matisse: life in color - final · 2014. 1. 8. · matisse: life in color 3 target audiences primary...

Matisse: Life in Color

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SITUATION ANALYSIS

To understand Matisse: Life in Color; past, present and potential situations

must be analyzed. The San Antonio Museum of Art (SAMA) has featured an

array of successful exhibits since it opened its doors in the Spring of 1981.

Generous gifts and donations have contributed to the museum boasting of

an impressive collection including Egyptian, Greek, Latin Folk and Roman art

along with others including the Asian art collection, which forms one of the

finest of Asian collections in the nations and the largest in Southern United

States.

PAST

One of the successes of the SAMA is that the museum features visiting

exhibits. The most notable and recent is Aphrodite and the Gods of Love,

which featured works from the Museum of Fine Arts, Boston and the Museo

Archeologico Nazionale in Naples. The visiting collection brought over 125

statues, vases, terracotta and bronze figures, mirrors and jewelry.

Venus caused controversy when marketing proposed to feature an

undressed statue on advertisements. When turned down by publications,

the question of “naked or nude,” arose exposing the exhibit to media

coverage on a national level including CNN and sister affiliate stations. The

stir created word-of-mouth that was complemented by the cross-

promotional implementation of “Art of the Table.” The cross-promotion

between the SAMA and local restaurants saw the creation of Aphrodite-

inspired dishes that promoted restaurants and the museum in a symbiotic

marketing relationship.

PRESENT

In the last quarter of 2013, the SAMA hosts the exotic allure of Japan with

Lethal Beauty: Samurai Weapons and Armor. The 75-piece collection is

composed of actual arms and armor crafted and used by the samurai with

objects dating as back as the 12th century. The SAMA did not incorporate

“art on a plate” or spark controversy with the exhibit, but Lethal Beauty did

serve as a natural complement to the already impressive Asian Art

Collection.

Media coverage has been relatively low compared to the past, but the

exhibit has been highly visible throughout the community. Social media

activity has been high through consistency and by showcasing community

involvement. Lethal Beauty has been present at community events including

Artpace San Antonio’s Chalk It Up, the unveiling of Ken Downing’s HeART

Gift Collection at Neiman Marcus and present throughout the city with

participation of the SAMArai. Advertising has been strategic in purchasing

ad space in places of high traffic and areas where there is high

concentration of the target audience. The exhibit’s promotion can be seen

on the side of public transportation buses that cater to University

communities and downtown areas as well as billboards welcoming visitors


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to the inner city. Although advertising was visibly clear, social media was not

included on advertisements.

Also present but not relating to Lethal Beauty, the SAMA has incorporated

every second friday of the month, an Art Party that lures the community to

enjoy an evening of art and social life. The SAMA has also celebrated cultural

events as the Eid Festival in August, which connected the museum with the

keynote speaker, the Honorable Mayor Julián Castro. The following month

saw the San Antonio “Go Orange,” which included the participation of the

SAMA as the San Antonio Food Bank and the Convergent Media Collective

collaborated to project a visual display upon the museum’s exterior.

FUTURE

In June of 2014, the San Antonio Museum of Art will be featuring Matisse:

Life in Color, a renowned collection of Henri Matisse paintings and statues

from the Baltimore Museum of Art. The exhibit features over 50 pieces of

impressionist art, which will arrive to the Alamo city for the public to enjoy

for three months. This is the first time a collection of its kind arrives to the

Texas region. Coinciding with the exhibit’s arrival, the museum will be

celebrating its annual fundraising gala with a Matisse-inspired twist as well

as open its new river-level restaurant. The public relations plan aims to

incorporate successes from the past and present to incorporate them for the

promotion of Matisse.

OBJECTIVE

The objective of the public relations plan is to lure between 80,000 and

100,000 visitors to the Matisse: Life in Color exhibit at the SAMA between

the months of July and September.


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TARGET AUDIENCES

PRIMARY

The primary target for the SAMA’s Matisse: Life in Color is the Texas regional

resident as this marks the first time an exhibit of Matisse visits the Lone Star

region. The Texas visitor resides primarily in the Austin, Dallas and Houston

metropolitan areas and is visiting San Antonio either through business or

leisure incentives. The average household income is $35,000 for a one-

person household; $50,000 for a house of two; $65,000 for a household of

three. The visitor is interested in fine arts and travel and has sufficient means

to visit the San Antonio for the weekend. Visitors are probably, but not

necessarily members of their local museums and have complete an

associate’s degree in liberal studies.

