mastering b2b social media
DESCRIPTION
Mastering B2B Social Media. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I’m Jeff Cohen. Nice to meet you. @ JeffreyLCohen. I’m Brian Halligan . Nice to meet you. - PowerPoint PPT PresentationTRANSCRIPT
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Mastering B2B
Social Media
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I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
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I’m Brian Halligan.Nice to meet you.
@JeffreyLCohen
I’m Jeff Cohen.Nice to meet you.
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I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.
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#SXB2BSM
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We’re dorks.
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We’ve got a a Problem.
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73% of CEOs
don’t believe
marketers drive
revenue.
91FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
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Your opportunity, to shine.
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Leads fix the problem.
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LEADS ARE A PROXYFOR SALES.
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@KippBodnar
Your goal shouldn't be to buy leads. Your goal should be to buy customers.
“” Tweet This!
#SXB2BSM
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1Tweet
Form
Landing Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
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3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION:
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3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
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@JeffreyLCohen
“” Tweet This!
#SXB2BSM
Prospects don’t want to hear about your products. They want solutions to their problems.
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60% of the sales
cycle is over – before a
buyer talks to your
salesperson.91
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
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People to People
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Follow. Friend. Connect. With People.
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The shelf life of a social media
link is 3 hours.
BITLY, 9/2011
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THE
10-4-1 RULE
Links to third-party articles
Links to company blog posts
Link to a company landing page
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@JeffreyLCohen
“” Tweet This!
#SXB2BSM
Publishing and sharing content online is the single biggest lever to increase lead generation.
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Get people to share your stuff.
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Closed Millions In Sales From Online Leads
ROI – 2800%!
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@KippBodnar
Maximize content discovery by producing awesome content and reducing the friction around sharing it.
“” Tweet This!
#SXB2BSM
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Place CTAs Everywhere.
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Embed Tweets
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3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
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Prove the CEO
Wrong
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You’re the Star
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THANK YOU
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I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.