masterpiece #positweet campaign proposal
DESCRIPTION
Here's example of my work project in Semut Api Colony as Digital strategist. For quick overview, Masterpiece-KTV.com is a website of new opening Masterpiece karaoke in Indonesia. As new website, they need increase traffic to website. So, this is the strategyTRANSCRIPT
Ta c t i c a l Awa r e n e s s A c t i v i t y
S e m u t A p i C o l o n y
March 21st 2014
AWA R E N E S S L O YA LT Y S A L E S
M A R K E T ING C O M M UNICAT ION P H ASE
AWA R E NE SS O B JE CT IVE
Grab target audience attention
Increasing traffic to website
T H E P L A N
Stay Gold, Stay Awesome, Stay Masterpiece
AWA R E NE SS O B JE CT IVE
#PosiTweet Lyric
T H E P L A N
Mood representation
Psychological medium
Powerful message
Spreading idea
AWA R E NE SS O B JE CT IVE
Why Lyric?
“I grew up the biggest fan of the
Cure. Knew every lyric, had every
album, B-side, single, poster,
everything. Then cut to fifteen years
later, and we're working on songs
together. Ridiculous.”
Mark Hoppus
Ladies love a soppy lyric.
There's a real winner in
'Carry You Home.‘
James Blunt
“When I listen to a song, I don’t
say, ‘Oh my gosh, that vocal line
she sang was the best thing I
ever heard. ‘I’m thinking. ’That
lyric just moves me. That lyric
just said what i feel better than i
could say it myself”
Taylor Swift
# P O S I T W E E T L Y R I C
“It’s about sending positive message about happiness, joyfulness.”
We ask people to bear goodwill for Masterpiece KTV by using positive lyrics. They don’t have to bring bouquet or anything, just send positive message by using twitter.
AWA R E NE SS O B JE CT IVE
Lyric is the communication message to share idea.
H O W T O
# P O SIT WE ET LY R IC
1 2 3Open website Tweet it Your tweet appear
in website
No Bouquet, No garland, just Tweet it ;)
#Positweet
T H E P L A N
# P O SIT WE ET LY R IC
4 Best tweets will get FREE
2hours Karaoke + Food &
Beverages with 5 friends!
No Bouquet, No garland, just Tweet it ;)
#Positweet
PREVIEW BANNER PAGE
PREVIEW SPLASH PAGE
H O W T O
No Bouquet, No garland, just Tweet it ;)
# P O SIT WE ET LY R IC
#Positweet
• User will tweet by using song lyric to congrats the
Masterpiece Opening
• Requirement tweet;
- Song lyric (able to modify) about joy
- The Singer
- Hashtag #Positweet
- Mentioning twitter account @MasterpieceKTV
B U Z Z E R
# P O SIT WE ET LY R IC
No Bouquet, No garland, just Tweet it ;)
#Positweet
B U Z Z E R
# P O SIT WE ET LY R IC
No Bouquet, No garland, just Tweet it ;)
#Positweet
Why?
Best use to increasing traffic to twitter @MasterpieceKTV
•
Buzzer have good brand association with Masterpiece
•
Expanding engagement and conversation
•
Creating good and unique brand awareness compare to
other competitors
B U Z Z E R
# P O SIT WE ET LY R IC
Ayo ucapin selamat ke @MasterpieceKTV dan dapatkan 2jam karaoke bersama temanmu! #Positweet . Cek www.masterpiece-ktv.com
No Bouquet, No garland, just Tweet it ;)
#Positweet
Love is all you need! The Beatles #Positweet @MasterpieceKTV ! Yuk ikutan
kasi selamat
Rock Never Dies – Kotak ! Selamat buat @MasterpieceKTV ! #Positweet ayo
ikutan kasi selamat guys!
If there's a rock and roll heaven, well, you know they got a hell of a band!
