may 1 + 2, 2020 · may 1 + 2, 2020. about crosscut crosscut is washington’s nonprofit, digital...

May 1 + 2, 2020

About CrosscutCrosscut is Washington’s nonprofit, digital media outlet. We believe an informed public is essential if we are to find solutions to the civic and political challenges of our time.

About the Crosscut FestivalThe Crosscut Festival is a celebration of bold thinking and big ideas. Over 3 days, journalists, politicians, authors, and newsmakers from our community and around the nation will come together to take a hard look at the people, policy and events that shape our lives.

2020 Crosscut Festival 2


2019 Festival Data

467STUDENT TICKETS SOLD

1,981TOTAL ATTENDEES

101SPEAKERS

31SESSIONS


Attendee Survey Results

50%

25%

25%

ATTENDEE AGES

50+ 31-50 0-3090%of attendees say they will return to Crosscut Festival next year.

75%of attendees say they learned about new issues and ideas at Crosscut Festival


Featuring Voices From:

…and dozens more!


Previous Speakers Include:

Valerie Jarrett Jay Inslee Macklemore Julián Castro

David Frum Pramila Jayapal Janet Napolitano David Litt

Emily Bazelon DeRay Mckesson Jamelle Bouie Philip Rucker

2020 Crosscut Festival

2020 Sponsorship Opportunities

Prominent Branding• Title Sponsor• Track Sponsor (5 available)

• Politics• Science & the Environment• Business & Tech• Keynote SOLD• Race & Social Justice SOLD

• Arts & Culture Sponsor• Opening Keynote Sponsor• Breakout Sessions Sponsor• Supporting Session Sponsor

VIP/Influencer• VIP Lounge Sponsor• Studio Sessions Sponsor• VIP Reception Sponsor SOLD• Speaker Dinner Sponsor• Hospitality Sponsor

High Visibility• Lanyard Sponsor• Food Truck Court Sponsor• Golf Cart Sponsor• Attendee Bag Sponsor• Directional Signs Sponsor SOLD• Volunteer/T-Shirt Sponsor• Registration Sponsor• Program Insert Sponsor

Audience Engagement• Book Sponsor• App Sponsor• Q+A Sponsor• Health and Wellness Sponsor• Student Engagement Sponsor• Community Ticket Sponsor• Swag Bag Sponsor• Additional opportunities

In Kind• Furniture Sponsor• Hotel Sponsor• Transportation - Airfare Sponsor• Transportation – Ground Transport Sponsor• Charging Station Sponsor

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Position your company in the upper-echelon of Festival sponsors. Your brand will be included at every stop. Be the premiere player with visibility on every onstage, online and onsite. This packages is customizable, so let's get to work helping you make the biggest splash possible.

• Logo on cover page of program guide

• Full page ad inside front page of program guide

• Full page ad on inside back cover of program guide

• Thank you from stage at VIP Reception

• Remarks at opening and closing keynote

• Thank you from stage at all sessions

• Branded standing banners at registration

• :30 video to be played before all sessions

• Signage acknowledging the title sponsor throughout event

• Signage for title sponsor at VIP Reception

• Slideshow thanking sponsor in each session

• Mention as sponsor in all session podcasts

• Logo and acknowledgement as title sponsor on:

• Attendee badges

• Dedicated festival website (festival.crosscut.com)

• Event app

• Sponsor page in program guide

• Promotional TV spots on KCTS 9

• All marketing emails

• Ticketing page

• 6 tickets to event and VIP reception

$75,000 Title Sponsor


Sponsorship Benefits

9Photos: 2019 sponsor block, Diem Ly (Comcast) delivering remarks at opening night keynote

This year’s Crosscut Festival will consist of five distinct tracks: Business, Keynote SOLD, Politics, Race & Social Justice (SOLD) and Science & the Environment. Each track features a range of topics and speakers engaging in traditional panels and one-on-one “fireside chats”.

