matthew lombard, phd btmm, mm&c, ispr november 8, 2007 (tele) presence and usability

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Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

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Page 1: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Matthew Lombard, PhDBTMM, MM&C, ISPR

November 8, 2007

(Tele) Presence and Usability

Page 2: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Overview

• What is (tele)presence?

• The growing (tele)presence field

• Who cares?

• Usability and presence

• Example

Page 3: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What Is (Tele)Presence?

The evolution of media technologies - drawings, print, radio, film, television, computers, IMAX, simulator rides, virtual reality, AI agents…

Page 4: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What Is (Tele)Presence?

… has produced mediated experiences that seem increasingly natural, intuitive, comfortable, easy, automatic, and ‘real’ because the technology seems increasingly less like technology.

Page 5: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

• “the extent to which one feels present in the mediated environment, rather than in the immediate physical environment”(Steuer, 1992)

• “A sense of ‘being there’ in a displayed scene or environment” (Barfield, Zeltzer, Sheridan, & Slater (1995)

• “the perceptual illusion of nonmediation” (Lombard & Ditton, 1997)

What is (Tele)Presence?

Page 6: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

• "Presence (a shortened version of the term ‘telepresence’) is a psychological state or subjective perception in which even though part or all of an individual's current experience is generated by and/or filtered through human-made technology, part or all of the individual's perception fails to accurately acknowledge the role of the technology in the experience.” (International Society for Presence Research, 2000)

What is (Tele)Presence?

Page 7: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 8: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 9: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 10: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability
Page 11: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 12: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 13: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 14: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 15: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 16: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 17: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 18: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 19: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 20: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 21: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 22: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 23: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Lara Diki T-babe Webbie- Tookay

Virtual Characters

What is (Tele)Presence?

Page 24: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 25: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 26: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Sony’s Aibo“From the first day you play with Aibo, it will become

your new companion for the Millennium.”

Page 27: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 28: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 29: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

What is (Tele)Presence?

Page 30: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Growing (Tele)P Field

• ISPR hosts first systematic database (n=1834)

Page 31: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Growing (Tele)P. Field

Page 32: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Growing (Tele)P. Field10 Annual International Workshops on Presence:PRESENCE 1998: Suffolk, England

PRESENCE 1999: Colcester, England

PRESENCE 2000: Delft, The Netherlands

PRESENCE 2001: Philadelphia, Pennsylvania, USAPRESENCE 2002: Porto, Portugal

PRESENCE 2003: Aalborg, Denmark

PRESENCE 2004: Valencia, Spain

PRESENCE 2005: London, UK

PRESENCE 2006: Cleveland, Ohio, USA

PRESENCE 2007: Barcelona, Spain

Page 33: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Growing (Tele)P. Field

Page 34: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Who cares?• It’s ‘central’ – relates to many fields

and endeavors

• It will be increasingly common

• It has many potential effects – attention, memory, social judgment, persuasion, enjoyment, task performance…

• It’s just cool

Page 35: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Who cares?

Art

Business

Education

Entertainment

Ethics

Health/Medicine

Military

Philosophy

Politics

Psychology

Page 36: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Usability and Presence

• More presence means greater usability

• Make technology adapt to people, not people adapt to technology

• A natural, intuitive interface that hides technology presence usability efficiency/productivity/satisfaction…

Page 37: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Usability and Presence

• How to evoke presence?–Big displays (high field of view)

–Multiple senses (sound)

–Interactivity

–Obvious affordances

–Perceptual and social realism

–Spatial cues – you’re in a place

–Social cues – you’re interacting with a person

–Meet natural expectations for dealing w. ‘real’ world

Page 38: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

Karl Horvath’s dissertation study:

THE COMPUTER AS INFORMATION INTERMEDIARY:

USING SOCIAL AND SPATIAL CUES TO EVOKE PRESENCE IN COMPUTER USERS AND OPTIMIZE HUMAN-COMPUTER INTERACTION

Page 39: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• Low spatial,

low social cues

Page 40: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• High spatial,

high social cues

Page 41: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• Low spatial,

high social cues

Page 42: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• High spatial,

low social cues

Page 43: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• Results:–Social cues Social presence

–Spatial cues Spatial presence

–Social/spatial cues Satisfaction, enjoyment, comprehension, perceived ability, likelihood of use

–Social + spatial biggest effects

–For all experience levels

Page 44: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

Example

• Bottom lines:

(Tele)Presence looks like a useful concept for increasing usability

Researchers and practitioners in both areas should talk!

Page 45: Matthew Lombard, PhD BTMM, MM&C, ISPR November 8, 2007 (Tele) Presence and Usability

For more information…

Matthew [email protected]

http://matthewlombard.comhttp://ispr.info