matrixx software predictions for 2015
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MATRIXX Software
Predictions: Alternative Business Models for Telcos
Vineet SachdevVP, Product Management
Executive Forum Predictions for 2015, Santa Clara, 16 January 2015
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Traditional Telco Business Under Pressure
Moody’s Negative outlook for EMEA Telcos for the next 12-18 months
Infonetics Europe's 5 largest Telcos continue to experience declining revenue
Ovum Telcos will lose $386 billion (2012-2018) from customers using OTT VoIP
Telefonica Market cap down from $122 to $61 billion in 5 years
Juniper Research
Margins for 12 international Telcos have fallen by 6.4% over a 3 year period
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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Prediction M: M2M
• 50 billion smart objects by 2020
• Telco revenues from M2M will be $25B in 2018
• Revenue opportunities with large enterprises (auto, utility, home automation etc.)
• Upsell opportunities to consumers– Enable shared data for the connected car
Explosive growth in M2M will provide new revenue opportunities
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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Prediction A: Application-aware Pricing
• DSPs will stop treating “all” traffic alike
• A variety of new ways to provide differentiated pricing based on application type and subscriber preference– Subscription-rate certain traffic (such as music streaming)– Day packs for popular applications (Facebook, Whatsapp, YouTube)– Great data on-boarding strategy for pre-paid voice-only consumers
Innovative application-based pricing offers will augment the current all-you-can-eat models
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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Prediction R: Roaming
• Roaming revenues will reach $90B by 2018 ($42B in data roaming)
• 2014 roaming revenues were $57B – hence, significant growth potential
• DSPs will offer new easy-to-understand bundles to promote international roaming– $5 a day to carry domestic voice/data/SMS bundle– X free roaming days per year
Offer innovative roaming packages to promote “always-connected” model while traveling
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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Prediction S: Sponsored Content
• DSPs will learn to make additional money by co-existing with the OTT providers– Amazon– Streaming music/video– Social media
• OTT providers will give new threat to Telcos by providing direct connectivity – Walmart/Target/Amazon– Facebook pre-paid cards– Apple/Microsoft SIM
Sponsored content will gain momentum and provide new revenue streams for Telcos
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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M2M
Application-aware Pricing
Roaming
Sponsored Content
M
A
R
S
Year of Continued Transformation from CSP to DSP
TCSV EXECUTIVE FORUM: PREDICTIONS 2015
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MATRIXX Software
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