mattress rap videos, sex research, and millions of dollars, presented by mark kinsley
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
Mattress rap videos, sexresearch, and millionsof dollars
MARK KINSLEYLEGGETT & PLATT
Mattress Rap Videos, Sex Research and
Millions of Dollars
SPECIALTY SLEEP was KILLING US
PROBLEM
CHANGE the CONVERSATION
SOLUTION
Learned about our HUNCH
YOU are a MEDIA COMPANY
CUSTOMER was the COMPETITION
TOOK the side DOOR into the BRAIN
NATURALLY we produced a
MATTRESS RAP VIDEO
SELL MORE
Mattress Industry Executives'
BeddingComponents.com LPBeddingChannel.com ComfortToTheCore.com Ultimate-Hybrid.com Steel-Strong.com Sleep-Geek.com
Get Hybrid Leggett
Sales Force
Websites
Advertising Content Twitter
Silly season was a
GOOD SIGN
“HYBRID is the new BUZZ WORD” -Bob Sherman
Former CEO, Serta Mattress
HIDE and GO GEEK
MAKING of “GET HYBRID”
mini DOCUMENTARY
Sealy named their flagship product Posturpedic Hybrid
sexysleep
sexysleep
D
D1
BEST MATTRESSfor SLEEPand SEX
INNERSPRINGS outpacing specialty 9 QUARTERS in a row
SPRINGZ
specialty
HYBRIDIZATION of an industry
MEDIA COMPANY
LOOK OUTSIDE YOUR INDUSTRY
GET FUNNY PEOPLE to do FUNNY MATERIAL
CHANGE the CONVERSATION
BE UNEXPECTED
THANK YOU
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
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