• Full page ad in program guide

• Acknowledgement from stage at beginning of the sponsored track

• Signage for sponsor in each track’s venue

• Thank you from stage at all sessions within sponsored track

• Slideshow specifically thanking sponsor in each sponsored track’s venue

• Thank you and logo in any track-specific emails

• Mention as sponsor in all session podcasts

• Prominent logo placement in sponsor block on:



• Program guide handed out to all attendees

• Slideshow running before each session


• Ticketing page

• 4 tickets to event and Friday VIP reception

• Optional: Your staff volunteering as greeters in sponsored sessions


$25,000 Track Sponsor


Photos: 2019 track sponsor signage for Washington Policy Center and BECU

This year’s Crosscut Festival will weave arts and culture programming throughout the festival, culminating in a closing concert and closing night party, open to all attendees.

• Half page ad in program guide

• Signage at all arts & culture activations (examples: gallery talks, live music programming, etc…)

• Signage at closing night concert

• Acknowledgement from stage at beginning of closing night concert

• Logo on all drink tickets handed out at closing night concert

• Prominent logo placement in sponsor block on:






• Ticketing page


• Optional: Your staff volunteering as greeters in sponsored sessions


$15,000 Arts & Culture Sponsor


Photos: Attendees at the 2019 after-party

The 2020 Crosscut Festival will officially begin with an opening night Keynote Event for festival attendees. Past opening night speakers have included Governor Jay Inslee (WA), Governor Kate Brown (OR) and former Secretary of Homeland Security Janet Napolitano. The 2020 event will follow this tradition by putting big names on-stage in order to celebrate the opening of the festival.

• Full page ad in program guide

• Thank you from stage at opening keynote

• Signage at opening keynote

• Slide show specifically thanking sponsor at opening keynote

• Logo in sponsor block on:






• Ticketing page



Sponsorship Benefits$10,000 Opening Keynote Sponsor

Photos: Eric Liu delivers the 2019 opening convocation; 2019 opening keynote David Plotz and Janet Napolitano.


Breakout sessions help attendees connect with each other, discuss what they’ve been hearing/experiencing at the festival and allow for a more local take on the issues facing the Pacific Northwest than you may see on the larger stages. 2018 breakout sessions included a sustainability walking tour, gallery walk/Q+A with the artist and a local workshop on understanding political poll results. We are looking to add more breakout sessions with greater capacity for 2020.

• ¼ page ad in program guide

• Acknowledgement from stage at beginning of each breakout session

• Signage for sponsor in each breakout session venue

• Logo placement in sponsor block on:






• Ticketing page


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Sponsorship Benefits$5,000 Breakout Session Sponsor

Photo: Attendees mingle at the 2019 Crosscut Festival


Supporting Sponsors will have the option to choose one session of their choice to co-sponsor. Limit one supporting sponsor per session.

• Special thank you slide in slideshow before chosen session

• Note in program insert about sponsorship of chosen session







• Ticketing page


• Optional:

• Ability to pass out flyers or materials at chosen session

• Your staff volunteering as greeters at chosen session

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Sponsorship Benefits$5,000 Supporting Sponsor

Photos: Macklemore/Doug Baldwin session, sponsored by Alaska Airlines


A premium experience for attendees with special passes–the lounge is a way for influencers to relax and meet other guests. Speakers, sponsors, journalists & VIPs will be directed to the VIP lounge to enjoy complimentary catering, coffee cart, and beverages throughout the day on Saturday.

• Signage in lounge








• Ticketing page


• Optional:

• Provide branded items/food/drink in VIP lounge

• Host tastings/other engagements in VIP lounge

• Your staff as hosts in the VIP Lounge

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Sponsorship Benefits$10,000 VIP Lounge Sponsor

Photos: Portland City Commissioner Jo Ann Hardesty enjoys the VIP Lounge; 2019 VIP Lounge sponsor signage for the Seattle Foundation


In partnership with our sister organization, KCTS 9, Crosscut creates our own “black box studio” at the festival in which to film one on one interviews with high level speakers. These 15 minute interviews are aired in pairs for a 30 minute segment which airs on KCTS 9 in the months following the festival. This opportunity is double the exposure for your brand as you are visible at both the festival and on-air! Past interviewees include: Valerie Jarrett, A.C. Thompson, Emily Bazelon, Janet Napolitano and more.

