Matthew CarterResearch Portfolio

2019

2/26

Hi - I’m Matthew.I’m an award-winning entrepreneur, designer and researcher.

People describe me as social, driven and fun. Outside of work I enjoy skiing and spicy food.

I’m searching for a new challenge, where I can learn and impact more people as part of a team committed to growth.

I’m passionate about people, products, services and the experience that ties them together.

3/26

Cofounder, Entrepreneurs Social ClubAugust 2018 - Present

I cofounded, grew and secured sponsors for this popular bi-weekly Edinburgh meet-up club for young entrepreneurs. A space to meet, socialise and share problems, it’s networking without the work.

CV

+44 (0) 7814 389 667mattddcarter@gmail.comwww.matthewcarter.co.uk

Edinburgh, Scotland (Willing to relocate)

Experience

EducationMEng Product Design Engineering

1st Class University of Strathclyde, Glasgow 2012-17California Polytechnic, Los Angeles 2014-15 (exchange)

AwardsScottish EDGE U30Strathclyde Rising Entrepreneurial Star100 Young DisruptorsThe Royal Academy of Engineers group awardDeans list (x3)

Founder & Managing Director, Colour Academy BooksSeptember 2017 - March 2019

Working alone I bootstrapped and launched a small publishing company with over £16000 in grant funding. After a year of research and development, we launched in the RBS Entrepreneur Accelerator and are now sold in Waterstones.

Industrial & Graphic Designer, FreelanceSeptember 2017 - Present

Industrial: Researched problem area, created concepts and prototype models of a new medical device, currently confidential. Graphic: Generated on-brand graphics using Adobe CS, including flyers, window designs and web mock-ups to demanding deadlines.

Web Admin & Visual Content Creator, Assembly FestivalJune 2017 - July 2018

Delivered multiple concurrent photo, video, e-commerce and graphic design projects in a fast-paced environment for Edinburgh’s largest Fringe festival venue using Adobe CS. Achieved record breaking sales and online engagement for the brand.

Head Rep & Acting Resort Manager, NUCO TravelSeptember 2017 - March 2019

NUCO travel specialise in unforgettable student snowsports holidays in the French Alps. I managed teams of up to 20 reps, was point of contact for the group leaders and coordinated foreign suppliers and partners to deliver events for up to 500 passengers.

Solidworks Tutor & Prototyping Technician, Strathclyde Uni.September 2016 - May 2017

Asked by University to teach students Solidworks CAD and rapid prototyping. Gave a lecture on annotating drawings for manufacturing tolerances. Prototyped with electronics, wood, plastic, resin and sheet metal.

Vice President, Strathclyde University Ski ClubMay 2016 - May 2017

Worked with media officer to grow recurring club attendance at social events by over 10x with a re-brand, engagement and merchandising efforts. Our committee sold 270 snowsports trip spots in 3 hours, the previous committee took 3 months.

SkillsResearchDesignEntrepreneurshipIdeation and innovationPitching and presentingPrototyping

ToolsAdobe Creative SuiteInDesign, Photoshop, Lightroom, Illustrator, Premier Pro.Solidworks CADKeyshotWordpressArduino

InterestsMusicCookingMeeting new peopleBackcountry skiingGadgets and technology

4/26

Research Projects

www.nestival.co.uk +44 (0) 131 622 2213

+44 131 622 2213 +44 131 622 2213

Your nest for the fest

@FamousFlynn

Arts Industry Accommodation ProvidersOperating in cities worldwide...

nestival.co.uk +44 (0) 131 622 2213

nestival.co.uk +44 (0) 131 622 2213

Your nest for the fest

Design & Photography Examples

Educational Colouring Books for National Exams

A Bike Light for Stubborn Cyclists

Reducing Food Waste Through UX/UI/VR

Nestival’s New Shop Front and Marketing Materials

Restaurant Checkpoint Interior and Food Photos

Research, Graphic Design, Entrepreneurship, Presenting

Research, Hardware Concepts Research, UX, UI Concepts Graphic Design Photography

Pages 5-10 Pages 11-17 Pages 18-23 Page 24 Page 25

Contents

5/26

Research, Design, Entrepreneurship Branding, Pitching and Presenting1. Educational Colouring Books

The world’s first educational colouring book for a car theory test. Researched, designed, written, bootstrapped and published by me.

Colour Academy is my publishing business, As I feel it’s achieved it’s goal I’m looking for a full time role, I now run CA as a side project.

Illustrator: Katie Forbes.

6/26

IDEO’s human centred design, the lean start-up, business model canvas and the mom test.

SurveysMarket researchData gatheringSacrificial concepts/Presumptive designConcept co-generationCompetitor analysisBusiness model canvasThe mom test

Field TestingBehaviour mappingOnline focus groups

Guerilla validation

Observation

Expert reviewsCustomer PersonasField testing

Observation

To create an accessible, visual learning resource to help students pass the theory test and be safer drivers.

After struggling with text heavy books and failing my own theory test I recognised a need for a more engaging educational product. Everything on the market was outdated and monotonous.

I passed my second theory test by creating a large illustration of everything I needed to remember. Sketching and drawing has always helped me memorise information for tests, I wanted to develop a product that would help others do the same.

I used IDEO’s human centred design methods to gain insights to the relationship between user and information.

Working with business advisors across Scotland, I used the lean start-up and business model canvas frameworks throughout the process. This allowed us to quickly structure the business, test assumptions and design the service element of Colour Academy in a risk adverse and economic manner. The Mom Test, by Rob Fitzpatrick was also a crucial resource in guiding me through the inspiration phase of the project .

Mission

Approach

Fill which gear(s) you should use in bad weather, such

as snow

Indicate which direction this car skidding left

should steer to end the skid safely

Fill in: Are you allowed to park on the right hand side of a one way street during

day or night?

Page 14

CyclistsInvalid CarriagesAnimal Riders

VunerableRoad Users

All of these road users are

Vune

rabl

e Ro

ad U

sere

s

Page 12Vuln

erab

le U

sers

A vulnerable user is any road or pavement user who is at a higher risk of danger. You need to be able to recognise different types of vulnerable users and know how to act correctly around them.

• Most vulnerable road users are smaller and are harder to see and may be hidden by other vehicles.

• Smallvehiclessuchasmotorcyclesorbicyclesmayfilterthroughstanding/slowtraffic.Takeextracareanddoublecheck your mirrors before changing lanes.

• Expect vulnerable road users to act differently to other vehicles at roundabouts.

