Maximizing Virtual Infrastructure With AMD Technologies

David Auster

Division Manager

Commercial Marketing

Thursday, 11:30 a.m. – 12:20 p.m.

� AMD Technologies

� HW Enabled Virtualization

� AMD Based Platforms

� Closing Thoughts

AGENDA

� Today’s IT departments face a growing number of challenges� Building an efficient infrastructure and

implementing new initiatives with a limited budget

� Lowering total cost of operations by maximizing asset utilization and reducing server sprawl

� Improving responsiveness by shortening cycle-times and deploying new services more quickly

� To capitalize on the benefits of virtualization, IT organizations need the most efficient x86 platform

� That’s where AMD technology comes in…

IT Challenges

AMD Technology Advantages

� Built from the ground up, AMD x86 processor technology makes it possible to lower overall TCO and improve IT responsiveness to changing business needs

PowerNow! decreases overall power consumption by optimizing performance on demand

Direct Connect Architecture enables increased scalability

AMD Dual Core provides enhanced performance using fewer servers

AMD64 offers flexibility by supporting 32- and 64-bit applications

� Direct Connect Architecture moves more data more efficiently, allowing servers to support more requests� Using Direct Connect Architecture, AMD processors:

� Separate, multiple paths for memory, for I/O and for CPU to CPU traffic

� Provide higher bandwidth availability for all paths

� Directly connect the CPUs, memory and I/O, optimizing performance while balancing throughput

� Front Side Bus architecture shares paths, which produces bottlenecks

Direct Connect Architecture Overview

Eliminating Architectural Bottlenecks

� Legacy x86 Architecture

� 20-year old front-side bus architecture

� CPUs, memory, I/O all share a bus

� Major bottleneck to performance

� Faster CPUs or more cores ≠ performance

� AMD64 technology with Direct Connect Architecture

� Industry-standard AMD64 technology

� Direct connect architecture eliminates FSB bottleneck

� HyperTransport™ interconnect for high bandwidth and low latency

I/O HubI/O HubUSBUSB

PCIPCI

PCI-E Bridge

PCI-E Bridge

PCI-E Bridge

PCI-E Bridge

PCI-E Bridge

PCI-E BridgeI/O HubI/O Hub

CPUCPU CPUCPU

SRQ

Crossbar

HTMem.Ctrlr

SRQ

Crossbar

HTMem.Ctrlr

CPUCPU CPUCPU CPUCPU CPUCPU8 GB/S

8 GB/S 8 GB/S

8 GB/S

I/O HubI/O Hub

PCI-E Bridge

PCI-E BridgePCI-E Bridge

PCI-E BridgePCI-E Bridge

PCI-E Bridge

Memory Controller

Hub

Memory Controller

Hub

Integrated Memory Controller:Fast Access to Memory

� Integrated Memory Controller

� Runs at CPU frequency

� CPU has dedicated bandwidth for memory

� Bandwidth increases with addition of CPUs

� No additional power required

� External Memory Controller

� Memory performance scales with the FSB frequency

� Additional CPUs must share memory bandwidth

Front Side BusAMD

Memory Bus

� AMD Opteron™ has demonstrated up to 30% greater performance per virtual machine; 35% faster response time in a Web serving virtual infrastructure; and 14% more terminal services users

� With Direct Connect Architecture, you can:� Lower overall virtualization

overhead� Maximize CPU utilization of

X86 systems� Increase performance of

virtualization software� Increase performance of

virtualized applications through more efficient access to main memory

Direct Connect Architecture:Benefits for Virtualization

Web Bench Performance

in a Virtualized Infrastructure

Source: VeriTest, 2005: www.veritest.com/dients/amd

AMD Dual-Core Design Elegance

� AMD designed from the ground up for multiple cores� True dual core, with two CPU

cores on one die

� Direct Connect Architecture allows access via crossbar to memory controller and HyperTransport™ technology link

� Designed for existing 939 infrastructure� Requires only BIOS update

� Standard heat sinks and power

� Advanced features of AMD64 technology * Enhanced Virus Protection (EVP) is only enabled by certain operating systems including the current

versions of Microsoft® Windows®, Linux, Solaris and BSD Unix. After properly installing the appropriate operating system release, users must enable the protection of their applications and associated files from buffer overrun attacks. Consult your OS documentation for information on enabling EVP. Contact your application software vendor for information regarding use of the application in conjunction with EVP. AMD and its partners strongly recommend that users continue to use third party anti-virus software as part of their security strategy.

