mastering the real estate agent bio - a guidebook
TRANSCRIPT
![Page 1: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/1.jpg)
Mastering The BiographyA REALTORS® Guide
![Page 2: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/2.jpg)
The Importance of “You” to Your
Followers
![Page 3: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/3.jpg)
Define Your Audience
It’s about them after all…
![Page 4: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/4.jpg)
Find Time To Focus on Writing
![Page 5: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/5.jpg)
Your Reader Needs To Enjoy Reading About
You
![Page 6: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/6.jpg)
Tell Them Your Story From Your Point of
View.
![Page 7: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/7.jpg)
Answer Their Questions.1. Who Are You? 2. Why You? 3. Unique? 4. Connection?
![Page 8: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/8.jpg)
Remember that Google Is Reading too
![Page 9: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/9.jpg)
You’ll Need 3 Bios…
• Social Bio • Short Bio • Full Bio
![Page 10: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/10.jpg)
Social Profile
![Page 11: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/11.jpg)
Short Bio
![Page 12: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/12.jpg)
Full Bio
![Page 13: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/13.jpg)
Write The Long Version First and then
Summarize The Other Two
![Page 14: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/14.jpg)
1. Goal 2. Reframe 3. Seek Out Data 4. Organize 5. Write to One Person 6. Produce Ugly Draft 7. Walk Away 8. Re-write 9. Add Great Headline 10.Have Someone Edit 11.One Final Look 12.Publish
Ann HandleyEverybody Writes
![Page 15: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/15.jpg)
Hemingwayapp.com
![Page 16: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/16.jpg)
Post Unique Bios
Everywhere You Can and Keep Them
Fresh
![Page 17: Mastering The Real Estate Agent Bio - A Guidebook](https://reader034.vdocuments.site/reader034/viewer/2022042723/5873583f1a28ab56378b7c21/html5/thumbnails/17.jpg)
Remember Your
Disclosures:
1. Name 2. REALTOR® 3. City/State 4. Where Licensed