• Signage in studio session venue


• Acknowledgement as presenting sponsor on finished piece on KCTS 9

• Logo on finished piece on KCTS 9







• Ticketing page

• 2 tickets to festival and VIP Reception

• Optional: Opportunity to sit in on one session of your choice

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Sponsorship Benefits$10,000 Studio Sessions Sponsor

Photos: Valerie Jarrett with Florangela Davila; Janet Napolitano with Florangela Davila


Crosscut Festival speakers and guests are invited to join Cascade Public Media VIPs at an exclusive invite-only speaker dinner. This dinner is a unique, high-end experience that includes dinner provided by local chefs, premiere wine, beer and cocktail selections and a unparalleled chance for speakers and guests to mingle with both national and local journalists, authors, politicians and newsmakers.

• Signage at speaker dinner


• Thank you from stage during event

• Sponsor remarks during event



• Promotional TV spots on KCTS 9.org




• Ticketing page

• 2 tickets to festival, Friday VIP reception and speaker dinner

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Sponsorship Benefits$7,500 Speaker Dinner Sponsor

Photos: Speakers and VIPs enjoy the 2019 speaker dinner at WeWork’sHawk Tower; Chef Justin of Voyager’s Table greets guests and explains menu


The Crosscut Festival Hospitality Sponsor plays an important role in making sure that speakers, volunteers and attendees are taken care of during their time at the festival. Hospitality spaces include all speaker greenrooms, the volunteer lounge and hosted coffee for attendees at check in.

• Signage thanking sponsor in all greenrooms, volunteer lounge and check in








• Ticketing page

• 2 tickets to festival and Friday VIP reception

• Optional: Provide branded swag/food/drink items for any of these spaces

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Sponsorship Benefits$7,500 Hospitality Sponsor

Photos: An attendee enjoys coffee during the festival; two students enjoy complimentary kombucha


In advance of the opening night keynote the Crosscut Festival will host a 250-person VIP reception. This event convenes VIPs from Cascade Public Media, Seattle University, sponsors, donors and Crosscut Festival panelists for an evening of food, drink and networking before the main opening night keynote event.

• Signage at reception


• Thank you from stage during reception







• Ticketing page


• Optional:

• Host tasting/other engagement at VIP reception

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Sponsorship Benefits$5,000 VIP Reception Sponsor SOLD

Photos: 2019 VIP reception sponsor Bedrooms & More signage; aerial shot of VIP reception


Among the most prominent sponsorship option, the conference lanyard is worn by every attendee, appears in every photo and at every event.

• Logo on lanyards, worn by all attendees and speakers








• Ticketing page


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Sponsorship Benefits$15,000 Lanyard Sponsor

Photo: Alaska Airlines co-branded lanyards


Food trucks are available on the Seattle University Quad during the designated lunch break for the festival. In 2019 the food truck court was heavily attended, with the majority of attendees enjoying their lunch break in this area. Highly trafficked and attended by more than 1,000 attendees, the food truck court is one of the most highly visible sponsorships available.

• Signage in food court


• Specific sponsor thanks wherever food court is mentioned (program, emails, slideshows)







• Ticketing page


• Optional: Ability to host tasting/other engagement in food court

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Sponsorship Benefits$10,000 Food Truck Court Sponsor

Photos: 2019 food truck court


Six-seater golf carts will be in use throughout the festival to transport guests, panelists and VIPs between festival venues on the Seattle University campus. These carts are in use throughout the festival, ensuring that there is equal accessibility for all.

• Signage on golf carts








• Ticketing page


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Sponsorship Benefits$10,000 Golf Cart Sponsor

Photos: Guests are transported around campus during the 2019 festival


All attendees are given a Crosscut Festival bag when they arrive and check in. This bag includes the program guide and schedule for the festival. Attendees carry it with them throughout the course of the day on Saturday.

• Logo on bags, handed out to all attendees








• Ticketing page


• Optional: Ability to have one swag item available at registration

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Sponsorship Benefits$10,000 Attendee Bag Sponsor

Photos: Volunteers hand out bags at check in; attendees traveling between sessions


The Crosscut Festival takes place on the Seattle University campus and relies heavily on directional signage to assist guests in finding their way to the various venues and activities taking place on-campus. The Directional Sign Sponsor has their logo on all directional signage at the festival, delivering the highest attendee engagement rate of all sponsor packages.

