PowerPoint Presentation

Matthew Jeffery Vice President, Head of Global Sourcing & Employment Brand, SAP Engage or Divorce:SAPs 2016

Good recruitment is HARDPoor recruitment is EASYWhich describes your company? . . . Honestly?

Great recruitment is an ART . . .

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36%of global employers report talent shortages

Source: Manpower Group 2015 Talent Shortage Survey .Global war for the BEST talent

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Who knows YOUR company best?Build an expert in-house team and take control of creative processes

BrandExpert

Copywriter

Digital marketer

Creative artist/designer

Community manager

Sr. Dir. Talent Network

Social/Creative Lead

VP of Employer Brand

Brand Expert

Marketing Manager

Creative designer

Sketch artist

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Limit your offering . . . limit your shelf life!

Ordering from the employment brand menu the future of branding

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Dont patronize . . . humanize . . .Set a humanizing tone for your business with an employee value proposition (EVP).Your success matters at SAP:

Opportunity

Purpose

Growth

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Who takes the best photos? Your employees #IAmSAP, #PetsofSAP

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Who takes the best photos? Your employees #IAmSAP, #PetsofSAP

4,000+entries in the photo contest

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Post and pray in the digital age = failureDigital marketing is THE difference between good and great recruitment

719%increase in traffic on social networks from January 2016.

Source: SuccessFactors

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Engage or Divorce

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Engage or Divorce

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Engage or Divorce

The art of engagementLife at SAP' (overview of channels)Employee StoriesVideosPhotosEngage 13

Capturing Life at SAP in video

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Learn to laugh at yourself

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Avoiding the black hole. Democratizing recruitment.Putting candidates, not recruiters, in control of their own destiny.

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Lifes a game!I LOVE this game. I can't stop playing it. Fun. Makes you think. I never thought a company like SAP would do something this cool.

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Deliver positive, measurable results Source: SAPincrease in career-site visits per month after building in SAP SuccessFactors Recruiting Marketing solution1,000,000

800,000

600,000

400,000

200,000

0

Sep 2014Oct 2014Nov 2014Dec 2014Jan 2015Feb 2015Mar 2015Apr 2015May 2015June 2015Jul 2015Aug 2015Sep 2015Oct 2015Nov 2105 Dec 2015Jan 2016Feb 2016Mar 2016Apr 2016May 2016Jun 2016Jul 2016Aug 216

9 millionestimated candidates reviewing job descriptions by years end.

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Deliver positive, measurable results Apply completes by month70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

Sep 2014Oct 2014Nov 2014Dec 2014Jan 2015Feb 2015Mar 2015Apr 2015May 2015June 2015Jul 2015Aug 2015Sep 2015Oct 2015Nov 2105 Dec 2015Jan 2016Feb 2016Mar 2016Apr 2016May 2016Jun 2016Jul 2016Aug 216Source: SAP

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Deliver positive, measurable results Candidates joining our Talent Community

578,000

576,000

574,000

572,000

570,000

568,000

566,000

564,000

562,000

560,000

558,000

556,000

554,000

552,000

Aug 9 2016

Sept 6 201630,000In one month the the community grew by almostmembers.580,238Total members as of September 9

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Lifes not easy on the cutting edge!BudgetsResourcesShowing an ROIPartnering with other departments

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The last word five takeaways

2Create a positive impression

4Be clear and concise

5Be bold

Take time to understand1

Track and measure3

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Thank you!Sap.com/careers#LifeatSAP