master storyteller: ameen haque · itd is delighted to bring you master storyteller and story...
TRANSCRIPT
MISSION: TRANSFORMING LEADERS AND CHANGING THE WORLD FOR THE BETTER
© ITD World 2019. All rights reserved.
MASTER STORYTELLER: AMEEN HAQUE
TO CONNECT | ENGAGE | ALIGN | INSPIRE | BUILD
Great stories happen to those who can tell them.
- Ira Glass
“ “Great stories happen to those who can tell them.
- Ira Glass
“ “• Bachelor of Business Administration
(BBA) majoring in Marketing Management Sardar Patel University
• IIM-A MDP, Essec Paris Degree in Global Program In Luxury Brand Management
• MICA, formerly Mudra Institute of Communications, Ahmedabad
• A TEDx speaker and his talk on The Power of Stories
• A story coach, Innovation consultant and diversity champion
• Train leaders and entrepreneurs in storytelling, crafting narratives, telling their personal stories, story spotting
What if...There exists an effective tool toConnect with your audience…
Engage with your employees and peers…Align others with shared values…
Inspire others to change…Build your brand?
2PG
is increasingly being acknowledged as that powerful and critical leadership skill; a key tool for driving organizational change and culture.
ITD is delighted to bring you master storyteller and story coach, Ameen Haque who has been leveraging the power of stories and helping senior leaders become better storytellers in USA, Europe, Africa and India.
Humans beings are natural storytellers, telling stories through cave paintings even before the advent of language. The fact is that the human brain responds well to stories ensuring that stories create empathy and meaning. These days in the age of information overload, storytelling has become a powerful way to connect and communicate ideas.
The reality is; people remember stories but forget data and numbers. Facts and data don’t shift behaviours. Stories do.
is a day long workshop that covers the ‘Why, What and How’ of Business Storytelling through a pedagogy that is a mix of concepts, real time skill building and experiential learning. Our method first creates curiosity, then belief and finally the techniques that one can use to create and tell compelling stories at work.
People remember stories but forget facts. This workshop aims to simplify storytelling using very advanced, and hence, simple frameworks that can enable anyone to tell a story. The key objective of this workshop is to leave every participant with not just techniques and frameworks but also a ‘bank of stories’ that they can start using immediately and keep adding to.
THIS WORKSHOP
WHY STORYTELLING WORKS
Business StorytellingOur actions are
shaped by our beliefs. And our beliefs,
by the stories we buy into
- Ameen Haque
“
“
© ITD World 2019. All rights reserved.
3PG
Suitable for • Anyone in from middle manager to the CEO who
needs to sell a brand• Organizations that would like to shape a culture
that gives purpose and meaning• Leaders who would like to build team spirit and
team cohesion through impactful stories
At the end of this one day workshop, participants will be able to
• Describe the value of storytelling and its contribution to business
• Identify the components of successful storytelling• Utilize techniques and frameworks to begin
storytelling• Use their physical being and voices for powerful
delivery• Create a bank of stories which can be utilized
immediately• Appreciate how to present data in stories
TARGET AUDIENCE
PRogram OutlineWhy Learn StorytellingParticipants learn through an exercise and a game, the power of a story. This creates belief and excitement about learning story craft.
Key Takeaways: Stories make content memorable, help influence decisions and land the key message.
Learning from Master StorytellersParticipants see a clip of a product launch and deconstruct what master business storytellers do to tell captivating stories.
Telling Your StoryGuided exercise where participants work in pairs to share the story of their lives. Followed by Reflections.
Key Takeaway: Participants learn how to make their stories land better with the audience.
Your Story ChecklistParticipants see a a story in action and use that to derive the ‘principles of business storytelling’.
Outcome: a checklist that they can use to craft better narratives.
EXPERTISE• Story Coach• Brand Strategy• Leadership • Teacher Training• Business Storytelling• Story Structures
LEARNING OBJECTIVES
© ITD World 2019. All rights reserved.
© ITD World 2019. All rights reserved.
4PG
PRogram OutlineThe Story StructureHow to begin well and end well, while keeping the distance between the two very short by using the 5 line story structure to tell the story of your work.
Outcome: Participants learn exciting and advanced frameworks for crafting their work stories.
Data StorytellingParticipants solve a case study and practice the principles of how to tell stories using numbers and data.
MASTERSTORY TELLER
Executive PresenceLeveraging your body language to create a favorable impression and have an impactful presence. The art of great delivery, hacks, and reading your audience’s body language.