Motorcycle and scooter riders may:

• Use dipped headlights or wear bright clothing to help you see them.

• Drive slowly before turning into a side street or residential property. Do not overtake.

• Look over their shoulder to check their blind spot before turning right.

• Forget to cancel their turn signals as they do not automatically switch off after a turn.

• Swerve to avoid potholes or drain covers in wet conditions

• Be affected by the wind.

Horses can be easily frightened and a rider could lose control. Give plenty of room when overtaking and drive carefully and slowly around a horse-mounted rider.

1

2

1

1

2

methods shown in bold are featured in this portfolio

46% fail the theory test

7/26

Qual. & Quant. Surveys, Market Research, Business Model Canvas, Data Gathering.

Concept co-generation, Sacrificial concepts/Presumptive design.Competitor research.

Key quote

‘Don’t test me! Educate me! I’m still just going to have to check the answer book at the back’.

Market Space MapKey Survey Insight

60% of learning products are purchased by the parent for a

learner.

Key Survey Insight

30% of learners will never pay for a product (non-convertible),

meaning total available market (TAM) is ~600k.

Key Data Insight

There are 900,000 unique attempts per annum, and the pass rate is only 48% for the

car theory test.

Product Validation

All prototype testers passed the theory test after using our book!

Observational Insight

Users are spending too long colouring in the roads and

getting frustrated. We should pre-colour ‘grey’ bits of the page.

Key quote

‘Most useful at the start of the learning process, it helped me regain confidence after failing

before’

Key quote

‘Most useful at the start of the learning process, it helped me regain confidence after failing

the test before’

Expert Feedback on terminology

Small changes to be made for industry standards.

Further Financial Validation

People were willing to pay for the MVP.

Change Validation

Complaints from prototype round have been eliminated.

Field Testing, Behaviour mapping, Online focus groups, Guerilla validation, Observation.

Field Testing, Observation.

Expert reviews,Field Testing.

Customer Personas(ongoing)

Time

10 Prototypes printed & distributed

10 MVPs sold to early adopters

10 MVPs gifted to experts

Launch! Print run of 1000 books arrives

4 Sample pages created as sacrificial concepts

Project Start

Mile

ston

eM

etho

dsSe

lect

ed K

ey In

sigh

ts

Edit design to encourage more style 1’s to adopt style 2

approach.

Style 1: Reads text, then colours (or vice versa), less effective.Style 2: Reads point 1, then colours point 1 and so on, more effective.

Behaviour Map

Notes, Sketches & SignsLearning Points

Page 20Scho

ols

and

Chi

ldre

n

This warning sign indicates that children are likely to be active in the area. Children are smaller and harder to see. They may also run out into the road unexpectedly. Slow down and take extra care around children.

You may see warningsignswithtimedflashingorangelightsnearaschool.Whenthelightsareflashingbeextracautiousfor children in the area.

Yellow zig-zag road markings can often be found near a crossing or near a school. Do not park, pick up or drop off anybody in the zone. They are there to provide children with a clear view of the crossing area and the road. Children are not tall enough to see over a car.

This yellow sign with a black graphic and border indicates that this vehicle is a School Bus. Children are likely to be active around this vehicle and it will stop frequently.

A school crossing warden will signal you to stop by displaying a stop sign lollipop. You must stop on their signal. This sign has a red border and yellow background.

1

2

33

4

1

4

3

1

3

2

2

4

Visual

Textual

Educational

Evaluational

Opportunity

Insight Timeline

October, 2017 October, 2018

8/26

Project HighlightSacrificial Concepts/Presumptive Design

Study habit for exams in school:

Time

Typical behaviour leading up an exam comparison:

Study habit for the theory test (due to lack of materials):

Exam Date

Evaluation Focus Only: Practice exams, mock tests.

Evaluation Focus: Practice exams, mock tests.

Education Focus: Textbooks, Presentations, Learning Materials

Sacrificial concepts – or presumptive design – is a research process that quickly delivers deep insights to a problem area and aligns assumptions. It involves creating a concept and testing it at the start of a research process, in order to evoke and create discussion. It isn’t about finding out what features you have guessed at and have gotten right, but what you have gotten wrong.

I had a vision of an interactive workbook being the solution to our mission questions that users answered by colouring in. I tested a sample book in a high-school and gained the most valuable insight of the entire project using the sacrificial concepts process.

Through observation and discussion the students showed me an interactive workbook was still an evaluation product – what these students were crying out for was an educational product. The next day, I pivoted the book to focus on teaching rather than testing.

Key quote‘With this book I’m still just going to have to check the answer section at the back - I can’t learn like that, it’s

the same as the other books I have now’

Copyright Colour Academy

Everything you need to pass the

Official DVSA Car Theory Test!

A Theorsly Easy Kinesthetic L

earning Workbook.

UKTheoryTest Welcome to the Theorsly

easy kinaesthetic

workbook. We designed this

workbook to make it easier fo

r you to memorise the information you need to

pass the theory test, a

nd be a better driver.

The book is fi lle

d with over 400 learning points, which co

ver all 960 offi c

al

revision questio

ns for th

e offi cial DVSA car th

eory test and the show/me tell m

e

section of your practic

al driving exam.

To use the workbook you’ll need:

Pencil/R

ubber

Colouring Pencils/

Pens

On each page, fi ll out th

e awnsers to the questio

ns. A lot of th

e questions

require graphical representation, such as fi l

ling in a speed-o-meter or indicating

a direction. Fill th

ese question bubbles in

with the pencil so you can erase any

mistakes. T

he answers are at th

e back.

Then, colour in

the scene next to

the question however you like, It’s

your book!

The more that scene is y

ours, the more likely you are to remember th

e learning

points on each page, but it h

elps to try

to make the scene realisti

c!

We’ve provided some completed examples of the diff e

rent styles of questio

ns

you may fi nd in the book on the right.

This book doesn’t help you stu

dy for the Hazard Perception test, s

o make sure

to practice that before sitt

ing the exam.

This book is m

ore a memory aid than the ultimate stu

dy tool, in addition to this

book we recommend you practice the offi cal DVSA revisio

n questions.

950+

driving

test

questio

ns

extra

mindnu

mming

How to use this book Examples:

1. Colour the graphic

12. Colour in the

highest gear in a

standard gear box.

1

2

3

4

5

3. Colour Match the word

Use the s

ame colour/pattern

to match words with symbols

Connect the matching nodes

Fill in the bu

bble t

o answer

Square

Octagon

2. NODE CONNECTOR

A

3

3

2

1

A

Does this page do a good job of explaining the book to you? Write on the back of the sheet.

