maximizing social media - mercury network · october 9, 2012 . maximizing social media . jeffrey d....
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October 9, 2012
Maximizing Social Media Jeffrey D. Corbin, AAF, AIFD, PFCI
What is Social Media?
FTD Confidential/Proprietary documents and should not be copied or redistributed. 3
Maximizing Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed. 4
Maximizing Social Media
MARKETING
MARKETING MARKETING
MARKETING
MARKETING
FTD Confidential/Proprietary documents and should not be copied or redistributed. 5
Maximizing Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed. 6
Maximizing Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed. 7
Maximizing Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed. 8
Maximizing Social Media
YouTube Demographics
• >475 million users • 55% Female, 45% Male • 53% are in 34-54 age group • 65% have income 25k-74,999k • 58% have some college, 12% BA/BS, 8%
graduate
FTD Confidential/Proprietary documents and should not be copied or redistributed. 10
Social Media
HootSuite, Social Flow, VerticalResponse
Sprout Social, Sendible, Postling
Yes or No?
FTD Confidential/Proprietary documents and should not be copied or redistributed. 11
Social Media
Publicize your social media connections at every opportunity
FTD Confidential/Proprietary documents and should not be copied or redistributed. 12
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed. 13
Social Media
Do’s & Don’ts • Keep a list of account names &
passwords in TWO safe places • Don’t sell….SUGGEST • Be liked…not ignored • NO politics, religion, sex • Be positive, informative & fun • Watch copyrighted works/pics
Social Media Marketing
Social media marketing is all about making your good side
shine brightest.
http://www.brandignity.com/2012/09/pinterest-marketing-tool/
FTD Confidential/Proprietary documents and should not be copied or redistributed. 14
FTD Confidential/Proprietary documents and should not be copied or redistributed. 15
Social Media
YouTube Upload Information
FTD Confidential/Proprietary documents and should not be copied or redistributed. 16
Social Media
READING Twitter https://business.twitter.com/basics/best-practices/
Pinterest http://www.copyblogger.com/pinterest-marketing/ http://sproutsocial.com/insights/2012/02/pinterest-marketing/
Facebook http://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-content-publishing/
YouTube http://www.youtube.com/t/ads_best_practices
