TheABC’sofTwitter

JoanneSweeney‐BurkeMediaBox

Journalist ChamberofCommerceCEO PRLecturer MarketingExecutive EventManager Fundraiser BusinessOwner Failedpolitician DesperateforaNewChallengeeveryday

Blogger&wannabeauthor Life‐LongLearner ‘TheApprentice’Linalist MAinDigitalMarketingStudent

WhoisShe?

SowhatisMediaBox?CreativeCouturebyMediaBox…NowYouCanRelax•MediaPlanning&Buying…reviewit,changeit,makemoreimpact(mixadvertising&

sponsorship)•PressOf@ice…managingyourbusinessreputation•EventManagement…excitingeventswithaelaboratemarketingmessage•MarketingCouture…bespokecampaignstomaximiseyourmarketingworth•DesignStudio…couturedesignswithimpact•DigitalMedia&Marketing…reviewingyouronlineactivity

CourseObjectives Understandingtwitterterminology GivingyouagreaterunderstandingofthetoolsofTwitter Teachingyouskillstomakeyourbusinessremarkableonline

Enablingyouintwitterstory‐telling Understanding“ContentisKing” Devisingatwitterstrategyforyourbusinessororganisation

TheShifttoWeb2.0

“The second generation ofthe World Wide Web,especially the movementaway from static web pagesto dynamic and shareablecontent and socialnetworking.”

WhatisSocialMedia?Regularmediaislikeaone­waystreet….youreadanewspaper,watchTVorlistentoradioinordertobeinformed,entertainedorengaged.Butyoucan’tcommentorgiveyourviews.

SoSocialMediaislikeatwo­waystreet….youcangiveyouropinion,sharelinks,re‐tweetotherpeoplescommentsandbecomeyourownpublisherofcontent.

Andsocialnetworkingsitesaretheplatformsthatallowyoutosharee.g.Facebook,Twitter,Flickr,Blogs,YouTube.

TwitterMarketing

Twitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users' messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe user's profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users' tweets—this is known asfollowing and subscribers are known as followers.

- Wikipedia

WhyTwitterforBusiness?

• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)

HowtoSetupaTwitterPage

• Go to: www. twitter.com/signup• Fill in necessary details• Add a profile picture (avatar)• Populate your page and start following friends/businesses

TheABC’sofTwitter@yourname=apublicmessagetooraboutthisperson#=hashtag;helpsyousearchandcategorisepostsonatopicTofollow=subscribetotheirmessagesTweeple=peopleonTwitterYourTwitterHandle=yourTwitternamee.g.@jsmediaboxATweet=anindividualmessageADM=adirect/privatemessageontwitter.YoucanonlysendthisiftheotherpersonfollowsyouRT/Re­Tweet:=repostingamessagefromsomeoneelseonTwitterandattributingthemforthecontentTrendingTopics=mostdiscussedtermsofthemoment

FindingFollowers

LookforpeopleyouknowLookatotherpeople’sproLiles‐explorelistsParticipatee.g.#followfriday#ffHoldcompetitionsandprovidespecialoffersBeworthyofbeingtalkedabout‐RT(retweet_Addmulti‐mediae.g.video,links,photosAskandrespondtoquestions‐jointheconversationAddyourproLiletoyoursiteandothermarketingmaterial‐onlineandofLlinee.g.emailsignature,businesscardsUsedirectoriese.g.twellow.com,mrtweet.com,wefollow.comAddtoyourwebpage/blog

ConnectingwithCustomers

ListentofeedbackFollowpeoplebackEngageinsurveysMonitorwhatgetsre‐tweetedandnumberofviewsAnswerquestionsWatchwhofollowsandunfollowsyouandwhenKeepyourtweets“onbrand”Offervalueandeven“Twitteronly”offersRespondincontext‐don’tstalkorhijacktrendingtopicsorhashtags

Don’tspamGiverecognitionandthankforre‐tweetsStickto140charactersFollowpeoplewhofollowyouMindyourlanguageDon’t“hardsell”‐pitchDon’tjustpromoteonyourownsiteBepersonalBuildrelationships

TwitterEtiquette

TwitterTipsRegisteryourbrandnameKeepyournameconsistentovermultipleplatformsMakeyourhandlememorableListentotheconversationwww.search.twitter.comCustomiseyourproLileandTwitterlandingpageStarttweetingbeforeconnectingBecomeavaluableresourceDon’tover‐promote‐buildrelationshipsLirstShowcaseothersUsebitly.comtoshortenlinksTherearenorulespeoplehavepersonalpreferencesRememberwhatyoutweetisindexedinsearchenginesConsiderDMsforprivacy

MeasuringTwitterSuccess

HowdoyoumeasureifyouarebeingeffectiveonTwitterornot?

Herearesometipsonhowtogaugewhetheranybodyispayingattentiontowhatyouaresayingornot.

•MeasurehowmanytimespeoplehaveRetweetedyourtweets•Measurehowmany@mentions/repliesyouhavereceived•MeasurehowmanyListsyouhavebeenaddedto•MeasurehowmuchtrafLicyoursitehasreceivedbasedonyourtweetswithlinkstoyourwebsite•Measureyournumberoffollowers

TwitterTips

NewtoTwitter:Whowillberesponsible?Whatwillyoutweetabout?WhatwillyourtrackintermsofROI?Whenwillyougetstarted?

AlreadyonTwitter:Whatwillyoukeepthesame?Whatwillyouchange?Whatwillyoudomoreorlessof?HowcanyouproactivelypromoteROI?

TwitterPro@ileCompleteyourproLilefully

AvatarDescriptorLinktoyourwebsiteLinktofacebookTwitterHandle Choose follower Engage in twitter conversation i.e.tweets

TwitterPro@ile

TrendingTopics

ImproveCustomerService

EncourageOtherFollowers­#ff

CaseStudies

CaseStudies

CaseStudies

Don’tEngageinSocialMediaifYouareNotPreparedtoListentotheConversation.OtherwiseyouwillQindyour

businessinthedock!

YourTwitterStrategy

ThankYou!

Evaluation&Feedback