SECONDARY

The secondary target for the SAMA’s Matisse: Life in Color is the

international and colorful market of Mexico. Having never marketed in

Mexico before, this would be an unprecedented opportunity to connect the

museum with an international audience. Matisse looks to attract Mexican

visitors flying in for leisure purposes as well as members of the tri-colored

nation residing in the northern suburbs of San Antonio. The average income

for a one-member household is $45,000 or higher; $75,000 or higher for

two; $100,000 or higher for three. Visitors are familiar with the city and the

region and are in San Antonio for retail and wellness purposes either staying

in the North 1604 or downtown area hotels.

TERTIARY

The tertiary target for the SAMA’s Matisse: Life in Color is the local San

Antonio market with emphasis on the North 1604 population. The average

house-hold income of two begins at $50,000 to higher. Due to the number

of establishments and activities in the north area, the tertiary target

audience is those that frequent the northern side of the city as opposed to

down town.


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RESEARCH

Research of the audiences, the exhibit, markets, the museum and past and

present campaigns reveals areas of opportunity as well as experiences that

could be refined.

The museum counts with the ideal name for attracting visitors as it clearly

establishes that it is an art museum in San Antonio. It is the first museum to

be referred or recommended as can be seen through search engine

optimization where it is the first business and web address to appear

making it a starting point for those interested in enjoying art in the city.

The SAMA’s key differentiating factors are that the museum sits on the

banks of the River Walk, which includes a water taxi stop making it

accessible to tourists and visitors from downtown, either by foot or by river

barge; an upcoming restaurant at river level that allows the community to

dine before or after delighting in art; the museum is in closes premises to

the Pearl Brewery complex that allows for an inner-exchangeable traffic flow

between the museum and the distillery district. Also a differentiating factor

is the audience of the museum; the SAMA delights the cultural needs of a

more artistically-intellectual audience as well as of those interested in

learning more through classes and programs offered.

The SAMA also entertains families through participation at community

events and through celebration of cultural festivities on-and-off-site of the

museum. Other museums in the city such as the McNay Art Museum also

boast of impressive collections, but the McNay is at disadvantage when the

location is observed. The SAMA is connected to the downtown area and

proximate to interstate highways, while the McNay is distantly retired from

the inner city and is situated among a residential neighborhood, making it

less optimal to visit for those connecting to the downtown area.

The Witte Museum is near the SAMA and Pearl Brewery complex and is

located adjacent to the San Antonio Zoo and the commerce along Broadway

and the University of the Incarnate Word, however the museum caters more

to children-based and family audiences rather than the SAMA’s target

audiences. The museum’s content is also different, which gears it more to

those interested in learning about South Texas history and natural sciences.

When analyzed among other established museums, the SAMA counts with a

unique content and excellent location, but its very same location makes it

less optimal to visit for the community living in the north 1604 area. The

SAMA has expressed interest in connecting with the northern side of San

Antonio as well as creating a presence within the city’s Hispanic community

and population visiting from Mexico.


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The SAMA has not made a visible presence in the trending communities of

South Town and the Blue Star complex, although part of their audiences are

current SAMA visitors and form part of the local art community.

These findings have been taken into consideration in forming the public

relations plan as well as others courtesy of the museum. The SAMA

expressed interest in bringing back “Art of the Table,” as it was a successful

cross-promotional tactic seen during the Aphrodite exhibit. The museum is

also interested in making connections and creating partnerships with

different organizations, engagement and interactivity in the gallery and

media coverage telling stories beyond the exhibit.

Research also included San Antonio at large and the weeks building up to

the Matisse exhibit launch. Due to observance of the Easter holiday, in 2014

the city will extend the Fiesta celebrations from 11 to 18 days. According to

the Fiesta San Antonio Commission, the festivities attract visitors from

across Texas, neighboring states and Mexico bringing along an economic

impact of $284 million to the city. Included in the impact is the money that

participants spent on event admission, food, souvenirs, purchases to-and-

from events, hotel bookings, car rental fees and revenue spent at restaurants

and other local attractions.

