materialy treninga think-cell i printsip piramid

8/11/2019 Materialy Treninga Think-cell i Printsip Piramid

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McKinsey & Company 27|

Variability of performance between stores suggests improvement potential

1 Estimates exclude Moscow2 Industry average, current level is lower

SOURCE: Sales Department, Team analysis

Current performance of monobrand stores in 1M+ cities

Performance of

monobrand stores in

1M+ cities even within

Class A varies

significantly

Performance ofmonobrand storesvaries due to

differences in

Location

Management

capabilities

Competition

in the area

Total SIM sales per store per year1

Top 8 storesAverage storeBottom 8 stores

Top 8 storesAverage storeBottom 8 stores

35% real sales2

Real SIM sales per store per year

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