matchbin group presentation 05.20.2011
TRANSCRIPT
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Partner Logo
Presented by Jason Smith
ONLINE MARKETING
“Come on, everyone is doing it…”
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Partner LogoTODAY…
• Experience• Educate • Inspire• Partner
Let’s get started
THANK YOU
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Partner LogoGROVO.COM
3rd Party Tutorials
600+ Educational Videos about Internet
Updated Regularly
Free
www.grovo.com
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Partner LogoWHO IS USING THE INTERNET?
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Google 64%
Bing 14%
Yahoo 16%
The Big 3!
Bing powers Yahoo search content
Combined make up 30% of usage
Are they all the same?
Searchengineland.comMay 11, 2011
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Partner Logo
Paid Results
Organic Results
Map (Google Places)
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Partner Logo
Paid Results
Organic Results
Map (Google Places)
MONOPOLY
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Partner Logo
Paid Results
Organic Results
Map
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Partner Logo
Paid Results
Organic Results
Map
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Partner LogoPAID ADVERTISING
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked.
It’s a great way to OWN a corner of the Search block!
http://en.wikipedia.org/wiki/Pay_per_click
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Partner LogoTEXT VS. DISPLAY
Text = Targeted Marketing
Display = Branding
Big 3 Google AdWords Yahoo! Search Marketing Microsoft adCenter
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Partner LogoUSE KEYWORDS IN YOUR AD
Dentist Boise ID Golf Courses San Francisco
Supermarket Approach
Quality Score
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Partner LogoGOOGLE KEYWORD TOOL
Check Keywords Carefully
Search Volume Myth
Word vs. Phrase
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Best Buy Homepage
3D TV Page
LANDING PAGES
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Partner LogoLANDING PAGES
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Partner LogoPPC BEST PRACTICES
Organize your campaign by theme
Multiple Products?
Seasonal Items?
Specials vs. Branding
Heating
A/C
Water Heater
Summer
Winter
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Partner LogoTRACK YOUR RESULTS
Geographical DataConversionBounce RateReferrals
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Partner LogoBANNER ADVERTISING
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Partner LogoBANNER ADVERTISING
Stretches your advertising budgetGenerates highly qualified sales leadsEstablishes your name and brand in the mind of the
consumer
QUALIFIED LEADS…..LOW COST!!!
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http://www.google.com/places/
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Places.google.com
Complete all 20 Fields
Always use the same formatting for Address & Phone #
Focused Content & Keywords
Pictures & Video
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http://www.bing.com/businessportal/
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http://listings.local.yahoo.com/
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1. Google2. Facebook3. YouTube4. Yahoo!5. Blogger.com6. Baidu.com7. Wikipedia8. Windows Live9. Twitter
Alexa.com May 2011
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Partner LogoWIKIPEDIA:
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Partner LogoCONSIDER THIS:
According to Google, 73% of all searches are related to local content in one way or another
For every dollar spent on the Internet, 5 are spent offline on products and services that were influenced by online research - MIT Technology Review
ComScore states that 43% of Internet users are searching for local merchants when considering making a purchase
91% of U.S. Internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline”
http://www.webmaster9.com/2010-07/amazing-local-search-statistics-are-you-getting-your-fair-share.html
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Partner LogoMONTHLY LOCAL SEARCHES:
2012
2011
2010
2009
3.45
2.3
1.5
1
Billions
ComScore
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Partner LogoHOW SEARCH WORKS
Source: http://www.youtube.com/watch?v=rAq7IdRR7CE
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Partner LogoSEARCH ENGINE OPTIMIZATION (SEO)
SEO is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or
"algorithmic") search results – Wikipedia
This is all based on Keywords and Phrases
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Partner LogoWHAT MAKES SEO WORK?
