max axion 2014 m4jam

Introducing… Money for Jam, a brand new micro jobbing platform in SA

Get the M4JAM crowd using their phones to do whatever you want cheaply, instantly, anywhere in South Africa…

July 2014 Commercial in Confidence. All Rights Reserved MaxAxion / Silverstone / M4JAM 1

•  South Africa currently has –  69.2 million active sim cards –  32.9 mill people in RSA with some form of telephony –  14.1 mill smartphones (estimated)

•  Data cost declining, free WIFI penetration increasing •  Current forms of advertising & market research on the decline •  Tougher legislation is changing the landscape for marketers •  Social engagement continues to grow for trusted peers and brands •  Chat based platforms are seeing the highest levels of engagement •  Exponential growth globally in crowdsourcing & crowd funding •  Customer segmentation of 1 is the holy grail for brands

The market Micro jobbing can be the game changer for Developing Markets like SA


Digitally Enabled Micro Jobbing M4JAM breaks large projects into small tasks, empowering many geographically dispersed people to quickly and independently complete the tasks using their phones in exchange for payment.

How it works… Many jobbers using m4jam aim to complete micro jobs to earn money and in-turn satisfy an overall client’s business need.

Enterprise (client): Project"

Race against the clock"to complete the micro job "

Submit the Job "for client approval "

Jobber gets paid"

Meet your Jobber and "your new customer!"

M4JAM Jobbers: Grab a micro job"


•  Brand activation: customer engagement and acquisition

•  Market Research: client engagement surveys, product and market research

•  Mapping: POI validation & creation, speed limits & road name confirmation and capture

•  Merchandising / stock control: brand positioning, displays, stock shortages etc.

•  Auditing: outdoor media, Large Asset Audits, Property, OHS etc.

•  Lead Generation and Advocacy: sales and lead driven campaigns where real people drive referrals, leads and sales

Jobs

Jobbers engage with M4JAM in conversation to register, find, complete and submit jobs using their phone. Text based implementation increases accessibility by attracting users from both feature and smartphone segments.


The Jobber & Client Relationship

Simply search for a job near you, follow the instructions, take a picture, complete no more than 3 fields and submit. Once the client approves, you get paid for your micro tasks. The more you do, the higher your M4Jam Jobber status and the more you earn.

Simply confirm a batch of micro tasks, fund your project and m4jam will post the micro jobs on your behalf. We send you the completed work package for your approval, including the following information about the jobber completing the task. Clients only pay for what you get – no risk.

Jobber Brand


To the Jobber Payment is facilitated through a check out mechanism that allows the end user the ability to select the payment mechanism of their choice:

•  Phase 1: Cash out their earnings at a till point or an ATM via an SMS code without having to create a bank account. Jobbers can also receive data or voice bundles in exchange for cash payment.

•  Phase 2: Receive vouchers or coupons in exchange for cash payment.

M4JAM is using Mobile Money’s API to process our payments http://www.mobilemoneysa.com

From the Client To make the process frictionless, the job budget for the campaign needs to be pre-funded. The funds are kept in trust, and the client will be refunded/credited jobs not completed within the campaign time frame. The control is for the client to accept or decline each job within a defined time frame. As part of the work acceptance the successful jobber authorizes the CLIENT to gain access to the jobber’s personal information, e.g: •  Name •  ID Number •  Contact number •  Contact email


Payment

Jobber Brand

Jobbers get when they do…


Brand activation

Market Research

Mapping and Auditing

Merchandising / stock control

Lead Generation

and Advocacy

Job Examples

Silverstone can work with your business, agency or marketing team to integrate the work product generated by M4JAM jobbers We’ll manage the workflow, administration and approval of jobs and provide real time management and analytical reports. We can also provide value added services and enabling marketing, sales and productivity campaigns which flows out of the jobs completed.

Job Type!

Required Action!

Client Deliverable !

Brand Activation "

•  Go to the specified address"•  Take a photo of you with the

brand logo of company XX in the picture"

•  Confirm your location on the mapping software using the locate me arrow."

•  Submit the job."

