STAY CONNECTED WITH THE

SikeSton Regional ChambeR“WHErE SOuTHErN HOSpITAlITY BEgINS”

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MAY, 2014VOluME 3, ISSuE 4

BANQuET rEVIEWgET FAMIlIAr WITH Our NEW MEMBErS

YOu MAY BE FAMIlIAr WITH THE 4 p’S OF MArKETINg BuT WHAT ABOuT THE 4 E’S?!

WHAT SrC DOES FOr YOur BuSINESS?FIND OuT WHO’S gOT SpIrIT

pAgE 2 pAgE 3

ChambeR banQUet WaS a RoaRing SUCCeSSThe SRC’s 64th Annual Awards Banquet has successfully “Rolled Out the Red Carpet” and rolled it back up! We

hope that you enjoyed your evening honoring our community’s best and brightest. We wanted to take this op-portunity to follow up on a few items of interest from this year’s event.

Again, congratulations to all of the nominees and winners. Whether or not you took home the “gold”, we hope that you were equally as excited about simply being nominated! The SRC and Banquet Committee felt that it was important to recognize the many outstanding businesses and individuals that make a difference to their custom-

ers and in our community as a whole. We hope that you were honored by the mention and after all, silver and bronze are still winners the world over. Keep up the good work!

We changed a few things about this year’s banquet but the one constant that remains, is the exceptional service and products you can get through our local merchants. Our goal was to highlight the specialties that our cham-ber members and organizations provide to the Sikeston and Miner communities. That individuality was obvious through those businesses that purchased and decorated tables to feature what makes their business unique. We

appreciate all of your efforts and can’t wait to see what brainstorming occurs for next year.Each banquet table had comment cards available for input from our guests. We encourage you to reach out if

there was something you missed from years’ past, new features from this year that were enjoyable, or even fresh ideas for our future events. The SRC is always looking for ways to better represent our business community and

opportunities for improvement.Thank you again, we appreciate you!

the Red CaRpet SRC banQUet affaiR WoUld not have been a SmaSh hit WithoUt the geneRoUSdonationS made poSSible bY the folloWing:

thank YoU foR all that YoU do to help the ChambeR gRoW and SUCCeed!

moll pRinting thRee RiveRS College a/v & Jazz Combo

CoCktail CReWfood giant

RaY'S of kelSo miSSoURi delta mediCal CenteR

CitY of SikeSton manpoWeR

SCheReR ShelteR inSURanCe bootheel CoUnSeling

deWitt CompanY

mike RentalS daRRon eaton -dJ foR SpeakeRS

Cole ShUttle SeRviCeJeRemiah’S

montgomeRY bank aRamaRk

Ralph diStRUbUting SikeSton JaYCeeS

SikeSton pUbliC SChoolS SikeSton dpS & ColoR gUaRd

ShS aRt ClUb & mRS. haileY SUllivan

and the most decked out table goes to...

Congratulations to Ferrell’s Excavating Services on their win for the most decked out table at Friday nights Ban-

quet. Decorated with toy front loaders, excavators and hard hats, their table stood out and really

showcased what they provide as a business. running a close second and third were South- ern Bank and per-

sonal Expressions. We hope we cre-ated a little friendly competition among

our members and gave a way to mar-ket their businesses more! We appreci-ate all of the businesses that did participated. We enjoyed seeing everyone get into the competition. We hope friendly competition will catch on and it is something that we can do

from year-to-year.

FERRELL EXCAVATING

pAgE 4 pAgE 5

upCOMINg MAY EVENTS All MONTH—The Sikeston Convention & Visitors Bureau photo Contest

1-4- Annual Community Clean up2-17- parengo Coffee House Competition Benefiting Hope Epidemic

3– Sikeston in Bloom5– library Board Meeting

5– regular Council Meeting6-Jr Trailblazers Meeting

8– Bootheel Counseling Services Trivia Night9- parengo Coffee House Open Mike Night

10– 3rd Annual Sikeston’s Mother’s Day Weekend run for One 5K/10K11– Mother’s Day

12– Housing Authority Board Meeting12– park Board Meeting13– DED Board Meeting13– BMu Board Meeting

15–17 Kenny rogers rodeo Benefit 15– Strategic plan Implementation Commission Meeting

19– public Advisory Board Meeting20-lCrA Meeting

22– Sikeston High School graduation26– Memorial Day– Chamber &City offices closed

26-Annual Memorial Day Service27– Tourism Advisory Board Meeting

27– VNA grief Support group Meeting29– Sikeston regional Chamber Member luncheon

30–31- American legion post 114 2nd Annual poker, run, Cook Off & Wing War Competition