Brake fade is caused by brakes

overheating, which can occur d

uring long

downhill descents. Select appropriate

gears and use the brakes carefully.12. Coasting, especially on steep inclines

gives less steering and breaking contro

l.

Fill in which gear(s) can be used to contro

l

your speed via engine braking?

1

2

3

4

5

What do you think of the drawing style? Do you think the road signs should be done a computer?

ABS braking mitigates skidding

during emergency stops, and

helps you to steer while braking

in an emergency.

Don’t overta

ke in places where

there are: road junctions, bends,

hills, brid

ges, pedestrian crossings

and double white lines.

Fill which gear(s) you should

use to move off in snowy

conditions

60

20 MPH

10040

80

You notice street-lig

hts

but no speed limit s

igns.

How fast are you allowed

to travel in

this area?Page 33

Weather: Heavy snow

Time: 23:00

17.

18.

19.

20. Your car is skidding

left, Indicate which direction

you should steer to end the

skid safely

Clear ice and snow

from your vehicles ro

of,

windows, lights mirro

rs

and numberplates

20

19

17,

2118

Connect the 3 sets of nodes to match

the signs and the correct advice.

Ice

Long or Large

vehicles may need

extra space to

manoeuvre here.

No entry

Watch

carefully for this

sign.

Double Bend

Overtaking

here is illegal.

No Right turn

You can

legally pass

someone on the

left here

One Way

You should

drive in a higher

gear to avoid

wheel spin

No Overtaking

Watch

carefully for this

sign.

Circle an awnser: Would you prefer to see a page lik

e this handdrawn/Computer generated?

45. There are diff erent coloured cats eyes on diff e

rent parts of th

e

motorway, you should know the diff erence between the colours incase

conditions are foggy, so that you know which lane you are in.

Colour the cats eyes correctly

in relation to

thier positio

n on the road.

Slip Road

Lane Marker

Median

Road Edge

Do you prefer the road markings done by computer or hand?

Exert of the first design used in the sacrificial concepts exercise.

Pivoting from a testing product to a teaching product

9/26

Customer Personas (ongoing research)

KEY: Validated An Assumption

Name Sophie Ryan Rowan Chris Mark Janice (Mums not Dads) DorrisAge 17-18 19 20-22 23-28 40 35-55 60+

What do they do? High schooler Student Student Young Professional Senior Academic 9-5 Office Job RetiredWhat is their story in relation to

the problem.Learning to drive is just

something everyone does at this age

Had 3 lessons, downloaded the app,

struggled to find the time

Trying to fit in learning to drive around final year

studies

Tried and Failed many times

Foreign National Resitting the test to legally drive. Has been driving for 20+ years

Wants to stop the mum/dad taxi. Wants kids to do well and

drive safely

Want grandkids to do well and be able to drive

to come visit herWhat are their tasks in relation

to the problem. Learn, study and memorise material, sit practice tests,

attend the exam.

thinks he has to learn the highway code, do some

pass papers

Learn, study and memorise material, sit

practice tests, attend the exam.

Learn, study and memorise material, sit

practice tests, attend the exam.

Learn, study and memorise material, sit practice tests,

attend the exam.Help family study, offer advice Support grandkids,

purchase materials

What are their frustrations in relation to the problem. Have other exams to sit at

the same time

It's a whole lot of words' Is severly dyslexia and

ADHDFinding time to study

Lack of confidence, belives they are too

stupid to learn to drive/pass theory test

Finding time to study

can't offer advice/engage with learning due to time

commitments/lack of own knowledge

can't offer advice/engage with learning due to time commitments/lack of

own knowledgeWhat are their motivations/gains

in relation to the problemPass before her friends,

gain a new sense of freedom (especially in rural

areas)

For the freedom and he'd like a van for his stratup

business

Wants to learn to drive to be more attractive to

employers

Need to drive to improve employability and personal mobility

if he dosen't pass his test it will become illegal for him to drive on his foreign license

soon

give kids more freedom and make sure they are well

prepared for a driving career

grandkids could visit and happy to see them

growing up

Why do they buy? To pass test Only buy things that he needs To pass test To pass test To pass test To support family and have

family be a better/safer driver To support family

When do they buy? After school, on the weekends

Only buy things that he needs All day On lunch break, after

work, at the weekendsOn lunch break, after work,

at the weekendsOn lunch break, after work, at

the weekendsOn her wee trip to the

shops with the galsHow do they buy? Online, through ADI, Urban

outfitters?Online, on his phone,

likes apple payOnline, through ADI,

Urban outfitters?Online, through ADI,

Urban outfitters? Online, Bookshpos Online, Bookshpos Bookshops

How much do they make? Pocket money Student loan Student loan 20-30k 25k + 25k + PensionWhat makes them feel good

about buying? A laid out way to study for the test

Willing to spend money on things he thinks he will

use

Making positive steps towards something

they've been putting off

Confidence in a new approach, positive step

towards passing

Making positive steps towards something they've

been putting offSupporting kids Likes seeing family

happy

What do they expect of us? Good product, easy to read and use, good advice

If he completes it he will pass his theory test.

Good product, easy to read and use, good

advice

Good product, easy to read and use, good

advice

Good product, easy to read and use, good advice

Good product, easy to read and use, good advice

Good product, easy to read and use, good

adviceWhat do they think of us? Cool new idea, but

untested and unverified by friends

Clean, academic, blue and white a bit plain ? ? ? Fantastic new product and just

what little sophie needs TBC

What do they think of your compeitiors? recommendations by

friends form these

Clean, academic, blue and white a bit plain,

Educational

Friends opinons create opinons

May have had bad experence with existing

productsOut of touch with offer Out of touch with offer Out of touch with offer

Anything else? They want to do what thier friends do

Wants to buy pencils on checkout

May be embaressed by the fact shes not learned

before

May be embaressed by the fact they've not

learned before

Probably has a lot of 'bad habits' in driving, or will have to 'unlearn' some of his home

country stuff

Probably quite brand/traditional loyal

10/26

I funded Colour Academy using these insights by winning grant applications, start-up accelerators and business pitching competitions.

So far, we’ve had great reviews, press coverage, national bookstore trials are in-progress and over 120 copies sold to date.

I raised over £16,000 in grant funding and received over £10,000 in in-kind support and professional training throughout the project. During my time at the Royal Bank of Scotland Entrepreneur Accelerator - the world’s largest free accelerator - I also worked and learned shoulder-to-shoulder with 40 other entrepreneurs from all walks of life.