1. Credible Inbound Links
2. Keywords & Phrases
3. Functional Domain Name
4. Page Content
5. Website Traffic
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Partner LogoCOST OF SEO?
ezineMark.com reports “a 12-month SEO Strategy can cost anywhere from $12K to $100K based on the target geographical location”
Why? #1 Online Marketing Tactic High Return On Investment (ROI) Inbound links are hard to get Search is always evolving
http://www.emarketer.com/Article.aspx?R=1007131http://www.toprankblog.com/2010/07/seo-tops-digital-marketing-2011/
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Partner LogoKEYWORDS
Keywords allow Search Engines to identify the most important content within a website
Foundation of SEO in website code: Title Tags Description Tags Keyword Tags Title Tag
Description Tag
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Partner LogoDOMAIN NAMES
Think like a computer – Include Keywords!
Effective Domain Names
www.InsuranceBoston.com
www.FamilyLawyerDetroit.com
www.PizzaBrentwood.com
Ineffective Domain Names
www.JohnMillerLLC.com
www.EmeraldFrog.com
www.FranksPlace.com
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Partner LogoTRAFFIC
The more visitors you have to your website, the higher it ranks
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Must reflect the Keywords you want found
Sufficient Quantity to show search engines your site is credible
Pictures and Videos show variety and credibility
Fresh and consistent content greatly improves SEO
CONTENT
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Partner LogoINBOUND LINK = TESTIMONIAL
http://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236
In the most simple sense, an inbound link indicates who is paying attention to that page
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Partner LogoCREDIBLE INBOUND LINKS
Inbound Links are links pointing to your web site, coming from other websites
All inbound links are not created equal
Some links are more valuable than others based on the PageRank of the website the link comes from
Are all links the same?
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Partner LogoDIRECTORIES INFLUENCE SEO
The more your business shows up in online business directories, the more relevant your
business is for Google, Yahoo, and Bing search
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Partner LogoBUSINESS DIRECTORIES
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Partner LogoSOCIAL MEDIA…
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Over 600 million active users 50% of active users log on every day Average user has 130 friends Average user is connected to 80 pages, groups and events Average user creates 90 pieces of content each month
http://www.facebook.com/press/info.php?statisticshttp://techcrunch.com/2011/01/13/facebook-nearing-600-million-users/?utm_source=feedburner&utm_
medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
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155,200,000 Facebook Users in the United States
50% of U.S. Population on Facebookhttp://gold.insidenetwork.com/facebook/http://www.internetworldstats.com/stats26.htm
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http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
55% of users are 26-65
13-1710%
18-2535%
26-3420%
35-4416%
45-5412%
55-647%
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Twitter is a website, enabling its users to send and read messages called tweets
Tweets are text-based posts of up to 140 characters displayed on the user's profile page
Tweets are publicly visible by default Users may subscribe to other users' tweets—this is known
as following and subscribers are known as followers
"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]
“GIVE YOUR CUSTOMERS THE BIRD!”
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155 Million ‘Tweets’ per day 200 Million Registered Users 58% Make over $60K 38% are 35 or older 31% of users follow a business 7,800,000 + Business Recommendations per month Tweetreports.com August 2010
http://blogs.forbes.com/oliverchiang/2011/01/19/twitter-hits-nearly-200m-users-110m-tweets-per-day-focuses-on-global-expansion/
http://blog.twitter.com/2011/03/numbers.htmlhttp://techcrunch.com/2011/04/06/twitter-q1-st
ats/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
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LinkedIn is a business-oriented social networking site mainly used for
professional networking
21.4 million monthly unique U.S. visitors and 47.6 million globally -
Quantcast
Over 100 million registered users
http://en.wikipedia.org/wiki/LinkedIn
May, 2011
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143 million users in the United States
Online Video Consumption in United States Average of 14.8 hours watched per viewer in February 2011
Total U.S. viewing sessions exceeded 5.7 Billion in March 2011
174 Million viewers of online video in U.S.
http://www.comscore.com/Press_Events/Press_Releases/2011/4/comScore_Releases_March_2011_U.S._Online_Video_Rankings - Comscore.com April 2011
Do you have a YouTube Channel for your business???
But I don’t have a videoVideo’s with massive views create traffic!
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Partner LogoWILL IT BLEND?
http://www.youtube.com/watch?v=lAl28d6tbkoOver 11 Million Views!
