max coverage max_reach_in_mp_11_q1
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MAXIMUM COVERAGE!! MAXIMUM REACH!!
Dainik BhaskarMadhya Pradesh
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6.93Crores Population
1.88Crores Urban Population4,49,000 SEC A Households
Source: Indicus Analytics, Market Skyline of India, 2008
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MADHYA PRADESH
State-Level Readership
2,26,000 more Readers than
5 other newspapers put together, acrossUrban MP!!
13% more SEC A Reach than
5 other newspapers put together!!
DB reach compared to AIR Gross Reach of 5 other newspapers Source: IRS 2011 Q1
Figs 000s
Madhya Pradesh DB ND PAT RE DJ NB
U+R 3,730 1,285 1,113 520 344 177Urban 2,970 975 1,038 411 227 93SEC A 701 233 237 79 47 24
3200
3400
3600
3800
Madhya Pradesh Urb+Rur / AIR figs in 000s
DBND+RE+ NB+PAT
+DJ
1 5Greater than
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MADHYA PRADESH
City-Level Readership
SEC A reach of Dainik Bhaskar compared to any other newspaper
67% more reach in Indore45% more reach in Bhopal83% more reach in Gwalior
Figs 000s
DB Pat Lead of DB357 226 58%
SEC A 112 77 45%
DB ND Lead of DB472 249 90%
SEC A 144 86 67%
DB ND Lead of DB162 106 53%
SEC A 42 23 83%
Bhopal
Indore
Gwalior
Source: IRS 2011 Q1
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MADHYA PRADESH
Readership by Age-group
Figs 000s
Madhya Pradesh DB NDYoungsters, Age 12-19 754 244Adults, Age 20-39 1,774 611Mature Adults, Age 40+ 1,202 431
Source: IRS 2011 Q1
Dainik Bhaskar Reachcompared to any other newspaper
Twice the number of Youngsters
Twice the number of Adults
Twice the number of Mature adultsDainik Bhaskar versus Nai Dunia
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MADHYA PRADESH
Dainik Bhaskar SEC AB Readership
Figs 000s
MP DB ND PAT RE DJ NB
SEC AB 1,570 499 452 181 115 37
Source: IRS 2011 Q1
Dainik Bhaskar has 22% more SEC AB readers compared to 5 other newspapers together!!!
Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat
DB reach compared to AIR Gross Reach of 5 other newspapers
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MADHYA PRADESH
Dainik Bhaskar reach of Graduates+
DBAverage Issue Readership 000s
Dainik Bhaskar reaches
203% more Graduate & Post-Graduate readers compared to the nearest competing newspaper!!!
Dainik Bhaskar vs Nai DuniaSource: IRS 2011 Q1
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MADHYA PRADESH
Dainik Bhaskar reach of affluent readers
DBAverage Issue Readership 000s
Dainik Bhaskar reaches 18% more readers from households with a Monthly Income of Rs.10,000+ compared to
5 other newspapers put together!!!Source: IRS 2011 Q1
Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat
DB reach compared to AIR Gross Reach of 5 other newspapers
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Dainik BhaskarMadhya Pradesh
MAXIMUM COVERAGE!! MAXIMUM REACH!!