SHOUT-OUT TOOUR NEW MEMBERS

ANCHOr CHurCHwww.anchorchurchsikeston.com BOOTHEEl NrA

573-380-6417

The 4 P’s of Marketing were introduced in the 1960’s to offer businesses a mix or method to use when attempting to gain market share for a particular idea. The Product, Price, Placement, and Promotion elements were thought to be vital tools in the business model. This approach simply looked at the supply side of any marketing strategy. In the 1990’s a divergent methodology appeared called the 4 C’s and attacked marketing from a demand perspective. The C’s considered the Consumer, Cost, Communication, and Convenience the most relevant to the big picture. Similar to the initial concept, any marketing plan included either one, both, or a hybrid of these philosophies dependent on the goods or services featured. Enter the technological era and through the evolution of communications, the 4 E’s emerged as yet another way to market a company. The current marketing mix now con-siders Experience, Everyplace, Exchange, and Evangelism crucial to reaching your target consumer. The following provides a snapshot of how to look at a current (and future) customer base. Experience. The supply and demand/product and consumer has subsided to the total experience. What is the experience a customer has when buying, using, or even research-ing what your company offers? Are you looking at the process from inside-out or from the eagle eye view? This change in mind set will help ensure you create a memorable experi-ence and present your best foot forward; thus, capturing more and more of your target audience. Everyplace. The store front can no longer be the only location offering a product or service. When a significant portion of potential clients spend an average of 4+ hours on the internet, companies need to be located every place they turn. Web, social media, you tube, even text/SMS messaging can convey a message about your business, you darn well better be placed and convenient for the end user. Exchange. This piece of the puzzle equates to the value of things a customer finds impor-tant. In exchange for a customer’s attention and engagement, what is the business willing to provide? Your audience wants trust for their precious commodities of time and loyalty. Give them value and they will be your strongest allies; voluntary advocates who will pro-mote your business to their network of connections. Evangelism. Promotion is key to any solid plan but it is no longer solely sufficient. The brand must summarize the preceding E’s and inspire the consumer to share the enthu-siasm, engagement, and overall experience to others. In the digital age of blogs, status updates, and tweets, evangelism is the form of persuasion that will be the difference between your widget and the one down the street. These resources will help your company be prepared and proactive. Use these tools to find the balance between the oldest form of communication - word of mouth, and the newest - the online presence. Your customers will thank you for it.

Corporate Sponsors

eXpeRienCe, eveRYplaCe, eXhange & evangeliSm

BOArD OF DIrECTOrS & ExECuTIVE DIrECTOrS

prESIDENT:MIKE MCrEYNOlDS,MIKE rENTAlS, INC.1ST VICE prESIDENT:

JuSTIN TAYlOr,EDWArD JONESINVESTMENTS

2ND VICE prESIDENT:MACKENzIE SCHErEr,SHElTEr INSurANCE

SECrETArY/TrESurEr:lISA HEurINg,

MISSOurI DElTA MEDICAl CENTErAT lArgE:

DEBBIE glENN,MANpOWErlArrY EBY,

ClArITY TElECOMpAST prESIDENT:SCOTT NICHOlS,

HEAlTH FACIlITIES rEHABOTHEr VOTINg MEMBErS:

BETH JOHNSON, MITCHEll INSurANCECINDY FArrENBurg,

SluSHEr INC.zACH FAYETTE,

FIrST STATE BANK AND TruSTJACOB prIDAY, MONSANTO

MATT TANNEr,FIrST STATE COMMuNITY BANK

MIKE TOMASzEWSKI,TETrA pAK

lAurA COllINS,WIllOW & CO.BEN AlCOrN,

ESI.COMMBrOOKE BuCHANAN,

pErSONAl ExprESSIONSTErrY WIllIAMS,SOuTHErN BANK

DON HArT,HArT ElECTrIC & MEN OF FAlKOFF’S

MArK pONDEr,DO IT BEST COrp.

Ex-OFFICO:ClYDE HAWES,

NEW MADrID CO. COMMISSIONErJON DOuglASS,

CITY OF SIKESTONED DuST,

SIKESTON ECONOMIC DEVElOpMENTDArrEN CHApMAN,MAYOr OF MINErJAMIE BurgEr,

SCOTT CO. COMMISSIONErpASTOr rICK lOVAll,MINISTErIAl AllIANCESTEVE BOrgSMIllEr,

SEMO-SIKESTONSHAWN TOWE,

SIKESTON JAYCEESMICHEllE rEYNOlDS,

THrEE rIVErS COllEgETOM WIllIAMS,

SIKESTON puBlIC SCHOOlS

pAgE 6

Spirit Winner

WHAT SRC MEMBERSHIP DOES FOR YOUR BUSINESS

VISIBIlITY & prOMOTIONSMArKETINg & NETWOrKINg

OppOrTuNITIESCOMMuNITY INVOlVEMENT

SpECIAl SpONSOrSHIpS AVAIlABlETO MEMBErS ONlY

Jointoday!!

SuSAN lAWrENCE, ExECuTIVE DIrECTOrMOrgAN HOugH, ASSISTANT DIrECTOr

CONTACT uS215 N. NEW MADrID SIKESTON, MO 63801

pH: 573-471-2498 FAx: 573-471-2499E: CHAMBEr@SIKESTON.NET

The May Spirit Award winner goes to ultimate Flooring & pAINT! The business has expanded its

offerings to not only cover your floors but can now help you style your walls with confidence.

The business has added employees to offer you the consultation and expertise you have come to trust at ultimate Flooring & paint. Come see the team M-F 8-5 and Sat 8-noon at 2014 E. Malone

or find them online at www.facebook.com/pages/ultimate-flooring-inc