mathsight: get the statistical edge in seo
DESCRIPTION
MathSight explains how it's platform delivers SEO agencies the statistical edge. The benefits are: 1. Evaluating links and content for removal / disavow 2. Get client buy in to make website changes 3. Evaluate the ROI of SEO changes 4. Get answers to changes in SEO performance 5. Understand how the top ranking competitors are winning in SEOTRANSCRIPT
Get the Statistical Edge in SEO
SEO is getting more complex
Search engines are deploying artificial
intelligence in the form of “machine learning”
creating a number of algorithms including Penguin and Panda
Panda for example uses Support Vector Machine (SVM) to classify content
(source: http://alumni.cs.ucsb.edu/~panda/publi
shed_papers/kdx-tkde.pdf)
SEOs don’t have the tools
All SEO tools and their data are based on modelling
PageRank
Whilst a domain’s authority is useful for evaluating links, the
models have no predictive value for Penguin and
Panda
Why MathSight is a Game Changer
MathSight uses sophisticated mathematics commonly used in Banking
and other industries (shown left) to predictively model a number of search
engine algorithms
Unlike correlation studies, MathSight’s modelling
allows us to identify models to find “signals”
that have a causal influence on SEO traffic from Google and other
search engines
SE signal extraction
MathSight regularly crawls websites and the external inbound linking web pages to extract “signals” much in the
same way a search engine does
Currently we have over 113 signals and by Q3 2014 we will have over 200.
MathSight uses the site’s analytics data (including traffic) to analyse
which signals are significant in causing gains and losses in traffic
Using the most appropriate technique (in the above case mean differences), we identify signals common to both web pages that gain or lose traffic from search
engines over time
Identify the signals
To ensure the signals are not coincidence, we use a variety of mathematical techniques including ANOVA to test for the signals’ causal influence
on SEO traffic
Test for significance
95% percent is deemed statistically significant and
influential
Evaluate links for disavow or removal in response to a penalty
Benefits: Applied SEO science
Get client “Buy in” to make website changes
proven to increase SEO traffic
Identify the sites (and the signals) powering
the top ranking competitors