Report detailing:"•  Time and date of the job"•  The business‘s GPS location"•  Photograph(s) as specified."

Mystery Shopping "

•  Go to the specified address"•  Locate product XX on the

shelving "•  Take a photo of the product on

display."•  Take a photo of the product

price on display."•  Count how many of product

XX are on display and submit the number in the field below."


Report detailing:"•  Time and date of the job "•  Photograph(s) of the product

as specified."•  Price of the product specified."•  The number of products on

display."


Job Examples


Job Type!

Required Action!


Surveys " •  Answer the following 5 questions about product X"

•  Question 1"•  Question 2"•  Question 3"•  Question 4"•  Question 5"•  Submit the job."

Report detailing:"•  Time and date of the job."•  The results of the 5 questions

asked, they will be:"•  Aggregated according to

client specification (age, geo location, gender, LSM etc.)"

•  Detailed answers per job"

Outdoor Media Audits"

•  Go to the specified address"•  Take a photo of the signage on

display"•  Confirm your location on the

mapping software using the locate me arrow."

•  Type in the condition of the signage in the field below."


Report detailing:"•  Time and date of the job"•  The signage‘s GPS location"•  Condition of the signage"•  Photographs of the signage

as specified."


Job Examples


Job Type!

Required Action!


Point of Interest (POI) Validation!

•  Go to the specified address"•  Take a photo of the exterior or

interior of the business "•  Confirm your location on the


•  Type in the name of the business in the field provided."


Report:"•  Time and date of the job"•  The business‘s GPS location"•  The business’s name "•  Photograph(s) of the business as

specified."

Point of Interest (POI) Creation "

•  Go to the specified address"•  Take a photo of the exterior or

interior of the business "•  Confirm your location on the


•  Type in the name of the business in the field provided."


Report:"•  Time and date of the job"•  The business‘s GPS location"•  The business’s name "•  Photograph(s) of the business as

specified."

In phase two we plan to release the ability for the jobber to submit video footage of up to 15 seconds per POI, this will assist street view and video navigation solutions for companies where street addresses are not easily identified."


Partner Community Launch and Roll-out Plan…


3 August 2014 Mxit, Mobile Money,

SuperSport, MTN Loyalty, Media 24, Soccer Laduma, NSFAS, SASSA and Mweb

WiFi Hotspots, 2Go, Vodacom, Project Isizwe and many more

Phase 2 Phase 3

The WeChat Launch Opportunity


3 August 2014

Launch Partners will share in the massive above the line, PR and consumer viral exposure

WiFi Hotspots, 2Go, Vodacom, Project Isizwe and many more

Customer Acquisition Job: •  Answer 10 simple questions that will enable

Client to determine your Funeral Benefits •  Jobber paid a max of R15 Job Value to Client •  Cost effective Lead acquisition •  Increased Brand awareness •  Sentiment analysis measured per region based

on job completion and customer score •  Creates direct communications channel in a

non threatening manner •  Benefit from media hype created by WeChat

and M4Jam around launch

Your Families Future

Customer Acquisition Job: •  Download the Client App and complete a

simple 8 question survey to help us improve the features and usability of our Mobile App

•  Jobber paid a max of R30 Job Value to Client •  Increased Lead acquisition •  Increased Mobile App downloads •  Increased Brand awareness •  Sentiment analysis measured per region based

on job completion and customer score •  Creates direct communications channel in a

non threatening manner •  Benefit from media hype created by WeChat

and M4Jam around launch

Your Financial Assistant In Your Pocket

1 2


My Perfect What’s 4 Dinner

In exchange for R30 share your perfect 30 min recipe that you

have made using Knorr Products. Submit.

The 30 Minute Foodie Cook-off

•  Community votes for best engagement and win a set of Le Creuset

•  Extend into POE media •  Social media strategy •  You Tube and Hangouts •  Digital Display •  TV commercial •  Mobile (SMS)

Extension

Delivers community generated content that is relevant, informing, entertaining, and on-brand.