I’ve given countless elevator pitches and presentations.

I’m very proud to say my books are on trial in Waterstones and Blackwells. Customer feedback has been amazingly positive. It’s given many learners a new confidence to approach the theory test.

National dyslexic and ADHD bodies are also planning to assess the books’ potential positive impact on learning difficulties.

I’ve learned so much about launching new businesses, products, adapting and constantly improving myself. My main takeaway from starting Colour Academy is that creating innovative value is not the same as launching a business. I’m more passionate about the former.

www.colouracademybooks.com

Find yours at:

Presentations

Impact

11/26

42% of cyclists don’t wear bike lights. In the long dark days of winter, ignorant cyclists have an increased risk of injury or death.

In this University project, I researched the behavioural habits of cyclists least likely to use a bike light. Collating insights from this process I determined a lack of habit was the leading cause of a cyclist not using lights.

I conceptualised and prototyped a product that would integrate into the existing lifestyles and habits of the selected cyclists to help them make themselves safer at night.

design research, hardware concepts2. A Bike Light for Stubborn Cyclists

12/26

Dan Nessler’s double-diamond revamped, prototyping.

To develop a bike light for cyclists who won’t use bike lights, keeping them safer at night.

Frustrated with my friends who wouldn’t wear bike lights at night, I set out to create a product they would use to keep them safe. I knew many of them owned or had previously owned bike lights, so I wanted to find out why they weren’t being used!

I had previously used the design councils double diamond as a methodology on projects, and found Dan Nessler’s adaptation on medium. It’s a combination of IDEO’s, @d.school’s and the design council’s approach to design thinking. Nessler’s framework presents a combination of the best of three methodologies and tools one can use to research behaviours and motivations. As I was researching a human behavioural problem, it was a perfect fit.

Mission

Approach

Market researchAcademic review

InventoriesLove/breakup letters

InterviewsSurveys

Top InsightsOpportunity areas‘How Might We’ Q’s

Concept Generation

Concept Evaluation Matrix

PrototypingStory boarding

methods shown in bold are featured in this portfolio

06/01/2017Stage 1

07/10/2016Brief

19/04/2017Stage 2

42% of cyclists don’t wear lights

13/26

ACADEMIC REVIEW: TYPES OF CYCLIST VS. LIGHT USAGE

COMMUTER

62%DEDICATED ENTHUSIAST

71%SPORADIC CYCLIST

20%LIFESTYLE CYCLIST

34%PROFESSIONAL COURIER

70%TOURING

83%

Source: Gatersleben and Haddad, 2010

USE LIGHTS USE LIGHTS USE LIGHTS USE LIGHTS USE LIGHTS USE LIGHTS

‘WHAT’S IN YOUR POCKETS?’

‘IT’S NEVER CHARGED’

‘THEY ALWAYS BREAK’

‘I BORROW MY FRIENDS BIKE’

‘THEY’LL JUST GET STOLEN’‘I FORGET TO PICK IT UP’

‘I KEEP FORGETTING TO BUY BATTERIES’

‘THEY’RE TOO EXPENSIVE’ ‘CAN’T FIND ONES I LIKE’

‘TOO DIM’

‘DIDN’T FIT MY OLD BRACKET, I’VE NO TOOLS’

WHAT HAPPENED TO YOUR LAST SET OF LIGHTS?

‘WHAT’S WRONG WITH YOUR CURRENT LIGHTS/WHY HAVEN’T YOU PURCHASED NEW ONES?’

IN PERSON SURVEY

PHONE

KEYS/KEY CARD

PURSE/WALLET

KEYS W/ ATTACHMENTS

PORTABLE CHARGER

PHONE CABLE/CORD

USB WALL PLUG

MULTI-TOOL

LIGHTER

OTHER

HEADPHONES

400

350

300

250

21.3%

38.4%

71.7%

87.0%

98.4%

12.5%

49.9%

13.2%

11.9%

12.5%

24.9%

200

150100

500

Academic Review, Interviews and InventoriesA deep dive into the lifestyles of cyclists who are least likely to use bike lights and therefore are most at risk.

14/26

Project HighlightLove/Breakup Letters and Classified Ads

I used this HCD research method during a focus group of lifestyle/occasional cyclists to gain insight into the emotional connection with existing lights. The method asks participants to write a love letter, breakup letter and classified ad to/for a bike light.

The method is low cost, and effective. It allows users to talk about features of a products in a format familiar to them and highlights the emotions connected with those features.

The insights can be used to determine which features are most important and poorly executed in existing bike lights, but also marketing information about reliability and dependency in future products..

Helping users express their emotional experiences and wants for products in a format they already know

TOP BREAKUP REASONS

Point or Insight Times Made

Emotions Communicated

Impact on Relationship

1. Users were annoyed at replacing batteries due to cost and effort

5 Annoyance, Frustration

Negatively impacts relationship, user would look for innovation within battery or power-supply

2. Users were annoyed at battery life

4 Annoyance, Frustration

“

3. Users felt when product had turned off itself their ‘life is at risk’

3 Break of trust Very negative impact

4. Users complained about ease of use while attaching bike lights

3 Frustration Negative impact for ease of use

5. Users felt lights were too dim

2 Distrust, Annoyance

Negative impact

6. Users light fell of the attachment

1 Annoyed Negative impact

7. User lost or could not locate their lights

2 Annoyed, frustrated, anger at self

It is ultimately the users fault for losing the product, however they still feel it is the products fault – bad design makes it easy to lose the products

8. Users felt mounting options were limited (could only mount on rucksack)

1 Annoyed, Angry User used the word ‘stupid’, feels the design is bad

‘YOU GO THROUGH BATTERIES SO FAST’

‘YOU’RE NEVER CHARGED, NEVER READY TO GO’

‘IF YOU DON’T DO YOUR JOB I’M IN DANGER’

x4

x3

x5

Point or Insight Times Made

Emotions Impact on Relationship

1. User was not aware of the purpose of the flash functions

2 Confusion Slightly Negative, Unsure of Reason for purchase (may affect decision to repurchase)

2. Likes that lights easily detach from mounting bracket

3 Pleased Strengthens Ease of Use reputation

3. “I owe you [my lights] my life”

3 Trust, Safety Dependency

Very powerful emotion strengthens relationship with product

4. Liked that his old bike used a dynamo to charge front light

1 Pleased Negates need to replace batteries, improves ease of use relationship

5. Likes battery level indication function

1 Pleased Increases like in product functionality (user is likely to look for this function in future products)

6. Liked bright flash pattern, didn’t mind if it annoyed drivers on the road “[they can] feel uncomfortable for once”

1 Smug, Safe, Confident

Increased like for products with this function (bright lights and flash patterns)

7. Liked ‘click of light in bracket’

1 Reassurance, Satisfaction

Haptic and audio feedback confirms product is safe, also sign of quality product to customer

TOP LOVE REASONS

‘YOU’VE SAVED MY LIFE!’

