mba class at the great wall of china
DESCRIPTION
Eseune Business School takes its MBA students to China for full immersion with its business environment. The activities take place not only in the classroom. Students have direct contact with Chinese and International organizations while visiting and doing internships. In order to understand some of China’s long history, students carry out activities at some of its main tourist venues. This presentation was used for the preparation class of an activity carried out at the Great Wall. Students learned some China’s history while experiencing some tourism at Mutianyu Great Wall. They exchanged ideas with local Chinese people while developing their communication skills in a Chinese environment. Last, they contributed with some bags to try to help to keep the National Park clean and tidy. If you would like to know more about Eseune Business Schools programs: www.eseune.edu/english.TRANSCRIPT
![Page 1: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/1.jpg)
1
Great Wall
Global Emergency Markets MBAExecutive MBA & Global MBA
中国 – 北京, 2012年Beijing (China), 2012
马路易Luis Martin-Domingo
长成cháng chéng
![Page 2: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/2.jpg)
2
Tourist Venues
Beijing
Xi’an
Terracotta
Great Wall
Forbidden City
![Page 3: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/3.jpg)
3
Eseune at the Great Wall
1
Busto Wall
2WallHike
3VillageLunchhistory
4Highway
toBeijing
![Page 4: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/4.jpg)
4
Previous Objectives
Tourism History Fun
![Page 5: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/5.jpg)
5
New Objectives
Commu-nication
RuralChina
Sustaina-bility
Tourism History Fun
![Page 6: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/6.jpg)
6
7VillageXizhazi 西栅子
1HotelBus
to Wall
6Traditional
WallHike
8Eco-Hike
Hiking While
CleaningGW
9Highway
toBeijing
5Restored
WallHike
3Cable Car
2Great WallMutianyu
Video
![Page 7: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/7.jpg)
7
Objective1Objectives Objective
2Objective
3 … … …
IdeaIntro Class
OutdoorClass
Homework
Wrap-upClass
MaterialGeneration
ProposalOK
No
Feedback
MaterialPPT Video
Class MethodologyLuis Martín-Domingo - July 2012
Class info
![Page 8: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/8.jpg)
8
IdeaOutdoorClass Homework Wrap-up
ClassMaterial
GenerationProposal
OK
No
Feedback
Material
VideoYoutubeTudou
GEM-MBA Oct 2012 – Great Wall Luis Martín-Domingo - Oct 2012
TourismChinaObjectives History Rural Communi-
cationSustaina-
bility Fun
PPTSlideshare
Class infoThinkbinder
Intro Class
![Page 9: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/9.jpg)
9
Values
![Page 10: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/10.jpg)
10
Values
1 2
3 4
![Page 11: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/11.jpg)
11
Values
1 Pe
ople
2 Inn
ovati
on
3 Gl
obal
4 Ac
tion
![Page 12: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/12.jpg)
12
1 - People
Key organizations | new skills | ideas
![Page 13: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/13.jpg)
13
Activity
YouCommunication in China
Present yourself in 1 minute as if you were in front of a Chinese person (highlight one point)
1 Pe
ople
Clas
s
![Page 14: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/14.jpg)
14
Innovation
Different - Out of the box | Mistakes
![Page 15: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/15.jpg)
15
Video - prepared to be wrong
“If you are not prepared to be wrong, you will never come up with anything original”Source: sirkenrobinson.com - Youbube
2 Inn
ovati
on
![Page 16: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/16.jpg)
16
I am prepared to be wrong
2 Inn
ovati
on
![Page 17: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/17.jpg)
17
I am prepared to be wrong
2 Inn
ovati
on
![Page 18: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/18.jpg)
18
Communication
2 Inn
ovati
on
Video
![Page 19: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/19.jpg)
19
Video Example – Tesco South Korea
Source: Youtube click here for the link
![Page 20: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/20.jpg)
20
Video Introduction
1.- Idea
2.- Script
3.- Story board
4.- Plan for shooting
5.- Shooting: Video images
6.- Video montage: Images + Sounds>> careful with author rights – www.jamendo.com)
Video
![Page 21: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/21.jpg)
21
Activity
Communication in ChinaAt the great wall
Let’s make groups for the activity (one camera at each one)
To prepare the video script
2 Inn
ovati
on
Clas
s
![Page 22: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/22.jpg)
22
Global
Location | Culture | History
![Page 23: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/23.jpg)
23
China’s Size1:10 thumb rule
CN
3 Gl
obal
Venezuela
x 10x 50Colombia
x 10x 30
Costa Rica
x 300x 105
Spain
x 20x 30
Mexico
x 5x 12
Romania
x 40x 70
x 7x 45Peru
x 120x 400Panama
Sour
ce: w
ww.w
ikipe
dia.or
g
x 20x 100 Zimbawe
![Page 24: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/24.jpg)
24
China’s Size vs. US & BRIC
CN
3 Gl
obal
x 1x 4USA
x 1x 7Brazil
Russia
x 0.5x 9
x 3x 1India
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 25: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/25.jpg)
25
14 neighbor countries
1
2
3
4
5
6
7
9
10 11
12
13 14
CN Neighbor countries
North Korea 1
Russia 2
Mongolia 3
Kazakhstan 4
Kyrgyzstan 5
Tajikistan 6
Afghanistan 7
Pakistan 8
India 9
Nepal 10
Bhutan 11
Myanmar 12
Laos 13
Vietnam 14
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 26: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/26.jpg)
26
Long History
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 27: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/27.jpg)
27
China 220 BC: Qin Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 28: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/28.jpg)
28
China 200 BC- 200 AD: Han Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 29: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/29.jpg)
29
China 200- 300 AD: Three Kingdoms
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 30: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/30.jpg)
30
China - 600 AD: Sui Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 31: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/31.jpg)
31
China 700 AD: Tang Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 32: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/32.jpg)
32
China 900-1200: Song Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 33: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/33.jpg)
33
China 1200 – 1300: Yuan Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 34: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/34.jpg)
34
China 1300 – 1600: Ming Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 35: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/35.jpg)
35
China 1600 – 1900: Qing Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 36: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/36.jpg)
36
China Present
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 37: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/37.jpg)
37
Summary
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
1
2
3
4
5
6
7
9
10 11
12
13 14
3 Gl
obal
Area Population
Sour
ce: w
ww.w
ikipe
dia.or
g
![Page 38: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/38.jpg)
38
Activity
At the great wall Some history
What happens to the great wall during the different dynasties?
