master social media - january 27th presentation
TRANSCRIPT
What we'll be talking about
- Why is social media important- Tips, tricks, and best practices for: - Facebook - Twitter - LinkedIn - Instagram - Other platforms- Useful tools- Case studies
#MarketLikeAMillennial
Why is Social Media Important?
3.2 billion users on the internet in 2015 (source: InternationalTelecommunication Union)Worldwide social media users: 2 billion - to reach 2.5 billion by2018 (source: Statista)Percentage of US Americans on social media: 78% (source: PewResearch)Users per social media (source: Statista):
Facebook: 1.79 billion Twitter: 317 million Instagram: 600 millionYoutube: 1.33 billion - second largest search engine
Why is Social Media Important?
What's the ROI?The Golden Rule of social media: engage untoothers as you would have them engage unto youSocial media is NOT a machine gunBuild your foundationShare VALUABLE contentBe a part of the conversation
Facebook - Getting Started
The best nameBuild out your informationwith strategic keywordsAlways include your phonenumber and address Build backlinks to your pageBuild your status updates theright wayDirect users to your websiteand use your website forcontent Detailed services
Facebook - Scheduling Content
Ideal post frequency for Facebook: 1-2 posts a day
Best times to post:
*Leverage your Facebook Insights to measure and adjustyour content strategy
Monday Tuesday Thursday
Friday
Wednesday
Saturday Sunday
1-4 pm 1-4 pm 3-4 pm 1-4 pm
12-1 pm12-1 pm1-4 pm
Facebook - Growth
Cross promote and tag othersAll hail King ContentLeverage multimedia (pics, videos, live video, etc.)Be active and engage thoughtfully as your page
Growth Tips
Facebook - Growth
Create and join Facebook groups and eventsCross promote on other social media sitesAdd like boxes and links on your website and emailsignatureShare from your personal profile (sparingly)Contests and unique eventsShare original, real-time content of you and yourteam"Late Night Infomercial Effect"Focus on engagement vs. reach
Growth Tips
Twitter - Getting Started
Build your handle - be consistent!Introduce yourself in 160 characters Link your website and other profiles - a mustBuild a branded profile picture and cover photoPost your tweets the right way
Twitter - Scheduling Content
No scheduling tool within platformTools you can use:
Buffer TweetDeck Hootsuite
Twitter - Scheduling Content
Ideal post frequency for Twitter: 3-5 times a day
Best times to post:
*Leverage your Twitter Analytics to measure and adjust yourcontent strategy
Monday Tuesday Thursday
Friday
Wednesday
Saturday Sunday
12-3 pm5 pm
12 pm5-6 pm
12-1 pm12-1 pm
12-3 pm5 pm
12-3 pm5 pm
12-3 pm5 pm
Twitter - Growth
Follow others!Share other users' contentthat's relevant to youEngage in Twitter ChatsUse hashtags strategically Follow trendsAlways respond to yourfollowers (customer serviceis a must!)
Twitter - Growth
Ask for retweetsCross promote on other social media sitesShare images in your tweetsMention others in your tweetsAdd your Twitter to youy websiteTweet on weekendsGet influencers to follow youRecycle your contentFocus on engagement vs. impressionsShare GREAT content
LinkedIn - Personal: Getting Started
Share content and write articles
Be an all-star with your profileUse keyword rich job titlesLeverage your networkShare your websiteUpload a PROFESSIONAL pictureOptimize your job descriptionsBuild your custom URLGet recommendations and give them
LinkedIn - Personal: Growth
LinkedIn is a professional tool -look the part!LinkedIn drives the most B2BcustomersJoin and interact with groupsMake your hit listDO NOT SPAMShare relevant contentLink with your network -customers, friends, coworkers
LinkedIn - Business: Getting Started
Keyword Rich ProfileFill out all infoShare websiteShare GOOD andRELEVANT contentKeep consistent brandingShare page from websiteand email signatureLeverage employees
LinkedIn - Business: Scheduling
Ideal post frequency for LinkedIn: 5-7 posts a week
Best times to post:
*Leverage LinkedIn Analytics to measure and adjust yourcontent strategy
Monday Tuesday Wednesday Thursday
Friday Saturday Sunday
7:30 - 8:30 am5 - 6 pm
7:30 - 8:30 am5 - 6 pm
7:30 - 8:30 am5 - 6 pm
7:30 - 8:30 am5 - 6 pm
7:30 - 8:30 am5 - 6 pm - -
Instagram - Getting Started
Recognizable username that'sconsistentIntroduce yourself in 150charactersBranded profile pictureShare your websiteSet up your locationPost your first photo!
Instagram - Scheduling Content
Ideal post frequency for Instagram:
Ideal times: 1-2 pm and 5 pm M-F | NOT from 3-4 pm
Monday Tuesday Wednesday Thursday
*Leverage Instagram Insights
Credit: Buffer
Instagram - Growth
Cross promoteGet social!Set up a hashtag for yourbrandGive your photos a themeAsk for what you wantGeotags are your friendResearch, measure, andmore researchInstagram fans love Leverage influencers
Other Platforms
Google ownedGreat for building SEOBest times to post: 8-9 am | M-F5-10 posts a week'Google communities300 million monthlyactive users
Google ownedSecond largest searchengine1.3 billion usersSet a schedule to postvideos regularlyShare on other socialmediaOptimize your text
150 million daily usersReal-time contentExclusive contentBuild special promotionsCapture behind thescenes contentPartner with influencersIn-person growingShare your Snaplink
Tools
Our favorites!
HootsuiteBufferSocial JukeBoxHubSpotIf This Then That (IFTTT)CoSchedulerBit.LyCanva
Case Studies - Samsung
Shane asks for a free Galaxy S3 andincludes a picture of a dragonSamsung says "no", but drew him apicture of a unicycle riding kangaroo asa thank youShane shares on Reddit and themessage goes viralIn response, Samsung sends Shane afree Galaxy S3 with customized dragonartwork
Key takeaway:Have fun - don't take yourself tooseriously. You may find that having funwith your customers will have its benefits!
Case Studies - Samsung
Shane asks for a free Galaxy S3 andincludes a picture of a dragonSamsung says "no", but drew him apicture of a unicycle riding kangaroo asa thank youShane shares on Reddit and themessage goes viralIn response, Samsung sends Shane afree Galaxy S3 with customized dragonartwork
Key takeaway:Have fun - don't take yourself tooseriously. You may find that having funwith your customers will have its benefits!
Case Studies - Taco Bell
Problem:Taco Bell's social media had low engagement- especially compared to other brands. Challenge:Figure out a way retain customer loyalty builda positive brand image.Solution:Began conversations with individuals with over10,000 followers (influencers) and adapt aplayful, light-hearted tone. Give the brand ahuman touch!Result:Reached 600,000 followers (3x that of BurgerKing) Key takeaway:A simple revision to your style can meanimmense growth. Start a conversation!
Case Studies - Sound Bites Nutrition
Problem: Nutrigirl needed a place to start with herTwitter strategy.Solution:Build a social media campaign (#NutrigirlChat)and report to get her started with 3 months ofmanagement.Result:- Nearly 100,000 impressions- Top engagement rate: 27.6% - Average rate: 2.7% (Twitter average: 0.5%)- Follower growth of 57%- Interaction and leads with popular brands(like Aldi, Fresh Thyme, and Kellogg's)- Successful niche presence with#NutrigirlChat