‘YOU’RE ATTACHED WHEN I NEED YOU TO BE’

‘LOVE THAT YOU FLASH, BUT WHY?’

x3

x2

x3

SCANNED LETTERS SAMPLE

15/26

PRICE VS. LUMENS SCATTER-PLOT

LUMENS

PRIC

E (£)

50

2550

75

0 100 150+

I WANT TO BE SEEN RANGE I WANT TO SEE RANGE

FRONT LIGHT

KEY:

REAR LIGHT

(160)

FINAL PRODUCT SPECIFICATION

Competitor Research

Bike lights are a heavily saturated market. I analysed best sellers as well as lights deemed to have additional value/functionality, such as the blaze laser-light. I used the SWOT, company profile and Plus Minus Interesting analyses frameworks to research and present each competitor.

The brightness of the bike light is a crucial factor in the advertising and buying decision. Bike lights are either made to be seen or to see the road ahead. As the project goal is to keep cyclists safe, I opted for a light in the former category.

Using a scatter-plot I identified an optimal price range against the other lights in this category and determined an opportunity range for a new innovative bike light with additional value.

SWOT, PMI and Profiling

OTHER FEATURES

4 PIECE MOUNTUSB CHARGINGTHEFT DETECTIONCRASH DETECTION AND ALERTSLIGHT LEVEL DETECTIONAUTOMATIC FLASH PATTERN ADJUSTMENTBATTERY LEVEL INDICATOR190 LUMENS 15HR BATTERY LIFE

OTHER FEATURES

4 PIECE MOUNTUSB CHARGINGTHEFT DETECTIONCRASH DETECTION AND ALERTSLIGHT LEVEL DETECTIONAUTOMATIC FLASH PATTERN ADJUSTMENTBATTERY LEVEL INDICATOR190 LUMENS 15HR BATTERY LIFE

OTHER FEATURES

LIGHTS CLIP TOGETHER WITH MAGNETSINTEGRATED FLEXIBLE STRAP MOUNT3X AAA BATTERIES50HR RUN TIME85 LUMENS FRONT50 LUMENS REAR

OTHER FEATURES

LIGHTS CLIP TOGETHER WITH MAGNETSINTEGRATED FLEXIBLE STRAP MOUNT3X AAA BATTERIES50HR RUN TIME85 LUMENS FRONT50 LUMENS REAR

OTHER FEATURES

SINGLE PIECE DESIGNUSB CHARGING6-36HR BATTERY LIFEBATTERY LEVEL INDICATOR

OTHER FEATURES

SINGLE PIECE DESIGNUSB CHARGING6-36HR BATTERY LIFEBATTERY LEVEL INDICATOR

COMPANY PROFILE

BASED IN UK

SECOND GENERATION OF PRODUCT FOLLOWING SUCCESSFUL KICKSTARTER

COMPANY PROFILE

BASED IN UK

SECOND GENERATION OF PRODUCT FOLLOWING SUCCESSFUL KICKSTARTER

COMPANY PROFILE

BASED IN UK

PATENT PENDING

COMPANY PROFILE

BASED IN UK

PATENT PENDING

COMPANY PROFILE

BASED IN UK

SECOND GENERATION OF PRODUCT FOLLOWING SUCCESSFUL KICKSTARTERDESIGN RIGHT PATENT ONLY (NO TECHNOLOGICAL PATENT FOR LIGHTS WITHIN A HELMET)

COMPANY PROFILE

BASED IN UK

SECOND GENERATION OF PRODUCT FOLLOWING SUCCESSFUL KICKSTARTERDESIGN RIGHT PATENT ONLY (NO TECHNOLOGICAL PATENT FOR LIGHTS WITHIN A HELMET)

USP: ‘SMART’ REAR LIGHT INCLUDING MANY SENSORS WITH BLUETOOTH CONNECTIVITY.

SEE.SENSERRP £64USP: ‘SMART’ REAR LIGHT INCLUDING MANY SENSORS WITH BLUETOOTH CONNECTIVITY.

SEE.SENSERRP £64

USP: CAN BE ADDED TO COMMON U-LOCKS FOR SECURITY

DOUBLE O LIGHTRRP £45USP: CAN BE ADDED TO COMMON U-LOCKS FOR SECURITY

DOUBLE O LIGHTRRP £45

USP: BIKE LIGHTS INTEGRATED INTO HELMET

TORCH HELMETRRP £85USP: BIKE LIGHTS INTEGRATED INTO HELMET

TORCH HELMETRRP £85

SWOT

STRENGTHSUNIQUE SELLING POINT FOR SECURITYLONG RUN TIME PATENT FILEDSINGLE PART DESIGN

WEAKNESSESUSES AAA BATTERIES, RATHER THAN AN INTEGRATED RECHARGEABLE SETONLY COMPATIBLE WITH ONE TYPE OF LOCKLOCK MUST FIT THROUGH HOLELIGHT IS EXPOSED TO ELEMENTS MORE OFTEN

OPPORTUNITIESPARTNERSHIP WITH LOCK COMPANY

THREATS

BEING UNDERCUT ON PRICE (PRODUCT PRICE IS HIGH HOWEVER USES NO EXPENSIVE COMPONENTS)

SWOT

STRENGTHSUNIQUE SELLING POINT FOR SECURITYLONG RUN TIME PATENT FILEDSINGLE PART DESIGN

WEAKNESSESUSES AAA BATTERIES, RATHER THAN AN INTEGRATED RECHARGEABLE SETONLY COMPATIBLE WITH ONE TYPE OF LOCKLOCK MUST FIT THROUGH HOLELIGHT IS EXPOSED TO ELEMENTS MORE OFTEN

OPPORTUNITIESPARTNERSHIP WITH LOCK COMPANY

THREATS

BEING UNDERCUT ON PRICE (PRODUCT PRICE IS HIGH HOWEVER USES NO EXPENSIVE COMPONENTS)

