masterclass co-working & growth in the near future
TRANSCRIPT
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MASTERCLASS
IN THE WORLD OF COWORKING
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RONALD VAN DEN HOFF
CLAIRE CARPENTER
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Co-working is not about the venues, the hardware, software, or the kinky design. It’s about the number and quality of serendipitous opportunities, the connections, the open collaboration with a transformation of our stakeholders as a result…
CO-WORKING : A CHANGED STAKEHOLDER AS A RESULT
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co-work spaces meeting &office spaces
desk spaces
privacymonetary capital
open & sharingsocial capital
ECO SYSTEM.
Social Capital = the ability to find, utilize and combine the skills, knowledge and experience of others, as well as the ability to share your skills, knowledge and experience with others.
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THE SERENDIPITY MACHINE:ONTOLOGY DRIVEN SERENDIPITY ALGORITMfor Recommending Unknown but Relevant People, Places and Events.
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
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ON LINE, REAL TIMERESERVATION SYSTEM
LIGHT & PRO
ON LINE MAGAZINE
EVENT PUBLISHING &BOOKING TOOL
THE SERENDIPITYMACHINE
SOFTWARE SERVICES.
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2016 RESULTS
500.000 meeting- & co-work seatsdivided in
125.000 social capital seats375.000 paid seats160+ locations, 24 countries
“To meet people that, like you, try to live their dream and the feeling you are not alone in that process make me very grateful to S2M for providing a platform where I can find that.” Quote from Seats2meet Co-worker. Source: Research on S2m by Rotterdam School of Business.
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2017: COLLABORATION WILL BE THE KEY TO OFFER THE ULTIMATE TRANSFORMATIVE EXPERIENCEFOR OUR STAKEHOLDERS
unexpectedencounters
learnedunexpected
things
greatencounters
%80
60
40
20
0 experiencedserendipity
20132015
2013-2015 Survey by the Erasmus University of Rotterdam.
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…got a new job, was invited for a new projector started a new company:2013 1 out of 82015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales-marketing-pr.-research-innovation
…the network assist us in activities like:
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location1
location2
location3
GROWTH AS A LINEAR PATH:GROW BIGGER, GROW MORE
location1
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5000
6000
7000
8000
9000
4000
3000
NBR.SEATS
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015 2016
LINEAR EXPANSION: RESULT IN ONE OF OUR LOCATIONS
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people locations
Marketplace 1 Marketplace 2
PLATFORM AS A 2 SIDED MARKET PLACE:
-CONNECTED STAKEHOLDERS-HUB & SPOKE LOCATION MODEL
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COOLWORKSPACES.COM
FUNNEL…
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LOCALS.SEATS2MEET.COM…..WORKSPACES AT PRIVATE HOMES
SEATS4SILENCE.SEATS2MEET.COM….RURAL AREAS
SUB BRANDS FOR ‘SPOKES’…
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“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPSARE PARTICIPATING AS WELL…
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COLLABORATION WILL BE THE KEY.
SERVICE ON THE FLOW
Right time, right moment
shared services…
INCUBATION FASE ACCELERATION FASE MATURITY
QUALITYof MESH-NETWORK
TEAMING TO ‘GO’ collaboration
software& knowledge
TIME
KNOWLEDGE A LA CARTESmart matching of
knowledgeand events, based on personal and network
growth.
SERENDIPITOUS ENVIRONMENT
‘Smart matching’
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CO-WORKING SPACES
COLLABORATION SPACES
ECO SYSTEM FOR NETWORKEDSOCIAL ECONOMIC VALUE
CREATION