may 21st, 2003 mobile freedom introduces “m-sosp” integrated wlan & gprs network operator...
TRANSCRIPT
May 21st, 2003 http://www.mobilefreedom.com 1
Mobile Freedom
introduces
“M-SOSP”
Integrated WLAN & GPRS Network Operator
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 2
Our Mission
To be number one integrated network and services provider for customers and businesses.
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 3
Project Management
CEO,
Mobile Freedom AB
Aniruddha Kulkarni
The team members Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 4
Network Development
CTO,
Mobile Freedom AB
Shadi Kurmash
Mobile Freedom
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Service Development
VP Marketing,
Mobile Freedom AB
Vaishali Kamble
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 6
Video Production
Manager Marketing & Sales,
Mobile Freedom AB
Prakash Sainani
Mobile Freedom
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Website Development
Manager Customer Support,
Mobile Freedom AB
Nitin Panchanathan
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 8
Our roots in industry
Axerra Networks
Ericsson
Movious
Swefour
Mobile Freedom
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Our roots in academia KTH
Björn Pehrson Johan Montelius
Lena Ramfelt Erik Eliasson
Kurt Lundgren Pawel Wiatr
Ulla Skidén
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 10
Agenda Background
Goals
Our Network
Services
Marketing campaign
Problems faced & Challenges ahead
Q & A
Mobile Freedom
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Background
Need to access information at anytime and from anywhere
World is being “connected” more and more
Need to find out better, faster and cheaper ways to “connect”
Need to solve problems like performance and QoS
Need to test new services and new business models
Mobile Freedom
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Goals Create a catalogue of mobile services
Develop and evaluate one of the services on the network
Establish a test bed comprising of WLAN & GSM/GPRS
networks with limited range
Explore technical issues related to building mobile networks
over shared infrastructure (Ethernet and IP-level)
Make the test bed available as a national resource for R&D
and education
Mobile Freedom
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GSM/GPRS Architecture
BSCBTS
GSM RAN
A
HLR
GMSC
CS Domain
MAP
MA
PMA
PMSCVLR
MAP
PSTN
Internet
Gi
Gr
Gb
PS Domain
Gn
SGSN GGSN
SGSN
Gn
Abis
ISDN E1/T1
Mobile Freedom
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IP Traffic ISDN E1/T1 carries PCM voice in GSM PCM voice is carried over IP traffic by using Multiservice
IP-Concentrators IP Concentrators emulate the characteristics of circuit-
switched connections while utilizing the IP-based infrastructure
FRAXN 600PCM
Voice
IP traffic
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 15
Abis
E1/T1
BSCBTS
IP Core Network
AXN600
AXN600
TDM over IP networkMobile Freedom
GSM RAN
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Mobile Freedom StockhomOpen.Net
An open communication environment in the Greater Stockholm area
IP based switched network Forms the IP Core network of MSOSP
IT-University Arrowhead LidnetMSOSP
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Mobile Freedom
AXN800
AXN600
Network Integration
WLAN
GSM RAN
BSC
HLR
GMSCMSCVLR
CS Domain
Access Network
SGSNGGSN
GPRS nodes
Internet
PSTN
StockholmOpen.Net
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Mobile Freedom
Services Purpose
Creation of mobile services catalogue
Development and evaluation of one of the
services on the test bed
Accessibility
WLAN
GPRS
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Mobile Freedom
Services – Catalogue Catalogue creation
Popular services in Sweden, Jordan, India
Internet search and innovative ideas
Field survey
Target StockholmOpen.Net users
Get feedback about popular and most wanted services
Got response from about 50 users
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Mobile Freedom
Service selection
Feasibility study
Software, hardware, complexity, usefulness
Promotional services
Discussion with Movious
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Mobile Freedom Survey results
Mobile Email
promotional popular
not interesting high premium
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Mobile FreedomMobile Freedom
Mobile Email Service
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Polling
MSS Server
Polling
Notificatio
n
Notification
Mailbox access
Mail ServerRead/W
rite
Mobile Email ArchitectureMobile Freedom
Mail client
Mail app
Mail Portlet
Mailbox access
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Mobile Freedom
Service development Platform
MSS (Mobile Service Suite)
Technology
Java Portlets
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Mobile Freedom
MSS
“Recognizing the need to interoperate between the multitude of gateways and services, Movious created the Mobile Service Suite (MSS) which is an innovative multi-channel delivery gateway and a multi-platform management solution for value-added data services for Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Wireless Application Service Providers (WASPs) and the enterprise.”
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MSS Architecture
Subscriber
Portal
MSS Service Center
MSS Server
Ora
cle
DB
SMS-C
MSS Developer
ZoneMMS-C
WAP GW
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 27
Mobile Freedom MSS Overview
Cost-effective, end-to-end full cycle solution
Development, deployment, service usage analysis,
billing
MSS API
Makes development less tedious
MSS development zone
Develop, deploy and preview
May 21st, 2003 http://www.mobilefreedom.com 28
Mobile Freedom
Service testing On MSS
Develop and deploy the service on MSS and test
On test bed
Integrate MSS with the test bed and test the service for a focused group of StockholmOpen.Net users
May 21st, 2003 http://www.mobilefreedom.com 29
Marketing campaign
MSOSP opens the door for innovative mobile services
running on both WLAN and GPRS network
MSOSP exploits the benefits of WLAN (high-speed) and
GPRS (wide coverage)
MSOSP adopts the neutral operator concept
MSOSP is a dynamic solution for both green-field and
ambitious existing operators
MSOSP is a step toward All-IP environment
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 30
Marketing campaign
MSOSP Pre-paid cards
MSOSP advertisement poster
Mobile Freedom
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Mobile Freedom
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Mobile Freedom
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Problems faced & Challenges ahead
Clear understanding of the goals and commitment to achieve
them
Responsibility, delegation and motivation
Set-up working model and learn to manage time (= money)
Bring in best people to form the team
Co-operation !
Mobile Freedom
May 21st, 2003 http://www.mobilefreedom.com 34
Mobile Freedom
Free yourself !
Come up with ideas and ask questions!
Be ready to explore!
May 21st, 2003 http://www.mobilefreedom.com 35
Contact Us:
Mobile Freedom
May 21st, 2003 http://csd.ssvl.kth.se/~csd2003-team8
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FACTS MSOSP is a project part of CSD 2003 course
We thank our principals, teaching team and coaches
Simple and clear goal Establish a test bed of integrated WLAN & GPRS networks Develop & test services and service development platform
The GSM/GPRS network is not available and there are no
alternatives to it
The service was partially completed, mainly due to lack of
resources, time & anticipated level of complexity & knowledge
May 21st, 2003 http://csd.ssvl.kth.se/~csd2003-team8
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FACTS Many opportunities to learn and many valuable experiences
Lot of theories, reading, management, communication,
presentations, press release (Thank you Ulla !) and Video
Latest technology, hands-on experience, feedback,
alternatives… but we missed that all
“Mobile Freedom” frees us from this gloom and helps us to
look at the positive side and cheer up!
May 21st, 2003 http://csd.ssvl.kth.se/~csd2003-team8
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Welcome to real life !
May 21st, 2003 http://www.mobilefreedom.com 39
Mobile Freedom
?
May 21st, 2003 http://www.mobilefreedom.com 40
Mobile Freedom
Thank You!!