SWOT

STRENGTHSMANY UNIQUE FEATURESEXPERIENCED DESIGN TEAM WITH SECOND GENERATION OF PRODUCT

WEAKNESSESMULTIPLE LOSABLE COMPONENTS INVOLVED IN MOUNTING

OPPORTUNITIESINTEGRATION WITH CITY HIRE SCHEMES FOR AUTOMATIC REPORTING AND TRACKING

THREATS

SENSOR TECHNOLOGY IS NOT PATENTED

SWOT

STRENGTHSMANY UNIQUE FEATURESEXPERIENCED DESIGN TEAM WITH SECOND GENERATION OF PRODUCT

WEAKNESSESMULTIPLE LOSABLE COMPONENTS INVOLVED IN MOUNTING

OPPORTUNITIESINTEGRATION WITH CITY HIRE SCHEMES FOR AUTOMATIC REPORTING AND TRACKING

THREATS

SENSOR TECHNOLOGY IS NOT PATENTED

SWOT

STRENGTHSINTEGRATED PRODUCT (DON’T HAVE TO REMOVE LIGHTS/WORRY ABOUT SECURITY)LOOKS NERDY (SCI-FI APPEAL)

WEAKNESSESFRONT AND REAR LIGHT ARE NOT ON THE SAME CIRCUIT (MULTIPLE CHARGERS NEEDED)LOOKS NERDY (NEGATIVE CONNOTATION)REQUIRES CYCLIST TO REPURCHASE HELMET

OPPORTUNITIESPARTNERSHIP WITH EXISTING HELMET COMPANY

THREATS

OTHER COMPANY COULD EASILY PRODUCE A RIVAL HELMET PROVIDED THEY DID NOT INFRINGE DESIGN RIGHT

SWOT

STRENGTHSINTEGRATED PRODUCT (DON’T HAVE TO REMOVE LIGHTS/WORRY ABOUT SECURITY)LOOKS NERDY (SCI-FI APPEAL)

WEAKNESSESFRONT AND REAR LIGHT ARE NOT ON THE SAME CIRCUIT (MULTIPLE CHARGERS NEEDED)LOOKS NERDY (NEGATIVE CONNOTATION)REQUIRES CYCLIST TO REPURCHASE HELMET

OPPORTUNITIESPARTNERSHIP WITH EXISTING HELMET COMPANY

THREATS

OTHER COMPANY COULD EASILY PRODUCE A RIVAL HELMET PROVIDED THEY DID NOT INFRINGE DESIGN RIGHT

+ 3RD PARTY TESTS BY TRL+ 3RD PARTY TESTS BY TRL

*KICKSTARTER REWARD PRODUCT NOTE: NOT CURRENTLY AVAILABLE AFTER KICKSTARTER LAUNCH.

*KICKSTARTER REWARD PRODUCT NOTE: NOT CURRENTLY AVAILABLE AFTER KICKSTARTER LAUNCH.

OTHER FEATURES

BRACKET MOUNTUSB CHARGINGMETAL BODY13HR BATTERY LIFEIPX7 WATERPROOFING300 LUMENS

OTHER FEATURES

BRACKET MOUNTUSB CHARGINGMETAL BODY13HR BATTERY LIFEIPX7 WATERPROOFING300 LUMENS

OTHER FEATURES

BRACKET MOUNTBLUETOOTH CONNECTIVITY35 LUMEN PER LED (8 LEDS)4HR BATTERY LIFE

OTHER FEATURES

BRACKET MOUNTBLUETOOTH CONNECTIVITY35 LUMEN PER LED (8 LEDS)4HR BATTERY LIFE

OTHER FEATURES

SINGLE PIECE DESIGNUSB CHARGINGLIGHTS AUTOMATICALLY TURN ON WHEN ONE LIGHT IS ACTIVATED

OTHER FEATURES

SINGLE PIECE DESIGNUSB CHARGINGLIGHTS AUTOMATICALLY TURN ON WHEN ONE LIGHT IS ACTIVATED

COMPANY PROFILE

BASED IN UK

LAUNCHED ON KICKSTARTER

WON CONTRACT FOR LONDON SANTANDER BICYCLES INTEGRATION

COMPANY PROFILE

BASED IN UK

LAUNCHED ON KICKSTARTER

WON CONTRACT FOR LONDON SANTANDER BICYCLES INTEGRATION

COMPANY PROFILE

BASED IN USA

LAUNCHED ON KICKSTARTER

4 YEARS OLD

PATENTED DESIGN

COMPANY PROFILE

BASED IN USA

LAUNCHED ON KICKSTARTER

4 YEARS OLD

PATENTED DESIGN

COMPANY PROFILE

BASED IN USA

KICKSTARTER FUNDED PRODUCT (REACHED GOAL OCT 2016)COMPANY CURRENTLY UNDER DEVELOPMENT

COMPANY PROFILE

BASED IN USA

KICKSTARTER FUNDED PRODUCT (REACHED GOAL OCT 2016)COMPANY CURRENTLY UNDER DEVELOPMENT

USP: LASER AND LIGHT COMBINATION SHINE PROJECTION AHEAD OF CYCLISTINCREASES DETECTION 72>96%+

LASERLIGHTRRP £125USP: LASER AND LIGHT COMBINATION SHINE PROJECTION AHEAD OF CYCLISTINCREASES DETECTION 72>96%+

LASERLIGHTRRP £125

USP: THREE REAR SYNCHRONISED LIGHTS AID DISTANCE JUDGEMENT FOR OTHER ROAD USERS

ARSENAL LIGHTSKS*: $100 (£86)USP: THREE REAR SYNCHRONISED LIGHTS AID DISTANCE JUDGEMENT FOR OTHER ROAD USERS

ARSENAL LIGHTSKS*: $100 (£86)

SWOT

STRENGTHSUNIQUE SELLING POINT FOR SAFETYSINGLE PIECE DESIGN SO NO COMPONENTS GET LOSTPATENTED CONCEPT OF 3 SIMULTANEOUS REAR LIGHTSHIGH PROFILE ATHLETE ON DESIGN TEAM

WEAKNESSESNEW COMPANY, NO FAN-BASE AND NO REPUTATIONCHOSE THE SAME BRAND NAME AS A POPULAR FOOTBALL TEAM, LEADING TO CONFUSIONREQUIRES USER TO MAINTAIN AND CHARGE 4 LIGHTS SIMULTANEOUSLY