(2-way Single Core)

SMP VM UP VM

•Can’t access same processor at same time

CPU 2CPU 1

core 1 core 2

(2-way Opteron Dual Core)

SMP VM UP VM

•Can access system at same time•Increased Price/ Performance•More flexibility & Scalability

CPU 1 CPU 2

core1 core2 core3 core4

AMD Dual-Core Benefits: Flexibility

AMD Dual-Core Benefits: Density

11 unitsrack height

1 Terabyte shared SAN(2 Terabytes mirrored)

64 processing cores128GB Memory

16 x BL35p bladeseach with 2 dual-core64-bit AMD Opteronprocessors and8 GB memory

~256 Virtual Machines*

A small data center contained within <7 cubic feet!

In Case There was Any Doubt!

31% - amount the AMD Opteron™Model 280 outperforms the Dual-Core Xeon 2.8GHz 2MB L2

Dual-Core AMD Opteron™ vs. Dual-Core Intel Xeon

Dual Core vs. Single Core running ESX� AMD 1P, 2.4 GHZ Dual Core

� Xeon 2P, 3.0 GHZ Single Core

� ESX 2.5.2

� Linux Compile of SLES 9 SP2

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

1:04:48

1:12:00

8VMs (4

per Core)

10VMs (5

per Core)

12VMs (6

per Core)

14VMs (7

per Core)

16VMs (8

per Core0

AMD Raw Average Time(Min:Seconds)

INTEL Raw Average Time(Min:Seconds)

AMD Dual Core BenefitsFor Virtualization� AMD Dual Core technology offers improved IT flexibility and server density, so you can maximize the virtualized environments on a single platform without sacrificing application performance

� With AMD Dual Core based Servers, you can:� Improve flexibility: maximize resource

use of a platform through expanded ability to schedule processors to virtual machines quickly and intuitively

� Improve manageability with efficient processors that enable you to increase server density and reduce server sprawl

� Reduce total cost of ownership as greater density allows you to consolidate servers

Dual Core or Single Core?

� No Additional VMware Licensing Costs

� Example: 200 Workloads

� SC = 8 VMs DC=14 VMs

� HP ProLiant BL25p� 2.8GHz/2GB 2P

� 2 AMD® 254 Opteron™2.8GHz, Single Core processors

� 4GB Total PC3200

PRICE = $5398

� HP ProLiant BL25p� 2.0GHz/2GB 2P

� 2 Dual Core AMD®Opteron™ 270 2.0GHz processors

� 8GB Total PC3200

PRICE = $7447

Results….Without

Virtualization BL 25P (SC) BL 25P (DC) Dual Core Savings

Initial acquisition costsNumber of servers 200 25 14Initial operating system licensing cost $50,000 $50,000 $50,000 $0Server acquisition costs $1,079,600 $134,950 $104,258 $30,692

Virtualized License $0 $255,000 $145,000 $110,000

SAN $0 $30,000 $30,000 $0

IT Labor Costs to provision physical servers $60,000 $7,500 $4,200 $3,300

Network acquisition $100,000 $12,500 $7,000 $5,500Total Initial Acquisition Cost $1,289,600 $489,950 $340,458 $149,492

$0

Recurring annual costs $0

SW Maintenance cost $268,800 $273,550 $273,550 $0HW maintenance cost (break fix) $384,000 $48,000 $26,880 $21,120floor space cost $6,667 $1,667 $933 $733networking maintenance cost $271,200 $33,900 $18,984 $14,916power & cooling cost $136,800 $27,000 $18,480 $8,520

HW cost of new/replacement existing physical servers $53,980 $6,748 $5,213 $1,535IT administration costs for servers $240,000 $30,000 $16,800 $13,200IT labor cost to provision new physical & associated

virtual servers $3,000 $542 $373 $168

Total Annual Recurring Costs $1,364,447 $421,406 $361,214 $60,192

Total Recurring Costs (3 years) $4,093,340 $1,264,218 $1,083,641 $180,577

AMD64 Benefits For Virtualization

� AMD64 is an ideal platform for introducing your 32- and 64-bit application environments to virtualization.

� Using AMD64 and HP ProLiant Servers, you can:� Significantly expand memory

accessibility of a single virtual machine(s)

� Increase flexibility by using any combination of 32- and 64-bit apps on the same virtualized platform

� Increase ROI by supporting legacy operating systems and applications as you migrate to 64-bit technology at your own pace

AMD Power Management Technology

� AMD PowerNow!™ and Cool’n’Quiet™

technologies provide lower power consumption without compromising performance � Run at multiple performance states (frequency and voltage combinations)

� Switch among multiple performance states dynamically (controlled by software), without having to reset CPU or change FSB frequency

� CPU can be controlled by software to change performance states dynamically, based on utilization

PowerNow!TM Benefits For Virtualization

� AMD PowerNow!™ Technology with Optimized Power Management (OPM) relies on efficient AMD core design to deliver self-regulating energy consumption.