3


My Dirt is Fun

In exchange for R30 share your picture of your children having fun in the dirt and answer 3

questions regarding the brand and share the moment on

WeChat. Submit.

Dirt is Good

•  Community votes for best contribution and win a prize

•  Extend into POE media •  Social media strategy •  You Tube •  Digital Display •  TV commercial •  Mobile (SMS)

Extension

Delivers community generated content that is relevant, informing, entertaining, and on-brand.

4


Where’s my Dove?

In exchange for R30, go to Woolworths at Cavendish, take a picture of Dove soap on display,

answer the following 5 questions. Submit.

Dirt is Good

•  What is your favourite dove soap? Win a prize…

•  Extend into POE media •  Social media strategy •  You Tube and Hangouts •  Digital Display •  TV commercial •  Mobile (SMS)

Extension

Campaign + Merchandising Community merchandising that is linked to branding

5


A Problem Shared is a Problem Solved

For R20. Complete a 10 question survey on: What can I do with my cell phone to make my community a better place. Behavioural •  Data Gathering of service delivery •  Sentiment Analysis job creation. •  Positions the concept of micro

jobbing •  Opens up engagement channel

Job Explained 6


Services Discovered

Phase 1: •  For R30. Take a Photo, Geotag a

Rape Crisis Centre, Hospice, Health Clinic, Rubbish dump, Taxi Rank, Homeless Shelter and or SPCA in your area and answer 5 questions on the conditions of the facility.

Phase 2: •  For R30 what service or tasks can

you do to make these facilities better or inform that community of their existence.

Behavioural •  Data Gathering of service delivery. •  Point of Interest creation •  Increased Education •  Sustainable job creation

Job Explained 7


Momentum Live the Future

Customer Acquisition Job: •  Take a photo, geo locate the

closest Aids Clinic in your area and answer 10 simple survey question survey about the clinic

•  Jobber paid a max of R30 Benefit to Momentum •  Increased Brand awareness around

Live the Future and Aids •  Live The Future awareness per zip

code based on job completion and customer score

•  Creates direct communications channel in a non threatening manner

•  Benefit from media hype created by WeChat and M4Jam around launch

Job Explained 8


Water Sourced

Phase 1: •  For R30. Take a Photo, Geotag

fresh water source in your community and answer 3 questions about the water source.

Phase 2: •  For R50 deliver fresh water to XY

in community Z. Behavioural •  Data gathering of community

service issues •  Increased Education •  Sustainable job creation

Job Explained 9


Our Heritage Your Future


historical landmark in your area and answer 3 questions on why it is significant.

Phase 2: •  For R30 per tour. Act as a tour

guide for touring parties to visit the historical sites in your area.

Behavioural •  Community pride. •  Increased Education •  Sustainable job creation

Job Explained 10


Community Discovered


community park or wetlands in your area and answer 5 questions on the condition of the facility.

Phase 2: •  For R30 per hour. Collect litter and

remove alien plant species from the wetlands.

•  For every R50 per hour supervise the collection of litter, identification and removal of alien species from community park or wetlands area XY.

•  For 100. Validate wetlands or community area XY has been maintained daily for 1 week.

Behavioural •  Community pride. •  Increased Education •  Sustainable job creation

Job Explained 11


Momentum Live the Future

Phase 1: •  Clean up area XY, for each bag of litter

dropped off at AB you will receive R15.

•  Service Job: For every 50 bags of litter you collect at AB you receive R40.

Phase 2: •  Maintain your stretch of road XY free of

litter and weeds for 1 week and receive R70

•  Validate AB area has been maintained very day for 1 week and receive R100

Behavioural •  Ownership through sustainable job

creation

Job Explained 12


We help brands and organisations to connect and engage with their audiences across mobile, social and digital channels. Silverstone specialise in building integrated and mobile first brand communities to develop meaningful relationships with your prospective, new and existing customers.

strategy touch points promote engage convert

measure

optimise

goal


To develop a solution leveraging the amazing power of Money For Jam get in touch with:

Nicolle Harding 072 755 0425 [email protected]

Daniel Courtenay 079 998 4310 [email protected]
