may 2015 mobile commerce index (mci) - branding brand
TRANSCRIPT
2VISITS
MAY2014 31%
48%
17%
Mobile
TabletSmartphoneTotal Visits: 137,805,898
52%
Desktop
39%
53%
14%
Mobile
TabletSmartphoneTotal Visits: 142,330,799
MAY2015
47%
Desktop
In May 2015, mobile devices generated 53% of all online visits, a 10% increase from May 2014.
Compared to May 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 26%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
brandingbrand.com
Desktop10%
Tablet18%
Smartphone26%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015
brandingbrand.com
3
In May 2015, mobile devices generated 27% of all online revenue, a 17% increase from May 2014.
Compared to May 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 44%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Total Revenue: $330,017,370
77% Desktop
23% M
obile
9%Smartphone
Total Revenue: $366,310,776
73% Desktop
27% M
obileMAY2015
MAY2014
13%Smartphone
Tablet14%
Tablet14%
brandingbrand.com
REVENUE
Desktop5%
Tablet0%
Smartphone44%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015
4
MAY 2014 MAY 2015
3.47%
Desktop DesktopSmartphone SmartphoneTablet Tablet
3.35%
1.18%
2.52%
0.89%
2.34%
CONVERSIONIn May 2015, the average mobile coversion across all industries was 1.85%, a 15% increase from May 2014.
Compared to May 2014, desktop conversion decreased 3%; smartphone conversion increased 33%.
YEAR-OVER-YEAR CHANGE IN CONVERSION RATE
brandingbrand.com
Desktop3%
Tablet8%
Smartphone33%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015
5
PERCENTAGE OF WEEKEND TOTAL
Friday Saturday Sunday Monday
22%18%
29%
35%
26% 25%23% 22%
MEMORIAL DAY WEEKENDDuring the holiday weekend, 29% of total visits and 35% of total revenue occurred on Monday.
On Monday, visits were 23% higher and conversion was 41% higher than clients' daily average due to Memorial Day sales.
HOLIDAY VS. DAILY AVERAGE
brandingbrand.comData Used20 U.S. Mobile Sites on Branding Brand’s Platform; May 22 - 25, 2015
Visits Revenue
FRI SAT SUN MON
Visits23%U Conversion
41%,
6QUICK HIGHLIGHTS
ABOUT THE MOBILE COMMERCE INDEX
• In May 2015, mobile devices generated 53% of all online visits, a 10% increase from May 2014. (pg 2)
• In May 2015, mobile devices generated 27% of all online revenue, a 17% increase from May 2014. (pg 3)
• Compared to May 2014, desktop conversion decreased 3%; smartphone conversion increased 33%. (pg 4)
• Compared to May 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 26%. (pg 2)
• Compared to May 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 44%. (pg 3)
• During the holiday weekend, 29% of total visits and 35% of total revenue occurred on Monday. (pg 5)
• On Monday, visits were 23% higher and conversion was 41% higher than clients' daily average due to Memorial Day sales. (pg 5)
• In May 2015, the average mobile coversion across all industries was 1.85%, a 15% increase from May 2014. (pg 4)
brandingbrand.com
The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world.