Masterclass New Influencer Guidelines & Social Media Regulation

SUMMARY

1 New #InfluencerGuidelines: the JEP and its partners (acc, BAM, UBA, the media associations and FEWEB) recently issued new guidelines for influencers. After a brief introduction of the context, we shall proceed with a detailed presentation and analysis of the new guidelines and its consequences for influencers, agencies and advertisers.

#InfluencerGuidelines

NOVEMBER 12, 13.00 – 17.00

BY

ASSOCIATION OF COMMUNICATION COMPANIES

JURY FOR ETHICAL PRACTICES

KOAN LAW FIRM

WE MEDIA

2 Social Media & Intellectual Property: we shall apply the principles of IP rights (mainly copyright and image rights) to a social media context. Topics include how to protect your content posted on social media, how to use hyperlinks and how to avoid infringing third party rights.

3 Social Media and GDPR: we shall discuss the effects of the GDPR, including the recent Belgian law (30/07/2018), by delving into current digital practices (profiling, targeted online advertising, etc.) and provide tips for agencies confronted with a privacy audit request.

PLANNING13:00 – Welcome 13:30-15:00 – Part I - Introduction : influencers & advertising - Presentation of new influencer guidelines - Discussion15:00-15:15 – Pause15:15-17:00 – Part II - Social Media & IP - Social Media & GDPR

LOCATIONGlaverbel Building, Chaussée de la Hulpe 166 Terhulpsesteenweg B -1170 Brussels

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