� PowerNow!™� Reduces power at idle by up to 75%� Optimizes platform power

consumption� Provides performance on demand

by dynamically adjusting performance based on CPU utilization

� With power-efficient AMD technology, you can:

� Enhance the energy savings that result from low-consumption virtualized environments

� Lower TCO with systems that regulate their own energy consumption

Average CPU Core Power(measured at CPU)

0

5

10

15

20

25

SPECWeb 10500 Connections

(~62% CPU Utilization)

SPECWeb 5000 Connections

(~40% CPU Utilization)

Idle

(in OS)Power (W

)

PowerNow! DISABLED

PowerNow! ENABLED

-33%

-62%-75%

CPU

Utilization

Power

Savings

1 Year Power

Savings

3 Year Power

Savings

62% 33% $34K $103K

40% 62% $65K $194K

Example assumes: 256 node 2P system installation $0.07/KWH energy cost, 3.5x data center overhead factor 95W/CPU pow er consumption

AMD and Future Trends in Virtualization

� Expand your existing virtualization investment with future technologies

� AMD has developed next-generation technology that will provide an even richer end-user experience for virtualized environments � Processor-enabled virtualization

technology, code-named PACIFICA, uses Direct Connect Architecture to accelerate and secure virtualization at the hardware level, providing increased performance, security and usability

� Client virtualization allows trusted and untrusted environments to coexist at varying levels of security on the same machine, enabling IT to manage a standard configuration efficiently and reduce costs

Pacifica virtualization technology allows AMD to continue to offer a competitive performance roadmap while meeting the system

architecture demands of our customers

Driving virtualization into the processor with Pacifica!

• Native virtualization of x86 architecture requires “unnatural acts” to achieve – leading to increased performance overhead, lower security, and increased complexity

• Moving functionality traditionally served by software-based hypervisor into the processor helps to solve these challenges.

“PACIFICA” is AMD’s technology to provide silicon enhanced virtualization

�Pacifica is the code name for AMD silicon feature set which enhances the performance of native virtualization software, drastically reducing the complexity and performance impact of existing x86/64

•PACIFICA is the next logical evolution to the AMD’s Direct Connect Architecture to provide silicon enhanced virtualization

•Increased performance•Increased security•Decreased complexity

•Virtualization ISVs: Move ‘Up The Stack’

Pacifica Silicon Enhanced Virtualization

Hypervisor

Guest OS

AMD64Core

VMRUN

Intercept PRIV instruction or register access?

PacificaIntercept Interrupt?

External Interrupts

Virtual Memory Tuning

Guest Instructions

Hypervisor

Guest OS

AMD Processor

External Interrupts

Guest Instructions

Traditional Hypervisor Pacifica Hypervisor

AMD Processor

Pacifica Overview & Highlights

�Pacifica enabled parts will launch in all AMD processors beginning in 2006 and will enable AMD to continue to drive technology leadershipin the virtualization space across segments; mobile, server/workstation, and desktop markets, with launch focus on server virtualization

�Completely compatible with x86 and AMD64 applications while benefiting virtualization environments, where Hypervisor is Pacifica aware – no change in legacy software is required.

AMD Opteron™ Processor-Based Commercial Servers, Blades and Workstations

Sun Fire V20z, x2100

Sun Java Workstation W1100z and W2100z

Sun Fire V40z, x4100, x4200

HP ProLiantblade BL25p BL35p BL45p

Sun Ultra 20 Workstation

HP ProLiant DL385

HP ProLiant DL145

HP ProLiant DL585

Celsius V

IBM eServer 326 IBM IntelliStation

A Pro

IBM LS20

HP xw9300

AMD Athlon™ Processor-Based Commercial Desktops and Laptops

HP nx6125

HP dx5150

Ferrari Notebooks

HP L2000

ESPRIMO Professional PC

7510GX

Closing Thoughts…AMD and Virtualization Together

� AMD has strategic relationships with every major virtualization provider

� AMD technology is ideal for implementing virtualized environments� Direct Connect Architecture increases performance of virtualized

applications through more efficient access to main memory

� AMD Dual Core technology supplies the processing power needed to maximize server density and minimize overall costs

� AMD64 gives you the flexibility to migrate to 64-bit technology on your own schedule, while running 32-bit applications on multi-OS, virtual environments

� PowerNow! helps IT manage the high cost of power and cooling with power management features that enhance the efficiency of energy-friendly virtualized environments

Thank You!