mayo clinic social media strategy
DESCRIPTION
a ten slide presentation on a pitch for Mayo Clinic's social media useTRANSCRIPT
Mayo Clinic
Presentation By, Gennafer Musial
An Online Marketing Strategy Targeting Social Media and the Medical Industry
“the three underpinnings … patient care, medical research and academic education.”
Current Media Strategy
SOCIAL MEDIA:FACEBOOK
ANDTWITTER
VIDEO: YOUTUBE
BLOGGING/ ONLINE RADIO:
WORDPRESS
THE PROFILE
SOCIAL MEDIA:
FACEBOOKAND
VIDEO: YOUTUBE
BLOGGING/ ONLINE RADIO:
WORDPRESSHOME
SITE
Social Media Integration
77
% of internet users read blogs
Quantify Interest Through Retweets and Hits on Links
Target Most Popular Tweeted Subjects
Quantify interest by the number of
“likes” to the page as a wholeposts on the page’s wallcomments on the discussion boardsviews to the videos posted
10 days
Designing the
ProfileTemplate
5 days
Finalizing Profile Design
2 days
Setting Up the Profile System
Tracking and
Analyzing Twitter
and Facebook
3 wks
Profile Design
Social Media Training
Social Media Monitoring
Blogging Setup
Social Media Plan:Costs5%
55%
25%
15%