matthew eardley id

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Page 2: Matthew eardley id

• Approach to ID

• My two nominated publics are music enthusiasts and also youths (an age based demographic). These two are obviously intertwined. The radio station I work for is a youth station so that demographic is unavoidable.

• My name is ‘Keats Mulligan’. It was my stage name in a band I previously performed in and was adopted plainly to appeal to an existing market by generating interest among people who were familiar with the name.

• What separates me from others that involved in the same field is my work within it. I’ve played in a band that was fairly prominent (among some circles) and host a radio show involved with the same music I played. I believe this validated my opinion and gives my blog more strength than it would have if I used my real name or created a new identity rather than resurrecting (or recreating) Keats Mulligan.

I use all the media outlets that I’ve created to cross promote anything I’m working on. So shows being held by ‘Throwing Frisbees’ are promoted through the radio show, and the bands old pages. I organize peppered tweets and posts through hootsuite and usually reference the website www.throwingfrisbees.com as an established home base. I also use it to archive material from shows and projects.

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• Professional Identity –

My professional identity (or the one that I hoped to create) was potentially not in the same professional field as many of my classmates. For this reason it’s direction and purpose might seem less ‘professional’.

My identity is based primarily on my fields of interest. Presently I do a lot of work in local music. I host a radio show on SYN radio called ‘Throwing Frisbees’, I put on some shows at various pubs and venues around Melbourne under the same name and I used to work for website reviewing music performances.

The name of professional personality is ‘Keats Mulligan’ as I don’t like my listenership to know my real name.

For this reason my professional identity revolves around my personal interests, but takes the form of a professional pursuit. Key idea’s cited in the coarse curriculum are quite useful when discussing the content involved with the online identity.

For example, new media and contemporary culture are both discussed in relation to contemporary music and sub genre formulated around musical developments.

I’ve tried to engage the Twitter sphere and generate interest on my blog by using popular tags explicitly referencing the coarse work (new media, online presence, cultural identity) and also music (melbourne punk, garage punk, inthered records).

I’ve also been cross promoting my radio show with my personal identites and the identity of the show itself (I have a twitter and facebook both for Keats Mulligan and for Throwing Frisbees).

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Blog – Keats Mulligan

• Blogging is something that I’m not used to. When I started out blogging for this coarse I found it hard to write for an audience. My understanding of blogging was a collection of unnecessarily personal accounts of teenage girls struggling through puberty. Eventually I think I’ve begun to hone in a solid blogger identity.

Post 1 – ‘Operating online’

http://keatsmulligan.wordpress.com/2013/04/20/operating-online/

This post is about operating online. Plainly about my experiences with social media before the unit began and what I felt I’d learned in the opening weeks and where I hoped to be at the conclusion of the unit.

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Blog Post 2 –

http://keatsmulligan.wordpress.com/2013/04/21/223/

The second post I’ve included here is one quite light hearted. It is about celebrity profiles and online personalities. It’s about how their online personalities mimic their offline ones. It is also about how their online presence hasn’t the same depth of more contemporary celebrities because they existed (along with a strong body of work) before the popularization of the web 2.0.

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Blog Post 3 –

http://keatsmulligan.wordpress.com/2013/04/04/contemporary-music-in-contemporary-spaces/

The third blog post I’ve included is a more sincere and in depth post than the previous two. I discuss contemporary culture and music as a vehicle for it. I also discuss how the need for physical space as a foundation of cultural creation has been removed (or lessened).

This post is considerably longer than most of my other posts and the ideas of culture and also of identity.

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Twitter –

Technically I operate two separate accounts from the one identity. One is a dedicated ‘Throwing Frisbees’ account that is considerably more colloquial. It operates using a very similar vocabulary to the show that it’s representing. My other identity is the identity of Keats Mulligan. It is my personal account, and a lot of the content is specifically about the course and a lot of the content is about music or the radio show itself. There is also quite a lot that are tweets about my personal interests outside of music.

https://twitter.com/KeatsMulligan

https://twitter.com/ThrowingFrisbee

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Tweets

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