materiality in a digital world - elaine cohen
DESCRIPTION
Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe. The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops. This is Beyond Business Founder and Manager Elaine Cohen's presentation.TRANSCRIPT
Materiality in a digital world: opportunities and risks
Milan, 27thth May 2014
Elaine Cohen Sustainability Consultant and Reporter
Beyond Business Ltd
MATERIALITY
ECONOMIC, SOCIAL,
ENVIRONMENTAL IMPACTS
AFFECTS DECISIONS OF
STAKEHOLDERS
How do you get balanced, relevant stakeholder input in a digital world?
From risk to opportunity
Digital stakeholder interaction/input opportunities
Online surveys Jams
Webcasts and webinars
Company blog
Facebook page
Online reports Twitter #chats
Targeted engagement
Polls Games
But are all voices equal, or relevant?
CUE:
SURVEY MONKEY
Anonymous stakeholders – how valuable?
CUE:
ONLINE REPORTS
Chatting or PR-ing?
CUE:
TWITTER CHATS
Oops, look who’s commenting
CUE:
THE COMPANY
CSR BLOG
Digital stakeholder interaction opportunities abound
but we must use them wisely…
or we risk entering the age of…
Dumming down materiality with digital >>>>>>
Photo credit: http://www.warriormindcoach.com/blog/2014/02/05/mindless-default-setting/
CUE:
Targeted Expert
Managed Balanced Combined
Digital Initiatives
Elaine Cohen Beyond Business Ltd www.b-yond.biz [email protected]
Thank You!
The CSR Reporting Blog www.csr-reporting.blogspot.com
@elainecohen