mays whiskey & rum

India’s Largest Beverage Alcohol Group and The 3rd Largest in the World

Total worth of its spirits division brands is over $ 2 billion US Dollars

Market Leader with over 60% market share of India Spirits Business

Sales of over 66 Million Cases in Financial Year 2006-07

Portfolio comprises of a wide range of Brands including 16 Millionaire Brands

Black Dog- 12 Year Old Deluxe Scotch Whisky

USP:123 year Brand heritage

Authenticity

Consistent quality

Brand Highlights

• Largest selling Premium Scotch with 46% market share

Black Dog- 12 Year Old Deluxe Scotch Whisky

Blend

• The blend contains a range of Scotches from the Highlands, Speyside, Islay and the Lowlands Distilleries

• Highland Scotches -rounded and dry character

• Speyside Scotches - refined smoothness

• Islay malts -phenolic character of peated malt

• Lowland malts- sweet character with a hint of smokiness

• Overall Black Dog 12 Year Old Scotch is treasured for its mellow Smoothness and its distinct palate

Communication

Brand Highlights

• Launched to commemorate 100 years of Black Dog

• A rich and rare 8-year old blended Scotch whisky

USP:unique blend of 32 fine aged single malts

chill filtered at 0oC to elicit subtle nuances

Black Dog Centenary 8 Year Old Scotch Whisky

• a unique blend of 32 fine aged single malts

• seductive aroma and silky smooth tones, of the Speyside malts lending their backbone to this classic Scotch whisky

• Robust body, pronounced rich malt and oak and sherry sweetness, spreads warmly in the mouth like silent sea waves.

Black Dog Centenary 8 Year Old Scotch Whisky

Blend

Antiquity Blue Rare Premium Whisky

Brand Highlights• Finest & most expensive Indian

whisky• Won several blend awards including

Gold at World Beverage Competition, USA (2007), in category for Scotches (Single Malt/Blended/Specialist) & 2- star superior rating by ITQI, Brussels (2006)

• Several International awards for superior packaging including Worldstar 2006 & bronze at World Beverage Competition, USA (2007)

• Ultra-premium variant of Antiquity Rare, has established itself as the new benchmark in the super premium whisky segment growing at over 60%

Antiquity Blue Rare Premium Whisky

Blend

• Made from choicest malts, mellowed in imported white-oak casks and distilled in traditional copper stills

• Has a rare touch of “HEATHER & PEAT”, and is smooth with a velvety feel on the tongue

USP:Finest Indian whisky with world-class credentials

Specially imported blue bottle in line with brand ’s super-premium image.

Antiquity Rare Premium Whisky

USP:Blend of International standards

Brand Highlights

• Sales of over 1,00,000 cases p.a

• The only whisky in its class

• Won the ITQI Taste award at Brussels in 2006

• Won the Gold Medal at Monde Selection, Brussels in 2006

Antiquity Rare Premium Whisky

Blend

• Double distilled in special copper pot-stills, matured in imported white-oak casks

• Blended with choicest, imported vattedmalt spirit from Scotland, in proportions which is a well guarded proprietary secret

Mc Dowell’s Single Malt Whisky

Brand Highlights

• Developed to suit the palate of the discerning Single malt drinker

• Made at our State-of-art Distillery at Goa

• First ever indigenously developed Single malt whisky from Asia

USP:One of the best Single Malts at highly affordable price (best value for Money)

Mc Dowell’s Single Malt Whisky

Blend

• Its one of the very few single malt whiskies produced outside Scotland

• Distilled in the pot still tradition it is matured in oak casks for over three years to deliver a distinct taste

Royal Challenge Finest Premium Whisky

USP:Finest Indian Whisky Widely accepted for over 2 decades

Brand Highlights

• Synonymous with the finest Indian Whisky

• Largest selling Premium whisky of India

• 24-year Heritage brand with sales of over 1 million cases per annum

• Market leader with 40% market share

• Won awards at ITQI, Brussels and World Beverage Competition, USA.