The Witte Museum knows about the impact Fiesta generates as they feature

an annual Fiesta exhibit that lures visitors interested in learning more about

the event. Combined with other non-profits, the Witte earns over $600,000

every year from embracing the festive tradition.

Attendance to the parades surpass one million with Fiesta Flambeau alone

generating over 600,000 attendees making it the largest illuminated evening

parade in the United States. As 2014 will nearly double in celebratory days,

record numbers are expected. With such colorful festivities creating a living

canvas, it makes sense to bring out the hues within the museum and include

them in the celebration.


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PLANNING

STRATEGY 1: CREATIVE VISIBILITY

The first strategy is to create visibility by implement marketing material in

the form of advertising.

Tactic 1.1

Local promotion will include pole banners at North Star Mall and Clear

Channel advertisement displays throughout the San Antonio International

Airport as well as on-screen advertising at all Santiko’s theaters,

accompanied by billboard placements around San Antonio including areas

that target the regional audience driving into the city and two in Austin.

Four of the billboards will be along Interstate Highways 10, 37, 410 and

McAllister Freeway heading downtown and the two in Austin would be

along highway 35. The billboards will be eye catching with the image of the

1935- Large reclining nude oil on canvas also known as the Pink nude. As we

are aware of the controversy that surrounded the Aphrodite exhibit, Matisse

would like to provoke the minds of the audience by implementing the

painting into advertising. Media and the public defended the fact that

Aphrodite was tasteful art and not inappropriate, but conservative views

begged to differ, which created a feature story that hit the networks. SAMA

can repeat the success of the controversy seen with Aphrodite and the gods

of love through strategic marketing with Matisse: Life in Color. The Pink

nude is one of the most recognizable pieces of his works and is significant

as it marks the beginning of the Impressionist artist featuring cut paper to

change the shape of his art.

Tactic 1.2

The second tactic will feature hiring Shelley Miles, host of WOAI’s San

Antonio Living and traffic reporter for morning and day news, to serve as

mistress of ceremonies at the annual fundraising gala on Friday, March 28.

Hiring Miles will create a cross-promotional opportunity with WOAI, which

will continue the coverage of the event in the days to come. Having Miles

emcee the event will create for a follow-up on-air video package

showcasing Miles at the event that will air the following day as part of the

San Antonio Living broadcast, creating more exposure for the museum and

the exhibit.

Tactic 1.3

Friday, June 13, 2014 will feature an exclusive members-only preview to the

Matisse collection, which will begin with an official request-for-media-


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coverage ceremony inviting the Honorable Mayor Julián Castro, Councilman

Diego Bernal, SAMA director Katherine Luber, exhibit curator David Rubin,

the lead curator from the Baltimore Museum of Art, and the City of San

Antonio’s Department for Culture & Creative Development Cultural Arts

Board Chair Henry Brun to speak and welcome Matisse: Life in Color. The

ceremony will conclude with a reception catered by the museum’s in-house

restaurant creating an opportunity for internal promotion. The wine

reception will also be sponsored courtesy of New Vintage Wines who will

offer complimentary wine samplings to attending guests. Entertainment will

be provided courtesy of the Texas A&M University-San Antonio orchestral

group in a partnership promoting the exhibit to the University community as

well as promoting education and arts on behalf of the museum. The

ceremony aims to grab media attention and create visibility through news

outlets in the community.

Tactic 1.4

The fourth tactic will welcome a ticketed-launch ceremony and reception

introducing an illumination display on the museum’s walls projecting an

interactive video of Matisse’s pieces, courtesy of the Convergent Media

Collective; friends of the museum from previous collaborations. The display

will occur simultaneously on strategic buildings throughout San Antonio,

Austin, Houston, Dallas, Mexico City and Guadalajara targeting all three

audiences in a night that will internationally celebrate the renowned artist.

The illumination event will run from 6 to 9 p.m. for one night only, giving

visibility to the exhibit in the target cities and capture the attention of local,

regional, national and foreign press internationally exposing the exhibit. The

buildings that will join and feature the historic illumination celebration on

their facades are listed below.