• Logo on all directional signs








• Ticketing page


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Sponsorship Benefits$7,500 Directional Signs Sponsor

Photos: 2019 Directional Sign Sponsor KASALA’s logo on signage


The Crosscut Festival Volunteer/T-Shirt Sponsor will provide t-shirts for all volunteers at the festival. Close to 200 volunteers engage with attendees and speakers throughout the festival and are the main point of contact for everyone in attendance.

• Logo on volunteer t-shirts

• Signage in volunteer lounge








• Ticketing page


• Optional:

• Up to 100 of your staff stationed as highly visible volunteers at the festival

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Sponsorship Benefits$7,500 Volunteer/T-Shirt Sponsor

Photos: 2019 check in volunteers pose for the camera; golf cart driver volunteer waves during a break


Every attendee checks in at registration to begin their festival experience, making this one of the most high-visibility, high impact opportunities to partner with Crosscut Festival.

• Signage at registration


• Specific registration t-shirts for volunteers with sponsor logo







• Ticketing page


• Optional:

• Ability to have staff/volunteers assist at registration if desired

• Ability to have swag items available at registration

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Sponsorship Benefits$5,000 Registration Sponsor

Photo: 2019 Saturday registration


All attendees at the festival will receive a program guide when they check in and all guides are stuffed with an insert detailing the full schedule for the festival.

• Logo and sponsor thank you on cover of insert








• Ticketing page


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Sponsorship Benefits$5,000 Program Insert Sponsor

Photos: Attendees peruse the 2019 program insert


Select Crosscut Festival keynote sessions feature authors on national book tours. The Book Sponsor provides copies of one speaker book to audience members during these select sessions.

• Logo and specific thank you on website along with “these books provided by _______”

• Sponsor-branded bookmark placed in all books

• Special thank you slide in slideshow before specific session








• Ticketing page


• Optional: Private signing with author, subject to availability

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Sponsorship Benefits$15,000 Book Sponsor

Photos: An attendee purchases a book at 2019 Crosscut Festival; Oren Cass signs books after his session


The Crosscut Festival utilizes an official festival app in order to communicate with attendees and provide a quick look at the day’s schedule, speaker bios, sponsor information and more. All attendees will be prompted to download the app and will receive push notifications throughout the event about sold out sessions, special events, book signings, etc.

• Logo on prominently placed within event app


• Branded splash page in app

• “App sponsored by” and logo in all app-specific emails to attendees and on festival website







• Ticketing page


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Sponsorship Benefits$10,000 App Sponsor

Photos: Attendee using the app with 2019 app sponsor Northeastern University’s logo displayed


All audience questions at the Crosscut Festival are run through a digital platform. In 2019 there were over 1,000 questions asked with close to 2,000 attendees engaging via like/dislike buttons.

• Logo on prominently placed on all Q+A informational slides to be displayed on-screen during all sessions


• “Q+A sponsored by” and logo in attendee emails







• Ticketing page


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Sponsorship Benefits$10,000 Speaker Q&A Sponsor

Photos: Q+A information up on screen in keynote venue; sample of 2019 slide


The Health and Wellness sponsor will provide attendees with a break from the regular festival sessions by providing health and wellness information and engagement activities.


• Booth set up near registration with branded materials and opportunities for engagement activities

• Signage in registration area







• Ticketing page


• Note: Additional engagement opportunities available including chair massage station, blood pressure testing, healthy eating demonstrations, etc.

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Sponsorship Benefits$10,000 Health and Wellness Sponsor

Photos: Attendees relax during a break; GT Kombucha hosts a complimentary kombucha tasting


Students access to Crosscut Festival is critical to the mission of the event. As the Student Engagement Sponsor you’ll help subsidize accessible pricing for student tickets and host the wildly popular student activities including pizza lunch, new exclusive speaker meet and greets, and host the student lounge.

