Regional Volunteering Masterclass

Warminster

31st January 2013

Unlocking the potential:

27 million reasons to get better at volunteering

Everyone feels like a member and by 2020 five million will be.

Two things…

The 2020 ambition:

Volunteers in every aspect of our work

All staff confident and capable of working with volunteers

The 2012 KPI target:

64% volunteers strongly recommend volunteering with the National Trust

Three strands of work:

1. Capability and confidence of our volunteer managers

2. Fit for purpose supporting systems and processes

3. Developing new ways for people to get involved as volunteers

40%Systems

&Processes

40%Capability

& Confidence

20%New offers

Systems &

Processes

Capability

& Confidence

New offers

Systems &

Processes

Capability &

Confidence

New offers

Years 1 - 3 Years 4 - 6 Years 7 - 9

The KPIThe 2012 KPI target:

64% volunteers strongly recommend volunteering with the National Trust

Drivers of the KPI

To raise the KPI we need to…

1. Be organised

2. Communicate effectively

3. Ensure volunteers feel valued

4. Make the most of peoples skills

5. Show clear leadership and direction

Our session today

• 21st Century Volunteering– How volunteering is changing and what organisations

need to do to respond• Creating a vision for volunteering at your

property– Benefits aand costs associated with involving

volunteers• Action planning• Getting support as you move forward• Final Q&A

21st Century volunteering

Part one

The volunteering landscape

Levels of formal volunteering are static

Proportion of people volunteering formally

010

2030

4050

2001 2003 2005 2007/08 2008/09 2009/10 2010/11

Year

%

At least once a month At least once a year

Why people volunteer (%)

0

10

20

30

40

50

60

70 I wanted to improvethings/help people

Cause was importantto me

I had spare time

Meet people/makefriends

Use my skills

Learn new skills

Source: Citizenship Survey 2008-09

What prevents people volunteering (%)

0

10

20

30

40

50

60 Work commitments

Looking afterchildren/home

Have other things todo with my sparetime

Haven't hear aboutopportunities

Don't know groupsthat need help

Source: Citizenship Survey 2008-09

Legal

Key elements:

•Volunteer agreements

•Expectations vs. obligations

•Expenses and ‘if contracts’

•National Minimum Wage

•Interns

21st Century volunteering

Part two

Volunteering doesn’t exist in a bubble

0

200

400

600

800

1,000

1,200

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85

201020152020

Thousands

Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape

Age structure of the UK population

Choice

• TV channels– When I was a child there

were three in the UK

• Supermarkets– Much wider choice of food

than 20 years ago– Now sell financial products,

clothes, furniture, legal advice

• Drinks– Used to be tea or coffee

The social media revolution

Internet use by UK adults

Source: ONS (2012)

0

25

50

75

100

% of p

eople

Q2 2011Q3 2011

Q4 2011Q1 2012

Q2 2012

Internet use by people aged 16+ in the UK

A one slide summary

• The world has changed quite significantly in the last decade (& will do even more in future) but:– Levels of volunteering haven’t– The ways organisations involve volunteers

haven’t changed much either (other than becoming more process driven)

The 2020 ambition:

Volunteers in every aspect of our work

All staff confident and capable of working with volunteers

National Trust vision for volunteering

National Trust vision for volunteering

Efficient

Consistent

Build capacity

Build capability

A flexible offer

A dynamic offerA wider range of activities

Shaping our work, not just delivering it

A better quality experience

80% volunteer recommendation

A more diverse range of people

The challenge we face

• Disconnect (growing?) between what people want from volunteering and what organisations are offering

• The need to embrace different approaches to getting and keeping volunteers

• We’re competing with anything people can spend their spare time doing

Bridging The Gap

Part 3

What are the gaps and what can we do about them?

Bridging the gap

• What people are looking for in volunteering

• How organisations are engaging volunteers

• Actions to ‘bridge the gap’

Source: Bridging The Gap (2011)

What did they find?

• The legacy of the uber volunteers

• Potential of past volunteers

• Gaps & why they exist

• How we can respond

The legacy of the uber volunteers

• 31% of the adult population provide almost 90% of volunteer hours

• 8% of the adult population provide almost half the volunteer hours

Source: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)

Potential of past volunteers

• UK data– 1 in 5 people had

volunteered but weren’t now

– Changes in personal circumstances the main reason

– 54% of non-volunteers would like to volunteer

• Your property?

Source: Helping Out (2007)

Gaps

Source: Bridging The Gap (2011)

Why these gaps?

• Motivations, availabilities and interests change during our lives

• Organisations haven’t changed their approach to engaging people in line with the change in society

• People today:– Are more mobile– Are tech savvy– Have multiple interests

and roles– Lead complex and busy

lives– Want two-way

relationships– Accept change and

choice– Like to use skills and

learn new ones

Less….

More….

How can we respond?

• Re-think how we involve people to achieve our mission

• Focus more on what needs doing than on how and when it is done

• Be flexible and provide greater choice• Be well organised but not too bureaucratic• Provide opportunities for online engagement• Build meaningful relationships with volunteers

Source: Bridging The Gap (2011)

“Improving participation opportunities requires starting where people are and taking account of their concerns and interests, providing a range of opportunities and levels of involvement so people can feel comfortable with taking part and using the personal approach to invite and welcome people in.”

Pathways Through Participation

Discussion

• What has struck you most from this session and why?

• How do you see these trends and issues impacting on volunteering with the Trust and specifically your property?

• What actions could be taken at your property to ‘bridge the gap’?

• How can you support your volunteer managers to implement these actions?

• What support do youyou need?

Useful reading/resources• 21st Century Volunteer – nfpSynergy

• Bridging the Gap – Volunteer Canada

• Participation: trends, facts and figures – NCVO

• Helping Out: National Survey of Volunteering and Charitable Giving – Institute for Volunteering Research

• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research

• www.volunteerpower.com

Creating a vision for volunteering at your property?

What benefits do volunteers bring to your property?

Benefits volunteers bring

Volunteers are free, right?

Volunteering is freely given but not cost free

Creating a vision for volunteering - key points

• Know why you involve volunteers

• Be clear on the benefits they will being

• Understand the costs• Resource appropriately• Monitor and evaluate

Link property vision back to National Trust volunteering

vision

Key messages

• We have to change because society is changing

• Changes are consistent with KPI drivers– Be well organised (not bureaucratic)– Communicate– Work as a team and show appreciation– Make the most of peoples’ skills

– Show clear leadership and direction

How to get in touch

Email: rob@robjacksonconsulting.com

Phone: 07557 419 074

Web: www.robjacksonconsulting.com

Twitter: @robjconsulting

Blog: www.robjacksonconsulting.blogspot.com