents are use for their other work like for office use only, for going to college, and for long drive.

Table No.4.15: Table showing customer travel on Bajaj Discover 125ST motor cycle in a week.Travel in a weekPercentage

100-200 km.66%

200-500 km.22%

500-1000 km.12%

Above 1000 km. 00%

Graph no.4.15 :Travel in a week .

Interpretation:From the above data tabulated it is clear that 66% respondents travel 100 to 200 km. in a week,22% respondents are travel 200 to 500 km. ,12% respondents travel 500 to 100 km.ina week and no one respondent travel above 1000 km. in a week.

Table No.4.16: Table showing Bajaj Discover 125 ST is suitable for life style of consumer.Suitable percentage

Yes 100%

No 00%

Graph no.4.16 :Suitability of life.

Interpretation:From the above data tabulated it is clear that 100% respondent accept that Bajaj Discover 125ST is suitable for their life style.

Table No.4.17: Table showing future response towards Bajaj Discover 125ST brand.Prefer percentage

Yes 88%

No 12%

Graph no.4.17 :Future response.

Interpretation:From the above data tabulated it is clear that 88% respondents will prefer Bajaj Discover 125 ST brand in future and rest of seeing some things new in market or for new technology.

Table No:4.18: Table showing satisfaction of consumer.Satisfied percentage

Yes 100%

No 00%

Graph no. 4.18: Satisfaction of consumer.

Interpretation: From the above data tabulated it is clear that 100% of the respondent are satisfied with Bajaj Discover 125 ST Motor cycle.

Chapter 5FINDINGS& SUGGESTIONS 5.1 FINDINGS1. Customers are generally satisfied with performance of Bajaj Discover 125 ST motor cycle.2. Hero ,Honda and Bajaj is the most famous brand.3. Favored bikes in todays date are Pulsar Apache Discover 125ST4. Mostly people use Bajaj Discover 125St and Bajaj pulsar motorcycle.5. Customer giving preference to Bajaj Discover 125ST as new purchasing motor cycle.6. Low cost is what everybody wants.7. 75% unmarried people likes to drive Bajaj Discover 125ST motor cycle and 25% married people are like to uses Bajaj Discover 125 ST motor cycle.8. 19 to 30 age group people likes the Bajaj Discover 125ST to drive.9. 45% student mostly like the Bajaj Discover 125 ST motor cycle. 10. In the income wise classification group, 20000-30000 income group like 40% and below 20000 income group people like 35%.11. From the respondents, large number of people likes Bajaj bikes.12. From the research, 35% respondents are adopted bikes by low cost, 30% by easy maintenance.13. 55% people get the information by TV.14. 38% purchase motor cycle on discount.15. 85% people are satisfied with price.16. 92% people use Bajaj Discover 125ST for daily work.17. 66% people travel 100-200km.in a week on motor cycle. 18. 100% people say that Bajaj Discover 125 ST is suitable for their life style.19. 88% people like to use brand Bajaj Discover 125 ST in future.20. 100% people are satisfied by Bajaj discover 125ST performance.

5.2 SUGGESTIONS Bajaj auto ltd. Should to introduce Bajaj Discover 125 ST motor cycle in new colors. Bajaj should to change look & style of Discover 125 ST it will defiantly make market for Bajaj. Bajaj should to use new technology for improving in mileage. Bajaj should to introduce new variant in the market for filling of customer requirement .

Appendices

QUESTIONNAIREDear sir/Madam, I, the student of P. R. POTE (PATIL) EDU. & WELFARE TRUSTS GROUP OF INSTITUTES, COLLEGE OF ENGINEERING & MANAGEMENT, Amravati, intend to submit the research report as part of curriculum on the topic, A STUDY OF CONSUMER BEHAVIOUR TOWARDS BAJAJ DISCOVER 125 ST MOTOR CYCLE.. Your co- operation in this academic purpose is earnestly solicited. So, please share your valuable time to fill the Questionnaire.

Thank you, Yours Sincerely Maulavi Juned Khan Akbar Khan 1) Name (Optional):__________________________

2) Gender Male Female

3) Age a) Up to 18 yearsb) 19 to 30 yearsc) 31 to 40 yearsd) 41 and above

4) Marital Status Married Unmarried

5) Income level (p.m.): - a) Below Rs. 20,000b) Rs.20000 to 30000 c) Rs.30000 to 40000 d) Rs.40000 and above6) Educational Qualification:- HSC Graduation Post Graduation Other

7) Occupation:- Student Employed Business Other

8) Do you use motor cycle? Yes No

9) Which companys motor cycle do you use?

Bajaj Hero Honda TVS

10) Which models of Bajaj motor cycle do you use?

Discover 125 ST 4S champion Bajaj Pulsar Bajaj Avenger

11) From how much time you are using Discover 125 ST motor cycle?

since 3 months since 6 months since 9 months above 9 months

12) What is the reason behind buying Discover 125ST?

Easy maintenance Low cost High performance Other

13) From which media you get the information about Discover 125ST?

TV ads News paper Out door Word of mouth14) Did you purchased Discover 125ST on discount ?

Yes No

15) Do you think price of Discover 125 ST is appropriate ?

Yes No

16) Do you use Discover 125ST for your daily work? Yes No

17) How much you travel on your motorcycle in a week?

100 to 200 km 200 to 500 km 500 to 1000 km Above 1000 km

18)Do you think Bajaj Discover 125 ST is suitable to your life style?

Yes No

19)In future would you like to switch to another brand other than Bajaj Discover 125 ST? Yes No 20) Do you think Bajaj Discover 125ST is better than other brands? Yes No 21) Are you satisfied with your motor cycle? Yes No

22) Which will your suggestions to Bajaj Discover 125 ST motor cycle for customer satisfaction?

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Bibliography:

Reference Books:

1) Principles of Marketing Management by Philip Kotler.2) Consumer Behaviour in Indian perspective by Suja R. Nair.3) Chunawalla S. A., Commentary on consumer behavior, 2nd edition, 2005, by Himalaya Publishing House.4) Michael R Soloman, Consumer Behavior, 8th edition, 2009, by Person Education Ltd. 5) Research Methodology Methods and Techniques, Second Revised Edition, by C. R. Kothari.

Magazines:-1) 4Ps Business and Marketing.2) Business Today.

News Paper:-1) Times of India

Webliography:-1) www.Bajaj auto.com.2) E-mail: rahulbajaj@bajajauto.com

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