Contextual Marketing in Digital Entertainment

Evan SilversteinAssociate Account Director

Client Experience

Movable Ink invented the ability to change email content at the moment of open.

Movable Ink Entertainment Clients

Our platform is solving problems for thousands of marketers.

2015

2014

2013

2012

2011 20+

60+

120+

200+

300+

Live Content Impressions Movable Ink Clients

350+2016

3-Year Growth: 1,897%

1/1/118/1

/113/1

/12

10/1/

125/1

/13

12/1/

137/1

/142/1

/159/1

/154/1

/16bn

20000000000bn40000000000bn60000000000bn80000000000bn

100000000000bn120000000000bn140000000000bn160000000000bn180000000000bn

Email is the gold standard for driving revenue.

Marketing channel for ROI#1

of consumers expect marketers to deliver tailored email communications.

78%

of marketing executives believe that email is the most effective channel for driving revenue.

91%

made for every dollar spent on email marketing.

$40

Source: Experian Marketing Survey, Seligent Strongview 2016 Marketing Survey

How We Think About Marketers’ Challenges

Personalization

• Increase response rates with hyper-personalized emails and uniquely tailored content

Optimization

• Optimize based on performance in real time

• Act on insights from real-time analytics

Innovation

• Stand out in a crowded inbox

• Create compelling user experiences

Automation

• Easily automate content creation

• Repurpose content from the web and social

47% of entertainment companies use email

34% of them report seeing open rates higher than 40%

19% report click-through rates higher than 15%

Source: Benchmark Manuals

How the entertainment industry uses email marketing

Time TargetedPersonalization

45% lift in

engagement

Image Personalization

75% lift in

engagement

Web CropAutomation 91% of

marketers say

automation is important

to their success Source: Email

Monday

API Web CropAutomation

Source: Email Monday

Best-in-class companies are 67%

more likely to use

automation

LiveOptimization

336% lift in CTR

for winning creative

LiveOptimization

58% lift in revenue

for winning creative

Countdown TimerInnovation

45% emails are opened

after an offer expires

Source: Movable Ink

Live Polling Innovation

Source: Movable Ink

PollResults

182% lift in open

Q & A

Thanks for joining us!To learn more, or if you have questions, please contact Evan at esilverstein@movableink.com.