Blend

Royal Challenge Finest Premium Whisky

• Full-bodied blend of imported scotch & select Indian malts

• Carefully matured in imported white oak casks to attain the unique blend which makes Royal Challenge a connoisseur’s delight

Signature Rare Aged Whisky

USP:World-class blend, Attractive & Unique packaging, Sharply positioned on ‘Success is Good Fun’

Brand Highlights• One of the fastest growing brands in the

USL portfolioSales of over 600,000 cases in 2006-07

• Awards Won for blend are-– Grand Gold at Monde Selection, 2006– Silver & Best in Class awards at the

International Wine & Spirits Competition, 2005

– Bronze at Concours Mondial De Bruxelles, 2005

Signature Rare Aged Whisky

Blend

• Exquisite whiskies from Scotland have been combined perfectly with the finest aged Indian malts

• These are blended for an extended period of time to ensure that the essence of various scotches, each adding its distinct flavor, is present in every sip

• Highest quantity of scotch per drop among all the premium Indian whisky brands resulting in an unforgettable scotch-like experience

McDowell’s No1 Reserve Whisky

USP:India’s favorite whisky, Constant innovations in packaging, marketing, promotions and consumer events has helped maintain leadership

Brand Highlights

• 4th largest selling Whisky in the world

• Sales of over 9 million cases


• Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging

McDowell’s No1 Reserve Whisky

Blend

• Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask

• In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method

• Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow

• Subsequently it releases Tannin and polphenols, which imparts aroma and colour

• Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character

McDowell’s No1 Diet Mate Whisky

USP:World’s first diet whisky

Brand Highlights

• Targeted at the health & fitness-conscious drinker

McDowell’s No1 Diet Mate Whisky

The smoothness of a reserve whisky is combined with the goodness of ‘Garcenia’ - an ancient Indian herb, which has the rare ability to burn excess fat and control cholesterol levels in the human body

Blend

White Mischief Vodka

USP:Brand name, Frosted bottle, Blue and white color, Sharp and edgy communicationExcellent for preparation of cocktails

Brand Highlights


• Fastest growing vodka

• 5 year CAGR of 50%

• Sales of 1.1 million cases p.a

White Mischief Vodka

Blend

• Triple-distilled from the finest spirit and systematically carbon filtered to the highest levels of clarity and purity

• The clean and dry Extra Neutral Alcohol is blended in close supervision and strict quality control parameters to ensure a high quality vodka blend

Premium Romanov Vodka

Brand Highlights

• Sales in excess of 800,000 cases in 2006-07.

• 34% market share

• Highly impressive CAGR of 39% in 2003-06

• Relaunched the new blend in brand new contemporary packaging

USP:World class Triple-distilled blend, Spanking new International packaging

Premium Romanov Vodka

Blend

• Rigorous 7-step manufacturing process to attain a high level of clarity and purity

• Chromatography and sensory analysis by experts

• Blended with extra pure demineralised water

McDowell’s Blue Riband Gin

Brand Highlights


• Sales of 4,80,000 cases p.a

• Has been delighting consumers for 47 years

• Recently launched in new and contemporary packaging

USP:Blend, Heritage, Wide acceptability and brand loyalty

McDowell’s Blue Riband Gin

Blend

• Blue Riband Gin is manufactured using high quality extra neutral alcohol, extra-pure demineralised water and choicest food flavors

• It has inviting top aroma of Juniper berry with a whiff of coriander in the background

Blue Riband Premixes

USP:Blend that is premixed to perfection, Variety of flavours

Brand Highlights

• Pioneered premixes 15 years back

• Market leader with 75% share

• Sales of 4,70,000 cases p.a

Blue Riband Premixes

Blend

Duet - A mix of gin and lime, its distinctive and refreshing hint of lime adds radiance to any moment

Tango - A mix of gin and orange, its distinctive and invigorating twist of orange imparts an unmatched refreshing relief to the consumers

Ice - It has a beautifully balanced aroma of mint and subtle lime with emerging layers of juniper berry. Very cool and refreshing

McDowell’s No1 Celebration Rum

Brand Highlights

• 4th largest rum in the world with sales of 6.6 million cases p.a

• Market leader in India with 40% market share

• Won The Superior Taste Award 2006 with 2 Stars from ITQI, Brussels, and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend

USP:Unique blend that is widely accepted, McDowell’s lineage


Blend

• Multi-distillation process through 5 copper columns

• Characteristics of Jamaican rum aroma with a spicy note at the background

• The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color, perfect strength and extra smoothness

• Cutting edge Gas Chromatography process

Director’s Special Black Deluxe Whisky

Brand Highlights

USP:Unique bottle and premium packaging

Director’s Special Black Deluxe Whisky

Blend

• Its rare and mature taste is a unique combination of smoothness and richness

• Born of the classic fusion of handpicked barley and malt, by the traditional method of distilling

McDowell’s Green label Whisky

USP:Extremely smooth blend, Wide acceptability

Brand Highlights

• Sales of almost 2 million cases p.a

• Highly popular brand since its launch in 1994

• Worldstar '96 award for packaging innovation

• Two Star rating for superior taste from the ITQI (International Taste and Quality Institute) Brussels (2006)

McDowell’s Green label Whisky

Blend

• Its distinctive character is due to the interesting intermingling of malty, spicy and nutty aromas.

• It engages the palate with the sweetness of rich malt and a hint of spice

• The Blend has been awarded a two star by the international taste and quality institute in 2006

Director’s Special Whisky

USP:Blend Heritage Wide acceptability

Brand Highlights

• Second largest selling Regular Whisky


Director’s Special Whisky

Blend

• A skillful fusion of handpicked barley and malt, this rich, golden blend is a rare balance of smoothness, flavour and strength

Bagpiper Deluxe Whisky

USP:Popular and widely accepted Trustworthy Strong blendBollywood connection

Brand Highlights

• World’s largest Whisky

• Sells close to 14 million cases p.a


• 30-year-old flagship brand of USL

Bagpiper Deluxe Whisky

Blend

• Light malty aroma with a hint of woody/earthy character at the background

• The malt spirits used in the blend are chosen from malts matured in pre-identified American oak casks

• These malt spirits, when blended in certain proportion, gives a smooth woody aroma to the whisky

Communication

Bagpiper Tetra

USP

• Tamper Proof

• Six Layer Protection

• Easy to Carry

• Light to Transport

McDowell’s No1 Brandy

USP:Popular and widely accepted, McDowell’s lineage, Consistent quality

Brand Highlights

• World’s largest selling Brandy with sales of 6.8 million cases p.a

• 51% market share in India

Communication

Honey Bee Brandy

Brand Highlights


• 38% growth over last year

Communication

Other Brandies from USL

Brand Highlights

Joie De Franc VSOP Premium BrandyOne of the premium brandy in India

VSOP ExShaw Premium BrandySales of 2,00,000 cases p.a, with 45% growth over last yearMarket share 46%

VSOP ExShaw Deluxe BrandySales of 1,00,000 cases p.a, with 41% growth over last yearVirtually a monopoly player: Market share 92%

Caesar’s VSOP Brandy


USP:Unique blend that is widely accepted, McDowell’s lineage

Brand Highlights

• 4th largest rum in the world

• Market leader

• Won The Superior Taste Award 2006 with 2 Stars from ITQI, Brussels, and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend

• Won Silver medal in Chicago Testing Competition in 2008.


Blend

• Multi-distillation process through 5 copper columns

• Characteristics of Jamaican rum aroma with a spicy note at the background

• The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color, perfect strength and extra smoothness

• Cutting edge Gas Chromatography process

•Blend of light rum & heavy rum which gives perfect strength and extra smoothness.

•Light rum is produced from Multi-distillation process through 5 copper columns.

•Heavy rum spirit is matured in wooden vats until it is rich and mellow.

•Has a distinguished top fruity aroma with a touch of honey and vanilla.

McDowell’s Old Cask Rum

Blend

McDowell’s Old Cask Rum

USP

•Old cask's blend is a perfect combination of strength and smoothness in a Unique barrel shaped bottle

•Blend has been carefully created by our master blenders to ensure its appeal to the connoisseurs of fine rums

mays whiskey & rum

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