Comunicaciones digitales destinadas a la bandeja de entradaBoost your communications

and reach effective results.EMAIL MARKETING

Email marketing is now the most important tool in Internet marketing. Its main advantages are:

It increases salesIt contributes to the success of your business, optimizing your communication and allowing you to know your customers in depth, which translates into higher and better sales.

It retains your customers

It is a powerful tool to build a long term relationship, based on the permission dialog.

It analyzes data

It delivers, in real-time, better tools of analysis and reports regarding the evolution and results of a delivery, giving options for improvement.

High return of your investment

The cost per contact is marginal, enabling you to reach more people, effectively at a lower cost and faster (ROI).

It keeps you at the top of mind

It makes possible that your customers keep you always in mind, as an alternative when deciding a purchase.

It measures resultsIt allows users to keep track of the actions carried out by customers in a campaign. Who clicked and where he did it.

Email ROI (for every US$ 1 invested)

Email marketing in numbers$40

Email

$22.2

SEO

$19.7

Displays

$10.5

Mobile

$2

Banners

$7.3

Catalogues

56%91%

44% 70%

of companies claim to have a plan to increase the use of email marketing

of consumers check their emails at least once per day

of people made a purchase as a result of a promotional message

Source: Meclabs - Litmus - Econsultancuy 2014

of mobile purchasing was encouraged by delivery

Email marketing in numbers

Sample: 2057 Source: Sample: 2057 Marketing Sherpa 2014

Q: In which of the following ways, if any, would you prefer brands to communicate with you?

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ESPEmail marketing Service Provider

Strengthen your relationship with your customers through email marketing

With MasterBase® ESP you get a solid tool that helps you create, manage, implement and monitor your campaigns effectively.

It is a solution designed for those who are looking for a scalable and easily accessible tool for all their email marketing needs.

Manage Create Deliver Analyze

Build and manage your contact list

Design and schedule your messages

Ensure and measure your deliverability

Learn from your results

Email marketing that gets results

MANAGEBuild and manage your contact list

Creation, access and modification of a centralized database, which allows a better control of your contacts.

Database segmentation through dynamic filters that allow you to group your contacts by inter-ests and needs

Quick, simple and effective import of lists of contacts via CSV files.

CREATEDesign and schedule your messages

Make the best use of delivery customization using vocatives or through fields existing in your master contact database.

Preview your messages and subjects in different e-mail readers.

Save time by scheduling deliveries by date and time. We have an HTML editor that does not require code experts to make your graphs efficient and attractive pieces.

DELIVEREnsure and measure your deliverability

MasterBase® has the technology and knowledge to help customers improve their deliverability rate and as a result the effectiveness in the delivery of their email marketing campaigns.

Acceptance rate report (emails sent minus emails bounced)

Great detail and display of bouncing causes.

Full bounce report.

ANALYZELearn from your results

OPENINGSDetailed openings view

You will see the rate of confirmed openings, the detail according to the type of platform on which the message was opened (desktop or mobile) and, in the case of mobile phones, through which operative system (Android, IOS) and which version

ANALYZELearn from your results

OPENINGS

Additionally, you will be able to check the openings behavior at any given time: when the message was just sent, per hour, per day; the country where the message was opened and a contacts list of who opened it.

CLICKSDetailed view of clicks made

Click Through Rate (CTR) and click rate according to the click-to-open rate (CTO), clicks made view in your email model and detail of the kind of platform on which the click was made (desktop or mobile) and, in the case of mobile phones, through which oper-ative system (Android, IOS) and which version.

ANALYZELearn from your results

CLICKS

Additionally, you will be able to check the clicks behavior at any given time: when the message was just sent, per hour, per day; the country where the click was made and a contacts list of who did it.

ANALYZELearn from your results

Deliverability

MasterBase® has the technology and knowledge to help customers improve their deliverability rate.

We are constantly working and advising our clients in three key areas for good deliverability: Authentication, Reputation and Content

We are against spam and we help to avoid it.

Anti-spam policy

MasterBase®’s policy regarding Spam is very clear: We are completely against Spam or unwanted messaging deliveries.

If any customer or natural person sends any type of Spam through our services, the case will be dutifully investigated and prosecuted.

Our Commitment

MasterBase® doesn’t send emails that have not been requested by the recipient.

MasterBase® doesn’t do business with companies that send unsolicited emails by customers.

MasterBase® doesn’t rent, lease, sell, or in any other way share information about its customers.

MasterBase® MasterBase® keeps a privacy policy that clearly states the information management of its customers

Learning CenterWe help you to grow your business with email marketing

eMarketing BlogWe help you to grow your business with email marketing.

eMarketing GlossaryIf you do not know or if you are unsure of the meaning of any term of the online world, see our glossary.

NewsletterMonthly newsletter with practical articles, new eBooks and webinars releases.

Questions & AnswersPlease check our frequently asked questions and answers about eMarketing or MasterBase®.

eMarketing eBooksToolkits to develop a truly effective eMarketing.

eMarketing WebinarsLive or recorded Webinars to be up-to-date on new trends.

More than 900 customers have placed their trust in us...

...Many of them have followed us for years

Our solution is the best for those who take seriously their e-mail marketing actions

We believe that email marketing is now the best digital marketing channel with the highest (ROI) return.

This is one of the reasons for loving what we do.

In these In these years of experience we have acquired great knowledge about the functioning of email marketing and what our customers want, which allows us to project the future.Our email marketing solutions reflect this. Do you want to know more? Contact us.

14Years

EXISTENCE

10Countries

PRESENCE

600Mill. per month

DELIVERIES

900Customers

RELIANCE

Our long history, expertise, size, solid growth and number of customers guarantee our leadership in email marketing and more.

Security

Our research and development team is

constantly working to find safe and reliable solutions

HTTPS ENVIRONMENT

MASTERBASE® TOKEN

GEO IP FILTER

Strength

We have different attributes that strengthen our process, our work and

tools.

DELIVERY SPEED

AVAILABILITY

OWN INFRASTRUCTURE

Service

We have a team of professionals able to

address your questions and solve problems

without any cost to you

DOUBT MANAGEMENT

TOOL USE

TROUBLESHOOTING

Deliverability

We have the technology and knowledge to help our customers improve their

deliverability rate.

AUTHENTICATION

REPUTATION

CONTENT

Why are we different?

Training Administration Certification

We help our clients to maximize the value they get from the solutions we offer

Professional Services

MasterBase® has spent more than 14 years dealing with the challenge of helping companies to reach their addressee’s Inbox safely and reliably.

Boost your communications and reach effective results

Email marketing Customized attachments Transactional messaging

Enhance the delivery of your critical documents.

Evolve towards one-to-one sending and ensure its delivery.

www.masterbase.com