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Matsushita Activities of Universal Design
Matsushita Electric Industrial Co., Ltd.Panasonic Design Company
President, Panasonic Design CompanyToyoyuki Uematsu
Matsushita Activities of Universal Design
Matsushita Activities of Universal DesignMatsushita DNA
Producing products which express courtesy, sense,modesty and relaxation. The basic philosophy is to make the consumers pleased.
Announcement of the founder, Konosuke Matsushita (1942)
Matsushita Activities of Universal DesignMatsushita Universal Design Principles
Providing consideration to more people
through products and services in an
attempt to establish enriched lifestyle
in which more people live in comfort.
Matsushita Activities of Universal DesignMatsushita Activities of Universal Design
１ Consideration to understandable operations
Consideration to clear display and explanation
Consideration to comfortable posture and action
Consideration to movement and space
Consideration to safety and security
Consideration to user environment
6 Basic Points（UD basic regulations）
２
３
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Matsushita Activities of Universal DesignLED Neck-Light
Matsushita Activities of Universal DesignLED Neck-Light
1 Consideration to understandable operations5 Consideration to safety and security
(a) Handy light hung around the neck with both hands free(b) Simply turn switch to turn it on or off(c) About 30-grum lightweight design
(a) (b)
(c)
Matsushita Activities of Universal DesignZinc-Air Batteries Package
3 Consideration to comfortable posture and action
Matsushita Activities of Universal Design
NEW Package
OLD Package
Zinc-Air Batteries Package
Matsushita Activities of Universal DesignZinc-Air Batteries Package
Matsushita Activities of Universal DesignStaircase Lighting
5 Consideration to safety and security
6 Consideration to user environment
SAFETY STEP
Matsushita Activities of Universal DesignTilted-Drum Washing Machine
3 Consideration to comfortable posture and action
Matsushita Activities of Universal Design
Font size, font type, printing contrast
Audibility sound clarity,sound volume
Slow Talk Message Playback button
KX-TG2386
Best of Innovations2005 CES Innovations Awards, USA
Development of a New Cordless Phone
Matsushita Activities of Universal DesignDevelopment of a New Cordless Phone
Matsushita Activities of Universal DesignVoice Enhancer
Telephone Line BandwidthHuman Voice8,000Hz
100Hz300Hz
3,500Hz
Voice Enhancer Sound6,000Hz
3,500Hz
Cut-outPortion
RecoveredVoice
(a) Human Voice(b) Human Voice on the Telephone Line (Vanished area)
(c) Voice Enhancer Sound (Recovered voice)
8,000Hz
300Hz
Matsushita Activities of Universal DesignLarger fonts and better contrast of printed characters
(a) Normal model
(b) KX-TG2386
(Normal Vision) (Cataract Vision)
2 Consideration to clear display and explanation
Matsushita Activities of Universal DesignUNIVERSAL DESIGN LABORATORYPanasonic Center TOKYO, National Center TOKYO
Panasonic Center TOKYO National Center TOKYO
Matsushita Activities of Universal DesignUNIVERSAL DESIGN LABORATORYPanasonic Center TOKYO, National Center TOKYO
Matsushita Activities of Universal DesignUNIVERSAL DESIGN LABORATORYPanasonic Center TOKYO, National Center TOKYO