Bringing Untold Business Stories to Life
Building a Story Bank & Key take-aways
AMEEN HAQUE
BIOGRAPHY
Ameen Haque is a story coach, Innovation consultant and diversity champion. He has coached leaders, innovators, teachers and change makers and helped them leverage the power of stories at some of the finest Fortune 500 companies. His work in consulting, advertising and theatre has helped him understand human nature and how to influence it. He holds a graduate degree in Business Administration and followed that up with a program in Advertising Media Planning from MICA.
Subsequently, he has attended a Management Development Program on Luxury Management at IIM-A. Starting at Ogilvy, Ameen has worked for over 20 years in Advertising, Marketing and Brand Strategy Consulting in a range of firms like McCann-Erickson, Madura Garments, Ogilvy and Futurebrands. He loves telling stories to children and playing Table Tennis.
EXPERTISE• Story Coach• Brand Strategy• Leadership • Teacher Training• Business Storytelling• Story Structures
• Gender, Diversity and Inclusion
• Innovation• Stories in Education • Change Management
What people saY about Ameen Haque
1. Consulting firms - Accenture, Capgemini, Deloitte, KPMG
2. Financial Services - Allstate, Amex, Barclays, Fidelity, HSBC, Royal Bank of Scotland, Wells Fargo
3. IT Sector - Adobe, Amadeus, AMD, Amdocs, ARM Technologies, CA Technologies, Cisco, Dassault Systems, Google, Hewlett-Packard, Infinera Technologies, Infosys, Intel, Intuit, Lenovo, Microsoft, Mindtree, Nasscom Foundation, NetApp, Odessa Technologies, SanDisk, Sonata Software, Texas Instruments, VMWare, WNS Global Services
4. Consumer Goods - Enamor, IFB, Nike, Philips, Royal Enfield, SABMiller, Star Sports, Titan
BUSINESS STORYTELLING CLIENTS INCLUDE
An eye opening workshop. Ameen covered all the areas brilliantly. The workshop has changed both my work and life in such a positive way already. I have been able to employ the skills and tips I’ve learnt ,with great results almost immediately.For instance, the tips on how to begin a story ie posing a question, showing surprising numbers,using demonstrations, using a famous quote or asking the audience to imagine a world will definitely capture the full attention of the audience. The role -playing exercises and games further assisted in breaking down and understand complex,super challenging ideas. Impressive, indeed.
5. Online retail, Pharma and Others - Amazon, Astrazeneca, Bosch, Dentsu, eBay, Epsilon, Flipkart, GE, Mercedes Benz, Novartis, Novo Nordisk, Ogilvy, OliverWyman, Schneider, Shell, Tesco
6. Indian giants - Bengaluru International Airport Ltd, Crompton Greaves, HAL, Maruti, Murugappa, NALCO, Reliance Industries, Tata Motors, Tata Management Training Centre, TVS Motor, Tech Mahindra Limited, Wipro
7. Malaysia - Tenaga Nasional Bhd.
8. Vietnam - Ha Long Canned Food Joint Stock Co.
5PG
Some of the world’s leading organizations like Accenture, KPMG, Deloitte, Microsoft, Barclays, Intel, Lenovo, Amazon, GE and Mercedes Benz have worked with Ameen to leverage the power of stories and help senior leaders become better storytellers.
SHANTHAN SANMUGAMInternal Audit Employees Provident Fund
I found the workshop time well spent. Ameen Haque is world-class speaker who knows how to engage participants-I’ve picked up so many skills and tips in storytelling that I was not aware of before attending the workshop. Storytelling is an integral part of my work and career as a producer of British shows.
CECILIA LEONGFaulkner, Producer, British Theatre Playhouse
The storytelling training was very informative, very well presented and throughout enjoyable. I appreciated the good discussions, the interesting case studies and marketing stimulus and some of the challenges that you threw at us as a team. I believe my team has learned a lot from your training that will assist us in our workplace in everyday life.
DARIOUSH AFZALIMarketing Director, SAB Miller India Ltd.
Ameen is a master storyteller who trains leaders and entrepreneur to create narratives to teach,influence and inspire. In Ameen Haque we have the perfect confluence of qualifications. He has an extensive background in advertising, theatre and poetry.These serve him well and exposed him to stories,human behaviours, business challenges and strategy.
DATO RANI ISMAILFormer Diplomat in Bagdhad, New York,Pretoria and Singapore
© ITD World 2019. All rights reserved.
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