SAN ANTONIO

San Antonio Museum of Art, Neiman Marcus at the Shops at La Cantera,

Texas A&M Educational & Cultural Arts Center (Market Square), San Antonio

Chamber of Commerce

AUSTIN

Frank Erwin Center, Austin Visitor Center on 6th, Texas Department of

Transportation (in front of state Capitol), University of Texas Tower

HOUSTON

The Hobby Center for Performing Arts, Neiman Marcus at The Galleria, Hotel

Derek, Hotel Sorella

DALLAS

Neiman Marcus at The Galleria, Union Station, Fort Worth Stock Yards,

Baylor Dallas Hospital

MEXICO CITY

Palacio del Hierro (Coyoacan), Torre Mayor, W Mexico City, Museo Tamayo


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GUADALAJARA

Universidad de Guadalajara (Rambla Catalana), Jardin de la Reforma,

Guadalajara Country Club, Palacio del Hierro

SRATEGY 2: CROSS-PROMOTION

Strategy two will introduce cross-promotion and partnerships with partners

and establishments to create more awareness within the community across

all three target markets.

Tactic 2.1

Seeing the success “Art of the Table” had during Aphrodite and the gods of

love, the exhibit-inspired dishes will return to partnering restaurants. Cross-

promoting eateries include French, Mediterranean and River Walk

restaurants, where local and visiting audiences frequent.

Tactic 2.2

As the visiting exhibit will feature an array of bronze statues from the

Impressionist artist; “Bronze with Matisse” will introduce a partnership with

tanning salons connecting the coveted glow to the timeless sculptures.

Tactic 2.3

“Color with Matisse” will target females in the city by partnering with

strategic nail salons in offering Matisse-inspired nail packages. The nail art

will primarily target local audiences, but welcomes visiting audiences in

enjoying the limited-time opportunity to take a piece of Matisse home as a

complement to the female beauty, which served as muse to Matisse’s works.

“Go home a muse.”

Tactic 2.4

Matisse was not only a master painter, but a sculptor as well as can be seen

with the bronze statues at the SAMA. Matisse spent part of his life sculpting,

which is why in a partnership with spas, Matisse: Life in Color invites local

and visiting audiences to a body-sculpting massage and accompanying spa

packages. This partnership is a limited-time opportunity for audiences to

indulge in a “Sculpt by Matisse.” This is a great opportunity to create

awareness within the North-1604 community and spark their interest to visit

the museum.

STARTEGY 3: COMMUNITY INVOLVEMENT AND PARTICIPATION

The third strategy is promoting through community involvement and

participation at strategic events. By creating a presence in the community,


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the SAMA will create consciousness of Matisse: Life in Color as well as of the

museum itself. It only seems logical to coordinate Matisse as part of Fiesta

as the very nature of Matisse is color itself.

Tactic 3.1

The SAMA will participate at Taste of the North Side as it attracts over 7,000

attendees including the secondary and tertiary audiences, the majority living

in the 78258, 78259, 78260 zip code areas with a median income of

$150,000. SAMA will begin promoting Matisse: Life in Color by featuring a

large 20x10 wine and art tent.

Tactic 3.2

Promotion will be present at the Fiesta Open Golf Tournament, which

attracts all three target audiences by including an item premium in the

golfer hospitality bags distributed to participants of the tournament

Wednesday, April 23, 2014, at The Club at Sonterra.

Tactic 3.3

The museum will debut at the Battle of Flowers Parade on Friday, April 25,

2014, with a Matisse-inspired float as approximately half a million spectators

attend the day parade, including all three target audiences. Promotion in the

parade will reach over 50,000 viewers as live broadcasting of the Battle of

Flowers reaches surrounding communities.

Tactic 3.4

Saturday, April 26, 2014, will also include the Matisse-inspired float in the

Fiesta Flambeau Parade as over 600,000 spectators attend the evening

event, also including the three target audiences.

Tactic 3.5

The exhibit will also connect with a network of businesses across the state

including hotels, associations of concierges and chambers of commerce.

Electronic invitations will be distributed to the network welcoming them to

enjoy the exhibit and invite audiences introducing potential partners to the

SAMA. The E-blast will act as a guerilla approach to invite organizations to

join and learn about the museum; internally addressing all three audiences.


