May 7-10 2012

Georgia World Congress Center

Atlanta, GA

AISTECH 2012 IRON & STEEL CONFERENCE & EXPOSITION

NSK BOOTH

MESSAGE

Exceptional Service, Exceptional Solutions, Exceptional Reliability

• NSK is a RELIABLE partner in the Steel Industry

• Reduction in booth size for 2012 based on previous years, lower traffic, less ROI

• Static product displays

PRESHOW-ADVERTISING

• 2 AIST print ads• AISTech Show Guide Ad• 2 digital ads :Company Showcase E-blast • All with same show message

BOOTH CONTENT• Mounted Bearings• Ball and Spherical Bearings• Taper Bearings• Touch Screen Monitor with Mill process/products and AIP (Asset

Improvement Program content)

LOCATION

NSK Booth #1126

10x20 ft.

Central location for the show

SHOW STATISTICS

• Total Attendance: 5,228

• Student Attendees: 104

• Technical Sessions: 78

• Technical Presentations: 400+

• Exhibiting Companies: 435

• Brimacombe Memorial Lecture Attendees: 350

• International Alliance Lecture Attendees: 230

• President’s Award Breakfast Attendees: 1,100

• Town Hall Forum Attendees: 850 audience; 166 live webcast

• Countries Represented: Over 40

COMPETITORS AND STRENGTH AT SHOW

COMPETITORS

Interactive, product demos, condition monitoring demo, plant process demos, hands on, services displays

Hands on, visual demo for reconditioning, vibration analysis showcased

( http://news.timken.com/index.php?s=12504&item=128111)

SKF and TIMKEN definitely had the most influential show presence

KOYO Product demo

EMERSON Interactive training demo

NTN Larger booth with just product demo

ARB Larger booth with product demo and video

MESSINGER

DODGE

SKF

• Interactive Demos• Condition Monitoring• Mock Processes• Various Product Displays

TIMKEN

• Vibration equipment• Static product demo• Cage samples• Bearing Reconditioning

before and after

ADDITIONAL COMPETITION

NTN Koyo

ARB American Roller Bearing

Emerson- Talking demo

ADDITIONAL COMPETITION

NSK STRENGTHS at SHOW

• SPONSORSHIPSLanyards for registration- all that register were given NSK lanyard

• OUTDOOR BILLBOARDOutdoor digital billboard with rotating three panel advertisement for NSK

• DIGITAL AD10-second digital ad featured in two different locations at show. ATIS_VIDEO12_2012_04_18_102156.wmv ( update file)

• TOWN HALL FORUMComplimentary Webcast

•Two – 20 second commercials featuring NSK Engineers Paul Brda and Tim Schofield.•NSK logo and slide show will be presented during Town Hall Forum during show.

OUTDOOR BILLBOARD

Outdoor Billboard ran the duration of the show. Opportunity was given to a few Key exibitors.

Play this slide in slide show to see board transition

REVIEW

Strengths Sponsorships- Lanyards, web ads, video linksAdvertising pre and during show

Weakness Not enough demos or product displaysTouch screen content was not utilized

Opportunities Improve demos/product displayDisplay global strengthsShowcase partners with NSK ( grease or vibration company)

Threats Competitors are having more of an impact. Years prior they were not as active

FUTURE OF AIST

• More interactive demos/displays

• Promote service capabilities:

Storage tanks

Slewing program

Reconditioning/Reclaiming

Vibration Analysis

• Potential partnerships with new companies:

Fuchs Grease

ITR Vibration

• Sessions within the booth by engineering, quality group or field service

• Utilize sister companies exhibits/equipment