OPPORTUNITIES-

THREATS

PRODUCT STILL UNDER DEVELOPMENT

SWOT

STRENGTHSUNIQUE SELLING POINT FOR SAFETYSINGLE PIECE DESIGN SO NO COMPONENTS GET LOSTPATENTED CONCEPT OF 3 SIMULTANEOUS REAR LIGHTSHIGH PROFILE ATHLETE ON DESIGN TEAM

WEAKNESSESNEW COMPANY, NO FAN-BASE AND NO REPUTATIONCHOSE THE SAME BRAND NAME AS A POPULAR FOOTBALL TEAM, LEADING TO CONFUSIONREQUIRES USER TO MAINTAIN AND CHARGE 4 LIGHTS SIMULTANEOUSLY

OPPORTUNITIES-

THREATS

PRODUCT STILL UNDER DEVELOPMENT

SWOT

STRENGTHSPROVEN SAFETY IMPROVEMENT BY TRANSPORT AUTHORITY PROVIDES TO BE SEEN AND I WANT TO SEE FUNCTION

WEAKNESSESHIGH PRICE POINT FOR FIRST TIME BUYERSOLD FASHIONED CLIP STYLE MOUNT

OPPORTUNITIESPARTNERSHIP WITH CITY CYCLE SCHEMES (WON CONTRACT FOR LONDON)REDUCE THE COST

THREATS

NO PATENT ON LASER CONCEPT, COULD EASILY BE REPRODUCED

SWOT

STRENGTHSPROVEN SAFETY IMPROVEMENT BY TRANSPORT AUTHORITY PROVIDES TO BE SEEN AND I WANT TO SEE FUNCTION

WEAKNESSESHIGH PRICE POINT FOR FIRST TIME BUYERSOLD FASHIONED CLIP STYLE MOUNT

OPPORTUNITIESPARTNERSHIP WITH CITY CYCLE SCHEMES (WON CONTRACT FOR LONDON)REDUCE THE COST

THREATS

NO PATENT ON LASER CONCEPT, COULD EASILY BE REPRODUCED

SWOT

STRENGTHSHIGH AESTHETIC FACTORPROVIDES TO BE SEEN AND I WANT TO SEE FUNCTIONEXPERIENCED DESIGN TEAM

WEAKNESSES4HR BATTERY LIFE SHORT CONSIDERING PRICE POINTCHARGING DOCK REQUIRED, NON STANDARD CONNECTION (CAN’T CHARGE AWAY FROM HOME)LOW MOUNTED LIGHT MEANS DRIVERS MAY NOT SEE CYCLISTVERY HIGH PRICE POINT

OPPORTUNITIESINCORPORATING DYNOMO POWERREDUCE THE COST

THREATS

SWOT

STRENGTHSHIGH AESTHETIC FACTORPROVIDES TO BE SEEN AND I WANT TO SEE FUNCTIONEXPERIENCED DESIGN TEAM

WEAKNESSES4HR BATTERY LIFE SHORT CONSIDERING PRICE POINTCHARGING DOCK REQUIRED, NON STANDARD CONNECTION (CAN’T CHARGE AWAY FROM HOME)LOW MOUNTED LIGHT MEANS DRIVERS MAY NOT SEE CYCLISTVERY HIGH PRICE POINT

OPPORTUNITIESINCORPORATING DYNOMO POWERREDUCE THE COST

THREATS

USP: NOVEL LIGHTING SYSTEM IN WHEEL, HIGH AESTHETIC FACTOR

REVOLIGHTRRP $199 (£162)USP: NOVEL LIGHTING SYSTEM IN WHEEL, HIGH AESTHETIC FACTOR

REVOLIGHTRRP $199 (£162)

25-50 LUMENS£20-30

Identifying a target price range, must-have specifications and competitor vulnerabilities

16/26

2. ALWAYS CHARGED 3. USABLE WHENEVER1. ALWAYS WITH YOU

DURABLE

TOP 5 THEMES FOR AN EVERYDAY OBJECT/LIGHT

HABIT INTEGRATION REQUIREMENTS

<£10 PORTABLE

EASY TO USE GOOD LOOKING

CHARGING CABLESBIKE LIGHTS

INNOVATION OPPORTUNITY

Presenting and pitching project research and innovation opportunity for advisor review

Ideation, iterative refinement and rough prototyping to test designs

Lack of habit or access was the leading cause of cyclists not using bike lights. By creating a product that integrated into the lifestyle of a user, the bike light would always be with them, ready to go. There wouldn’t be any excuse not to use it.

Moving forward, I decided to integrate the bike light with a charging cable, as it was electronic, frequently carried and cheap to manufacture.

The main challenge however was to make the charging cable element durable enough to have the same life expectancy as competing bike lights (5 years).

I generated 12 concepts for cables that could be attached to a user or bike, and evaluated them against the top 5 themes. I used the themes rather than a full PDS as it was quicker, and these were only early stage concepts.

I then sketched and prototyped the fastening mechanisms of the 3 developed concepts that passed the evaluation process, shown right. These prototypes were given to cyclists to test and spark discussion about feasibility.

Research Summary

Concept Prototyping

17/26

Pivoting and presenting two final concepts for engineering development

Final Concept

Feedback from cyclists cast doubt on the durability of a cable based design. Solving the engineering challenge of a cable being durable enough to last five years, and then marketing that feature was out of scope for the project. Instead, I pivoted the project to integrate with chargers rather than be a charger.

The two final designs can be charged in series with your phone, so when you charge your phone your lights also charge! The main difference between the two designs is the mounting method - one uses a band and the other a flexible ‘tongue’ or clip.

The project went on to develop and test the concepts shown into working prototypes.

The project was graded very highly, achieving the second best score in the year (by just 1%!).

18/26

Roughly one third of the food produced in the world for human consumption every year gets lost or wasted.

In this University project, I researched the shopping, cooking and food storage habits of students. Collating insights from this process I determined the habit of shopping frequently for small amounts often caused over-purchasing of food, leading to waste.

I conceptualised and prototyped an app that helped students track what food they had purchased through receipt scanning.

To remind students to use the app, I added gamification, inspired by the success of Pokémon Go.

By placing reminder discs around the home the student can summon three separate monsters, one for disposal, one for purchases and one for recipe recommendations. Monsters level up when used correctly.

It’s like Pokémon, but you can only level up by reducing food waste, spending less money and cooking great food.

UX research, UI concepts3. Reducing Food Waste Through UX, UI & VR

19/26

Brief

Approach

IDEO’s human centred design methodology and tool-kit provided fast insights to the problem area.

