MASTER MARKETING SIGNAGE PLANPhase 1

Rusticated Steel finish

Raw Steel finish

Anodized Aluminum finish

Trenwith "Mesastone", sandblasted finish field masonry

PMS 109 UPMS

Cool Gray 10U

C 0 M 10 Y 100 K 0

C 38 M 29 Y 20 K 58

C 0 M 52 Y 100 K 0PMS 144 U

C 0 M 76 Y 100 K 0PMS 1665 U

C 7 M 27 Y 55 K 22

PMS 465 U

C 34 M 90 Y 0 K 0PMS 246 U

C 26 M 3 Y 93 K 17

PMS 383 U

C 89 M 0 Y 20 K 0

PMS 3125 U

C 100 M 43 Y 12 K 56

PMS 302 U

C 28 M 48 Y 71 K 72

PMS 462 U

C 20 M 12 Y 100 K 48

PMS 392 U

C 100 M 4 Y 14 K 18

PMS 314 U

C 0 M 27 Y 100 K 0 PMS 124 U

C 5 M 96 Y 76 K 21 PMS 1805 U

C 5 M 70 Y 97 K 20

PMS 471 U

C 32 M 0 Y 14 K 0

PMS 565 U

C 33 M 1 Y 49 K 4

PMS 577 U

C 28 M 0 Y 92 K 0

PMS 382 U

C 51 M 5 Y 98 K 23

PMS 377 U

C 0 M 0 Y 20 K 0

20% Yellow

C 38 M 28 Y 21 K 63

PMS 425 U

PrimaryLogo Colors

SecondaryColors

AccentColors

COLOR PALETTE

MATERIALS PALETTE

MATERIALS PALETTE TYPOGRAPHY

Desert Yellow, Mesastone stripe

SIGNAGE HIERARCHY

PHASE 1 SIGNAGE PROGRAM

A - Entry Monumentation (Major) A - Entry Monumentation (Minor)

Directional font - Clearview Highway (2-W)

ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345667890abcdefghijklmnopqrstuvwxyz

Project font - Futura Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345667890abcdefghijklmnopqrstuvwxyz

Futura Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ12345667890abcdefghijklmnopqrstuvwxyz

Futura Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345667890abcdefghijklmnopqrstuvwxyz

JRC Design4634 N. 44th Street, Phoenix, AZ 85018602.224.5100 www.jrcdesign.com

7600 E. Doubletree Ranch Road, Suite 300Scottsdale AZ 85258480-367-7370 • www.dmb.com

2'-0"

29'-0"

4'-0" 14'-9"

6'-0"

A - Entry Monumentation (Major or Minor)

Entry Monumentation (Minor)

B - Urban Marketing Directionals (Major or Minor)

Urban Marketing Directionals (Minor)

C - Community Directional (Major or Minor)

Community Directional (Minor)

D - Builder Directional (Major or Minor)

Builder Directional (Minor)

E - Civic Center Area (See Typical Site Plan)

F - Neighborhood Park Identity (See Builder Plan)

G1 - Street Banners (Not Shown)

G2 - Construction Screening Potential areas

B1 - Urban Marketing Directionals (Major)

A - Entry Monumentation (Major) A - Entry Monumentation (Minor)

B2 - Urban Marketing Directionals (Minor)

27'-0"

45'-0"

40'-4"

14'-4"

10'-8"

C1/2 - Community Directional (Major/Minor) D1/2 - Builder Directional (Major/Minor)

BeirgartenBall Fields

Great ParkCadmium Trail

Community &Visitors Center

Event Parking

BeirgartenBall Fields

Great ParkCadmium Trail

Community &Visitors Center

Event Parking

Great Park District

JRC Design4634 N. 44th Street, Phoenix, AZ 85018602.224.5100 www.jrcdesign.com

7600 E. Doubletree Ranch Road, Suite 300Scottsdale AZ 85258480-367-7370 • www.dmb.com

PHASE 1 SIGNAGE PROGRAM

1 Mile Ahead Left at

Ray Road

Coming Soon

20'-0"

12'-0"

16'-0"

1 Mile Ahead Left at

Ray RoadLeft onRay

JRC Design4634 N. 44th Street, Phoenix, AZ 85018602.224.5100 www.jrcdesign.com

7600 E. Doubletree Ranch Road, Suite 300Scottsdale AZ 85258480-367-7370 • www.dmb.com

1'-0

"2'-9"

3'-3" 2'-0"

14'-9" 6" 4'-3 "31'-4"

G1 - Banner/Street Graphics

E3 - Civic Complex Iconic Monuments

F - Neighborhood Park Identification (Concepts)

G2 - Construction Screening

CO

MM

UN

ITY

CEN

TER

CO

MM

UN

ITY

CEN

TER

18'-0"

18'-0"

JRC Design4634 N. 44th Street, Phoenix, AZ 85018602.224.5100 www.jrcdesign.com

7600 E. Doubletree Ranch Road, Suite 300Scottsdale AZ 85258480-367-7370 • www.dmb.com

PHASE 1 SIGNAGE PROGRAM JRC Design4634 N. 44th Street, Phoenix, AZ 85018602.224.5100 www.jrcdesign.com

7600 E. Doubletree Ranch Road, Suite 300Scottsdale AZ 85258480-367-7370 • www.dmb.com

Grand Park Landmark

E1 - Center Monument E1 - Center Monuments (Vertical options) E2 - Center Directionals