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EVALUATION & MEASUREMENT

According to the SAMA, success of the museum is directly correlated to

membership and attendance goals.

Success of the campaign will be measured through various ways but

primarily through ticket sales and traffic visiting the museum between the

months of July to September. Other ways of calculating the plan’s success

will be through the number of and depth of media coverage; the more of an

increase in outlets covering the exhibit, the bigger the success of the plan.

Measurement will also be evident in the popularity of visitors ordering

services from cross-promotional partners such as “Art of the Table.”

Social media will also be another poll in evaluating success through

managing content and monitoring comments, likes, retweets, etc.. Inquiring

phone calls to the museum regarding Matisse as well as hits to the Matisse

revolving graphic on SAMA’s website will also reveal if there is an increased

number in inquiries.

Lastly, membership enrollment will be monitored to measure if Matisse

recruited new members to the SAMA’s family. As October introduces the

new fiscal year, it introduces new membership goals. With the help of

Matisse: Life in Color, the exhibit should generate membership rates

meeting the goal of 4,623 museum members.

Through a successful implementation of strategies and tactics, the

Impressionist exhibit is expected to draw record numbers in attendance,

revenue and visibility, marking a precedent for future installations to follow.


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TIMELINE & IMPLEMENTATION FOR 2014

FRIDAY, MARCH 28

Shelly Miles will serve as mistress of ceremonies for the annual fundraising gala.

MONDAY, APRIL 21

The SAMA will participate in the Texas Cavaliers River Parade.

WEDNESDAY, APRIL 23 The museum will promote with a large 20x10 wine and art tent at The Taste of the North Side. Item premiums promoting

Matisse at SAMA will be distributed through golfer hospitality bags at the Fiesta Open Golf Tournament at The Club at Sonterra.

FRIDAY, APRIL 25

The SAMA will participate in the Battle of Flowers Parade.

SATURDAY, APRIL 26 The SAMA will participate in the Fiesta Flambeau Parade.

SUNDAY, JUNE 1

La Prensa newspaper advertisements begin reaching the local bilingual market. On-screen advertising at all Santikos theaters will last 28 weeks and highlight Matisse: Life in Coloras well as promote the new restaurant and the museum itself. Six SAMA

billboards will go on display, four in San Antonio and two in the Austin area.

MONDAY, JUNE 9 Matisse: Life in Color will be featured in “Where’s Cleto?” morning segment and San Antonio Living on WOAI promoting the exhibit days before its arrival. Fifty pole banners at North Star Mall will promote the exhibit at SAMA. Fourteen Clear Channel advertising displays will promote the Matisse: Life in Color exhibit at the San Antonio International Airport. Cross-promotion

of “Art of the Table” begins with partnering restaurants and hotels in San Antonio and Austin. A request for media will be sent to cover the museum’s launch ceremony and multiple participating locations taking place Thursday, June 21.

THURSDAY, JUNE 12

A ticketed launch ceremony and reception will welcome Matisse: Life in Color followed by a night-time illumination display that will project on buildings throughout target markets including: San Antonio, Austin, Houston, Dallas, Mexico City and

Guadalajara. A request for media will be sent to cover the museum’s launch ceremony and multiple participating locations taking place Thursday, June 21.

FRIDAY, JUNE 13

The SAMA will hold a day-long members-only preview of the exhibit as well as the monthly ART Party.

SATURDAY, JUNE 14 Matisse: Life in Color opens to the public.

THURSDAY, JUNE 19

The museum will host a member-only opening reception.

FRIDAY, JUNE 20 San Antonio Living will feature a video-package of Miles emceeing the annual fundraising gala giving exposure to the SAMA

and Matisse: Life in Color.