Find a design solution to reduce household food-waste through design in 1 month, using human centred design.

Using IDEO’s methodology was a requirement of the project. I selected methods based on their speed of application due to the time constraints of the project.

Interviews

Observation

Mini user personasJourney mappingSuperhero visioning

Top 5 themes‘How might we’ questionsWireframesConcept Generation Sketching

Dot-sticking evaluation

Focus GroupsPaper UI mock-upsObservation

methods shown in bold are featured in this portfolio

1/3 of food is wasted....

20/26

User Research DeliverablesMini Personas and Experience Maps

Fearghas, 22, Student‘I’m not good enough at cooking to make nice things from raw ingredients, and my lifestyle is too hectic to try and plan meals or learn to cook properly. Whenever I walk home from Uni I always find myself buying something, its never over a tenner though, I imagine that adds up but I don’t really keep track of my receipts.’Education perhaps through recommending menus, would stop Fearghas wasting food.

Emma, 23, Student‘If it’s out of date, it goes in the bin, end of story. I can’t get ill with the amount of work I have to do. I don’t have a car either, so I can’t drive to the store to pick up large amounts of groceries.’Emma believes that out of date food must be thrown out, when in fact most of the time food is okay to eat after the sell by date. Emma could be helped by being shown when food is expiring and how much it is costing her.

Murray, 19, Student‘I’m always forgetting what food I’ve got in the fridge. I always end up buying new things that end up wasted. A lot of the time I throw food out because I keep telling myself “you’ll use it later, you’ll use it later” but I never do and it ends up in the trash.’A product that helps Murray keep track of what he already had in the fridge would help curb his waste. Ideally, he wouldn’t visit the shops everyday in the first place.

Doing

Feeling

Thinking

User Experience

Opportunity

best opportunity secondary objective secondary objective

I really shouldn’t

I’m hungry

I wonder if there isany bargains?

Heading home Shopping Purchasing Arriving Home Disposing of old food

Hungry, Rushed, Tired, I’ve had a long day - I want to treat

myself.

Users want good food, fast.

Encouraging a change of to break the

routine of heading to the shop.

What do I want?

What do I already have?

Did I eat that already?

Confused, Overwhelmed with

choice, Hungry

There is a lot of choice in the shop and the user is too tired to

remember what was in the house already.

Users should be encouraged to buy

only what they need.

Reminding the shopper what is in the fridge, what is near expiry, and

what ingredients are needed for a recipe.

This is probably a waste of £££

Oh well, bought it now

Looking forward to it though....

Hungry, buyers remorse,

embarrassed to return bought food.

Users should be more empowered to

return food they don’t actually want or need.

Tracking what purchases have

been made to show expenditure on food

Oh no! I knew I already had food.

Oh well, this new stuff looks better anyway

That was hidden behind the new stuff.

Remorseful, Forgetful, Blaming Self

Users should be encouraged to use old food first, older food hidden behind newer food should be more

visible.

Encouraging the customer to eat the older food, rather

than the newer food.

That food I keep forgetting about has

gone off

Why do I throw away so much stuff?!

What a waste....

Angry, blaming self

Users should be made more aware of the waste of money

and effect on the environment throwing

away food has.

Keeping track of the waste of food and money to highlight

scale of issue to user.

H O M EU N IS T O R E

21/26

ConceptsTop Themes, ‘How Might We’ Questions & Wireframes

HMW: Help with memory? A database, diary or application could store information about what a user has in their fridge or cupboard. A way to see into the fridge...

Memory

HMW: Keep it easy to use? Whatever ‘it’ is must be user friendly and not overly complex. Complex will deter the user. ‘it’ might be simple, and approachable, without too many features.

Easy to use

HMW: Train or help the user with the skill of cooking? We might use a virtual personal assistant, or recipe recommender.

Unskil led at Cooking

HMW: Keep it convenient? ‘ it ’ might be always and easily available to the user, or it might have to slot in their daily lives with minimal disruption. Users are less likely to have a positive emotional bond with a product if they have to change their routine for it, as it will be frustrating.

Convenience

HMW: Help the user stop wasting money? We might empower the user to easily track their spending, without contradicting the easy to use and convenience themes.

Money wasting

Highlighting top themes, exploring solutions around those themes and sketching wire-frame concepts

22/26

DevelopmentFocus Groups, Paper Prototypes

User testing paper prototypes

I used VR and social gaming to make the product more engaging. I then created higher resolution prototypes based on focus group feedback for further testing

Key quote: ‘It’s great, but I’m probably not going to

remember to use the app...’

Developments

I used paper mock-ups and a laser-cut iPhone mask to simulate swiping between different menus of the design concept. I presented this design to a focus group of students for feedback on the monetary tracking, scanning and inventory features.

With the insight students would simply forget to use the app and would struggle to develop a habit, I needed to add a engaging ‘reminder’ element. Inspired by the recent success of VR game Pokémon go, I added and tested the concept of VR monsters summoned by QR stickers placed around the home.

Each monster serves a different purpose, and can be levelled up by saving food, money and waste! Users could then meet-up and battle their monsters.

23/26

Final PresentationPhotoshop Mock-ups

receipt scanning with OCR inventory of food with sorting options

feeding a QR code activated VR monster to track use/waste

Start cooking the rice! +5xp!

24/26

www.nestival.co.uk +44 (0) 131 622 2213

+44 131 622 2213 +44 131 622 2213

Your nest for the fest

@FamousFlynn

Arts Industry Accommodation ProvidersOperating in cities worldwide...

nestival.co.uk +44 (0) 131 622 2213

nestival.co.uk +44 (0) 131 622 2213

Your nest for the fest

4. Nestival

Graphic design, freelance

Nestival are the leading international arts industry accommodation providers across the British and Australian Fringe festivals.Working with the brand manager I redesigned the shop front, created marketing collateral and branded ‘Club Nestival’, a private club for members.

Nestival are still a freelance client of mine.

InDesign, Photoshop & Illustrator

25/26

5. Restaurant Checkpoint

Photography, freelance

Checkpoint serves bistro food and cocktails till late, an understated interior design set in a renovated church.For their upcoming website I photographed the interior, cocktails and top food menu items, delivering over 200 ready to use images.

DLSR Photography, Lightroom & Photoshop

26/26

Thank you, lets talk!

mattddcarter@gmail.com

http://matthewcarter.co.uk/

linkedIn: /mattddcarter

+44 7814 389 667