• Half page ad in program guide specifically noting sponsorship

• Signage at student pizza lunch

• Signage in student lounge

• Signage at exclusive student meet and greets with speakers

• “Student tickets made possible by” text noted in all emails







• Ticketing page


• Optional:

• Your staff present at student lunch

• Opportunities for tabling/other engagements

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Sponsorship Benefits$10,000 Student Engagement Sponsor

Photos: Students head to a session after check in; students enjoy the student pizza lunch


The Community Ticket sponsor plays an important role in making sure that all voices from our community are represented at the festival. This sponsor will allow us to subsidize tickets for members of the community who otherwise wouldn’t be able to afford a ticket.


• 20 complimentary tickets given away to organization of your choice (note: best efforts will be made to donate these tickets to said organization, tickets will be donated at CPM discretion if org does not accept)

• “These tickets made possible by” text noted in all emails sent to attendees receiving community tickets







• Ticketing page


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Sponsorship Benefits$2,500 Community Ticket Sponsor

Photo: 2019 Crosscut Festival registration


Engage Crosscut Festival attendees with your brand by having your swag item available at check in for attendees to grab along with their program and lanyard. Please note, only swag-type items will be accepted, no flyers or materials. Examples include: water bottles, notebooks, pens, etc.

• Your branded item available to all 1,300 attendees at Seattle University







• Ticketing page

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Sponsorship Benefits$1,000 Promotional Swag Giveaway Sponsor

Photo: an attendee looks through swag items in 2019 attendee bag


The Crosscut Festival is invested in growing and engaging both our sponsors and attendees in new and exciting ways. Below are noted some potential sponsorship opportunities, but we’re always open to hearing what innovative and engaging activations you have in mind!

• Arcade lounge

• Virtual reality games

• Tap room

• Micro-exhibit or micro-gallery

• …and more!

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Sponsorship BenefitsAdditional Sponsor Activation Opportunities

Photo: GT Kombucha and Choose 180’s tables at the 2019 Crosscut Festival


The Crosscut Festival furniture sponsor will provide on-stage furniture for all sessions. This on-stage furniture features prominently at all sessions and in all session photography.

• Special thank you noting sponsorship in slideshows at all sessions

• Signage thanking sponsor in each venue








• Ticketing page


40Photos: Speakers on-stage during a Race & Social Justice session; Macklemore address the audience

Sponsorship BenefitsIn-Kind Furniture Sponsor


Hosting speakers from around the country and across the globe is no small task. As our Hotel Sponsor you’ll play a key role enabling Crosscut Festival bring top tier talent to our city.

• Prominently featured on the “getting to the festival” page on festival.crosscut.com

• Link in all emails to attendees noting that the sponsor is the preferred hotel of the festival

• Special acknowledgement in communications to all visiting talent








• Ticketing page


• Trade opportunities for on-air advertising on KCTS 9

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Sponsorship BenefitsIn-Kind Hotel Sponsor

Photo: Former EPA Administrator and Governor of New Jersey, Christine Todd Whitman


The Crosscut Festival Transportation Sponsor - Airfare will provide transport for a number of our high level speakers.










• Ticketing page


• Trade opportunities for on-air advertising on KCTS 9

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Sponsorship BenefitsIn-Kind Transportation Sponsor – Airfare

Photo: Valerie Jarrett at the 2019 Crosscut Festival


The Crosscut Festival Transportation Sponsor – Ground Transportation will provide transport for our out of town speakers to/from the airport and around Seattle during their stay.


• Dedicated car pickup/drop off area at the festival with signage


• Link in all emails to attendees noting that the sponsor is the preferred ride sharing service of the festival








• Ticketing page


• Optional: Potential to include dedicated email to festival attendees with discount code

Include Uber spot image here

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Sponsorship BenefitsIn-Kind Transportation Sponsor – Ground Transportation


The Crosscut Festival Charging Station Sponsor will provide power for all attendees including branded charging stations in the main Hub, next to attendee check in, VIP and student lounges.

• Branded charging stations around campus

• Signage thanking sponsor festival Hub, VIP lounge and student lounge

• Special thanks in emails to attendees about charging stations








• Ticketing page


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Sponsorship BenefitsIn-Kind Charging Station Sponsor

Photo: Attendees line up for a session in the festival Hub

may 1 + 2, 2020 · may 1 + 2, 2020. about crosscut crosscut is washington’s nonprofit, digital...

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