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The goal is to create messages so funny or interesting they will voluntarily spread these communications with others
VIRAL MARKETING
Today’s Word of Mouth
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THE NEW ANDROID PHONE
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Partner LogoSMARTPHONES
http://www.comscore.com/Press_Events/Press_Releases/2011/5/comScore_Reports_March_2011_U.S._Mobile_Subscriber_Market_Share
31%
69%
Smartphones Mobile Phones
15% Quarterly growth rate in
Smartphone Usage Q1 2011
72.5 Million Smartphone Users
in U.S.
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Partner Logo
ComScoreTechCrunch 2011
SMARTPHONES
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WAP (Wireless Application Protocol) Enabled Website: A different version of the site designed specifically for mobile devices
Only 4% of websites are Mobile Ready, Is Yours?!?
SMARTPHONES
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Partner LogoSTRATEGIC APPROACH
You Must Get Found
Streamline Social Media
Testimonials, Coupons, Video & Pictures
Think Long Term
Stay Involved
Track Your Results
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Simple online solution
Cost effective
Results
PARTNER WITH DP
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Partner LogoDAILY PRESS & MATCHBIN
Matchbin Digital Network
900+ Local & National Media Partners (Newspaper, TV, Radio, Niche Publication)
6.2 million unique users per month
80 million page views per month
Local dynamic content
Local Support backed by a
Nationwide Firm
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Partner LogoULTIMATE OPTIMIZATION TOOL
Keyword Optimized
Unlimited Video & Pictures
Functional Domain Name
Helps Optimize Existing Website
Up to 7 Pages of Content
Customer Testimonials
Social Media Management
Online Coupons
Blogging
Mobile Optimized
Easy Updates & Changes
Personal Platinum
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Partner LogoMOBILE READY!
-Site to Text-Full blown interactive App
?Free to $30,000!
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Partner LogoSOCIAL MEDIA!
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Partner LogoTRACKING!
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Partner LogoOTHER FEATURES!
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Partner LogoNETWORK LINKS!
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Partner LogoMULTIPLE CHANNELS TO YOUR
BUSINESS
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Partner LogoLOCAL EXAMPLE
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Partner LogoANOTHER WEBSITE?
Multiple Website Strategy
Helps Improve Ranking of existing site
Push your competition down the list
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Partner LogoPAY PER CLICK
Full Reporting
Call Tracking
Multiple Search Engines
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Partner LogoBANNER ADVERTISING
Affluent Audience
Complete Reporting
Geo / Section Targeting
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Partner Logo
PERSONALIZED PLATINUM PACKAGE Features Include: 7-page website with Search Engine Optimization,
professionally managed for optimum results. Call Tracking with playback option Unique URL at no extra charge Photo gallery, video and slideshow Add social media links and RSS feed Contact info, map & driving directions Full blogging capabilities Testimonials, reviews and ratings Upload coupons, menus and product lists Your direct link to our newspaper website’s business
directory will turbo-boost your search engine rankings (spiders love us!)
PLUS: Free business spotlight story in the Daily Press after 3 months’ paid advertising.
ONLY $299 PER MONTH
OPTION # 1
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Partner Logo
PERSONAL PLATINUM with PAY-PER-CLICK
Features Include:
7-page website with Search Engine Optimization, professionally managed for optimum results.
Call Tracking with playback option Unique URL at no extra charge Photo, video and slideshow gallery Add social media links and RSS feed Contact info, map & driving directions Full blogging capabilities Testimonials, reviews and ratings Upload coupons, menus and product lists Your direct link to newspaper website’s business
directory will turbo-boost your search engine rankings (spiders love us!)
$300 monthly Pay-Per-Click campaign
PLUS: Free business spotlight story in the Daily Press after 3 months’ paid advertising. ONLY $499 PER MONTH Reg. $599 per month Min. 3-month agreement required to activate services. Requires $100 initial set-up fee.
$$Discounted
OPTION # 2
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![Page 71: Matchbin Group Presentation 05.20.2011](https://reader035.vdocuments.site/reader035/viewer/2022062513/555975d0d8b42a65298b4bfb/html5/thumbnails/71.jpg)
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