may slides 2011

23
Marketing, engagement and monitoring

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Page 1: May slides 2011

Marketing, engagement and monitoring

Page 2: May slides 2011

Marketing, engagement and monitoring

MEANTIME BREWERY 2010/11

Work undertaken- online strategy- two web sites- ongoing social media campaigns and monitoring- currently looking at extranet

solutions for 3rd parties

Page 3: May slides 2011

Marketing, engagement and monitoring

MEANTIME BREWERY 2010/11

Work undertaken- online strategy- two web sites- ongoing social media campaigns and monitoring- currently looking at extranet

solutions for 3rd parties

Page 4: May slides 2011

Marketing, engagement and monitoring

MEANTIME BREWERY 2010/11

Work undertaken- social media campaign to raise the profile of London’s first genuine larger in 100 yrs

Page 5: May slides 2011

Marketing, engagement and monitoring

CORONATION STREET 2010/11

Work undertaken- online strategy including e-commerce- web site - ongoing social media campaign- currently looking at how to support a stage show version

using social media

Page 6: May slides 2011

Marketing, engagement and monitoring

CORONATION STREET 2010/11

Work undertaken- Facebook/Twitter/YouTube main social media tools used

Page 7: May slides 2011

Marketing, engagement and monitoring

AXA INSURANCE 2011

Work undertaken- web site and social media campaign for youth mkt

Page 8: May slides 2011

Marketing, engagement and monitoring

MYTHIC PAINT 2011

Work undertaken- web site with large database

integration and new platform build (Drupal)

Page 9: May slides 2011

Marketing, engagement and monitoring

GS1 2009/10

Work undertaken- website redesign and build

Page 10: May slides 2011

Marketing, engagement and monitoring

SIGNIFY 2008/10

Work undertaken- web design and implemented Content Management System (CMS) and maintenance with various banner and social media campaigns

Page 11: May slides 2011

Marketing, engagement and monitoring

PCR RECRUITMENT 2005/11

Work undertaken- rebrand, online strategy, rebuild, cms platform, newsletter, maintenance, social media and interim marketing support for 3 yrs +

Page 12: May slides 2011

Marketing, engagement and monitoring

PIPEX/MCI/WORDCOM1992/2003

Work undertaken- 11 years client side. Built original site in 1992 to running a global web steam and EMEA strategy by 1998

- all aspects of Online undertaken, working in tandem with sales organisation.

- work included many rebranding exercises.

Page 13: May slides 2011

Marketing, engagement and monitoring

PIPEX/MCI/WORDCOM1992/2003

Work undertaken- 11 years client side. Built original site in 1992 to running a global web steam and EMEA strategy by 1998

- all aspects of Online undertaken, working in tandem with sales organisation.

- work included many rebranding exercises.

Page 14: May slides 2011

Marketing, engagement and monitoring

PIPEX/MCI/WORDCOM1992/2003

Work undertaken- 11 years client side. Built original site in 1992 to running a global web steam and EMEA strategy by 1998

- all aspects of Online undertaken, working in tandem with sales organisation.

- work included many rebranding exercises.

Page 15: May slides 2011

Marketing, engagement and monitoring

PARENT MAIL 2008/09

Work undertaken- rebrand - website redesign

Page 16: May slides 2011

Marketing, engagement and monitoring

CYROSERVER 2003/05

Work undertaken- online strategy (Interim marketing)- web site

Page 17: May slides 2011

Marketing, engagement and monitoring

COUNTRYSIDE RESTORATION TRUST 2009/010

Work undertaken- design rebrand- online web presence- web site

Page 18: May slides 2011

Marketing, engagement and monitoring

VISA EUROPE

Work undertaken- intranet/extranet online strategy- interim marketing for 3 months

Page 19: May slides 2011

Marketing, engagement and monitoring

BRANDING EXAMPLES – LOGO’S

Page 20: May slides 2011

Marketing, engagement and monitoring

BRANDING EXAMPLES – LOGO’S

Page 21: May slides 2011

Marketing, engagement and monitoring

OUR BACKGROUND

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• Previously traditional (award winning designers)

• Joined First ISP1992

• Focused on lead generation and engagement for the B2B, B2C, FMCG markets

• Creative and branding since1980 • Client side and agency experience

• European experience• Building web presence for clients since 1993

• Clients included:

• Royal Navy, Lloyds of London, Acorn Computers, Visa, Royal Mail, Greene King, Royal Sun Alliance, Thomas Cook,PIPEX, Yamaha, Toshiba + many SME’s.

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Page 22: May slides 2011

Marketing, engagement and monitoring

TARGETED DIGITAL AGENCY OFFERING

1. Creative and Information design and build

2. Search Engine Marketing (SEM)

3. Search Engine Optimisation (SEO)

4. Pay-Per-Click (PPC)

5. Email campaigns (Newsletters)

6. Content Management System (CMS)

7. Social Media Monitoring (SM)

8. Training and support

9. Interim Marketing

10. PR/Social Media – online and offline

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Page 23: May slides 2011

Marketing, engagement and monitoring

Paul Smith

07768 255967 [email protected]

www: spice.co.uk www.twitter.com/paulsmithuk

skype: paul.smithuk www.linkedin.com/in/paulsmithuk

Andrew Saunders

07773 798259  [email protected]

www: spice.co.uk

skype: andrewsaunders05

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