May 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in May 2014

91% (2hrs 58 mins) of this viewing was live with the other 9% (18mins per day) time shifted.

Total Viewing May 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched 3 ½ hours of TV daily in May 2014

Average Minutes Viewed DailyMay 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown

slightly year on year for individuals and decreased slightly for younger audiences.

TV Viewing Live v Time shift Year on YearMay 2014 v May 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipApril 2013 54%May 2014 56%

TAM Ireland subscribing channels reached 90% of housekeepers, 89% of housekeepers with kids, 84% of ABC1 adults and 84% of

25 - 44 yr olds each week in May

Weekly reach of TAM Ireland subscribing channelsMay 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsMay 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day May 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 34

Adults 15+ 37

Adults 15-24 23

Adults 15-34 26

Adults 25-44 29

Adults 45+ 45

Adults ABC1 29

Housekeepers 45

HK with Kids 36

Children 16

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers May 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 UNILEVER

3 PROCTER & GAMBLE IRELAND

4 KELLOGGS

5 RECKITT BENCKISER

6 DIAGEO

7 LIDL IRELAND GMBH

8 MCDONALDS RESTAURANT

9 ALDI STORES LTD

10 TESCO IRELAND

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+May 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic Game of ThronesSky 2 Transporter 2MTV Ex on the BeachNickelodeon The Haunted HathawaysNick Jr Peppa PigNick Toons Spongebob SquarepantsComedy Central FriendsComedy Central +1 Dara O’Brian: Craic DealerComedy Central Extra Two and A Half MenDiscovery Gold RushE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Room 101Gold The Royle FamilyAlibi New: CastleSetanta International Friendlies 2014Watch Pretty Woman

Pick Jerry SpringerChallenge Classic Who Wants to be a MillionaireNick Jr 2 Peppa Pig

RTÉ One The Late Late ShowRTÉ One +1 Fair CityRTÉ Two Eurovision Song Contest Semi-Final 2014TV3 Coronation Street3e The Graham Norton ShowTG4 GAA BeoUTV FA CupChannel 4 GoogleboxChannel 4+1 Flim: X-Men First ClassE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Modern FamilySky News News, Sport, Weather 30Sky Sports 1 Live Ford Monday Night FootballSky sports 2 Live Ford Super SundaySky Sports News Through The NightSky Living Criminal MindsTLC Best of Buddy’sMTV Music Pharrell Williams: Brand New VideoSky Sports 3 Live Dubai DartsSky Sports 4 Live European Tour Golf