The Righteous Band #Positweet @MasterpieceKTV
O W N M E D I A S E E D I N G
# P O SIT WE ET LY R IC
Mau nyobain karaoke 2jam gratis sama temen-temenmu? Ungkapkan dengan lirik lagu #Positweet ! Cek www.masterpiece-ktv.com ya ;)
Dapatkan 2jam karaoke gratis sama temen-temenmu! Ucapin selamat ke Masterpiece Karaoke dengan lirik lagu. Cek www.masterpiece-ktv.com ya ;)
No Bouquet, No garland, just Tweet it ;)
#Positweet
EDITORIAL PLANNING
AWA R E NE SS O B JE CT IVE
E P O N LY
E P W I TH
M A I N TEN ANCE
EDITORIAL PLANING
ONLY
EDITORIAL PLANNING ONLY : MORNING & EVENING
AWA R E NE SS O B JE CT IVE
DAY 1
Karaoke 2 jam plus makan & minum GRATIS? Cuma di http://masterpiece-ktv.com
kamu bisa dapetin yang kamu mau #Positweet
Kunjungi http://masterpiece-ktv.com & tweet lirik bersemangat positif untuk
menyambut opening dari Masterpiece #Positweet
Buat kamu yang belum menang ikutan lagi yuk kuis #positweet di
http://masterpiece-ktv.com setiap harinya dipilih 1 pemenang beruntung
EDITORIAL PLANNING ONLY : MORNING & EVENING
AWA R E NE SS O B JE CT IVE
DAY 2
Menyambut opening kami, ada hadiah untuk kamu yang hobi karaokean! Kunjungi
http://masterpiece-ktv.com & share lirik positifmu #positweet
What songs that cheer you up? Yuk share lirik favoritmu yang membawa semangat
positif di http://masterpiece-ktv.com #Positweet
EDITORIAL PLANING
WITH MAINTENANCE
EP & MAINTENANCE : MORNING & AFTERNOON
AWA R E NE SS O B JE CT IVE
DAY 1
Karaoke 2 jam plus makan & minum GRATIS? Cuma di http://masterpiece-
ktv.com kamu bisa dapetin yang kamu mau #Positweet
Kunjungi http://masterpiece-ktv.com & tweet lirik bersemangat positif
untuk menyambut opening dari Masterpiece #Positweet
“One good thing about music, when it hits you, you feel no pain.” ― Bob Marley #Positweet
Buat kamu yang belum menang ikutan lagi yuk kuis #positweet di
http://masterpiece-ktv.com setiap harinya dipilih 1 pemenang beruntung
EP & MAINTENANCE : MORNING & AFTERNOON
AWA R E NE SS O B JE CT IVE
DAY 2
Menyambut opening kami, ada hadiah untuk kamu yang hobi karaokean!
Kunjungi http://masterpiece-ktv.com & share lirik positifmu #positweet
“Without music, life would be a mistake.” ― Friedrich Nietzsche #Positweet
Karaoke membantu kamu dalam mengatur emosi lho, The Masters. Hal ini
karena kita menyampaikan perasaan lewat nyanyian #Positweet
What songs that cheer you up? Yuk share lirik favoritmu yang membawa
semangat positif di http://masterpiece-ktv.com #Positweet
24 2522 23 26 27 28 29 30 31
Seeding by Ahmad Dhanni
Editorial Planning by @MasterpieceKTV
Editorial Planning by Masterpiece KTV fanpage
Tweet wave from audience
Winner Announcement
TIMELINE: MARCH Q4
AWA R E NE SS O B JE CT IVE
When the activity will be hold?Next week, March 24th – 31th 2014
FAQ
What SAC will provide?Splash page, editorial planning on SocMed, and e-poster
FAQ
What Masterpiece should provide?SocMed admin, taking prize system, operational for prize
FAQ
Why use buzzer?Increasing traffic
FAQ
Whose are buzzer?Ahmad Dhanni, Al, El, Dul, and Republic Cinta Management figure
FAQ
What the key performance indicator?Traffic site, twitter interaction and engagement
FAQ
Let’s Discuss