may/june 2021

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MAY/JUNE 2021

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MAY/JUNE 2021

ValExCov_M-J_2021comps_v1.indd 1ValExCov_M-J_2021comps_v1.indd 1 5/20/21 9:38 AM5/20/21 9:38 AM

A P R O F E S S I O N A L D E V E L O P M E N T J O U R N A L f o r t h e C O N S U L T I N G D I S C I P L I N E S

the value examiner MAY | JUNE 2021 3

on the cover in this issue…

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COVID-19 and Divorce: Dealing with Financial Uncertainty in Marital “Portfolios” (Part II of II)By Josh Shilts, CPA, ABV, CFF, CGMA, CFEMarket and asset volatility, and the resulting economic uncertainty, creates significant challenges for professionals assisting their clients in determining equitable distribution and spousal support. In Part II of this two-part series, the author presents practical tools—based on his experience providing litigation support services during the pandemic—for financial professionals to consider as they grapple with these issues.

A Call for Industry Specialization: An Academic Perspective on the Importance of Qualitative ResearchBy Kipp A. Krukowski, PhD, CVA, ASA (retired), and Lawrence Justin White, Jr., PhD, CVAThe intent of this article is to show how academic methodology adds value to our industry by explaining the importance of connecting qualitative and quantitative analysis through mixed methods triangulation.

Measuring Damages: Lost Profits versus Diminution of Business ValueBy William W. Thomsen, CFA, ASAThis article highlights key differences between two common measures of damages: loss of profits and diminution of business value. It also illustrates how the practical application of these techniques may result in significantly different conclusions, including the counterintuitive situation in which a lost profits calculation exceeds total business value.

Valuing Brands in the Tech Sector Using an Apportionment

Framework

By Doug Bania, CLP, and Brian Buss, CFA, CPVA

To develop an accurate and meaningful brand valuation for a tech company, valuation analysts need to consider earnings-based valuation approaches, understand the interconnection of technology and brand assets, and deploy various analytical tools to uncover important information that is not always obvious. In this article, we present a case study to illustrate the use of a profit apportionment analysis to quantify the financial contributions of the subject company’s brands.

The Authority in Matters of Value® Join Us | www.NACVA.com/30Years

The first business valuation credential for the accounting professionCertified Valuation Analyst® (CVA®)

Years of Firsts

The first financial forensics credential for the accounting professionMaster Analyst in Financial Forensics® (MAFF®)

ISO/IEC 17024Personnel Certification Program #8937

The first and only dually accredited business valuation credential, the CVANational Commission for Certifying Agencies® (NCCA®) and American National Standards Institute® (ANSI®)

The first organization to have certified over 10,000 business valuation professionals

The first globalization of the profession through Global Association of Certified Valuators and Analysts™ (GACVA™) international chapters

5Firsts_AccountingToday_VEAd.indd 1 3/4/21 8:30 AM

A P R O F E S S I O N A L D E V E L O P M E N T J O U R N A L f o r t h e C O N S U L T I N G D I S C I P L I N E S

4 MAY | JUNE 2021 the value examiner

E D I T O R I A L S T A F FCEO & Publisher: Parnell Black

Editor: Daniel Shiffrin, JDAssociate Editor: Lynne Johnson

E D I T O R I A L B O A R DChair:

Lari B. Masten, MSA, CPA, ABV, CFF, CVA, ABAR, MAFF

Past Chair: Michael Goldman, MBA, CPA, CVA, CFE, CFF

Ashok Abbott, MBA, PhDJohn E. Barrett Jr., MBA, CPA, ABV, CVA, CBA

Gary W. Baum, MBA, CPA, CVA Neil J. Beaton, CPA, ABV, CFF, CFA, ASA

Rod P. Burkert, CPA, CVALorenzo Carver, MS, MBA, CVAWolfgang Essler, CVA (Germany)

Richard W. Goeldner II, ASA, CBA, CVADorothy Haraminac, MBA, CFE, MAFF, PI Hubert Klein, CPA, ABV, CVA, CFE, CFF

Andrew M. Malec, PhDMichael J. Molder, JD, CPA, CFE, CVA, MAFF

Judith H. O’Dell, CPA, CVAMichael D. Pakter, CPA, CFF, CGMA, CFE,

CVA, MAFF, CA, CIRA, CDBVDanny A. Pannese, MST, CPA, ABV, CVA, CSEP

Kevin A. Papa, CPA, CVA, ABV, CVGADonald Price, CVA, ASA

Angela Sadang, MBA, CFA, ASA, ABVKeith Sellers, CPA, ABV

Todd Zigrang, MBA, MHA, FACHE, CVA, ASAThe Value Examiner® is a publication of:

National Association of CertifiedValuators and Analysts® (NACVA®)

1218 East 7800 South, Suite 302Sandy, UT 84094

Tel: (801) 486-0600, Fax: (801) 486-7500E-mail: [email protected]

NACVA members are automatically provided a subscription to The Value Examiner with membership.

If you do not want to receive this publication, upon request, we will reduce your annual dues by $25.

The Value Examiner® departments

S U B M I S S I O N D A T E SIssue Submission Publish Dates DatesSept./Oct. June 18 Oct. 1, 2021Nov./Dec. Aug. 18 Dec. 1, 2021Jan./Feb. Oct. 19 Feb. 1, 2022

A L L S U B M I S S I O N SThe Value Examiner is devoted to current, articulate, concise, and practical articles in business valuation, litigation consulting, fraud deterrence, matrimonial litigation support, mergers and acquisitions, exit planning, and building enterprise value. Articles submitted for publication should range from 800 to 4,000 words. Case studies and best practices are always welcome.

S U B M I S S I O N S T A N D A R D SManuscripts should be submitted via the Scholastica professional journal management platform. For more information, or to submit an article, please visit: https://www.nacva.com/tveauthors. By clicking on the "Submit via Scholastica" button, you can view detailed editorial and submission guidelines. If you have questions, please contact Dan Shiffrin, Editor, at [email protected], or Lynne Johnson, Associate Editor, at [email protected].

R E P R I N T SMaterial in The Value Examiner may not be reproduced without express written permission. Article reprints are available; call NACVA at (800) 677-2009 and/or visit the website: www.NACVA.com.

Production: Mills Publishing, Inc.; President: Dan Miller; Art Director/Production Manager: Jackie Medina; Magazine Designer: Jackie Medina; Graphic Designers: Ken Magleby, Patrick Witmer; Advertising Representatives: Paula Bell, Dan Miller, Paul Nicholas

Mills Publishing, Inc., 772 East 3300 South, Suite 200, Salt Lake City, Utah 84106, (801) 467-9419. Inquiries concerning advertising should be directed to Mills Publishing, Inc. Copyright 2021. For more information please visit millspub.com.

Cover designed by: Chris Peterson, Creative Director, Digital Paint Booth, digitalpaintbooth.com

P R A C T I C E M A N A G E M E N T

Practicing Solo: Malcolm McLellandBy Rod P. Burkert, CPA, CVAThe author interviews sole practitioner Malcolm McLelland, PhD, CPA, from São Paulo, Brazil.

D I V E R S I O N S

The Value Examiner Crossword

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A C A D E M I C R E V I E W

Academic Research BriefsBy Peter L. Lohrey, PhD, CVA, CDBV

This column provides readers with summaries of contemporary research in valuation and forensic accounting. Summarized manuscripts—selected from numerous academic research outlets—cover significant developments that affect the ever-changing valuation and forensic accounting landscape. The objective is to increase awareness of recently completed research that advances knowledge of these subjects.

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