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BUDGET

TOTAL BUDGET $400,000

PR AGENCY ESTIMATED COST

Speaker and development pitching $1,000

Press release distributions (4 x $150) $600

Kit development $2,500

PR management costs (5 months x $2,500) $12,500

Media monitoring service $2,000

Social media management (5 months x $2,000) $10,000

OUR COSTS $0

TOTAL SAVINGS $28,600

TACTICAL APPROACHES

MEDIA ESTIMATED COST

Press Outreach events (international and local) $15,000

Shelly Miles appearance fee $25,000

Newspaper advertorial $2,500

TV Promotions in three target markets $15,000

News Outlets (Regional and local) $2,000

TOTAL $59,500

ADVERTISING

Eight Santikos theaters on-screen advertisements $40,000

Fourteen Clear Channel airport advertisements $30,000

Six Clear Channel Outdoor billboards $101,725

Fifty-North Star Mall pole banners (30x60) $3,150

Fifty-Shops at La Cantera pole banners (30x60) $3,150

Taste of the North Side promotional tent $5,000

Fiesta Float $75,000

TOTAL $258,025

ADDITIONAL EXPENSES

Taste of North Side expenses $1,000


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Fiesta float materials $15,000

Twenty-four projection operators ($500 per operator) $12,000

Operator Expenses (travel, board, per diem) $12,000

Creative Content creation $1,500

Content Supplies and printing costs $12,000

TOTAL $55,500

TOTAL EXPENSES $371,025

COLOR CODE

Green costs address all three audiences, while blue costs service local audiences.

RESOURCES & PARTNERSHIPS

BUDGET

MEDIA

Santikos Theaters

Armando Garza 210.867.4611 [email protected] Clear Channel Outdoor Advertising

Michelle Guerra 210.630.6971

[email protected] Clear Channel Airport Advertising

Lisa 210.630.6972

North Star Flag & Flag Pole Co.

Vicky 800.958.3009 [email protected] Downtown Operations

Cynthia Martinez Special Project Manager / Special Projects Division 210.207.3372 [email protected]

La Prensa

210.242.7900 [email protected] http://www.laprensasa.com San Antonio Express News

210.250.2000 210.250.3000 http://www.hearstmediasanantonio.com The Current

Michael Wagner, Publisher [email protected] Kens 5

210.366.5000 210.366.5002 [email protected] http://www.kens5.com Univision 41

210.227.4141

KWEX-TV

210.227.4141 KSAT

Ashley Parker, General Sales Manager 210.351.1355 [email protected] http://www.ksat.com/ MIX 96.1

Breeanna Malik, Market President 210.785.2622 [email protected]

Nic Merenda, Vice President of Sales 210.785.2183 [email protected] Stacy Beigel, General Sales Manager 210.785.2147 [email protected] Julie Miller, Integrated Media 210.785.2178 [email protected] Aaron Marvel, Political Advertisement 210.785.2170


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NETWORK

San Antonio

Concierge Association of San Antonio (C.A.S.A.) Jenny Chavez, President 210.222.1234 [email protected] http://saconcierge.org The Greater San Antonio Chamber of Commerce Lauren Sides, Public Affairs 210.229.2160 [email protected] http://www.sachamber.org Texas Public Radio (TPR) Kellie Fichter, Business/Non-Profit 210.614.8977 [email protected] http://tpr.org Alamo Chapter of the Military Officers Association of America MAJ James R. Cunningham, President 210.228.9955 [email protected] http://www.alamomoaa.org/ Fair Oaks Ranch Homeowners Association, The Rim and La Cantera Charlan Beal, President 210.698.2225 [email protected] http://www.forha.org Austin

Austin Chamber of Commerce Beth Ann Ray, VP, Regional Infrastructure 512.322.5693 [email protected] http://www.austinchamber.com Austin Concierge and Guest Service Representatives James Colle, President 512.477.1234 [email protected] http://www.ourcityaustin.com Houston

Houston Intercontinental Chamber of Commerce (HICC) Jennifer Lopez, Director of Marketing 281.408.0866 [email protected]

Dallas

Dallas Regional Chamber Amy Ramos, Manager, Communications 214.746.6690 [email protected] http://www.dallaschamber.org/ Dallas Concierge Doris, Communications 877.222.3307 [email protected] http://dallasconcierge.com Rio Grande Valley, Hispanic

RGV Hispanic Chamber of Commerce Cynthia M. Sakulenzki, President/CEO 956.928.0060 [email protected] http://www.rgvhcc.com/ JW Marriott