Will be presented at the wall.
3 Gl
obal
Time line
Today
221 BC
280
960
1644
207 BC
581
617
1911
Today
1368
220
1279
Clas
s
![Page 39: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/39.jpg)
39
Action
Communication | Tourism | Rural | Sustainable
![Page 40: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/40.jpg)
40
7VillageXizhazi 西栅子
1HotelBus
to Wall
6Traditional
WallHike
8Eco-Hike
Hiking While
CleaningGW
9Highway
toBeijing
5Restored
WallHike
3Cable Car
2Great WallMutianyu
Video
4
![Page 41: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/41.jpg)
41
Objectives
Tourism History Fun
Sustaina-bility
Commu-nication
4
Rural
![Page 42: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/42.jpg)
42
Some Tourist Venues
Beijing
Xi’an
Terracotta
Great Wall
Forbidden City
4
![Page 43: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/43.jpg)
43
Great Wall Tourism
RestoredWall
Mutianyu
RuralTourism
Xizhazi
4
![Page 44: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/44.jpg)
44
Rural Vs. Urban Income
0
5000
10000
15000
20000
25000 Renta anual disponible per cápitaRural Urbana
Source: NBS, National Bureau of Statistics
1 USD = 6.33 RMB
1 Eur = 8.20 RMB26 Sep 2012 source: oanda.com:
4
![Page 45: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/45.jpg)
45
Social Structure
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
jóvenes profesionales urbanos
800
450
65
5
10
50
2004
Niv
el d
e re
nta
656
498
192
12
25
155
2011
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
clase media-alta urbana
“nuevos ricos”
jóvenes profesionales urbanos
800
450
65
5
10
50
2004
800
450
65
5
10
50
800800
450450
65
5
10
50
6565
5
10
50
2004
Niv
el d
e re
nta
656
498
192
12
25
155
2011
656
498
192
12
25
155
656656
498498
192
12
25
155
192192
12
25
155
2011
Source: ICEX
“new rich people”
urban young professionals
urban medium-high class
Otherurban
population
ruralpopulation
Rent
4
![Page 46: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/46.jpg)
46
Objectives
Tourism History Fun
Sustaina-bility
Commu-nication
4
Rural
![Page 47: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/47.jpg)
47
History at the Wall
4 Time line
Today
221 BC
280
960
1644
207 BC
581
617
1911
Today
1368
220
1279
![Page 48: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/48.jpg)
48
Communication
Tourism History Fun
Commu-nicationRural
4
Sustaina-bility
Video
![Page 49: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/49.jpg)
49
Sustainability
Tourism History Fun
Commu-nicationRural
4
Sustaina-bility
![Page 50: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/50.jpg)
50
Sustainable
Sour
ce: w
ww.ac
-nan
cy-m
etz.fr
4
![Page 51: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/51.jpg)
51
Trash Bags / Eco-Hike
4
8Eco-Hike
Hiking While
CleaningGW
![Page 52: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/52.jpg)
52
7Village
Xizhazi Dep西栅子
1HotelBus
to Wal
6Traditional
WallHike End
9Highway Beijing Arrival
5Restored
WallHike
4
8Eco-Hike
Hiking While
CleaningGW
3Cable Car
Stationat the top
2Great WallMutianyu慕田峪Ticket
Cable Car Day 1Day 2
![Page 53: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/53.jpg)
53
Sustainability
Tourism History Fun
Commu-nicationRural Sustaina-
bility
4
![Page 54: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/54.jpg)
54
Video - Eseune Great Wall April 2012
Source: Youtube click here for the link
4
![Page 55: MBA Class at the Great Wall of China](https://reader033.vdocuments.site/reader033/viewer/2022042816/558ba4a0d8b42a1f6d8b459c/html5/thumbnails/55.jpg)
55
Great Wall
Global Emergency Markets MBAExecutive MBA & Global MBA
中国 – 北京, 2012年Beijing (China), 2012
马路易Luis Martin-Domingo
长成cháng chéng