23808 Resort Parkway, San Antonio, TX 78261 www.jwsanantonio.com Donna Morton, Concierge 210.483.66654 D.Morton@JWMarriott Justin Chancellor, Marketing 210.483.4189 J.Chancellor@JWMarriott The Westin La Cantera Hill Country Resort

16641 La Cantera Parkway San Antonio, TX 78256 www.westinlacantera.com/ Jon Ruiz, Concierge 210.558.6500 [email protected] Yolanda Borrego, Marketing 210.558.6500 [email protected] The Westin Riverwalk, San Antonio

420 W Market St. San Antonio, TX 78205 www.westinriverwalksanantonio.com/ David Swift, Concierge


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Network

Hotel Valencia Riverwalk, San Antonio

150 E Houston St, San Antonio, TX 78205 www.hotelvalencia-riverwalk.com/ Delma Villafranca, Concierge 210.227.9700 [email protected] Beth Smith, Marketing 210.227.9700 [email protected] San Antonio Marriott Riverwalk

889 E Market St, San Antonio, TX 78205 www.marriott.com/hotels/travel/satdt-san-antonio-marriott-riverwalk/ Amanda Alonzo, Concierge 210.224.4555 [email protected] Mario Bass, Marketing 210.224.4555 [email protected] San Antonio Marriott Rivercenter

101 Bowie St. San Antonio www.marriott.com/hotels/travel/satrc-san-antonio-marriott-rivercenter/ Edward Orosa, Concierge 210.223.1000 [email protected] Alicia Digiovanni, Marketing 210.223.1000 [email protected] Hilton Palacio Del Rio

200 S Alamo St, San Antonio, TX 78205 www.palaciodelrio.com/ Brian Getman, Marketing 210.222.1400 [email protected] TJ Pritchard, Marketing 210.222.1400 [email protected]

Drury Inn & Suites Riverwalk San Antonio

201 N St Mary's St, San Antonio, TX 78205 www.druryhotels.com Oscar Cepeda, Manager 210.212.5200 [email protected] Matthew Funk, Manager 210.212.5200 [email protected] Grand Hyatt San Antonio

600 E Market St, San Antonio, TX 78205 www.grandsanantonio.hyatt.com Gilbert Flores, Concierge 210.224.1234 [email protected] Alex Flores, Marketing 210.224.1234 [email protected] Omni La Mansion del Rio

112 College St, San Antonio, TX 78205 www.omnihotels.com/.../SanAntonioLaMansionDelRio Jeff Moon, Concierge 210.518.1000 [email protected] Brian Davis, Marketing 210.518.1000 [email protected]

Hotel Contessa San Antonio

306 W Market St, San Antonio, TX 78205 www.thehotelcontessa.com Katy Allison, Concierge 210.229.9222 [email protected] Steven Defelice, Marketing 210.229.9222 S.Defelice@The Hotel.com


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CROSS-PROMOTIN

jj

Tanning Salons

Palm Beach Tan

palmbeachtan.com

Palm Beach Tan

210.826.4550 palmbeachtan.com

Nail Salons

Da~Vi Nails

davinails.com

Da~Vi Nails

davinails.com

Da~Vi Nails

830.249.2159

davinails.com

Hair Salons

Salons by JC

salonsbyjc.com

Salons by JC 999 E Basse Rd, San Antonio,

210.822.9700 salonsbyjc.com

French Restaurants

Chez Vatel & Bistro

bistrovatel.com

La Frite Belgian Bistro

lafritesa.com

Frederick's Restaurant

Tanning Salons

Palm Beach Tan

Southpark Meadows

palmbeachtan.com

Palm Beach Tan

512.280.9999

palmbeachtan.com

Nail Salons

AZIZ Salon and Day Spa

azizsalon.com

AZIZ Salon and Day Spa

azizsalon.com

Embellish Nails & Boutique

embellishnails.com

Hair Salons

Fantastic Sams

-

fantasticsams.com

Fantastic Sams

6301 W Parmer Ln

fantasticsams.com

French Restaurants

Chez Nous

512.473.2413

cheznousaustin.com

Justine's

4710 E 5th S 512.385.2900

justines1937.com

Blue Dahlia Bistro

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matisse: life in color - final · 2014. 1. 8. · matisse: life in color 3 target audiences primary...

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